Pratik Thakker

INSIDEA

INSIDEA is an AI-powered marketing and strategic growth partner, helping businesses scale smarter, faster, and more efficiently. With marketing at the core and AI as our catalyst, we combine creativity, strategy, and technology to deliver growth that is measurable, sustainable, and transformative.

Recognized as a leading HubSpot Diamond Partner and ranked #6 globally on the Clutch 100 (2025), INSIDEA has quickly become the partner of choice for ambitious companies worldwide. Since 2023, we’ve partnered with 1,000+ businesses across 30+ industries—from SaaS and fintech to healthcare, real estate, services, and e-commerce. With a presence in 10+ countries and a team of 150+ experts, we bring global expertise with local relevance.

At INSIDEA, we don’t just run campaigns—we shape strategies that turn ideas into impact and marketing into measurable growth.

Founder & CEO 

Webzoly

Founder & CEO

nOps.io

Chief Marketing Officer

Testlify

Co-Founder & Chief Marketing Officer

Zesty

Head of Marketing

GeoEdge

Director Of Marketing

Pangeo

The company’s proven commitment to security has brought leading publishers, ad platforms, and advertisers to rely on Pangeo to monitor and protect their ad inventory.

Head Of Marketing

Masa Israel Journey

Director of Digital Marketing

Voice of Israel

Digital Marketing Manager

Marketing isn’t just about flashy campaigns 
or chasing the latest trends—it’s about understanding people, 
building trust, and creating strategies 
that drive real impact.

From day one, 
I’ve been obsessed with solving business growth challenges, 
decoding what makes people engage, 
buy, and stay loyal to a brand. 
This curiosity led me to build, test, refine, and scale marketing strategies 
that don’t just look good on paper but actually deliver results.

A Few Things That Happened Along the Way…
🔹 3X Successful Exits
🔹 Founder & CEO at INSIDEA and Durity
🔹 Times 40 Under 40
🔹 2X TEDx Speaker
🔹 Indian Achievers' Award Recipient
🔹 Featured as Top 100 Global LinkedIn Influencer by Taplio
🔹 World's #1 Rated Diamond HubSpot Partner
🔹 Company of the year 2024 (INSIDEA)
🔹 HubSpot Certified Trainer
🔹 Helped over 1000+ businesses across the globe

Why I Built INSIDEA

I’ve seen too many great ideas fail—
not because they weren’t brilliant, 
but because they lacked the right execution. 

Bringing a digital idea to life isn’t just about creativity; 
it’s about strategy, systems, and speed.

That’s why I founded INSIDEA—
to help businesses bridge the gap 
between vision and execution in the digital world. 

Whether it’s marketing, automation, or scaling operations, 
my mission has always been clear:

🔹 Turn ideas into impact.
🔹 Make digital growth seamless, not stressful.
🔹 Help businesses scale smarter, not harder.

Today, INSIDEA is more than a company—
it’s a movement of marketers, strategists, and growth specialists 
dedicated to making marketing simpler, smarter, and more effective.

What I Actually Do

Beyond the titles and recognitions, here’s what drives me:
✅ Decoding marketing strategies that work—no fluff, just proven playbooks.
✅ Helping businesses scale without burning cash on guesswork.
✅ Creating systems that turn engagement into revenue.
✅ Challenging outdated marketing norms and rethinking what’s possible.
✅ Helping businesses future-proof their marketing with automation and AI-driven strategies.

I’ve worked with hundreds of businesses worldwide, 
from startups to enterprises, helping them navigate the ever-changing marketing landscape. 
And if there’s one thing I’ve learned, it’s this: marketing isn’t just about selling—
it’s about storytelling, trust-building, and timing.

And hey, if you made it this far, 
you probably love marketing or
looking to work with me 😉

Just drop a message or visit my website to book a demo.

Insidea gives you the power to hire a highly trained and skilled pool of virtual talent from the comfort of your office – at low costs. 

Many companies have started adopting remote work models. The remote work revolution is here– thanks to Insidea. Why not enjoy the benefits of hiring a remote employee (who works exactly like a local employee)

Learn more: www.insidea.com

Success often looks boring in real time.

Discipline isn’t flashy.
It’s not the loudest person in the room or the most exciting plan.
It’s quiet. Repetitive. Unnoticed.

But that’s the thing - it’s in those small, consistent, often boring moves that the real shift happens.
That curve you’re chasing? It starts with a flat line.

Let’s hear it, what’s one boring habit that’s changed your life?

Perfectionism says, “Don’t start until it’s flawless.”
Self-acceptance says, “Start, even if it’s messy.”

One traps you in overthinking.
The other gives you room to grow.

Most of what holds us back isn’t lack of talent.
It’s the belief that we’re not “ready enough.”

