Pratik Thakker

Marketing isn’t just about flashy campaigns 
or chasing the latest trends—it’s about understanding people, 
building trust, and creating strategies 
that drive real impact.

From day one, 
I’ve been obsessed with solving business growth challenges, 
decoding what makes people engage, 
buy, and stay loyal to a brand. 
This curiosity led me to build, test, refine, and scale marketing strategies 
that don’t just look good on paper but actually deliver results.

A Few Things That Happened Along the Way…
🔹 3X Successful Exits
🔹 Founder & CEO at INSIDEA and Durity
🔹 Times 40 Under 40
🔹 2X TEDx Speaker
🔹 Indian Achievers' Award Recipient
🔹 Featured as Top 100 Global LinkedIn Influencer by Taplio
🔹 World's #1 Rated Diamond HubSpot Partner
🔹 Company of the year 2024 (INSIDEA)
🔹 HubSpot Certified Trainer
🔹 Helped over 1000+ businesses across the globe

Why I Built INSIDEA

I’ve seen too many great ideas fail—
not because they weren’t brilliant, 
but because they lacked the right execution. 

Bringing a digital idea to life isn’t just about creativity; 
it’s about strategy, systems, and speed.

That’s why I founded INSIDEA—
to help businesses bridge the gap 
between vision and execution in the digital world. 

Whether it’s marketing, automation, or scaling operations, 
my mission has always been clear:

🔹 Turn ideas into impact.
🔹 Make digital growth seamless, not stressful.
🔹 Help businesses scale smarter, not harder.

Today, INSIDEA is more than a company—
it’s a movement of marketers, strategists, and growth specialists 
dedicated to making marketing simpler, smarter, and more effective.

What I Actually Do

Beyond the titles and recognitions, here’s what drives me:
✅ Decoding marketing strategies that work—no fluff, just proven playbooks.
✅ Helping businesses scale without burning cash on guesswork.
✅ Creating systems that turn engagement into revenue.
✅ Challenging outdated marketing norms and rethinking what’s possible.
✅ Helping businesses future-proof their marketing with automation and AI-driven strategies.

I’ve worked with hundreds of businesses worldwide, 
from startups to enterprises, helping them navigate the ever-changing marketing landscape. 
And if there’s one thing I’ve learned, it’s this: marketing isn’t just about selling—
it’s about storytelling, trust-building, and timing.

And hey, if you made it this far, 
you probably love marketing or
looking to work with me 😉

Just drop a message or visit my website to book a demo.

Founder & CEO

Insidea gives you the power to hire a highly trained and skilled pool of virtual talent from the comfort of your office – at low costs. 

Many companies have started adopting remote work models. The remote work revolution is here– thanks to Insidea. Why not enjoy the benefits of hiring a remote employee (who works exactly like a local employee)

Learn more: www.insidea.com

We’ve all been there - stuck in the endless loop of “What if?”

The fear of failure can feel paralyzing.
But here’s the thing: you’ve got two paths.

Try.
Either you succeed, or you learn something new.

Don’t try.
And you’re left wondering, “What if?” forever.

Isn’t it better to fail and learn than to never know?
So, what’s holding you back from trying today?

Last week in Thailand, the INSIDEA management team had the pleasure of spending time with Sam Hirbod, Strategic Partner Development Manager at HubSpot.

Some meetings feel like business. Some feel like the beginning of something bigger.

What made it special wasn’t just the conversation but the intention behind it. When you sit across the table from someone who genuinely cares about the work, the people, and the journey you’re building, the discussion naturally goes beyond agendas and slides. It becomes about ideas, possibilities, and the shared belief that great things can be built together.

That’s exactly how our time together felt. Moments like these remind me that business isn’t only about strategies or numbers. It’s about the relationships that grow along the way, the trust built through honest conversations, and the excitement of thinking about what lies ahead.

Grateful for the time, the conversation, and the partnership. Looking forward to many more such moments and everything we continue building together.

Thank you, Sam Hirbod.

