BeNext

As the founder of BeNext, my role encompasses a diverse range of responsibilities, given the breadth of services my company offers: 
𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐕𝐢𝐬𝐢𝐨𝐧𝐚𝐫𝐲 𝐚𝐧𝐝 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩
- Developing Strategic Goals
- Business Development
- Client Relationship Management

𝐎𝐮𝐫 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬: 
Certainly! Here’s a concise first-person version in bullet points:

-𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠: I oversee the creation of personalized LinkedIn strategies to boost client visibility and authority.
- 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: I ensure effective management and optimization of clients’ social media profiles to enhance engagement and brand presence.
- 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: I guide the execution of performance marketing campaigns, focusing on achieving measurable results.
-𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: I lead the development of comprehensive digital marketing strategies integrating various
-𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐃𝐞𝐬𝐢𝐠𝐧: I supervise the design and development of user-friendly, visually appealing websites that align with client goals.
-𝐀𝐝 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: I oversee online advertising campaigns to ensure optimal performance and strategic planning.
-𝐕𝐢𝐝𝐞𝐨 𝐄𝐝𝐢𝐭𝐢𝐧𝐠: I ensure the production of high-quality video content that supports our clients' branding and marketing objectives.
-𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐒𝐄𝐎: I guide strategies to enhance clients’ YouTube visibility and performance through effective SEO techniques.
-𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐒𝐄𝐎: I lead efforts to improve website search engine rankings with effective SEO strategies.
-𝐋𝐨𝐠𝐨 𝐃𝐞𝐬𝐢𝐠𝐧: I oversee the creation of distinctive logos that capture clients’ brand identities.
- 𝐏𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠: I supervise the design of product packaging to enhance appeal and align with brand messaging.
-𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠: I develop and implement cohesive branding strategies that strengthen clients' market presence.

Director

SevenHeaven

- Designed and customized the Shopify e-commerce store for SevenHeaven, a vibrant beauty and cosmetics brand, focused on delivering a seamless and visually engaging shopping experience.

- Customized Shopify themes and templates to reflect the brand’s bold and youthful personality.

- Optimized homepage, product, and collection pages for better navigation, mobile responsiveness, and faster load times.

- Integrated key features such as customer reviews, newsletter pop-ups, and quick-buy buttons to improve conversions.

- Ensured SEO-friendly structure and aesthetic consistency across pages to boost both organic traffic and user retention.

Shopify Website Designer 

Growth Variable

- Curated and executed a strategic content calendar to reflect Anuraag Jain’s expertise in growth strategy, startup scaling, and performance marketing.

- Crafted thought-leadership posts, narrative-driven carousels, and short-form insights, aligning with his authentic voice and market vision.

- Optimized content based on LinkedIn algorithm insights and audience behavior, boosting reach, profile visits, and connection quality.

- Worked on ghostwriting hooks, storytelling formats, and engagement strategies to build his presence among founders, VCs, and operators.

- Collaborated with the Growth Variable team to align Anuraag’s content with broader business goals, brand messaging, and campaign themes.

- Tracked performance metrics (impressions, engagement rate, profile views) to iterate on successful formats and refine targeting.

LinkedIn Marketing Manager

Redesigned and optimized the Growth Variable website to reflect a clean, modern, and conversion-driven layout.
Focused on enhancing user experience, mobile responsiveness, and brand alignment with Growth Variable’s positioning as a growth marketing consultancy.
Collaborated with the founder, Anuraag Jain, to ensure the design effectively communicated the company’s services and value proposition.

Website Designer

ShipBolt Industries

Spearheaded the LinkedIn presence for Shipbolt Industries, managing both the company page and the personal profile of founder Shraddha Aggarwal.

- Crafted a strategic content calendar highlighting the brand’s innovation in manufacturing and engineering solutions.

- Designed engaging carousels, industry insights, and brand-building posts to grow visibility and authority in the B2B space.

- Drove a remarkable 3000% increase in impressions on the founder’s profile through thought-leadership content, storytelling, and consistent engagement.

- Strengthened the brand voice across all LinkedIn touchpoints, aligning business goals with content performance.

LinkedIn Manager 

Pnm Katyani Packagings Pvt. Ltd. - India

I worked on a high-impact, short-term design project for Svish, a bold and fast-growing personal care brand, under the creative leadership of the PNM Katyani design team.

Project Snapshot:

Developed 3D packaging concepts that reflected Svish’s quirky, youthful, and hygiene-driven brand ethos.