So let me ask:
What’s one thing you’ve been delaying because it’s not perfect yet?

The hard things get easier when you stop trying to do them all at once.

Doing 100 push-ups sounds hard.
Doing 10 a day for 10 days? Feels doable.

Big goals overwhelm.
Small steps win.
Break it down → show up → repeat.

What’s one thing you can break into smaller steps today?

Maybe it’s not fear.
Maybe it’s direction.

What you’re scared of right now…
Might just be what future-you is proud of.

It’s not some big leap.
It’s just the next step.

And growth?
It usually feels uncomfortable, until it doesn’t.

What’s one step you’ve been putting off that might change everything?

Solo wins are fast. But lasting wins? They’re rarely solo.

You can hustle alone.
Push hard. Move quick.
But burnout catches up fast.

When you build with others:
You gain support.
You share ideas.
You pick each other up when momentum dips.

The journey gets slower, yes.
But suddenly… you’re still standing long after others stop.

Who's been your "go together" person in your journey so far?

Everyone wants the dream.
But not everyone wants the discipline that gets you there.

Ideas are easy.
Goals sound great.

But it’s the boring, daily, unsexy work in between that turns “someday” into “done.”

Discipline stacks.
It sharpens the edges of your dream until it becomes real.

What small habit are you sticking to right now that your future self will thank you for?

Motivation fades.
Discipline compounds.

You won’t always feel inspired.
You won’t always feel ready.
But if you show up anyway, growth becomes inevitable.

Motivation is the spark.
Discipline is the fuel.

What’s one thing you’re staying consistent with, even on the tough days?

Dreams are easy. Action is the difference.

Thinking about it won’t move the needle.
It’s the doing that gets you closer.

Even messy, imperfect steps beat perfect plans stuck in your head.

What’s one thing you’ve been putting off that you can start today?

Ever feel like life is just something squeezed between Zoom calls and deadlines?

Here’s a reminder:
Work is part of your life.
Not the other way around.

When we center everything around work, burnout isn’t a possibility; it’s a guarantee.

But when we design work around life, we create space for health, relationships, joy, and real fulfilment.

So the real question is: Are you building a life that supports your work, or a life worth working for?

Let’s hear your take:
What’s one boundary you’ve set that helped you reclaim your time?

What if the breakthrough you’ve been waiting for only comes after you start?

Most of us sit stuck, overthinking, waiting for the perfect plan, but real clarity doesn’t come from thinking; it comes from doing.

That messy first step? That’s where the magic starts.
The more you move, the clearer it gets.

So, what’s one thing you can act on today without having it all figured out?

The harshest critic isn’t out there - it’s in your head.

We overthink how others see us.
That one awkward moment? We’ll replay it for days.
Meanwhile, most people didn’t even notice - or forgot it five minutes later.

The truth is, we’re way harder on ourselves than anyone else ever will be.
We judge every move, question every word, and overanalyze every pause.
But others? They're too wrapped up in their own stuff to dissect ours.

Imagine how different things would feel if you gave yourself half the grace you give others.

What’s one thing you’re being too hard on yourself about right now?

You don’t need more time. You need more focus.

Doing everything = Making progress nowhere.
When you try to juggle five priorities, none of them win.

But one focused effort?
That’s when the real shift happens.

If you could only choose one thing to go all-in on this week, what would it be?

We talk a lot about productivity, hustle, and giving it your all.

But here's something we don't say enough.
Your rest deserves just as much intensity as your work.

Exhaustion doesn’t come from working hard.
It comes from never stopping.

If you want to show up fully, you also need to power down fully.
Work hard. Rest hard. Repeat.

What’s one way you’re prioritizing recovery this week?

Ever go all-in for a day, then be exhausted the next?
Yeah, same.

One big push feels good in the moment, but it doesn’t last.
Real progress? That comes from doing a little every day.

Showing up > showing off.
It’s not about being extreme. It’s about being steady.

What’s one small thing you can do today that your future self will thank you for?

Ever had a boss who thought ‘leadership’ meant just giving orders?

That’s not leadership. That’s control.

Real leadership is quiet and consistent.
It’s listening more than speaking.
It’s making space for others to grow.
It’s serving, supporting, and showing up when it counts.

The strongest leaders don’t just set direction.
They build trust.
They lift others.
And they lead by example, every single day.

If you’ve worked with one, you remember them.
If you are one, your team knows it.

What would your team say about your leadership when you're not in the room

If it’s not perfect, does that mean it’s a failure?

Perfectionism teaches us it’s either flawless or worthless.
But real life? It’s everything in between.

Progress is messy. Wins are imperfect. Effort counts, even when the outcome isn’t polished.

Most of the time, you’re doing better than you think.
You’re not failing, you’re figuring it out.

