Pratik Thakker

INSIDEA

INSIDEA is an AI-powered marketing and strategic growth partner, helping businesses scale smarter, faster, and more efficiently. With marketing at the core and AI as our catalyst, we combine creativity, strategy, and technology to deliver growth that is measurable, sustainable, and transformative.

Recognized as a leading HubSpot Diamond Partner and ranked #6 globally on the Clutch 100 (2025), INSIDEA has quickly become the partner of choice for ambitious companies worldwide. Since 2023, we’ve partnered with 1,000+ businesses across 30+ industries—from SaaS and fintech to healthcare, real estate, services, and e-commerce. With a presence in 10+ countries and a team of 150+ experts, we bring global expertise with local relevance.

At INSIDEA, we don’t just run campaigns—we shape strategies that turn ideas into impact and marketing into measurable growth.

Founder & CEO 

Webzoly

Founder & CEO

nOps.io

Chief Marketing Officer

Testlify

Co-Founder & Chief Marketing Officer

Zesty

Head of Marketing

GeoEdge

Director Of Marketing

Pangeo

The company’s proven commitment to security has brought leading publishers, ad platforms, and advertisers to rely on Pangeo to monitor and protect their ad inventory.

Head Of Marketing

Masa Israel Journey

Director of Digital Marketing

Voice of Israel

Digital Marketing Manager

Marketing isn’t just about flashy campaigns 
or chasing the latest trends—it’s about understanding people, 
building trust, and creating strategies 
that drive real impact.

From day one, 
I’ve been obsessed with solving business growth challenges, 
decoding what makes people engage, 
buy, and stay loyal to a brand. 
This curiosity led me to build, test, refine, and scale marketing strategies 
that don’t just look good on paper but actually deliver results.

A Few Things That Happened Along the Way…
🔹 3X Successful Exits
🔹 Founder & CEO at INSIDEA and Durity
🔹 Times 40 Under 40
🔹 2X TEDx Speaker
🔹 Indian Achievers' Award Recipient
🔹 Featured as Top 100 Global LinkedIn Influencer by Taplio
🔹 World's #1 Rated Diamond HubSpot Partner
🔹 Company of the year 2024 (INSIDEA)
🔹 HubSpot Certified Trainer
🔹 Helped over 1000+ businesses across the globe

Why I Built INSIDEA

I’ve seen too many great ideas fail—
not because they weren’t brilliant, 
but because they lacked the right execution. 

Bringing a digital idea to life isn’t just about creativity; 
it’s about strategy, systems, and speed.

That’s why I founded INSIDEA—
to help businesses bridge the gap 
between vision and execution in the digital world. 

Whether it’s marketing, automation, or scaling operations, 
my mission has always been clear:

🔹 Turn ideas into impact.
🔹 Make digital growth seamless, not stressful.
🔹 Help businesses scale smarter, not harder.

Today, INSIDEA is more than a company—
it’s a movement of marketers, strategists, and growth specialists 
dedicated to making marketing simpler, smarter, and more effective.

What I Actually Do

Beyond the titles and recognitions, here’s what drives me:
✅ Decoding marketing strategies that work—no fluff, just proven playbooks.
✅ Helping businesses scale without burning cash on guesswork.
✅ Creating systems that turn engagement into revenue.
✅ Challenging outdated marketing norms and rethinking what’s possible.
✅ Helping businesses future-proof their marketing with automation and AI-driven strategies.

I’ve worked with hundreds of businesses worldwide, 
from startups to enterprises, helping them navigate the ever-changing marketing landscape. 
And if there’s one thing I’ve learned, it’s this: marketing isn’t just about selling—
it’s about storytelling, trust-building, and timing.

And hey, if you made it this far, 
you probably love marketing or
looking to work with me 😉

Just drop a message or visit my website to book a demo.

Insidea gives you the power to hire a highly trained and skilled pool of virtual talent from the comfort of your office – at low costs. 

