BeNext

As the founder of BeNext, my role encompasses a diverse range of responsibilities, given the breadth of services my company offers: 
𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐕𝐢𝐬𝐢𝐨𝐧𝐚𝐫𝐲 𝐚𝐧𝐝 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩
- Developing Strategic Goals
- Business Development
- Client Relationship Management

𝐎𝐮𝐫 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬: 
Certainly! Here’s a concise first-person version in bullet points:

-𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠: I oversee the creation of personalized LinkedIn strategies to boost client visibility and authority.
- 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: I ensure effective management and optimization of clients’ social media profiles to enhance engagement and brand presence.
- 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: I guide the execution of performance marketing campaigns, focusing on achieving measurable results.
-𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: I lead the development of comprehensive digital marketing strategies integrating various
-𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐃𝐞𝐬𝐢𝐠𝐧: I supervise the design and development of user-friendly, visually appealing websites that align with client goals.
-𝐀𝐝 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: I oversee online advertising campaigns to ensure optimal performance and strategic planning.
-𝐕𝐢𝐝𝐞𝐨 𝐄𝐝𝐢𝐭𝐢𝐧𝐠: I ensure the production of high-quality video content that supports our clients' branding and marketing objectives.
-𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐒𝐄𝐎: I guide strategies to enhance clients’ YouTube visibility and performance through effective SEO techniques.
-𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐒𝐄𝐎: I lead efforts to improve website search engine rankings with effective SEO strategies.
-𝐋𝐨𝐠𝐨 𝐃𝐞𝐬𝐢𝐠𝐧: I oversee the creation of distinctive logos that capture clients’ brand identities.
- 𝐏𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠: I supervise the design of product packaging to enhance appeal and align with brand messaging.
-𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠: I develop and implement cohesive branding strategies that strengthen clients' market presence.

Director

SevenHeaven

- Designed and customized the Shopify e-commerce store for SevenHeaven, a vibrant beauty and cosmetics brand, focused on delivering a seamless and visually engaging shopping experience.

- Customized Shopify themes and templates to reflect the brand’s bold and youthful personality.

- Optimized homepage, product, and collection pages for better navigation, mobile responsiveness, and faster load times.

- Integrated key features such as customer reviews, newsletter pop-ups, and quick-buy buttons to improve conversions.

- Ensured SEO-friendly structure and aesthetic consistency across pages to boost both organic traffic and user retention.

Shopify Website Designer 

Growth Variable

- Curated and executed a strategic content calendar to reflect Anuraag Jain’s expertise in growth strategy, startup scaling, and performance marketing.

- Crafted thought-leadership posts, narrative-driven carousels, and short-form insights, aligning with his authentic voice and market vision.

- Optimized content based on LinkedIn algorithm insights and audience behavior, boosting reach, profile visits, and connection quality.

- Worked on ghostwriting hooks, storytelling formats, and engagement strategies to build his presence among founders, VCs, and operators.

- Collaborated with the Growth Variable team to align Anuraag’s content with broader business goals, brand messaging, and campaign themes.

- Tracked performance metrics (impressions, engagement rate, profile views) to iterate on successful formats and refine targeting.

LinkedIn Marketing Manager

Redesigned and optimized the Growth Variable website to reflect a clean, modern, and conversion-driven layout.
Focused on enhancing user experience, mobile responsiveness, and brand alignment with Growth Variable’s positioning as a growth marketing consultancy.
Collaborated with the founder, Anuraag Jain, to ensure the design effectively communicated the company’s services and value proposition.

Website Designer

ShipBolt Industries

Spearheaded the LinkedIn presence for Shipbolt Industries, managing both the company page and the personal profile of founder Shraddha Aggarwal.

- Crafted a strategic content calendar highlighting the brand’s innovation in manufacturing and engineering solutions.

- Designed engaging carousels, industry insights, and brand-building posts to grow visibility and authority in the B2B space.

- Drove a remarkable 3000% increase in impressions on the founder’s profile through thought-leadership content, storytelling, and consistent engagement.

- Strengthened the brand voice across all LinkedIn touchpoints, aligning business goals with content performance.

LinkedIn Manager 

Pnm Katyani Packagings Pvt. Ltd. - India

I worked on a high-impact, short-term design project for Svish, a bold and fast-growing personal care brand, under the creative leadership of the PNM Katyani design team.

Project Snapshot:

Developed 3D packaging concepts that reflected Svish’s quirky, youthful, and hygiene-driven brand ethos.

Created a detailed 3D product animation video to showcase packaging functionality, design language, and brand elements for client presentation.

Balanced design innovation with manufacturability, aligning aesthetics with production feasibility.

Contributed to a packaging style that stood out on digital shelves while being visually consistent with Svish's vibrant identity.

Packaging Designer

Jackstien Practices & Consulting International LLP

My team at Strikethrough DMS designed the website for Cuffeparade, Mumbai. 
Cuffe Parade lies at the Southern tip of the Mumbai peninsula, closest to the business sector of the city, yet away from the noise, traffic, and grime.