Let go of perfect.

What’s one thing you’re proud of today, even if it’s still a work in progress?

We all do it, get stuck in our own head, replaying the same story, seeing the same situation the same way... over and over.

But here’s the twist:
The situation often doesn’t need to change.

The way we see it does.
A shift in perspective can turn stuck into progress, fear into clarity, and chaos into calm.

That thing that feels heavy right now?
Try looking at it from another angle.

When was the last time a mindset shift changed everything for you?

Ever felt like you're crushing it one week and questioning everything the next?

That's life. It’s not broken. It’s not off-track. It’s just how the ride works.
Highs that make you feel unstoppable.
Lows that make you wonder if you’re doing it all wrong.
And right when you think you’ve figured it out, it throws another curve.

But here’s what matters: you keep showing up.
You keep riding.

Because the dips don’t last forever, and neither do the peaks.
It’s all part of the loop.

What part of the ride are you on right now?

Wajeez وجيز

Affiliates Manager

Beecell

* Set annual and monthly budgets to have a full strategy of the spending during the year.
* Shaping highly focused marketing and communication management strategies.
* Creating high-impact online campaigns.
* Conduct full test cases scenarios before launching any new campaign.
* Monitor launching the campaigns and optimize the online promotions.
* Strong understanding of managing daily campaign strategies.
* Deep communicating with different departments.
* Hiring new sources of traffic in different markets.
* Measure performance of digital marketing efforts.
* Analyze digital marketing reports.

Affiliates Online Marketing Manager

Senior Marketing Communication Specialist

Jabbar Internet Group

I was handling the new campaigns once I receive them from the advertisers; starting from inventory forecasting based on the Booking Order by selecting the different publishers targeted within Ikoo Network, ad dimensions, start /end dates, and the geographic targeting. 

Once the campaign is launched I make sure that it will deliver in full, on time, and get high Click Through Rate (CTR); by optimizing the campaigns in different ways.

In order to get all the campaigns recorded I used to deal with the finance team to fill out all the information related to any campaign, to track it and to invoice the clients/ publishers.

I was working on different “Programmatic Platforms” such as Real Time Bidding (RTB), Supply Side Platform (SSP), and Demand Side Platform (DSP); and use these technologies to book inventory depending on the client specifications.

Campaign Manager

Yahoo

I was responsible for launching advertisement campaigns, checking the creative received from the agencies or the ad advertisers, as well as monitoring the impressions and revenue of different campaigns, sending the screenshots once the campaign launched, ensuring the campaign delivers as planned by tracking the campaign and enhance the performance by optimizing it.

In addition I was coordinating activities with various departments such as sales and marketing teams in order to drive advertiser performance, satisfaction and smooth progression of the campaigns.

Sales Operations Executive

I worked on Yahoo! Entertainment properties which are: Yahoo! Screen and Yahoo! OMG sites, I managed important projects took place in The Middle East, such as: Arab Idol, Helmy Online, and OMG Nujoom projects, alongside with covering the main events for celebrities, by writing original content with attractive headlines and descriptions.

I worked on the main page of Yahoo! Maktoob site by packing and featuring content. 

I handled the social media pages on Facebook and Twitter in order to promote the content to different users and to increase the engagement. Also I worked closely with other teams including forums teams, engineering and developers teams to coordinate the content and to fix the issues and bugs.

I worked with Finance Managers and procurement teams based in different locations like USA, France, Dublin and Dubai to raise the purchase orders for the deals between Yahoo! and the different providers and partners and following up with them in order to get the needed information.

Content Producer

Maktoob Group

I worked in Maktoob.com as an editor handling News and Business channels across Maktoob, and also worked on OVN channel which is the video site as an Entertainment property.

Junior Product Officer

Zain

I trained at Marketing Department/ Data of Zain Mobile Operator Company.

Trainee at Marketing Department/ Data.

As a part of the F.U.N. team I was handling the sales of the prepaid and postpaid Zain lines across different universities and different sales shops, as well as attenting the meetings took place in the company to gain the main skills needed for the market.

Future University Network (F.U.N. Team) – Sales Department, Project Department

Professionals Events Company

I participated in many conferences handling the event management tasks, including preparing the certificates for the doctors and other participants and distributing the padges and checking their lectures schedules.

Ushering

At Wajeez وجيز, the focus is on driving user acquisition and retention through innovative online campaigns and strategic marketing communications. With over two years spearheading affiliate management, we've honed skills in web content management and social networking, which have been pivotal in optimizing our marketing strategies.

Our team places a premium on collaboration, working across departments to ensure the seamless execution of campaigns and the integration of new traffic sources. The continuous analysis of digital marketing reports and performance measurement underscores our commitment to the company's growth in the digital content landscape.

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