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INSIDEA

Strategic Partner Development Manager @ HubSpot | Harvard-Certified Executive Coach | President’s Club 2024 | Helping High-Performers Turn Experience into Strategy and Growth

HubSpot

CEO at INSIDEA | Times 40 Under 40

Have you ever realized that some people still see you as the person you used to be?

The truth is, many people from our past hold on to an older version of us.
The version they met years ago. The version we’ve already outgrown.

But growth changes things.

Your priorities evolve.
Your mindset expands.
Your direction becomes clearer.

Not everyone will update their view of you and that’s okay.

What matters is that you keep growing into the person you’re becoming.

Growth may feel uncomfortable at times, but it’s also one of the most beautiful parts of the journey.

Your resume won’t sit beside you when things fall apart.

Your titles won’t comfort you.
Your awards won’t guide you.
Your LinkedIn headline won’t make the hard decisions for you.

When pressure hits…
When no one’s watching…
When you have to choose between easy and right…

That’s when values show up.
Anyone can build a strong resume.
Not everyone builds strong character.

In the long run, people don’t remember your bullet points.
They remember how you treated them.
How you showed up.
What you stood for when it wasn’t convenient.

Careers can be impressive.
Values make them meaningful.

If everything on your resume disappeared tomorrow, what would still define you?

Image via Ankur Warikoo

Just because you can take on more doesn’t mean you should.

Many of us carry extra work, extra responsibility, extra expectations simply because we’re capable.

But capability isn’t the same as obligation.

Protecting your time, energy, and focus isn’t selfish.
It’s necessary if you want to do your best work and stay balanced.

Sometimes the smartest move isn’t doing more.
It’s choosing what not to carry.

What’s one thing you’ve learned to say no to?

Tired of starting over… again?

Again, you try.
Again, you fall short.
Again, you question yourself.

It’s exhausting.

But here’s the shift most people miss:
“Again” isn’t failure. It’s reps.

Every restart builds awareness.
Every setback sharpens you.
Every “again” adds to your gain.

The people who win aren’t the ones who never fall.
They’re the ones who keep showing up one more time.

So maybe this isn’t you failing again.
Maybe this is you building resilience again.

Are you quitting too early, or are you willing to try one more time?

Rejection isn’t the end. It’s part of the math.

Most of us take a “no” personally.
We question ourselves.
We slow down.
Sometimes we stop completely.

But what if every “no” was just one step closer to your “yes”?

Imagine knowing your dream sits behind 100 rejections.
Suddenly, each one isn’t a failure.

It’s progress.
It means you’re trying.

You’re visible.
You’re in the game.

The only real loss is quitting before you reach your number.

How many “no’s” have you survived so far, and are you still counting them the wrong way?


Image via Colby Kultgen

Not every day is built for big wins.

But every day gives you the chance to do small things well.

Replying thoughtfully.
Finishing one task properly.
Showing up when it would be easier not to.

Consistency in the small things quietly builds extraordinary results.
You don’t always need a big move to make progress.

Sometimes excellence in the little things is more than enough.

What’s one small thing you try to do well every day?

Standing out feels risky.
Blending in feels safe.

And most of us choose safe.

We tone down our opinions.
We soften our ambition.
We shrink our personality just enough to “fit.”

Because being different invites judgment.
Questions.
Rejection.

But here’s the truth no one says out loud:
You don’t get remembered for fitting in.
You get remembered for being clear about who you are.

The people who stand out aren’t fearless.
They’re just willing to be seen.

Your voice.
Your ideas.
Your perspective.

They’re not supposed to look like everyone else’s.

If you’ve been playing small to stay comfortable, this is your reminder: the crowd doesn’t create impact. Courage does.

Where in your life are you still trying to fit in instead of standing out?

Being tired doesn’t mean you’re done.

It means you’re human.

There’s a difference between giving up and taking a pause.

Quitting says, “I can’t.”
Rest says, “I’ll continue - just not at this pace.”

Growth isn’t about pushing yourself until you break.
It’s about knowing when to breathe, so you can climb again.

Some days you’ll sprint.
Some days you’ll sit on the steps and catch your breath.

