Bhartiya Urban

Group marketing head for the largest & multi award winning 150 acre integrated development in Bangalore  

Orchestrated the marketing roadmap for the year in alignment with the business goals; working closely with the top management & business CEO's.
Planned and delivered marketing strategies for residential, commercial, retail, hospitality - through the pandemic launched and successfully sold 60% of residential inventory; launched a 5 star hotel; launched a retail center & an international school within our project.
Built the corporate brand image with over 300 press coverages; thought leadership & focused media activities.
Spearheaded innovation in creative communications  & campaign planning; improving the brand perception which resulted in a 20% increase in base rates compared to competition 
Delivered 30% cost saving through group media buying, hard vendor negotiations & optimizing spends.
Crafted events & initiatives - to encourage channel partners leading to quicker sales. 
Created a data driven approach to marketing initiatives that enabled better campaign planning reducing costs per acquisitions by over 25%

Assistant Vice President Marketing

Ace Turtle Services Ltd

Conceptualized and designed a product for India's leading omnichannel tech startup to help retail real estate to embrace latest technologies to be relevant in digital era

Designed the product 'Smart Mall Solution'; it provides different technology modules which the mall can use to provide a more relevant shopping experience to it's patrons.
Responsible for the implementation of Bangalore International Airport's 'omnichannel project' called FSTR by BLR which intends to make the airport a hub for retail & entertainment using superior digital technologies.
Responsible for growth of the product; second project signed with Capitaland Group(Singapore) to integrate their 17 centers in Singapore on a digital platform.

Business Head

Total Environment Building Systems

Enabling the most innovative and probably the only' Brand' in the Indian real estate landscape in achieving its business goals through diverse marketing & sales initiatives.

Implemented marketing strategies to achieve annual revenue of 500cr at a CAGR of 12%. Successfully maintained the revenue in the extremely tough financial year of 2017-18.
Delivered 2X leads by introducing new lead generation avenues to maintain quality sales pipeline. Improved qualification rate from 25% to 39% by enhanced filtering, targeting strategies.
Negotiated & oversaw high value media buys, noteworthy being a 66cr  agreement with Times of India and OOH purchase worth 6.5cr.
Orchestrated project launches, partner events, industry events. Noteworthy being' THINK DESIGN' annual event property of Total Environment which saw more than 1300 visitors resulting in sales worth 70cr in 4 days.

Head-Customer Acquisition

CapitaLand Limited

Driving marketing strategy for Asia's largest real estate developer to grow its footprint in India. The joint venture with Prestige Group(Bangalore) went on to become a formidable name in Indian retail landscape with most number of shopping malls in the county under the brand' Forum' along with serviced residences. 

Planning the go to market strategy for the company to enter the Indian market. Core member of the founding team in India; working closely with the parent company top management to grow the brand in India.
Planned & executed annual marketing calendar which resulted in the annual growth of visitors by 25% and revenue per visit by 20%; Collaborated with retail partners & successfully achieved monthly revenue upward for 100 cr.
Recruited, trained and managed a multi-location team of 4 Managers, 10 Executives and 20 Customer Service Assistants
Launched  many award winning marketing initiatives; the card-less mall loyalty program, "CapitaStar", which increased tenant sales by 20% ; Awarded 'Launch of the Year' for the launch of the Forum Hyderabad at India Retail Forum in 2015

Head Of Marketing Communications

Sandvik Coromant

Handling sales in NCR region and managing distribution network. Worked in key account management of prominent clients like Tata Motors, Bharat Forge to increase the overall business and build better relation with client representatives.

Productivity Improvement Engineer

With over 12 years of experience in diverse marketing roles, I am a versatile and dynamic marketing leader who can adapt to different business contexts and challenges. I have worked in retail, real estate, and technology sectors, across India, Singapore, and Dubai, delivering results in branding, growth, and customer acquisition.

Currently, I am the Assistant Vice President Marketing at Bhartiya Urban, where I orchestrate the marketing roadmap for the largest and multi-award-winning 150-acre integrated development in Bangalore. I have successfully launched and sold residential, commercial, retail, hospitality, and education projects, using innovative and omnichannel solutions. I have also built the corporate brand image with over 300 press coverages, thought leadership, and focused media activities. I have negotiated and overseen high-value media buys, improved lead generation and qualification rates, and spearheaded creative communications and campaign planning.

I am looking for a pivotal role to help grow business and create a lasting brand, leveraging my skills and expertise in marketing strategy, omnichannel solutions, project launches, innovation, media buys, lead generation, and customer acquisition. I am passionate about creating impactful and engaging experiences for customers, partners, and stakeholders, and collaborating with diverse teams and cultures.

Prasad Mane

I am seeing a clear shift across companies in India.
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Leadership teams have moved past the “Should we use AI” stage and are now asking a different question.
“How do we get our entire organisation AI ready?”