Many companies have started adopting remote work models. The remote work revolution is here– thanks to Insidea. Why not enjoy the benefits of hiring a remote employee (who works exactly like a local employee)

Learn more: www.insidea.com

Success often looks boring in real time.

Discipline isn’t flashy.
It’s not the loudest person in the room or the most exciting plan.
It’s quiet. Repetitive. Unnoticed.

But that’s the thing - it’s in those small, consistent, often boring moves that the real shift happens.
That curve you’re chasing? It starts with a flat line.

Let’s hear it, what’s one boring habit that’s changed your life?

Perfectionism says, “Don’t start until it’s flawless.”
Self-acceptance says, “Start, even if it’s messy.”

One traps you in overthinking.
The other gives you room to grow.

Most of what holds us back isn’t lack of talent.
It’s the belief that we’re not “ready enough.”

So let me ask:
What’s one thing you’ve been delaying because it’s not perfect yet?

The hard things get easier when you stop trying to do them all at once.

Doing 100 push-ups sounds hard.
Doing 10 a day for 10 days? Feels doable.

Big goals overwhelm.
Small steps win.
Break it down → show up → repeat.

What’s one thing you can break into smaller steps today?

Maybe it’s not fear.
Maybe it’s direction.

What you’re scared of right now…
Might just be what future-you is proud of.

It’s not some big leap.
It’s just the next step.

And growth?
It usually feels uncomfortable, until it doesn’t.

What’s one step you’ve been putting off that might change everything?

Solo wins are fast. But lasting wins? They’re rarely solo.

You can hustle alone.
Push hard. Move quick.
But burnout catches up fast.

When you build with others:
You gain support.
You share ideas.
You pick each other up when momentum dips.

The journey gets slower, yes.
But suddenly… you’re still standing long after others stop.

Who's been your "go together" person in your journey so far?

Everyone wants the dream.
But not everyone wants the discipline that gets you there.

Ideas are easy.
Goals sound great.

But it’s the boring, daily, unsexy work in between that turns “someday” into “done.”

Discipline stacks.
It sharpens the edges of your dream until it becomes real.

What small habit are you sticking to right now that your future self will thank you for?

Motivation fades.
Discipline compounds.

You won’t always feel inspired.
You won’t always feel ready.
But if you show up anyway, growth becomes inevitable.

Motivation is the spark.
Discipline is the fuel.

What’s one thing you’re staying consistent with, even on the tough days?

Dreams are easy. Action is the difference.

Thinking about it won’t move the needle.
It’s the doing that gets you closer.

Even messy, imperfect steps beat perfect plans stuck in your head.

What’s one thing you’ve been putting off that you can start today?

Ever feel like life is just something squeezed between Zoom calls and deadlines?

Here’s a reminder:
Work is part of your life.
Not the other way around.

When we center everything around work, burnout isn’t a possibility; it’s a guarantee.

But when we design work around life, we create space for health, relationships, joy, and real fulfilment.

So the real question is: Are you building a life that supports your work, or a life worth working for?

Let’s hear your take:
What’s one boundary you’ve set that helped you reclaim your time?

What if the breakthrough you’ve been waiting for only comes after you start?

Most of us sit stuck, overthinking, waiting for the perfect plan, but real clarity doesn’t come from thinking; it comes from doing.

That messy first step? That’s where the magic starts.
The more you move, the clearer it gets.

So, what’s one thing you can act on today without having it all figured out?

The harshest critic isn’t out there - it’s in your head.

We overthink how others see us.
That one awkward moment? We’ll replay it for days.
Meanwhile, most people didn’t even notice - or forgot it five minutes later.

The truth is, we’re way harder on ourselves than anyone else ever will be.
We judge every move, question every word, and overanalyze every pause.
But others? They're too wrapped up in their own stuff to dissect ours.

Imagine how different things would feel if you gave yourself half the grace you give others.