Both are part of the journey.

The key is simple:
Rest if you need to.
Just don’t walk away.

Right now, do you need to quit, or just recharge?

Why do cycles repeat in life and business?

Because people shape the next phase.

Hard times → create strong people.
Strong people → create good times.
Good times → often create complacency.
And complacency → eventually leads back to hard times.

It’s a cycle we see in economies, companies, and even personal growth.

The real question is not which phase we’re in.
It’s who we choose to become during it.

Because the strength you build in difficult moments often defines the opportunities that follow.

You’re probably judging yourself wrong.

Most of us magnify our flaws
And minimize our strengths.

We replay the mistakes.
The awkward moments.
The things we “should have done better.”

Meanwhile, the discipline, resilience, creativity, and empathy.
The things we naturally bring to the table.
Feel small to us.

What you call a flaw
Is often just a strength used in the wrong context.

Overthinking? That’s depth.
Sensitivity? That’s awareness.
Stubbornness? That’s conviction.

We zoom in on the tiny square of what’s “wrong.”
And ignore the bigger picture of what’s working.

The story in your head isn’t always the truth.

What’s one trait you’ve labeled as a flaw that might actually be a hidden strength?

Consistency feels heavy when it’s forced.

You start strong.

Then it becomes pressure.
Then it becomes guilt.

You miss a day, and suddenly you feel like you failed.

What if the problem isn’t discipline, but joy?
When you enjoy the process, showing up stops feeling like a task.

It becomes something you want to do.
You don’t have to chase consistency.
You build it by making the journey lighter.

Fun creates flow.
Flow creates momentum.

Momentum creates results.

Maybe it’s not about pushing harder.
Maybe it’s about making it meaningful.

What’s one thing you’re trying to stay consistent with that needs more joy?

Many people think leadership is about reaching the top.

But real leadership looks different.

It’s not standing above everyone else holding the flag.
It’s turning around and helping others climb.

Great leaders create more leaders.
They support, guide, and lift people when the path gets difficult.

Because success that’s shared always goes further.

In your experience, what makes someone a truly great leader?

If you’re only focused on climbing… you’re doing it wrong.

A lot of people treat success like a solo race.
Head down. Compete. Outperform. Win.

But here’s what no one tells you.

The fastest way up isn’t pushing others down.
It’s lifting them.

When you share an opportunity
Make an introduction
Give credit publicly
Support someone’s growth

You create something powerful.

People remember who helped them.
They speak your name in rooms you’re not in.
They return the energy.

That’s reciprocity.

Not manipulation.
Not a strategy.
Just genuine support.

And over time, it compounds.
The people who consistently rise
Are usually the ones who consistently raise others.

Do you believe helping others really accelerates your own growth, or do you think success is purely individual?

Problems look huge when you’re standing still.

The longer you wait, the taller they feel.
The heavier they become.
The more stories your mind builds around them.

But something interesting happens when you take action.

The problem doesn’t disappear.
It shrinks.

Clarity replaces anxiety.
Momentum replaces overthinking.
Progress replaces fear.

Most of the weight isn’t the problem itself.
It’s the delay.

What’s one problem in your life right now that would feel smaller if you just took the first step?

Most people fail because they trust their feelings too much.

They wait to feel motivated.
They wait to feel ready.
They wait to feel confident.

And while they wait, nothing changes.

Feelings are unstable.
They shift with sleep, stress, mood, and circumstance.

If your actions depend on how you feel, your results will always fluctuate.
The shift is simple but powerful.

Stop asking, “Do I feel like it?”
Start deciding, “I’m doing it anyway.”

Choice builds discipline.
Discipline builds consistency.
Consistency builds results.

You don’t need better moods.
You need stronger standards.

Where in your life are you letting feelings decide instead of commitment?

Most people have a long to-do list every week.

Meetings.
Deadlines.
Responsibilities.
People to support.

But there’s one thing many of us forget to add.

Ourselves.

Taking care of yourself isn’t selfish.
It’s necessary.

When you rest, reset, and recharge, you show up better for everything else that matters.