Not one department.
Not a scattered training.
A company-wide upgrade.

And the goal is not to reduce manpower.
It is to achieve more, move faster, and make people happier in their work.

I saw this play out last week while training 130 people at The Wadhwa Group, one of the leading real estate companies.

Everyone showed up..
The C suite.
The second in command across marketing, sales, projects, architecture, strategy, investment.
And the frontline teams on site.

The most common reaction was the same.
“We didn’t even know this was possible.”

Most professionals today use AI, but it is usually surface level.
The real transformation happens when teams learn how to build systems and workflows that scale.
When AI stops being a tool and becomes a way of working.

If you want to run a similar AI transformation sprint for your team, DM me.
I have a few more slots before we wrap up the year.

Smruti nilave Navin Makhija Vijay Wadhwa
#ai #genai #futureofwork #upskilling #teamtraining #upyourmarketing

Founder, UpYourMarketing.AI | Gen AI Led Transformation Advisor | Personalized AI Courses | Customized AI Bootcamps for Teams | Independent Growth/Marketing Consultant for various companies

Most people think AI training is about learning prompts and trying tools.
The last two days proved to me otherwise...


I was working with a group from multiple companies. Instead of the usual demo → practise → Q&A flow, we decided to flip the script. We ran a full Capstone-style live project, just like you would in a real organisation.

And that changed everything.

Each team picked a real business scenario and went all in.

-The CFO team built a full financial model for viability and cash flow.

-Projects mapped a four year execution plan.

-Procurement created BOQs and quality control checklists.

-Marketing crafted the communication and advertising plan.

-Sales designed GTM and channel strategy.

-HR and Admin took on all enabling functions.

Everything was augmented with real AI tools in real time, not theory.
ChatGPT, Gemini, Perplexity, NotebookLM, Midjourney.

The biggest insight for me.Everyone uses AI a little.

But teams unlock value only when they build workflows that scale, repeat, and operate like a real engine inside the business.

When teams go beyond “using AI” to actually thinking with AI, the transformation is dramatic.

If you feel your team is ready for something deeper, more practical, and customised to your business, just DM me.

Happy to build a Capstone-style program that actually moves the needle not just teaches tools.

Mrinal Golechha

Everyone counted Google out. But the last few months tell a very different story. Read 6 reasons why...
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For a long time, it looked like Google had lost its rhythm in AI.

OpenAI moved fast, startups pushed the envelope and Google felt strangely quiet.

But something changed this year.
Quietly, steadily, Google rebuilt its AI engine from the inside out.

And when you zoom out, you can see the pattern forming, this is not a comeback by accident but is a comeback by design.

Let me explain why.

1. Google has started releasing models that finally feel cohesive and powerful. Not just faster models, but models that work across text, image, code, reasoning, and video with surprising consistency.
It feels like the Google that used to set the benchmark is slowly returning.

2. Then there is nested learning, a concept most people have not fully understood yet.
It allows models to learn inside structured loops, refine their own outputs, and handle complex tasks without falling apart.
It is subtle but this will unlock entire classes of multimodal applications that were impossible even a year ago.

3. Behind all this sits TPUs, Google’s own silicon.While most companies are stuck in the GPU shortage, Google trains and deploys models on hardware it controls end to end.
This gives it speed, scale, and cost advantages that almost nobody else has.

4. And this is where the story becomes even more interesting. Google is not just another AI lab it is one of the only companies with a full stack, from models to data to hardware to distribution.
Search. Maps. YouTube. Gmail. Workspace. Android billions of people interact with these products every day, generating the kind of real-world signals that AI thrives on.
Most companies would dream of one such dataset. Google has an entire universe.

5.Add to that the ability to push AI updates to billions of users in a single rollout.
This is not a luxury OpenAI enjoys today.

6. And finally, the part everyone forgets.
Google has enormous cash reserves and the ability to invest at a scale that is difficult to compete with.
That kind of firepower buys time, compute, and breakthroughs.

So when people ask me whether Google is “back”, my answer is simple.

Google never left. It was building.
And now we are starting to see the outcome of that patience.

The race is far from over.
But Google looks ready for the long run.

What do you think?
Are we moving toward a Google resurgence
or will the landscape stay unpredictable?

PS - this video from nano pro, still didn't allow me to use open ai logo!

#ai #google #gemini #futureofwork #llm #genai

Had the peak Bengaluru day.


Jacket in the morning.
Shorts and AC in the afternoon.
Umbrella by evening.

What a beautiful friday..

#bengaluru #india #everydaymoments #citylife

Interesting discovery this week. Simba is from Chhattisgarh. And honestly, that tracks.



Over the last few months I have been traveling to Raipur and meeting some of the leading entrepreneurs from the city.

Most of these visits started as AI training assignments but what stayed with me had nothing to do with tech.

