Founder, Strikethrough Digital Marketing Services | Building Brands

With a proven track record of elevating personal brands and purpose-driven businesses, 𝐏𝐫𝐞𝐞𝐭𝐲 𝐀𝐮𝐥𝐮𝐜𝐤  is recognized as a 𝐓𝐨𝐩 𝐕𝐨𝐢𝐜𝐞 𝐢𝐧 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐚𝐧𝐝 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 on LinkedIn.

As the Founder of 𝐁𝐞𝐍𝐞𝐱𝐭 (formerly known as Strikethrough Digital Marketing Services), Preety brings deep expertise in 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐃𝐞𝐬𝐢𝐠𝐧, 𝐒𝐄𝐎, 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭, 𝐚𝐧𝐝 𝐇𝐨𝐥𝐢𝐬𝐭𝐢𝐜 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 designed to help individuals and businesses grow with clarity and confidence.

Her passion lies in crafting authentic digital identities—through 𝐞𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐰𝐞𝐛𝐬𝐢𝐭𝐞𝐬, 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐜𝐨𝐧𝐭𝐞𝐧𝐭, 𝐚𝐧𝐝 𝐬𝐡𝐚𝐫𝐩 𝐛𝐫𝐚𝐧𝐝 𝐧𝐚𝐫𝐫𝐚𝐭𝐢𝐯𝐞𝐬. With a designer’s eye and a marketer’s mind, Preety ensures that every touchpoint, from visuals to voice, aligns with the brand’s deeper purpose.

She also offers specialized services in 3𝐃 𝐏𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠 𝐃𝐞𝐬𝐢𝐠𝐧 𝐚𝐧𝐝 𝐕𝐢𝐝𝐞𝐨 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧, helping brands build a standout presence both online and offline.

📩 Email: letstalk@benextcorp.com
📞 Phone: +91-97166 62000

Preety Auluck

A woman is blessed twice.
Once with a child.
And once with the courage to build her own business.

What no one prepares you for
is how heavy it can feel to carry both.

You’re raising a human
while building something from scratch.
And neither world fully understands the other.

>Other moms talk routines and playdates.
>You think in deadlines and deliverables.

>Entrepreneurs talk speed and scale.
>You schedule calls between naps.

>Family says, “Just focus on the child.”
>The internet says, “Hustle harder.”

So you learn to hold both quietly.

Social media shows:
→ Smiling moms
→ Flexible schedules

It hides:
→ Late nights
→ Guilt on both sides
→ “Am I doing enough?”

That gap?
That’s lived experience.

Mompreneurship isn’t about doing more.
It’s about becoming more 
with less time, more heart, and no shortcuts.

Some days feel lonely.
Most days feel exhausting.
But the strength it builds is unmatched.

Cheers to all my fellow women in business. 🥂

Drop a DM if you are looking to chat about how I manage this thriving business at BeNext.

Preety Auluck بريتي أولوك

LI Personal Branding for Founders | Coaches • Building Brands That Rank, Attract & Sell • LinkedIn Management • Website Design • Founder@BeNext

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If you could fix ONE thing about your LinkedIn profile, what would it be?

I asked 50 founders last week. The answers were surprising:

Most said: “My headline.”

A few said: “Better posts.”

Some said: “More followers.”

But here’s the reality:

Their headline was fine.
Their posts were decent.
Their followers didn’t matter.

The real problem?
Nobody knew what they actually do in the first 3 seconds.

Let me show you:

Profile A:
“Entrepreneur | Innovator | Thought Leader | Helping Businesses Grow”

Profile B:
“I help tech coaches go from 1:1 services to scalable income system| Coach & growth startegist

Which one makes you want to learn more?

Here’s the truth:
Your LinkedIn profile isn’t a resume.
It’s a sales page.

It should answer one question immediately:
“What’s in it for me?”

Not your experience, beliefs, or mission statement.
What problem do you solve? For whom? What’s the result?

When you get this right:
→ The right people reach out
→ Your content gets more engagement
→ Conversations turn into clients faster

When you get it wrong, you’re just another “passionate entrepreneur helping businesses succeed.”

Challenge:
Look at your headline.
If someone from your ideal client profile saw it, would they immediately think:
“This person can help me”?

If not, you know what to fix.

DM me “HEADLINE” and I will help you write a better headline.

I don’t help people go viral on LinkedIn.

Because virality is rented.
Authority is owned.

A post can get 100K views
and still do nothing for your business.

No leads.
No trust.
No recall.

What I do help with is this:

→ Being remembered
→ Being understood in 3 seconds
→ Being the obvious choice when someone needs help

Most people chase reach.
Serious founders build recognition.

Viral posts spike.
Personal brands compound.

That’s why I don’t start with:
• posting daily
• trending hooks
• copying formats

I start with:
• clarity of problem
• sharp positioning
• a profile that works even when you’re offline

Because when someone lands on your profile,
they shouldn’t think:
“Nice content.”

They should think:
“This is exactly who I need.”

If your LinkedIn disappears tomorrow,
virality won’t matter.

Recognition will.

That’s the kind of LinkedIn brand I build.

We help founders and coaches book meetings and convert clients via customised and humanised outreach. 
DM ‘Outreach’ to know more.

