praveencherian.com

Write to get leads. Ghostwriting for busy founders and executives.

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AI Firstmover

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MCI Onehealth Technologies Inc. 

Digital Marketing Specialist

Working on few ideas

Digital Marketing

Kognitive Marketing

1.Develop the Marketing Plan to improve the Instore Sales of our Client's Products.
2.Provide training and develop the growth strategy to match the business goals.

Marketing

TNI The Network Inc.

1.Define the Marketing Strategy to improve Conversions in particular locations.
2.Prepare the Sales Pitch to improve visibility

Marketing Manager

Freelance, self-employed

1.Worked with start-ups in the education and SaaS sector to map the digital process and improve lead generation.
2.Improve Social Media engagement with potential clients.

Thomas Cook India Limited

KEY RESPONSIBILITIES:-


•Responsible for creating the Digital Marketing Campaigns  for the business.
•Develop the Marketing programs through PPC,SEO,Facebook Ads and Google Adwords Program.
•Increase the branding of the products to improve footfalls across retail stores and increase  product recall.
•Improve demand generation with regular and cost-effective SEO,SMO plans,E-mail marketing and database Marketing around the year.
•Write Ad copies for Digital Ads.
•Recruit, train and motivate the Sales Staff to grow the B2C and B2B business across the region.
•Responsible for Target forecasting, competition analysis and Market potential to improve the Product portfolio and provide products as per customer requirements.
•Develop the Annual Sales budget for the region keeping in mind the business objective, marketing spends and market potential. 
•Create an incentive plan for the Sales staff to deliver optimum Sales numbers.
•Conduct monthly, quarterly, half-yearly and annual review of the Sales Number achieved by each sales staff.
• Manage the customer feedback effectively to provide insight to the product and service quality teams.
•Conduct regular CRM and product training.
•Worked with the Innovation team to generate fresh ideas for improving the processes within the business.

Achievements:-

•Recruited, trained and led the B2C and B2B teams in the region.
•Increased the top line from INR 1.51 Cr in 2013 to INR 5.3 Cr in 2015.
•Developed the Channel business by 150% YoY.
•Grew the Retail business by 92% YoY.

Regional Manager

Sales development of the Mumbai region of  Domestic Holidays at Thomas Cook. A team of six sales staff worked with him. Road shows were done at Corporate Hubs.He then went on to mange the first ever  Contact Call Centre business of the Domestic Holidays,consisting a team of eleven members.Under his tenure, the team was able to achieve 100% of its target He was nominated for the in-house awards of Thomas Cook India for this performance.

Sales Manager

Fitch Ratings

Endorsement of Fitch Ratings at several Banks.
Analysis of the Market Growth strategy for Fitch Ratings.
Achievements:-
Generated a Database of 3000 SME's from Bank of Baroda.

Summer Intern

Ghostwriting for busy CEO's and executives | Content Marketing and Distribution

LinkedIn has 900 million users. 

Are you leveraging it?

What are your challenges? Let me guess

-Getting leads

-Developing personal brand

-Networking with your niche

-Use LinkedIn as a Marketing engine

Solutions:

1.Set up a system to tackle each problem

2.Be consistent

3.Adapt on the go

I will help you to get leads for your business . Develop assets to grow your personal brand on LinkedIn. Create a sales funnel to get consistent leads. 

DM me  or Email :hello@praveencherian.com

I have a work experience of 14 years in startups, mid-size companies in Digital Marketing and Business Development.

Currently, growing 2 other businesses.

Praveen Cherian

Apollo Health and Lifestyle Limited

Senior Manager - Business Analytics

Welspun Group

• Build and maintain 10+ monthly recurring metrics and reports using Excel and Power BI
• Design and implement adhoc reporting solutions enabling stakeholders to make effective decisions
• Aid Department Head in conducting reviews, monitoring team performance, rolling out budgets, forecasts and compensations on a weekly, monthly, quarterly and yearly basis as applicable
• Lead to solve operational issues by conducting root cause analysis and collaborating with cross-functional teams to smoothen any bottle necks in sales processes and initiatives
• Help develop requirements and specifications for digital tools like Salesforce, with business and development teams
• Create, communicate and maintain documentation for sales initiatives including rules of engagement, pricing and process maps ensuring adherence to internal policies

PROUD ACHIEVEMENTS
• Served as Digital Transformation Champion by testing, implementing, training and monitoring adoption of Salesforce CRM, Distributor Management software, PJP Tracking software of 50+ sales persons
• Received Shining Star Award for Excellence in Collaboration, in Q3 and in Q4 FY 21-22

Manager - Business Analytics

Manager B2B Sales

Hafele India Private Limited

Sales Intern

Keya Foods International Pvt.Ltd.

Sales And Marketing Intern

Reliance Retail

•	Managed and drove Private Label business under FMCG Food & Non-Food categories
•	Created yearly sales budgets, monthly stock forecasts and quarterly & yearly presentations
•	Coordinated promotional events and new product introductions across pan India stores 
•	Ensured stock availability through production planning, and monitoring of stock movement 
•	Coordinated with Sourcing, Supply Chain & Marketing teams to ensure business growth

Deputy Manager - Merchandising (FMCG Private Labels)

Assistant Manager

A seasoned business analyst and sales operations professional experienced in formulating and executing sales strategy, business analytics, sales enablement and project management activities. An optimistic team player who has always been an asset for the organisation by delivering high standards of work efficiently.  Passionate about discovering and solving complicated problems, working with numbers, and organising and communicating data and reports. Experienced in both an established and startup work environment.

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Praveen Cherian

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