Bhartiya Urban

Group marketing head for the largest & multi award winning 150 acre integrated development in Bangalore  

Orchestrated the marketing roadmap for the year in alignment with the business goals; working closely with the top management & business CEO's.
Planned and delivered marketing strategies for residential, commercial, retail, hospitality - through the pandemic launched and successfully sold 60% of residential inventory; launched a 5 star hotel; launched a retail center & an international school within our project.
Built the corporate brand image with over 300 press coverages; thought leadership & focused media activities.
Spearheaded innovation in creative communications  & campaign planning; improving the brand perception which resulted in a 20% increase in base rates compared to competition 
Delivered 30% cost saving through group media buying, hard vendor negotiations & optimizing spends.
Crafted events & initiatives - to encourage channel partners leading to quicker sales. 
Created a data driven approach to marketing initiatives that enabled better campaign planning reducing costs per acquisitions by over 25%

Assistant Vice President Marketing

Ace Turtle Services Ltd

Conceptualized and designed a product for India's leading omnichannel tech startup to help retail real estate to embrace latest technologies to be relevant in digital era

Designed the product 'Smart Mall Solution'; it provides different technology modules which the mall can use to provide a more relevant shopping experience to it's patrons.
Responsible for the implementation of Bangalore International Airport's 'omnichannel project' called FSTR by BLR which intends to make the airport a hub for retail & entertainment using superior digital technologies.
Responsible for growth of the product; second project signed with Capitaland Group(Singapore) to integrate their 17 centers in Singapore on a digital platform.

Business Head

Total Environment Building Systems

Enabling the most innovative and probably the only' Brand' in the Indian real estate landscape in achieving its business goals through diverse marketing & sales initiatives.

Implemented marketing strategies to achieve annual revenue of 500cr at a CAGR of 12%. Successfully maintained the revenue in the extremely tough financial year of 2017-18.
Delivered 2X leads by introducing new lead generation avenues to maintain quality sales pipeline. Improved qualification rate from 25% to 39% by enhanced filtering, targeting strategies.
Negotiated & oversaw high value media buys, noteworthy being a 66cr  agreement with Times of India and OOH purchase worth 6.5cr.
Orchestrated project launches, partner events, industry events. Noteworthy being' THINK DESIGN' annual event property of Total Environment which saw more than 1300 visitors resulting in sales worth 70cr in 4 days.

Head-Customer Acquisition

CapitaLand Limited

Driving marketing strategy for Asia's largest real estate developer to grow its footprint in India. The joint venture with Prestige Group(Bangalore) went on to become a formidable name in Indian retail landscape with most number of shopping malls in the county under the brand' Forum' along with serviced residences. 

Planning the go to market strategy for the company to enter the Indian market. Core member of the founding team in India; working closely with the parent company top management to grow the brand in India.
Planned & executed annual marketing calendar which resulted in the annual growth of visitors by 25% and revenue per visit by 20%; Collaborated with retail partners & successfully achieved monthly revenue upward for 100 cr.
Recruited, trained and managed a multi-location team of 4 Managers, 10 Executives and 20 Customer Service Assistants
Launched  many award winning marketing initiatives; the card-less mall loyalty program, "CapitaStar", which increased tenant sales by 20% ; Awarded 'Launch of the Year' for the launch of the Forum Hyderabad at India Retail Forum in 2015

Head Of Marketing Communications

Sandvik Coromant

Handling sales in NCR region and managing distribution network. Worked in key account management of prominent clients like Tata Motors, Bharat Forge to increase the overall business and build better relation with client representatives.

Productivity Improvement Engineer

With over 12 years of experience in diverse marketing roles, I am a versatile and dynamic marketing leader who can adapt to different business contexts and challenges. I have worked in retail, real estate, and technology sectors, across India, Singapore, and Dubai, delivering results in branding, growth, and customer acquisition.