What’s one thing you’re being too hard on yourself about right now?

You don’t need more time. You need more focus.

Doing everything = Making progress nowhere.
When you try to juggle five priorities, none of them win.

But one focused effort?
That’s when the real shift happens.

If you could only choose one thing to go all-in on this week, what would it be?

We talk a lot about productivity, hustle, and giving it your all.

But here's something we don't say enough.
Your rest deserves just as much intensity as your work.

Exhaustion doesn’t come from working hard.
It comes from never stopping.

If you want to show up fully, you also need to power down fully.
Work hard. Rest hard. Repeat.

What’s one way you’re prioritizing recovery this week?

Ever go all-in for a day, then be exhausted the next?
Yeah, same.

One big push feels good in the moment, but it doesn’t last.
Real progress? That comes from doing a little every day.

Showing up > showing off.
It’s not about being extreme. It’s about being steady.

What’s one small thing you can do today that your future self will thank you for?

Ever had a boss who thought ‘leadership’ meant just giving orders?

That’s not leadership. That’s control.

Real leadership is quiet and consistent.
It’s listening more than speaking.
It’s making space for others to grow.
It’s serving, supporting, and showing up when it counts.

The strongest leaders don’t just set direction.
They build trust.
They lift others.
And they lead by example, every single day.

If you’ve worked with one, you remember them.
If you are one, your team knows it.

What would your team say about your leadership when you're not in the room

If it’s not perfect, does that mean it’s a failure?

Perfectionism teaches us it’s either flawless or worthless.
But real life? It’s everything in between.

Progress is messy. Wins are imperfect. Effort counts, even when the outcome isn’t polished.

Most of the time, you’re doing better than you think.
You’re not failing, you’re figuring it out.

Let go of perfect.

What’s one thing you’re proud of today, even if it’s still a work in progress?

We all do it, get stuck in our own head, replaying the same story, seeing the same situation the same way... over and over.

But here’s the twist:
The situation often doesn’t need to change.

The way we see it does.
A shift in perspective can turn stuck into progress, fear into clarity, and chaos into calm.

That thing that feels heavy right now?
Try looking at it from another angle.

When was the last time a mindset shift changed everything for you?

Ever felt like you're crushing it one week and questioning everything the next?

That's life. It’s not broken. It’s not off-track. It’s just how the ride works.
Highs that make you feel unstoppable.
Lows that make you wonder if you’re doing it all wrong.
And right when you think you’ve figured it out, it throws another curve.

But here’s what matters: you keep showing up.
You keep riding.

Because the dips don’t last forever, and neither do the peaks.
It’s all part of the loop.

What part of the ride are you on right now?

Financial Alliance Pte Ltd

Embark on your journey to financial prosperity with Singapore's largest INDEPENDENT Financial Advisory firm, Financial Alliance. With the client's interests at the core of its approach, I ensure you receive unbiased, expert advice.

Explore comprehensive and customized financial solutions 

Individual Services Includes:-
1. Health Insurance
2. Life & Critical Illness Insurance
3. Personal Accident Insurance
4. Children's Education Planning
5. Retirement Income Planning

Corporate Services includes:-
1. Group Insurance Solutions
2. Work Injury Compensation Insurance
3. Public Liability Insurance
4. Professional Indemnity Insurance
5. Marine Insurance

Consultant, Financial Advisory

Athena Partners Pte Ltd 

As General Manager, Offline Sales for Athena Partners, I managed the store visits, steered the offline sales by building relationships with the store managers. Efficiently servicing them on products they ran out of stock. Had fruitful discussions on growth opportunities and adding additional products at their stores.

❖ Strategically Steering Operations: Leading and steering the overall operations of Athena Partners Pte Ltd. with a focus on enhancing efficiency and profitability.
❖ Optimizing Financial Performance: Continuously evaluating financial performance, implementing cost-effective measures, and ensuring optimal resource allocation.
❖ Ensuring Regulatory Compliance: Proactively monitoring and ensuring adherence to all relevant industry regulations and compliance standards.