Created a detailed 3D product animation video to showcase packaging functionality, design language, and brand elements for client presentation.

Balanced design innovation with manufacturability, aligning aesthetics with production feasibility.

Contributed to a packaging style that stood out on digital shelves while being visually consistent with Svish's vibrant identity.

Packaging Designer

Jackstien Practices & Consulting International LLP

My team at Strikethrough DMS designed the website for Cuffeparade, Mumbai. 
Cuffe Parade lies at the Southern tip of the Mumbai peninsula, closest to the business sector of the city, yet away from the noise, traffic, and grime.

It was fun knowing about this gorgeous place in the crowded city of Mumbai. 

Our contribution to the website, https://cuffeparade.in, was as follows: 
- Website Structure 
- User Experience 
- User Interface
- WordPress Design 
- Theme Creation

ORIX India

𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐖𝐫𝐢𝐭𝐞𝐫 𝐚𝐧𝐝 𝐄𝐝𝐢𝐭𝐨𝐫 𝐚𝐭 𝐎𝐫𝐢𝐱 𝐈𝐧𝐝𝐢𝐚 | 𝐏𝐫𝐨𝐣𝐞𝐜𝐭: 𝐌𝐲𝐂𝐡𝐨𝐢𝐳𝐞 𝐒𝐞𝐥𝐟-𝐃𝐫𝐢𝐯𝐞 𝐂𝐚𝐫𝐬

During my three years at Orix India, I served as a Creative Writer and Editor for the MyChoize Self-Drive Cars project. This role was a fantastic experience, allowing me to significantly boost MyChoize's online presence.

My Key Contributions Included:

𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: I developed and executed a content strategy that matched MyChoize’s brand voice, creating a unified and engaging digital presence.

𝐒𝐄𝐎 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: By integrating effective SEO techniques, I enhanced the brand’s search engine visibility, driving more organic traffic to the website.

𝐄𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐂𝐨𝐩𝐲: I crafted compelling and persuasive content that attracted and retained customers, improving both engagement and conversion rates.

𝐄𝐝𝐢𝐭𝐨𝐫𝐢𝐚𝐥 𝐐𝐮𝐚𝐥𝐢𝐭𝐲: I ensured all content was polished and aligned with the brand’s professional standards.

𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐒𝐮𝐩𝐩𝐨𝐫𝐭: My content supported various marketing campaigns, strengthening the brand’s online presence and increasing audience interaction.

Overall, working on this project was incredibly rewarding, and I’m proud of the impact my writing and editing had on MyChoize Self Drive Car’s success.

Senior Officer - Creative Editor 

Founder, Strikethrough Digital Marketing Services | Building Brands

With a proven track record of elevating personal brands and purpose-driven businesses, 𝐏𝐫𝐞𝐞𝐭𝐲 𝐀𝐮𝐥𝐮𝐜𝐤  is recognized as a 𝐓𝐨𝐩 𝐕𝐨𝐢𝐜𝐞 𝐢𝐧 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐚𝐧𝐝 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 on LinkedIn.

As the Founder of 𝐁𝐞𝐍𝐞𝐱𝐭 (formerly known as Strikethrough Digital Marketing Services), Preety brings deep expertise in 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐃𝐞𝐬𝐢𝐠𝐧, 𝐒𝐄𝐎, 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭, 𝐚𝐧𝐝 𝐇𝐨𝐥𝐢𝐬𝐭𝐢𝐜 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 designed to help individuals and businesses grow with clarity and confidence.

Her passion lies in crafting authentic digital identities—through 𝐞𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐰𝐞𝐛𝐬𝐢𝐭𝐞𝐬, 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐜𝐨𝐧𝐭𝐞𝐧𝐭, 𝐚𝐧𝐝 𝐬𝐡𝐚𝐫𝐩 𝐛𝐫𝐚𝐧𝐝 𝐧𝐚𝐫𝐫𝐚𝐭𝐢𝐯𝐞𝐬. With a designer’s eye and a marketer’s mind, Preety ensures that every touchpoint, from visuals to voice, aligns with the brand’s deeper purpose.

She also offers specialized services in 3𝐃 𝐏𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠 𝐃𝐞𝐬𝐢𝐠𝐧 𝐚𝐧𝐝 𝐕𝐢𝐝𝐞𝐨 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧, helping brands build a standout presence both online and offline.

📩 Email: letstalk@benextcorp.com
📞 Phone: +91-97166 62000

Preety Auluck

Pathways to Holistic Life LLC

1-1 life coaching and group workshops customized to empower leaders to moving through life transformations.