Currently, I am the Assistant Vice President Marketing at Bhartiya Urban, where I orchestrate the marketing roadmap for the largest and multi-award-winning 150-acre integrated development in Bangalore. I have successfully launched and sold residential, commercial, retail, hospitality, and education projects, using innovative and omnichannel solutions. I have also built the corporate brand image with over 300 press coverages, thought leadership, and focused media activities. I have negotiated and overseen high-value media buys, improved lead generation and qualification rates, and spearheaded creative communications and campaign planning.

I am looking for a pivotal role to help grow business and create a lasting brand, leveraging my skills and expertise in marketing strategy, omnichannel solutions, project launches, innovation, media buys, lead generation, and customer acquisition. I am passionate about creating impactful and engaging experiences for customers, partners, and stakeholders, and collaborating with diverse teams and cultures.

Prasad Mane

I am seeing a clear shift across companies in India.
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Leadership teams have moved past the “Should we use AI” stage and are now asking a different question.
“How do we get our entire organisation AI ready?”

Not one department.
Not a scattered training.
A company-wide upgrade.

And the goal is not to reduce manpower.
It is to achieve more, move faster, and make people happier in their work.

I saw this play out last week while training 130 people at The Wadhwa Group, one of the leading real estate companies.

Everyone showed up..
The C suite.
The second in command across marketing, sales, projects, architecture, strategy, investment.
And the frontline teams on site.

The most common reaction was the same.
“We didn’t even know this was possible.”

Most professionals today use AI, but it is usually surface level.
The real transformation happens when teams learn how to build systems and workflows that scale.
When AI stops being a tool and becomes a way of working.

If you want to run a similar AI transformation sprint for your team, DM me.
I have a few more slots before we wrap up the year.

Smruti nilave Navin Makhija Vijay Wadhwa
#ai #genai #futureofwork #upskilling #teamtraining #upyourmarketing

Founder, UpYourMarketing.AI | Gen AI Led Transformation Advisor | Personalized AI Courses | Customized AI Bootcamps for Teams | Independent Growth/Marketing Consultant for various companies

Most people think AI training is about learning prompts and trying tools.
The last two days proved to me otherwise...


I was working with a group from multiple companies. Instead of the usual demo → practise → Q&A flow, we decided to flip the script. We ran a full Capstone-style live project, just like you would in a real organisation.

And that changed everything.

Each team picked a real business scenario and went all in.

-The CFO team built a full financial model for viability and cash flow.

-Projects mapped a four year execution plan.

-Procurement created BOQs and quality control checklists.

-Marketing crafted the communication and advertising plan.

-Sales designed GTM and channel strategy.

-HR and Admin took on all enabling functions.

Everything was augmented with real AI tools in real time, not theory.
ChatGPT, Gemini, Perplexity, NotebookLM, Midjourney.

The biggest insight for me.Everyone uses AI a little.

But teams unlock value only when they build workflows that scale, repeat, and operate like a real engine inside the business.

When teams go beyond “using AI” to actually thinking with AI, the transformation is dramatic.

If you feel your team is ready for something deeper, more practical, and customised to your business, just DM me.

Happy to build a Capstone-style program that actually moves the needle not just teaches tools.

Mrinal Golechha

Everyone counted Google out. But the last few months tell a very different story. Read 6 reasons why...
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For a long time, it looked like Google had lost its rhythm in AI.

OpenAI moved fast, startups pushed the envelope and Google felt strangely quiet.

But something changed this year.
Quietly, steadily, Google rebuilt its AI engine from the inside out.

And when you zoom out, you can see the pattern forming, this is not a comeback by accident but is a comeback by design.

Let me explain why.

1. Google has started releasing models that finally feel cohesive and powerful. Not just faster models, but models that work across text, image, code, reasoning, and video with surprising consistency.
It feels like the Google that used to set the benchmark is slowly returning.

2. Then there is nested learning, a concept most people have not fully understood yet.
It allows models to learn inside structured loops, refine their own outputs, and handle complex tasks without falling apart.
It is subtle but this will unlock entire classes of multimodal applications that were impossible even a year ago.

3. Behind all this sits TPUs, Google’s own silicon.While most companies are stuck in the GPU shortage, Google trains and deploys models on hardware it controls end to end.
This gives it speed, scale, and cost advantages that almost nobody else has.