It was the pride.
It was the hunger.
It was the clarity of what they want to build and the confidence that their city deserves a bigger story.

Every conversation felt like meeting Bengaluru or Pune in the early 2000s.

A city that knows it is on the cusp of something.

You see it in the infrastructure.
You feel it in the energy of the people building there.
You sense a city that is quietly shifting gears.

Wishing the builders of Chhattisgarh the very best. If this momentum continues, they are going to reimagine what India’s next wave of cities look like.

If you want your teams to become AI first, DM me and let’s make it happen.

Archit Goel Mrinal Golechha Sharad Goyal Mannat Singh Bhatia

Everyone is trying to “catch” AI homework. No one is fixing the real problem.
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Lately, I see a lot of parents and teachers keep asking the same question.
Which tool can detect if a student used AI for homework?

The honest answer is no.
There is no detector that works reliably, and with AI improving this fast, there never will be.

AI already writes like a human, and even handwritten answers can now be generated convincingly.

So the real challenge is not catching AI use.
It is rethinking learning in a world where AI is already part of how students search, think, and create.

A practical shift -
Do graded work inside the classroom where understanding is visible.
Let take home work become a place where students learn how to use AI well.

Teach them to think with AI and think without AI.
Both skills matter.

Education cannot keep policing homework while the world changes around it.
Children should not feel guilty for using tools they will rely on as adults.
They should be guided, not monitored.

AI literacy will become a basic skill.
Human judgement will be the difference.

If you want to explore how AI first learning can shape your school, institution, or team, ping me.

#education #aiineducation #parents #teachers #futureofwork #genai #learning #upskilling #upyourmarketing

Attention Is Not All You Need Anymore
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I always cover the Attention Is All You Need paper in my trainings because it changed the trajectory of modern AI. 
But we are now seeing its natural limits. And a new paradigm, Nested Learning (NL), is beginning to redefine what’s possible.

Limitations of Current Transformer Models-

Transformers learn during training, then stop learning. They cannot form new long-term memories.
They depend entirely on old training data and whatever fits inside the current context window.This makes them powerful, but also static and inflexible.

How Nested Learning addresses this

Nested Learning introduces multiple learning speeds inside the model.
Some parts update quickly for new information.
Others update slowly to build stable knowledge.
This makes the model adaptive, dynamic, and capable of improving continuously, not just during training.

How Nested Learning Actually Works

NL turns every component; attention, MLPs, optimizers; into interconnected memory systems. Each system learns at its own frequency.

Fast systems capture immediate patterns.
Slow systems preserve deeper structure.
Together, they behave more like the human brain, where memory is distributed and updated constantly at different timescales.

This allows the model to update itself during use, remember new information, and evolve over time.
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Full Paper Here below!

Enterprise AI vs Personal Productivity AI. Which is more important. And which should come first.



Most companies get this sequence wrong.
They chase enterprise AI moonshots while their people still don’t know how to use AI daily.

Or they focus only on personal productivity tools while the core systems remain untouched.

The truth.
You need both.
Two sides of the same performance coin.

Enterprise AI rewires systems.
It transforms workflows, integrates with company data, and creates org-wide efficiency.

Personal Productivity AI upgrades individuals.
It sharpens thinking, speeds execution, and cuts mental load.

One builds the machine.
The other upgrades the people running it.

Start with personal productivity AI to build capability.

Scale with enterprise AI to transform the organisation.

That’s the sequence that compounds performance.

If you want your team upgraded the right way, I run customised AI capability programs for companies.

DM me and I’ll share details.

#aiadoption #genai #futureofwork #enterpriseai #productivityai #aitraining #leadership #businessgrowth

My take. This is a smart, inevitable move.



Disney understood something early. You don’t win the AI era by blocking it. You win by owning the rules of engagement.

Instead of fighting fan-made content, lawsuits, and misuse, Disney chose to license, shape, and monetize creativity. That’s mature strategy. Control the IP. Control the rails. Let creativity explode safely.

For OpenAI, this is equally big. High-quality, legally licensed IP is the missing piece for generative video to go mainstream. This gives Sora legitimacy, scale, and cultural relevance overnight.

The real signal though is internal. Disney rolling out ChatGPT inside the company tells me AI is no longer a lab experiment. It’s becoming part of how stories are imagined, produced, and distributed.

Net-net.
AI will not replace creativity.
It will redefine who gets to scale it responsibly.

Those who collaborate early will shape the future.
Those who resist will spend years trying to catch up.

Curious. If you were a media brand today, would you license AI or fight it?

Someone asked me yesterday. “If the AI bubble bursts, what will you do?”

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Honestly. I think a burst might be the best thing that can happen.

It clears the noise. It exposes the fundamentals and those fundamentals are stronger than ever.

Here’s what actually remains when the hype evaporates.