General Manager, Offline Sales

Dell Technologies

When I was a Consultant, Center of Competence, I streamlined stock-keeping unit processes, optimized services sales order processing, & facilitated collaboration between APJ services and program management during Dell Sales Application transformation.

❖ Spearheaded sales enablement initiatives, including services sales training and driving concise spotlight service videos project, aligning with geographical and portfolio strategies for effective knowledge dissemination.
❖ Maintained consistent engagement with hardware, core sales, pricing, and marketing teams to orchestrate collaborative joint initiatives, promotions, and go-to-market activities for services, thereby driving revenue growth.
❖ Strategically aligned with key stakeholders within APJ services, including Marketing, Merchandizing, Pricing, and Services Offers & Architecture Management (SOAM) team, ensuring seamless coordination and execution of services offer related strategies.
❖ Fostered partnerships with portfolio line managers and engaged with product group to design and launch service offerings for emerging technologies such as APEX, edge computing & telco, contributing to Dell Technologies' innovation and market presence.

Consultant, (Center of Competence)

Serving as a Consultant, Sales Operations, I spearheaded the optimization of ANZ Revenue Forecast consolidation procedures, resulting in more efficient and accurate forecasting process. I cooperated closely with delivery managers and senior leaders in ANZ through weekly revenue forecast calls, achieving a quarterly accuracy rate of +/- 2% for ANZ Services P&L.

❖ Led the preparation and validation of the ANZ Services revenue backlog report by consolidating data from various sources, providing critical insights and commentaries during quarterly and annual business reviews.
❖ Efficiently managed third party delivery spend forecasts, ensuring compliance with leadership approval protocols for procurement requests, including comprehensive documentation.
❖ Streamlined vendor invoice approval processes in Ariba, ensuring prompt payments & collaborating closely with AP to minimize payment delays. Also managed end-of-quarter tasks such as revenue risk contingencies & vendor spend accrual submissions.

Consultant, Sales Operations

As a Manager, Business Operations, I organized a team of four seasoned analysts to oversee critical Business Unit functions, ensuring seamless operations and efficient delivery. I collaborated with senior leadership to facilitate strategic discussions regarding the Bookings Plan, Revenue Plan for Prepaid Maintenance, Renewals for APJ customer services.

❖ Fostered strong cross-functional relationships with various business groups such as Product Sales, Renewals, and Field Ser-vices, streamlining the consolidation of APJ revenue forecasts.
❖ Demonstrated exceptional performance by consistently achieving a remarkable +/- 2% accuracy in quarterly revenue fore-casts for the APJ region. This was achieved through vigilant tracking of weekly bookings and revenue actuals.
❖ Maintained open lines of communication with geo leaders, providing regular updates on progress and collaborating closely with senior leadership to drive revenue growth in the APJ market.

Manager, Business Operations

As a Senior Business Operations Analyst, I collaborated with various business units such as Product Sales, Renewals, and Field Services to compile and deliver precise revenue and expense forecasts for the South-East Asia Customer Services business unit. My consistent quarterly forecast accuracy within a narrow +/- 2% tolerance was achieved through vigilant weekly monitoring of bookings and revenue actuals.

❖ Crafted revenue and expense plan, using trend analysis and business drivers to guide budget assumptions and strategies.
❖ Ensured precise tracking of quarterly goals and results for pre-sales and delivery staff, facilitating accurate variable compensation payouts.
❖ Led the consolidation of Professional Services revenue forecasts, providing a comprehensive view for weekly review. Managed headcount requisition approvals by the APJ leadership team.
❖ Efficiently handled vendor delivery spend, professional services procurement, and led complex application and report transitions during systems transformation.