4. And this is where the story becomes even more interesting. Google is not just another AI lab it is one of the only companies with a full stack, from models to data to hardware to distribution.
Search. Maps. YouTube. Gmail. Workspace. Android billions of people interact with these products every day, generating the kind of real-world signals that AI thrives on.
Most companies would dream of one such dataset. Google has an entire universe.

5.Add to that the ability to push AI updates to billions of users in a single rollout.
This is not a luxury OpenAI enjoys today.

6. And finally, the part everyone forgets.
Google has enormous cash reserves and the ability to invest at a scale that is difficult to compete with.
That kind of firepower buys time, compute, and breakthroughs.

So when people ask me whether Google is “back”, my answer is simple.

Google never left. It was building.
And now we are starting to see the outcome of that patience.

The race is far from over.
But Google looks ready for the long run.

What do you think?
Are we moving toward a Google resurgence
or will the landscape stay unpredictable?

PS - this video from nano pro, still didn't allow me to use open ai logo!

#ai #google #gemini #futureofwork #llm #genai

Had the peak Bengaluru day.


Jacket in the morning.
Shorts and AC in the afternoon.
Umbrella by evening.

What a beautiful friday..

#bengaluru #india #everydaymoments #citylife

Interesting discovery this week. Simba is from Chhattisgarh. And honestly, that tracks.



Over the last few months I have been traveling to Raipur and meeting some of the leading entrepreneurs from the city.

Most of these visits started as AI training assignments but what stayed with me had nothing to do with tech.

It was the pride.
It was the hunger.
It was the clarity of what they want to build and the confidence that their city deserves a bigger story.

Every conversation felt like meeting Bengaluru or Pune in the early 2000s.

A city that knows it is on the cusp of something.

You see it in the infrastructure.
You feel it in the energy of the people building there.
You sense a city that is quietly shifting gears.

Wishing the builders of Chhattisgarh the very best. If this momentum continues, they are going to reimagine what India’s next wave of cities look like.

If you want your teams to become AI first, DM me and let’s make it happen.

Archit Goel Mrinal Golechha Sharad Goyal Mannat Singh Bhatia

Everyone is trying to “catch” AI homework. No one is fixing the real problem.
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.

Lately, I see a lot of parents and teachers keep asking the same question.
Which tool can detect if a student used AI for homework?

The honest answer is no.
There is no detector that works reliably, and with AI improving this fast, there never will be.

AI already writes like a human, and even handwritten answers can now be generated convincingly.

So the real challenge is not catching AI use.
It is rethinking learning in a world where AI is already part of how students search, think, and create.

A practical shift -
Do graded work inside the classroom where understanding is visible.
Let take home work become a place where students learn how to use AI well.

Teach them to think with AI and think without AI.
Both skills matter.

Education cannot keep policing homework while the world changes around it.
Children should not feel guilty for using tools they will rely on as adults.
They should be guided, not monitored.

AI literacy will become a basic skill.
Human judgement will be the difference.

If you want to explore how AI first learning can shape your school, institution, or team, ping me.

#education #aiineducation #parents #teachers #futureofwork #genai #learning #upskilling #upyourmarketing

Attention Is Not All You Need Anymore
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I always cover the Attention Is All You Need paper in my trainings because it changed the trajectory of modern AI. 
But we are now seeing its natural limits. And a new paradigm, Nested Learning (NL), is beginning to redefine what’s possible.

Limitations of Current Transformer Models-

Transformers learn during training, then stop learning. They cannot form new long-term memories.
They depend entirely on old training data and whatever fits inside the current context window.This makes them powerful, but also static and inflexible.

How Nested Learning addresses this

Nested Learning introduces multiple learning speeds inside the model.
Some parts update quickly for new information.
Others update slowly to build stable knowledge.
This makes the model adaptive, dynamic, and capable of improving continuously, not just during training.

How Nested Learning Actually Works

NL turns every component; attention, MLPs, optimizers; into interconnected memory systems. Each system learns at its own frequency.