The anatomy of a viral LinkedIn post:

Most people think viral posts are luck. They’re not. Here’s what makes a post travel:

The Hook
You’re competing with the scroll. Start with:
→ Bold insight, number, or question
→ Something that makes people stop
→ Create curiosity in the first 2 lines

White Space
Short lines = engagement.
→ Break up paragraphs
→ Create rhythm for readability
→ Give the reader room to breathe

A Real Moment
People trust experience over expertise.
→ Share a personal story or lesson
→ Make it human, not perfect
→ Show vulnerability or growth

One Clear Takeaway
Value isn’t volume.
→ Focus on one actionable idea
→ Keep it simple, no clutter
→ Give them something to use today

Emotion
Posts get shared when they make people feel:
→ Inspired, challenged, or validated
→ Uncomfortable but thoughtful
→ Connected to the story being told

Credibility
Show, don’t tell.
→ Share relevant experience or results
→ Use client examples or data
→ Make it relatable, not bragging

Clear Next Step
Tell them what to do next.
→ Comment, save, reflect, follow
→ Be direct and specific
→ Don’t assume they’ll figure it out

The real truth:
You don’t need a big audience to go viral. You need clarity. One well-crafted post can outperform months of random posting.

Want help turning your ideas into posts that get noticed?
Comment “POST” or DM me.

Three months ago, a creator came to me frustrated.

Not because LinkedIn wasn’t working.

But because it was.

High reach.
Consistent engagement.
Growing follower count.

Yet every win felt… empty.

She said something I hear way too often:

“People know my content.
But they don’t know me.”

So I asked her to show me her last 10 posts.

They were polished.
Well-written.
Perfectly algorithm-safe.

And completely interchangeable.

You could remove her name,
put someone else’s,
and nothing would change.

That’s when it clicked.

She didn’t have a content problem.
She had a replaceability problem.

So we did something uncomfortable.

→ She stopped posting advice everyone agrees with
→ She started naming what she doesn’t believe
→ She shared opinions she couldn’t Google

Her reach dipped slightly.
Her confidence shot up.
And then something better happened.

People started tagging her instead of tools.
Quoting her instead of posts.
Referring to her as:
“the person who’s great at this.”

That’s personal branding.
Not aesthetics.
Not consistency.
Not hacks.

It’s when your absence would be noticed.

If your content disappeared tomorrow,
would anyone feel the gap?

If not,
you don’t need more posts.

You need a point of view.

DM me “POSITIONING” if you want to stop being good and start being irreplaceable.

Most people think that Razorpay is only for D2C brands.

It’s not.

Most businesses don’t get approved for it easily.Especially service-led or B2B brands.

After multiple rounds of 
•documentation
•follow-ups 
•back-and-forth
we finally got the BeNext Razorpay account approved and honestly, it feels like a win worth sharing.
(Birthday gift to my founder self)

Key learning:
B2B brands can use Razorpay to accept international payments if the setup, compliance, and use case are clearly defined.

Why this matters:
→ Better global exposure
→ Easy international payments
→ Credit card payments enabled
→ Smoother checkout experience

We’ve now implemented the same gateway for our Shopify clients as well.
Because easier payments = fewer drop-offs = better conversions.

Big shoutout to Razorpay for the support throughout the process.This is what responsive support actually looks like.

On the flip side, PhonePe Payment Gateway, there’s room to do better when a client is genuinely stuck. Support shouldn’t feel harder than the problem itself.

For BeNext, this one’s special.  

If you’re a B2B brand going global and your website isn’t built for smooth payments, it’s time to fix that. We help brands design websites that convert and scale. DM me.

Content gets 15× more engagement.
So why is your last post a job opening?

Most people use LinkedIn as a notice board, not a growth channel.
Hiring posts are easy.
They don’t require clarity.
They don’t attract clients they just announce needs.

But here’s what content actually does:
It builds demand before you need it.

When you post consistently:
→ People understand what you do
→ They trust your thinking
→ They remember you when they need help

That’s how inbound leads are created.
Not through job updates.

The irony?
You want visibility before you hire.
You want authority before you scale.
You want demand before you sell.
Content is how you get there.

If you’re a coach or founder using LinkedIn only when hiring,
you’re skipping the most valuable part of the platform.

Post when you don’t need anything, so when you do, the market already knows you.

If you want LinkedIn content that builds authority, visibility, and demand (not just announcements), I help coaches do exactly that.
DM me “BRAND”.

3 Kinds of Doubts exist on all platforms, with all kinds of audience, and all kinds of social media. 

Here’s how you solve them. 

Press the bell icon to stay tuned for more LinkedIn Branding tips. 
🔔🔔🔔

Comviva

Product Development Engineer

NTPC Limited (NSPCL)

Worked on UI Design(Frontend), Backend and Database through forms , for creating University website using HTML, Javascript, CSS, Bootstrap, .NET, C# and MySQL through Microsoft Visual Studio and Microsoft SQL Server Management Studio. The project has been successfully completed.

Dotnet Developer Intern

Agatsa Software

Had successfully created a fully Dynamic Web Portal, consisting of all Live data. The portal is exclusively made for a Doctor, who after an authentic login can view all his patient's health stats like Cholesterol Levels, Heart Rate, Blood Pressure. Patient’s List, can chat with them anytime. Moreover, he can also view an overall graphical report of his patients integrated with Maps. The whole project was made using HTML, CSS, Bootstrap, PHP, JavaScript, JWT, AJAX, JSON, Google Charts and API's.

Software Developer Intern

NTPC Limited

Worked on live project of transport management system of NTPC. The main objective was to bring it from MS-Access to Web Platform. Proper secured website with Login/Signup, Database Management System, Forms, Authentication, Validations, Sessions etc. have been successfully completed using HTML, PHP, MYSQL, CSS and Bootstrap technologies.

Web Developer Intern

Product Development Engineer at Mahindra Comviva

A person with out of the box thinking .....


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The Battle

Preety Auluck

Nalin Mahajan

Followers

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taplio

The Battle

Preety Auluck

Nalin Mahajan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Preety Auluck's LinkedIn Performance

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Performance ScorePreety Auluck's LinkedIn Performance