Life Coach

Learning Tree International

Leadership Facilitator

ExponentUp

Workplace Relationship Coaching 
Loss and Grief specialist 
Energetic Healer

Senior executive coach

Citi

SVP, CCB Treasury Sales Consultant

Collaborate with all TTS cross-functional partners to improvise internal network and manage In Business Risk and controls for all liquidity products. Lead the Management Control Assessments and provide oversight and governance on all risk related initiatives

COO, Global In Business Risk & Controls (IBC) - TTS Liquidity, SVP

Lead Client Experience efforts by defining and measuring Global Consistencies across the TTS network. Work closely with Product, Sales, Implementation, Operations and Service organizations to rationalize and simplify Liquidity and Investment product offerings. Lead Global Liquidity representation in the implementation of Citi Risk system migration Management Control Assessments and Annual Risk Assessment

Vice President, TTS Liquidity Client Experience, Global Governance	

Bristol-Myers Squibb

Responsible for providing strategic direction and leadership to the Global Payments team.  Focused on process improvements and standardization of the Payment Process globally, managed offshore teams & Regional Operating Centers.

Global Payments Service Manager

Lead the design & implementation of Treasury workstation (SunGard Quantum). Developed cash management operations, processes & controls for the new workstation environment and provided on-going training to the staff members. Lead the implementation of the company’s SWIFT connectivity. Key stakeholder in the continued development of the treasury system & managed all the system upgrades.

Cash Management Manager

Conair Corporation

Provided support to the Treasury function to meet operational, analytical, reporting and administrative responsibilities. Made recommendations to management to effectively administer Treasury activities to minimize costs and maximize returns through the effective utilizations of cash resources.  Managed investment & debt portfolio, foreign exchange & credit card activity, and the banking structure for effective cash management.

Treasury Support Specialist

Compaq Financial Services 

Treasury Analyst for the start up leasing division of Compaq. Gained exposure to many aspects of Treasury.  Involved in daily cash positioning process, funds transfer initiation, bank relationship management, cash forecasting and use of major banking systems

Corporate Treasury Analyst

*𝐀𝐫𝐞 𝐘𝐨𝐮 𝐚 𝐇𝐢𝐠𝐡-𝐀𝐜𝐡𝐢𝐞𝐯𝐢𝐧𝐠 𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐅𝐞𝐞𝐥𝐢𝐧𝐠 𝐒𝐭𝐮𝐜𝐤 𝐨𝐫 𝐋𝐨𝐬𝐭 𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐢𝐧𝐠 𝐋𝐢𝐟𝐞 𝐂𝐡𝐚𝐧𝐠𝐞𝐬?

𝐈 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐭𝐡𝐞 𝐬𝐭𝐫𝐮𝐠𝐠𝐥𝐞: 
✅ Life changes are affecting your professional success and well-being, often accompanied by significant losses—whether the death of a loved one, a job loss, empty nest syndrome, or relationship shifts.
✅ Work relationships are causing career stagnation, leaving you unsure of how to move forward.
✅ Pressures at work are straining your personal relationships and impacting your peace of mind.
✅ You're experiencing a lack of clarity and confidence, doubting your entire life making it difficult to figure out your next steps.

****************************************
𝐈 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮:  
1. 𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐞 𝐋𝐢𝐟𝐞 𝐂𝐡𝐚𝐧𝐠𝐞𝐬:
Learn to process grief with compassion, turning loss into a chance to heal and reignite your energy for both health and career growth.

2. 𝐁𝐮𝐢𝐥𝐝 𝐒𝐭𝐫𝐨𝐧𝐠 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬:
Understand yourself deeply, so you can strengthen your connections with others, boosting your confidence and communication.

3. 𝐄𝐥𝐞𝐯𝐚𝐭𝐞 𝐂𝐚𝐫𝐞𝐞𝐫 𝐒𝐮𝐜𝐜𝐞𝐬𝐬:
Approach your career with a holistic mindset, enhancing your emotional, mental, and spiritual well-being.

* 𝐀𝐧𝐝 𝐖𝐡𝐲 𝐝𝐨𝐞𝐬 𝐢𝐭 𝐦𝐚𝐭𝐭𝐞𝐫 𝐧𝐨𝐰?
Waiting for the "right time" often leads to pain, overwhelm, anxiety, and regret. Life's lessons are not meant to be put off—waiting only delays your growth. Working with me now means breaking through those barriers and empowering you to make confident, purposeful decisions empowering you to lead through the transformations. 