Fast systems capture immediate patterns.
Slow systems preserve deeper structure.
Together, they behave more like the human brain, where memory is distributed and updated constantly at different timescales.

This allows the model to update itself during use, remember new information, and evolve over time.
.

Full Paper Here below!

Enterprise AI vs Personal Productivity AI. Which is more important. And which should come first.



Most companies get this sequence wrong.
They chase enterprise AI moonshots while their people still don’t know how to use AI daily.

Or they focus only on personal productivity tools while the core systems remain untouched.

The truth.
You need both.
Two sides of the same performance coin.

Enterprise AI rewires systems.
It transforms workflows, integrates with company data, and creates org-wide efficiency.

Personal Productivity AI upgrades individuals.
It sharpens thinking, speeds execution, and cuts mental load.

One builds the machine.
The other upgrades the people running it.

Start with personal productivity AI to build capability.

Scale with enterprise AI to transform the organisation.

That’s the sequence that compounds performance.

If you want your team upgraded the right way, I run customised AI capability programs for companies.

DM me and I’ll share details.

#aiadoption #genai #futureofwork #enterpriseai #productivityai #aitraining #leadership #businessgrowth

My take. This is a smart, inevitable move.



Disney understood something early. You don’t win the AI era by blocking it. You win by owning the rules of engagement.

Instead of fighting fan-made content, lawsuits, and misuse, Disney chose to license, shape, and monetize creativity. That’s mature strategy. Control the IP. Control the rails. Let creativity explode safely.

For OpenAI, this is equally big. High-quality, legally licensed IP is the missing piece for generative video to go mainstream. This gives Sora legitimacy, scale, and cultural relevance overnight.

The real signal though is internal. Disney rolling out ChatGPT inside the company tells me AI is no longer a lab experiment. It’s becoming part of how stories are imagined, produced, and distributed.

Net-net.
AI will not replace creativity.
It will redefine who gets to scale it responsibly.

Those who collaborate early will shape the future.
Those who resist will spend years trying to catch up.

Curious. If you were a media brand today, would you license AI or fight it?

Someone asked me yesterday. “If the AI bubble bursts, what will you do?”

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Honestly. I think a burst might be the best thing that can happen.

It clears the noise. It exposes the fundamentals and those fundamentals are stronger than ever.

Here’s what actually remains when the hype evaporates.

1. The foundational models
GPT, Claude, Gemini, open-source LLMs.
They don’t disappear, they get cheaper, faster, and more integrated.

2. The workflows
Writing, research, analysis, reporting, marketing ops, sales enablement.
Once you taste 10x speed, you never go back.

3. The new job roles
AI generalists, prompt engineers, automation leads, AI PMs.
Efficiency makes these roles non-negotiable.

4. The rails & infra
GPUs, inference servers, vector DBs, agent frameworks.
Infra always outlasts hype.

5. The mindset shift
Thinking with AI and without AI becomes a permanent advantage.
That’s the real unlock. not valuations.

AI valuations might drop. AI usage won’t.
Once humans experience leverage, they don’t give it back.

A bubble burst isn’t a threat. It’s a reset.
And resets create the next category winners.

#artificialintelligence #aiFuture #futureOfWork #businessStrategy #thinkWithAI

PS - the infographic below is created using gemini 3 pro, just getting super accurate!

I took over twenty flights in the last forty five days. And it hit me. I am practically dependent on one airline.
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The recent IndiGo cancellations showed how risky that dependence is....

I have read stories that should never happen..

Newlyweds attending their own reception on Zoom.
Relatives missing funerals.
Kids missing exams.
Families stranded for hours with no clarity.

All of this was avoidable.
There was enough time for better planning, better communication, and better coordination from both the airline and authorities.

But this is what happens when one player dominates.

When customers have no real alternative, accountability fades and inconvenience becomes normal.

India deserves better.
Better travel infrastructure.
Better transparency.
Better respect for people’s time and lives.

After this episode, I am honestly worried about the next deadline.

Were you affected? What was your experience?

#india #airlines #aviation #indigo #customerservice #travel #futureoftravel

Online shopping as we know it just changed. And your SEO and ad strategy will feel it next.