It was fun knowing about this gorgeous place in the crowded city of Mumbai. 

Our contribution to the website, https://cuffeparade.in, was as follows: 
- Website Structure 
- User Experience 
- User Interface
- WordPress Design 
- Theme Creation

ORIX India

𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐖𝐫𝐢𝐭𝐞𝐫 𝐚𝐧𝐝 𝐄𝐝𝐢𝐭𝐨𝐫 𝐚𝐭 𝐎𝐫𝐢𝐱 𝐈𝐧𝐝𝐢𝐚 | 𝐏𝐫𝐨𝐣𝐞𝐜𝐭: 𝐌𝐲𝐂𝐡𝐨𝐢𝐳𝐞 𝐒𝐞𝐥𝐟-𝐃𝐫𝐢𝐯𝐞 𝐂𝐚𝐫𝐬

During my three years at Orix India, I served as a Creative Writer and Editor for the MyChoize Self-Drive Cars project. This role was a fantastic experience, allowing me to significantly boost MyChoize's online presence.

My Key Contributions Included:

𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: I developed and executed a content strategy that matched MyChoize’s brand voice, creating a unified and engaging digital presence.

𝐒𝐄𝐎 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: By integrating effective SEO techniques, I enhanced the brand’s search engine visibility, driving more organic traffic to the website.

𝐄𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐂𝐨𝐩𝐲: I crafted compelling and persuasive content that attracted and retained customers, improving both engagement and conversion rates.

𝐄𝐝𝐢𝐭𝐨𝐫𝐢𝐚𝐥 𝐐𝐮𝐚𝐥𝐢𝐭𝐲: I ensured all content was polished and aligned with the brand’s professional standards.

𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐒𝐮𝐩𝐩𝐨𝐫𝐭: My content supported various marketing campaigns, strengthening the brand’s online presence and increasing audience interaction.

Overall, working on this project was incredibly rewarding, and I’m proud of the impact my writing and editing had on MyChoize Self Drive Car’s success.

Senior Officer - Creative Editor 

Founder, Strikethrough Digital Marketing Services | Building Brands

With a proven track record of elevating personal brands and purpose-driven businesses, 𝐏𝐫𝐞𝐞𝐭𝐲 𝐀𝐮𝐥𝐮𝐜𝐤  is recognized as a 𝐓𝐨𝐩 𝐕𝐨𝐢𝐜𝐞 𝐢𝐧 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐚𝐧𝐝 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 on LinkedIn.

As the Founder of 𝐁𝐞𝐍𝐞𝐱𝐭 (formerly known as Strikethrough Digital Marketing Services), Preety brings deep expertise in 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐃𝐞𝐬𝐢𝐠𝐧, 𝐒𝐄𝐎, 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭, 𝐚𝐧𝐝 𝐇𝐨𝐥𝐢𝐬𝐭𝐢𝐜 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 designed to help individuals and businesses grow with clarity and confidence.

Her passion lies in crafting authentic digital identities—through 𝐞𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐰𝐞𝐛𝐬𝐢𝐭𝐞𝐬, 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐜𝐨𝐧𝐭𝐞𝐧𝐭, 𝐚𝐧𝐝 𝐬𝐡𝐚𝐫𝐩 𝐛𝐫𝐚𝐧𝐝 𝐧𝐚𝐫𝐫𝐚𝐭𝐢𝐯𝐞𝐬. With a designer’s eye and a marketer’s mind, Preety ensures that every touchpoint, from visuals to voice, aligns with the brand’s deeper purpose.

She also offers specialized services in 3𝐃 𝐏𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠 𝐃𝐞𝐬𝐢𝐠𝐧 𝐚𝐧𝐝 𝐕𝐢𝐝𝐞𝐨 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧, helping brands build a standout presence both online and offline.

📩 Email: letstalk@benextcorp.com
📞 Phone: +91-97166 62000

Preety Auluck

JPMorgan Chase & Co.

Senior Dot Net Developer

Wipro Limited

Senior Project Engineer

FTI Consulting

Software Development Consultant

Capgemini

Senior Software Engineer

As a senior dot net developer at JPMorgan Chase & Co., I apply my 10 years of experience in dot net technology to design, develop, and deploy scalable and reliable web applications for the banking and financial services domain. I use C#, ASP.Net, MVC, Web API, JavaScript, jQuery, LINQ, SQL server, Microsoft Azure, Site Reliability Engineering, Microsoft Power BI, SSRS, SSIS, Oracle, and VB .Net to deliver high-quality solutions that meet the needs and expectations of our clients and stakeholders.

I am passionate about learning new technologies and enhancing my skills to keep up with the latest trends and best practices in the industry. I have earned multiple certifications from LinkedIn, including Learning ASP.NET Core MVC, Building Applications with Angular, ASP.NET Core, and Entity Framework Core, and Learning Azure DevOps. I also have experience in using SpecFlow and Real-time Web to create and test dynamic and interactive web applications. My goal is to leverage my expertise in dot net technology to create innovative and impactful solutions that can transform the banking and financial services sector.

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The Battle

Preety Auluck

Mohsin Inamdar

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