Senior Business Operations Analyst

MPhasis, an HP Company

During my tenure As an Advanced Financial Analyst, I analyzed business processes through benchmarking & trend analysis, providing valuable insights for decision-making. I ensured accurate monthly reporting with detailed variance explanations to regional leadership, offering management analysis & cost-cutting recommendations for optimized cost center operations.

❖ Proactively analyzed P&L statements, reconciled balance sheets, and mitigated variances to align with organizational goals. Efficiently managed a team of four analysts, fostering collaboration for timely financial insights. 
❖ Drove data-driven decision-making, enhancing financial transparency, and team synergy, leading to notable achievements.

Advanced Financial Analyst

Supreme Computers India Pvt Ltd

As Manager of Accounts, supervised a team of nine executives and five assistants, conducting annual performance evaluations with executive management to optimize team performance. I played a key role in advising management on financial aspects of future projects and business expansion plans, including providing ROI analysis for launching 'Laptops Plus'.

❖ Provided strategic financial advice, optimized cash flow management, and streamlined daily operations. 
❖ Conducted internal audits and creditor account analysis, contributing to financial integrity.

Manager, Accounts

Bohara Metal Products

As Accounts Executive at Bohara Metal Products, I played a key role in liaison with Bank, Shipping agents, & government authorities with regards to export / import. Auditing & finalizing the books of account during year-end for filing and assessment.

❖ Prepared import & export documentations, invoicing & liaison with shipping for bill of lading.
❖ Analyzed overdraft, liaised with bank for payment receipts & realization certificates.
❖ Finalized books of account, Payout of commissions to the export agents.
❖ Reconciled monthly bank statement & performed internal audit of books of account.

Accounts Executive

M.L.Chajjer & Co.

As Audit assistant, I conducted and assisted in over 40 tax audits for clients, prepared total income statement, tax planning, tax assessment and audit reports for clients.

❖ Preparation of Statements of Total Income & tax planning for Individual Tax assessee's.
❖ Preparation of Final Accounts & Audit Reports for the Clients. 
❖ Corporate & Tax Audits done for around 40 clients, Individually & Collectively

Audit Assistant

Consultant, Financial Advisory at Singapore's Largest IFA | Financial Planning | Financial Consulting | Retirement Planning | Singapore PR | 23 Years Exp in FP&A | Stakeholder Management

Empowering Financial Futures: A Seasoned Finance Professional with 23 Years of Expertise

With a rich background spanning over two decades in Financial Planning & Analysis, Business Analytics, Budgeting & Forecasting, and Variance Analysis, I've seamlessly transitioned into a role where I empower individuals to realize their financial dreams.

Navigating Financial Journeys: From Corporate Success to Personal Prosperity

My journey, marked by dynamic leadership and significant contributions to organizations across India & Singapore, has now evolved into a passion for guiding individuals through the intricacies of Financial Planning, Retirement Planning, Wealth Accumulation, Wealth Enhancement, Wealth Protection, Wealth Maintenance and Wealth Distribution.

Insights-Driven Financial Guidance: Balancing Experience with Proactive Expertise

A proactive and analytical mindset, honed through years of corporate leadership, now fuels my commitment to helping individuals optimize their financial portfolios. My service-driven approach revolves around quality, results, and placing clients at the core of every financial strategy.

Global Expertise, Personalized Solutions: Tailoring Strategies for Individual Success

Having thrived in multinational, multicultural environments, I bring a unique global perspective to financial advisory services. My leadership and communication skills ensure effective collaboration, fostering an environment where clients feel heard and understood.

Secure Your Future, Maximize Your Wealth: Let's Shape Your Financial Destiny

If you're ready to embark on a journey of financial empowerment, let's connect. Whether it's crafting a robust retirement plan, safeguarding, maintaining, enhancing or distributing your wealth, I'm here to guide you. Reach out, and together, let's chart a course towards your financial success.

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Mithun J Malani, B Com

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