ChatGPT’s new Shopping Research feature looks small. It isn’t.

It feels exactly like the early days when Meta launched ads.
Small update on day one. Massive disruption one year down..

Video of test for a travel stroller and it wiped out the entire old process.

No tabs, no reviews, no YouTube deep dives.
One query. One answer. Fully reasoned. Fully personalized.

This shift matters because:

AI becomes the first stop in product discovery

SEO pages lose visibility because AI summaries replace search results

Performance ads built on last-click behavior start breaking

Brands need AI-ready product data, not keyword blogs

This is just the beginning.

If you want to prepare your marketing team for the AI-first era, DM me.

Stop scrolling. Tilt your phone toward the charger port. Close one eye. Read.


If it made you pause, perfect. That is the power of simple visual tricks.

You can create these ultra scroll stopping brand messages in seconds using Gemini Nano Banana.
Your words. Your vibe. Your brand identity baked right in.

Share the one you create for your brand.

Harness organic LinkedIn strategies for #AuthorityBranding & #AI for growth 📈 | LinkedMinded™ Using Ai | Catapult your coaching/consulting business in 12 weeks | Founder of Crack the Coaching C.O.D.E.™ | Podcast Host🎙️

𝗬𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝗽𝗿𝗲𝗺𝗶𝘂𝗺 𝗰𝗹𝗶𝗲𝗻𝘁 𝗶𝘀 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.

The only question is — 𝘸𝘪𝘭𝘭 𝘵𝘩𝘦𝘺 𝘴𝘦𝘦 𝘺𝘰𝘶 𝘢𝘴 𝘵𝘩𝘦 𝘢𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘵𝘩𝘦𝘺’𝘷𝘦 𝘣𝘦𝘦𝘯 𝘴𝘦𝘢𝘳𝘤𝘩𝘪𝘯𝘨 𝘧𝘰𝘳?

Most leadership & executive coaches aren’t struggling with talent, skills, or results.

They’re struggling with visibility that converts into premium clients.

𝗛𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝗱𝗲𝗮𝗹:
❌ Posting more doesn’t solve it
❌ Referrals aren’t predictable
❌ A résumé-style profile will never sell you as an authority

That’s why I created the 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝗼𝗼𝘀𝘁™ 𝗠𝗲𝘁𝗵𝗼𝗱 — a proven system that transforms your LinkedIn presence in just 30 days into a steady pipeline of 3–5 warm, qualified leads every week.

And no, this isn’t about posting daily, spamming DMs, or trying to be an influencer.

It’s about showing up as the Authority your future clients already want to hire.

𝗪𝗶𝘁𝗵 𝘁𝗵𝗶𝘀 𝘀𝘆𝘀𝘁𝗲𝗺, 𝗺𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀:
✅ Position themselves as the premium choice in their niche
✅ Attract inbound attention from decision-makers ready to buy
✅ Replace gimmicks with genuine conversations that convert

𝗣𝗿𝗼𝗼𝗳 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀:
"𝘐𝘯 𝘭𝘦𝘴𝘴 𝘵𝘩𝘢𝘯 2 𝘸𝘦𝘦𝘬𝘴, 𝘮𝘺 𝘯𝘦𝘸 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘱𝘳𝘰𝘧𝘪𝘭𝘦 𝘴𝘵𝘢𝘳𝘵𝘦𝘥 𝘢𝘵𝘵𝘳𝘢𝘤𝘵𝘪𝘯𝘨 𝘱𝘰𝘵𝘦𝘯𝘵𝘪𝘢𝘭 𝘤𝘭𝘪𝘦𝘯𝘵𝘴. 𝘐’𝘷𝘦 𝘩𝘢𝘥 𝘮𝘶𝘭𝘵𝘪𝘱𝘭𝘦 𝘪𝘯𝘲𝘶𝘪𝘳𝘪𝘦𝘴 𝘢𝘯𝘥 𝘦𝘷𝘦𝘯 𝘣𝘰𝘰𝘬𝘦𝘥 𝘢 𝘮𝘦𝘦𝘵𝘪𝘯𝘨!" — Brad S., Leadership Coach