So while you’re planning your week, don’t forget to include the one person who’s carrying it all.

You.

What’s one small thing you’ll do for yourself this week?

Some seasons will try to break you.

The pressure.
The uncertainty.
The days when everything feels heavier than it should.

Your instinct is to resist.
To fight harder.
To force control.

But strength isn’t always about standing rigid.

Sometimes it’s about bending without snapping.
Pausing without quitting.
Adapting instead of collapsing.

Storms don’t destroy strong roots.
They deepen them.

What if this phase isn’t here to defeat you…
But to stretch you into someone stronger?

Are you fighting the storm, or learning how to grow through it?

Your past only has power if you refuse to understand it.

We all have moments we’d rather forget.
Mistakes. Missed chances. Decisions that didn’t age well.

You can spend years running from them.
Staying busy. Changing environments. Avoiding reflection.

Or you can sit with them.
Ask better questions.
Extract the lesson instead of replaying the regret.

The past doesn’t disappear when you ignore it.
It repeats when you don’t learn from it.

Growth begins the moment you stop escaping and start reflecting.

Be honest with yourself - are you running from your past, or learning from it?

Full Digitalized Chief Strategy Officer (FDO CSO) | First cohort within “Coca-Cola Founders” - the 1st Corporate Venture funds in the world operated at global scale.

With over 19 years of experience managing business-critical projects, leading teams, and delivering measurable results, I am confident in my abilities to provide a level of expertise that is hard to come by. I take pride in my capability to comprehend the business landscape and the mindset of traditional trade wholesalers and retailers in Southeast Asia. 

My record of success in sales and marketing speaks for itself, and I excel at building and maintaining long-lasting relationships with customers.

I am passionate about developing and implementing innovative and digital projects, specifically focusing on creating a "machine" that can sell products faster than myself. 

With my extensive background in:

1. Entrepreneurship
2. New business development
3. Operations management
4. Management consulting 
5. Business Analysis 
6. E-commerce 

I am confident that I can achieve that goal. 

In the short future, I aim to be an expert in Net Zeo and DMDRs (Derivatives Market Disclosure Rules) to lead my fellows to the far end.

__________________

"As COO, Duy was primarily responsible for scaling the company and reaching over $100M in sales within the first year. As a leader, it was inspiring to work with Duy and do something that had never been done before. I'd recommend Duy to anyone I know."

 - David Butler - ex-VP, Global Design and Innovation at the Coca-Cola Company.

Duy 💯 Nguyen

Năm nay chắc là năm Ngựa Xích Thố quá. Deal về dồn dập:

- Deal Tôm đi Đức.
- Deal Tôm đi Hàn.
- Deal Tôm đi Phần Lan.
- Và Deal bán hệ thống quản lý vựa Tôm... đi Ấn Độ

There are so many young students who approach me and ask:

​"How can I be as successful as you?"

I give them different answers depending on their specific questions.

But in general, my message is this:

You don’t have to set me as your goal or target, because you can probably become even better than I am.

​Just forge your own path, create your own version of yourself, and then upgrade that version every single f...cking day.

It's because of my English or this lady tried to drive my words to a proof of her high skills?

You can tell tons of good stories about yourself, no problem at all. You can be a good main character and others are bad ones, it's also ok.

But at least. tell the truth

VINFAST 

Hồi xưa mình làm ở HQ của Vinpearl ngoài Long Biên, thì chỉ có xe Vinfast mới được đậu ở đây. Thằng nào chạy xe hiệu khác đậu vô bị lập biên bản ráo. Bất chấp mày T mấy.

Còn giờ, ở chợ Bình Điền cũng có 2 con Vinfast được đậu ở đây, nhưng cơ bản là do anh em mình đi xe Vinfast 😂

Engineers at Purdue have developed a roadway capable of providing wireless power to electric trucks while they are in motion, a technology that could 

Open article: Road of Wireless Power to e-trucks - Do we have a revolution ahead? by Duy 💯 Nguyen • 3 min read

Road of Wireless Power to e-trucks - Do we have a revolution ahead?

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The Battle

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