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Content Specialist

Promotedigitally

Co-Founder

Olympus - Digital Marketing

I am responsible to write content for long-form blog posts and free resources like e-books, case studies etc. to educate and provide value to the target audience.

Content Manager

FrontRow

I have created copies for FB & Google Ads, Landing Pages, and Upsells and keeping the users engaged with the product.

Worked on LinkedIn & Instagram content too.

Copywriter

HelloMeets

Freelance Copywriter

Performance Marketing & Personal branding for D2C founders | Co-founder @Promotedigitally⚡️

I went from an engineering undergrad  ➡️ copywriter ➡️  content & marketing agency owner 
Here's what I specialise in - 

✅ Writing no-fluff and engaging copy for performance marketing across all media buying platforms. I also write value-packed & persuasive blogs to educate your target audience. 

✅ Social Media Marketing - For D2C, SaaS or Web3 brands, I help to create static posts and engaging reels that nurture your community & help you drive organic sales. 

✅ Ghostwriting - I create LinkedIn personal brand for founders to help them build thought leadership, hire talent or attract investors for their business.

In all these areas, I have worked with over 40+ businesses. I went on to identify their content marketing goals, understand their branding guidelines & then helped with the execution. 

Key areas I help with - 

: Landing page copy 
: Website Copy 
: Sales pages 
: Ad copies 
: Blog posts 
: Linkedin Posts 
: Twitter threads 
: Personal Branding

Pratibha Tiwari

WorkIndia

◦ Identified key product metrics for candidate side LOB & built tableau dashboards to track those metrics at various segments/cohorts which eliminated redundant querying.
◦ End-to-end ownership in analyzing data of the homepage. Helped in moving the L0 metric by 2% in A/B testing phase.
◦ Helped in solutioning for decrease in lead consumption by employers which increased lead consumption by 3%.
◦ Responsible for end-to-end analysis of Whatsapp feature which helped in increasing daily leads generation by 23%.
◦ Created a dozen of useful ETLs, currently being used for daily analysis & initiative tracking.

Product Analyst

◦ Owned end-to-end analysis including A/B testing to full release of Apply feature on the app which increased daily leads generation by 43%.
◦ Worked on data collection of candidates during on-boarding flow and helped in reducing drop-offs by 13%.
◦ Created major ETLs which fairly reduced querying time & complexity.

Ninjacart

◦ Worked closely with Product and Business team to build tableau dashboards for the product [NinjaGlobal] which reduced tracker updation time by 25%.
◦ Performed A/B Tests to understand the effectiveness of the product pilot and was also responsible to conduct deep-dives into various cohorts.
◦ Was part of the team which scaled NinjaGlobal from 0 to 1.

Truefeedback

◦ Analyzed user data and create user personas which helped in increasing targeted reach of the company by 6%.
◦ Used ML algorithms to extract useful user behaviour and helped in recommending appropriate ads and games to the users. 
◦ Made a recommendation system with 82% to recommend appropriate appropriate games to its user.
◦ Worked closely with CTO and Sr.Data Scientist to come up with solutions.

Data Scientist

Focus Edumatics Pvt Ltd

◦ Created content on Python course for company's new E-Learning venture. 
◦ Conducted market research and designed the AI/ML curriculum for the same.

taplio

The Battle

Pratibha Tiwari

Rohan Sarkar

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