If you’re ready to stop blending in and start being sought-after…

📅 Schedule your free 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝗼𝗼𝘀𝘁™ 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗖𝗮𝗹𝗹 and let’s map out exactly how to position you so premium clients come to you 👉 https://jo.my/authority-boost-strategy-call

Chareen Goodman, Business Coach

𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗶𝘀𝗻’𝘁 𝗹𝗼𝘀𝘁 𝗶𝗻 𝗼𝗻𝗲 𝗯𝗮𝗱 𝗺𝗼𝗻𝘁𝗵. 𝗜𝘁’𝘀 𝗹𝗼𝘀𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗾𝘂𝗶𝗲𝘁 𝗺𝗼𝗻𝘁𝗵𝘀 𝗼𝗳 𝗰𝗼𝗻𝗳𝘂𝘀𝗶𝗼𝗻. 😵‍💫

Today's Authority Traction Newsletter dives into something most coaches, consultants, and founders  know deep down but rarely talk about...

➡️ Your LinkedIn isn’t flat because of the algorithm.
➡️ It’s flat because confusion compounds faster than Authority.

You know what I mean, right? 🤔

👉 A blurred niche here…
👉 An unfocused message there…
👉 One skipped week…
👉 One forced post…
👉 One more “pivot”…

Suddenly you’re not leading the conversation... you’re reacting to it. 😲

After years working inside Fortune 500 organizations, I can tell you this with certainty: Businesses rarely collapse from 𝗕𝗜𝗚 𝗳𝗮𝗶𝗹𝘂𝗿𝗲𝘀. They collapse from 𝗹𝗶𝘁𝘁𝗹𝗲 𝗱𝗿𝗶𝗳𝘁𝘀.

And right now, I see a lot of drifting on LinkedIn without people realizing it.

So,
If you’re tired of “trying everything”…
If you’ve been feeling inconsistent…
If your message feels fuzzy…

Remember this... 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘤𝘰𝘮𝘱𝘰𝘶𝘯𝘥𝘴, 𝘣𝘶𝘵 𝘤𝘰𝘯𝘧𝘶𝘴𝘪𝘰𝘯 𝘥𝘰𝘦𝘴 𝘵𝘰𝘰.

Let’s make sure you’re on the right side of that equation on Turkey Day. 🦃

📰 Click below and read the newsletter. It will answer one question clearly and directly: “𝗜𝘀 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗰𝗼𝗺𝗽𝗼𝘂𝗻𝗱𝗶𝗻𝗴 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 -𝗢𝗥- 𝗰𝗼𝗺𝗽𝗼𝘂𝗻𝗱𝗶𝗻𝗴 𝗰𝗼𝗻𝗳𝘂𝘀𝗶𝗼𝗻?”

And yes… Black Friday is coming and I have one offer you'll want to check out.
 
Hit 🔔 on my profile so you don’t miss it. Or DM me 𝗔𝗟𝗘𝗥𝗧 for early access.

#AuthorityTraction #AuthorityBrand #BlackFriday2025 #ChareenGoodman #

Stop Being Overlooked on LinkedIn | I Help High-Ticket Coaches & Service-Based Founders Build Magnetic Authority Brands with My Proven Formula to Attract Clients & Grow Revenue | Keynote Speaker 👉 Bank Your Brilliance™

What 2026 Will Look Like If Nothing Changes The biggest threat to your business in 2026 isn’t going to be the LinkedIn algorithm. It isn’t even going 

Open article: Authority Compounds… and So Does Confusion by Chareen Goodman, Business Coach • 4 min read

Authority Compounds… and So Does Confusion

I don’t talk about this much but there was a moment in my business where I almost walked away from LinkedIn completely. 🤔

Not because I didn’t believe in it, but because I was tired. 😫

👉 Tired of posting thoughtful content that got polite engagement... but no real conversations.
👉 Tired of spending hours planning, writing, showing up… with no increase in clients.
👉 Tired of feeling like the algorithm was eating my brilliance for breakfast.

And the worst part? I knew I was good at what I did. The market just didn’t know it yet.