1. The foundational models
GPT, Claude, Gemini, open-source LLMs.
They don’t disappear, they get cheaper, faster, and more integrated.

2. The workflows
Writing, research, analysis, reporting, marketing ops, sales enablement.
Once you taste 10x speed, you never go back.

3. The new job roles
AI generalists, prompt engineers, automation leads, AI PMs.
Efficiency makes these roles non-negotiable.

4. The rails & infra
GPUs, inference servers, vector DBs, agent frameworks.
Infra always outlasts hype.

5. The mindset shift
Thinking with AI and without AI becomes a permanent advantage.
That’s the real unlock. not valuations.

AI valuations might drop. AI usage won’t.
Once humans experience leverage, they don’t give it back.

A bubble burst isn’t a threat. It’s a reset.
And resets create the next category winners.

#artificialintelligence #aiFuture #futureOfWork #businessStrategy #thinkWithAI

PS - the infographic below is created using gemini 3 pro, just getting super accurate!

I took over twenty flights in the last forty five days. And it hit me. I am practically dependent on one airline.
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The recent IndiGo cancellations showed how risky that dependence is....

I have read stories that should never happen..

Newlyweds attending their own reception on Zoom.
Relatives missing funerals.
Kids missing exams.
Families stranded for hours with no clarity.

All of this was avoidable.
There was enough time for better planning, better communication, and better coordination from both the airline and authorities.

But this is what happens when one player dominates.

When customers have no real alternative, accountability fades and inconvenience becomes normal.

India deserves better.
Better travel infrastructure.
Better transparency.
Better respect for people’s time and lives.

After this episode, I am honestly worried about the next deadline.

Were you affected? What was your experience?

#india #airlines #aviation #indigo #customerservice #travel #futureoftravel

Online shopping as we know it just changed. And your SEO and ad strategy will feel it next.



ChatGPT’s new Shopping Research feature looks small. It isn’t.

It feels exactly like the early days when Meta launched ads.
Small update on day one. Massive disruption one year down..

Video of test for a travel stroller and it wiped out the entire old process.

No tabs, no reviews, no YouTube deep dives.
One query. One answer. Fully reasoned. Fully personalized.

This shift matters because:

AI becomes the first stop in product discovery

SEO pages lose visibility because AI summaries replace search results

Performance ads built on last-click behavior start breaking

Brands need AI-ready product data, not keyword blogs

This is just the beginning.

If you want to prepare your marketing team for the AI-first era, DM me.

Stop scrolling. Tilt your phone toward the charger port. Close one eye. Read.


If it made you pause, perfect. That is the power of simple visual tricks.

You can create these ultra scroll stopping brand messages in seconds using Gemini Nano Banana.
Your words. Your vibe. Your brand identity baked right in.

Share the one you create for your brand.

PROFILE:

A Master in Marketing with 20 years of experience of Branding, Communications, Advertising, Media Planning & Promotions in diversified verticals such as Media Sales Strategy +Design, Retail, Real Estate, Life Insurance, Banking, FMCG Industries & B2b Industries

Since 2013 running the show at BrandMatterz as a Founder, Creator & Director based out of Pune, with a wealth of experience in strategic brand building, brand experience, Communication Solutions, Digital Marketing, Packaging design & 360 degree brand consultancy solutions

A Media evangelist & keen analyst with skills in assessing branding trends & implementing brand strategies.

Visiting Faculty at Symbiosis, PUMBA, Indira Institute, Ajinkya DY Patil University and ISB & M for Branding subjects since last 14 years.

Admission Panelist at Symbiosis for its Postgraduate courses in Mass communications

Fine art & Photography enthusiast with creative photography & storytelling sense
https://www.ieyecapture.com/
https://www.facebook.com/Ieyecapture

Brands worked on :
Axis Bank Ltd, Atlas Copco, Bank Of Maharashtra, Bramha Corp Ltd, Coca Cola, Cybage, DSK Group, Greaves Cotton Ltd, Haldiram’s, John Deere,Kalika Steel, Kinetic Green, Kumar Properties, Magarpatta, Nirlep, Nilon's , Orient, Panchshil Realty, Paranjape Schemes, Sakaal Media Group, TASMAC, Sanjay Ghodawat,Saraswat Bank, SKF, Snickers, Suzlon, TVS Motor Company, Urbounce, Venky’s, WNS etc

Specialties: Growth Hacking , Design & Media Evangelist. Networker & Being Resourceful Solution Provider.

Key Words & action areas
Brand Strategy, Advertising, Brand management, Luxury Brand Marketing, Business Development strategies, Customer Relations, Design, Event Management, Market Research, Marketing Planning Process, Media Buying, Media planning, Promotional Materials, Research Analysis, Strategic Analysis, Team Management

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Prasad Mane

Shreyaas Bangad

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