*Don’t let time slip away—take control of your future today.*

* 𝐖𝐡𝐚𝐭 𝐌𝐚𝐤𝐞𝐬 𝐦𝐲 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐂𝐡𝐨𝐨𝐬𝐞 𝐦𝐞?  
✅ Safe Spaces: I create an environment where my clients feel heard, seen, and valued.
✅ Core Values: My values of community, compassion, and connection help clients find clarity around their values, passions, and purpose.
✅ Leadership Style: My approach—empowering clients with empathy, compassion, and a love for teaching—helps clients learn the self-management tools that support their growth.

** 𝐌𝐲 𝐦𝐢𝐬𝐬𝐢𝐨𝐧 𝐢𝐬 𝐭𝐨 𝐞𝐦𝐩𝐨𝐰𝐞𝐫 𝐜𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞 𝐥𝐞𝐚𝐝𝐞𝐫𝐬 𝐭𝐨 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐠𝐫𝐨𝐰𝐭𝐡 𝐚𝐧𝐝 𝐟𝐮𝐥𝐟𝐢𝐥𝐥𝐦𝐞𝐧𝐭 𝐚𝐜𝐫𝐨𝐬𝐬 𝐚𝐥𝐥 𝐚𝐫𝐞𝐚𝐬 𝐨𝐟 𝐭𝐡𝐞𝐢𝐫 𝐥𝐢𝐯𝐞𝐬 - 𝐀 𝐡𝐨𝐥𝐢𝐬𝐭𝐢𝐜 𝐥𝐢𝐟𝐞 𝐭𝐡𝐚𝐭 𝐦𝐚𝐤𝐞𝐬 𝐭𝐡𝐞𝐦 𝐟𝐞𝐞𝐥 𝐰𝐡𝐨𝐥𝐞!**

*𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐌𝐞:
https://www.pathwaystoholisticlife.com/

Anju Puri

“I can’t think clearly anymore. Every decision feels heavy.”

She was a senior leader - a high performer, well-respected.

On paper: successful. 
Inside: chaos.

Not burned out, but my assessment she was 𝘃𝗮𝗹𝘂𝗲𝘀-𝘀𝘁𝗮𝗿𝘃𝗲𝗱.

Not everyone understands values or hasn't gained clarity.

𝗬𝗼𝘂𝗿 𝘃𝗮𝗹𝘂𝗲𝘀 𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝗶𝗻𝗻𝗲𝗿 𝐜𝐨𝐦𝐩𝐚𝐬𝐬.
𝐓𝐡𝐞𝐲 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐞𝐧𝐡𝐚𝐧𝐜𝐞 𝐲𝐨𝐮𝐫 𝐢𝐧𝐧𝐞𝐫 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐬𝐲𝐬𝐭𝐞𝐦.

They’re NOT your goals or traits that shine on your resume. 

𝐓𝐡𝐞𝐲’𝐫𝐞 𝐰𝐡𝐨 𝐲𝐨𝐮 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐚𝐫𝐞.

𝗢𝗻 𝘁𝗵𝗶𝘀 𝗙𝗿𝗶𝗱𝗮𝘆 𝗮𝗳𝘁𝗲𝗿𝗻𝗼𝗼𝗻, 𝘁𝗿𝘆 𝘁𝗵𝗶𝘀 3-𝘀𝘁𝗲𝗽 𝗰𝗹𝗮𝗿𝗶𝘁𝘆 𝗲𝘅𝗲𝗿𝗰𝗶𝘀𝗲:
1. Recall a moment you felt 𝗔𝗟𝗜𝗩𝗘 — what value was honored? (1–3 words)
2. Recall a moment you felt 𝗗𝗥𝗔𝗜𝗡𝗘𝗗 — what value was violated? (1–3 words)
3. Circle your top 3 values — these are your non-negotiables for the next 90 days.

When you lead from those values, decisions get easier. 
The fog lifts.

👉Name 𝐎𝐍𝐄 value you won’t compromise on as a leader.
🔔 𝗙𝗼𝗹𝗹𝗼𝘄 Anju Puri for weekly insights on burnout, leadership, and inner alignment.

𝐏.𝐒. Values don’t need to sound impressive. 
They need to be true for you.

Anju  Puri

Transformation Coach: I help successful leaders navigate burnout, change & loss to find clarity, courage & new possibilities | Ex-Citi SVP

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