I was visible → 𝘣𝘶𝘵 𝘯𝘰𝘵 𝘤𝘩𝘰𝘴𝘦𝘯.I was present → 𝘣𝘶𝘵 𝘯𝘰𝘵 𝘱𝘳𝘦𝘧𝘦𝘳𝘳𝘦𝘥.I was Seen → 𝘣𝘶𝘵 𝘯𝘰𝘵 𝘴𝘰𝘶𝘨𝘩𝘵-𝘢𝘧𝘵𝘦𝘳.

The emotions were rising up:
⛓️‍💥 It felt unfair.
⛓️‍💥 It felt confusing.
⛓️‍💥 And if I’m being honest… 𝗶𝘁 𝗳𝗲𝗹𝘁 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹. I know you know what I mean.

One day I had to get bold and confront myself:
“𝘏𝘰𝘸 𝘢𝘮 𝘐 𝘵𝘩𝘪𝘴 𝘣𝘳𝘪𝘭𝘭𝘪𝘢𝘯𝘵 𝘢𝘯𝘥 𝘴𝘵𝘪𝘭𝘭 𝘯𝘰𝘵 𝘨𝘦𝘵𝘵𝘪𝘯𝘨 𝘵𝘩𝘦 𝘵𝘳𝘢𝘤𝘵𝘪𝘰𝘯 𝘐 𝘬𝘯𝘰𝘸 𝘐 𝘴𝘩𝘰𝘶𝘭𝘥 𝘣𝘦 𝘨𝘦𝘵𝘵𝘪𝘯𝘨?”

Turns out, I was doing the right things… 𝙗𝙪𝙩 𝙞𝙣 𝙩𝙝𝙚 𝙬𝙧𝙤𝙣𝙜 𝘼𝙪𝙩𝙝𝙤𝙧𝙞𝙩𝙮 𝙋𝙝𝙖𝙨𝙚. 🙄

I thought I had a visibility problem but I actually had a phase problem.

I was trying to create Phase 3 results (𝘪𝘯𝘣𝘰𝘶𝘯𝘥 𝘭𝘦𝘢𝘥𝘴, 𝘥𝘦𝘮𝘢𝘯𝘥, 𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘤𝘺) while still operating with Phase 1 habits (𝘤𝘭𝘢𝘳𝘪𝘵𝘺, 𝘤𝘰𝘯𝘵𝘦𝘹𝘵, 𝘮𝘦𝘴𝘴𝘢𝘨𝘪𝘯𝘨 𝘨𝘢𝘱𝘴).

And once I understood what Authority Phase I was actually in, I cold change the outcome..

🏆 My confidence came back.
🏆 My messaging sharpened.
🏆 My lead flow increased.

𝗔𝗻𝗱 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝘀𝘁𝗼𝗽𝗽𝗲𝗱 𝗳𝗲𝗲𝗹𝗶𝗻𝗴 𝗹𝗶𝗸𝗲 𝗮 𝗷𝗼𝗯… 𝗮𝗻𝗱 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝗳𝗲𝗲𝗹𝗶𝗻𝗴 𝗹𝗶𝗸𝗲 𝗮 𝗿𝘂𝗻𝘄𝗮𝘆.

So tomorrow, we’re having the conversation I wish someone had with me years ago about this. Because too many brilliant coaches are working in the wrong phase and blaming themselves for the wrong things.

If you’ve been feeling stuck, overlooked, inconsistent, or confused by what “should be working but isn’t”… you’ll want to be in The Authority Lounge Experience™ room.

🗓️ 𝗧𝗼𝗺𝗼𝗿𝗿𝗼𝘄 — 𝗙𝗿𝗶𝗱𝗮𝘆, 𝗡𝗼𝘃 𝟮𝟭⏰ 𝟭𝟭:𝟯𝟬 𝗔𝗠 𝗖𝗦𝗧
📍 𝗩𝗶𝗮 𝗭𝗼𝗼𝗺 - 𝗟𝗶𝗻𝗸 𝘁𝗼 𝗿𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗶𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀

Join me 💛 The Authority Lounge Experience™

Done Being Overlooked on LinkedIn? I Help Leadership & Executive Coaches Turn Visibility into Clients with the Authority Brand Formula™ | 🎤 On-Demand Keynote Speaker | Bank Your Brilliance™ 💛

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This weekend while grocery shopping with my husband, I overheard two women behind us talking about the government shutdown ending. 🛒

One said... “𝘐 𝘥𝘰𝘯’𝘵 𝘵𝘩𝘪𝘯𝘬 𝘐 𝘤𝘰𝘶𝘭𝘥 𝘴𝘶𝘳𝘷𝘪𝘷𝘦 𝘢𝘯𝘰𝘵𝘩𝘦𝘳 𝘰𝘯𝘦.”

Ouch! That hit me like a Mack truck. 🚛

Then I heard the other... “𝘐𝘵’𝘴 𝘴𝘤𝘢𝘳𝘺 𝘵𝘰 𝘵𝘩𝘪𝘯𝘬 𝘫𝘶𝘴𝘵 𝘩𝘰𝘸 𝘤𝘭𝘰𝘴𝘦 𝘸𝘦 𝘢𝘭𝘭 𝘢𝘳𝘦 𝘵𝘰 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘧𝘢𝘭𝘭𝘪𝘯𝘨 𝘢𝘱𝘢𝘳𝘵.”

That's when I stopped reaching for the PayDay candy bar and told him... “𝘚𝘩𝘦’𝘴 𝘯𝘰𝘵 𝘸𝘳𝘰𝘯𝘨.”

It is scary, isn't it? 😬

That shutdown didn’t just break a record, it cracked open a truth.

👉 People had to take out loans for groceries... 𝘸𝘩𝘢𝘵 𝘵𝘩𝘦 𝘸𝘩𝘢𝘵-𝘸𝘩𝘢𝘵?
👉 Families had to choose between rent and food... 𝘢𝘳𝘦 𝘺𝘰𝘶 𝘬𝘪𝘥𝘥𝘪𝘯𝘨 𝘮𝘦?
👉 Folks lined up at food banks who never imagined needing one... 𝘪𝘵 𝘨𝘰𝘵 𝘳𝘶𝘨𝘨𝘦𝘥!

Even though the government reopened, the fear and anxiety still lingers because something felt and experienced like this is not easily erased.

As we were driving home, I said “𝘛𝘩𝘪𝘴 𝘪𝘴 𝘸𝘩𝘺 𝘐 𝘱𝘶𝘴𝘩 𝘵𝘩𝘦 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘤𝘦 𝘰𝘧 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘢𝘯 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘉𝘳𝘢𝘯𝘥 𝘴𝘰 𝘩𝘢𝘳𝘥.”

You see, life doesn’t warn you. Life just happens, and you either have a stability plan or you don’t.

Most people who have jumped into coaching or consulting don’t have that in place.

And honestly, when I first started out as a coach, I didn’t either. Nobody was there to actually tell me about building my Authority Brand and much less show how to do it. They were telling me a whole lot of other stuff, but not the stuff that mattered most.

I spent years posting and praying on all the "social media" platforms... Facebook, Instagram, Twitter, hoping and waiting on leads, clients and referrals like they’d fall from the sky... 𝘰𝘯𝘦 𝘴𝘭𝘰𝘸 𝘮𝘰𝘯𝘵𝘩 𝘧𝘳𝘰𝘮 𝘮𝘺 𝘰𝘸𝘯 𝘤𝘰𝘭𝘭𝘢𝘱𝘴𝘦. 😣

But thank God for a good man (pun intended 😂)

He looked at me, smiled... and said “𝘉𝘶𝘵 𝘯𝘰𝘸 𝘺𝘰𝘶’𝘷𝘦 𝘣𝘶𝘪𝘭𝘵 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘵𝘩𝘢𝘵 𝘩𝘰𝘭𝘥𝘴 𝘺𝘰𝘶 𝘶𝘱.”

That’s when it clicked...

Your Authority Brand isn’t a logo. 𝗜𝘁'𝘀 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗼𝗻 𝗽𝗹𝗮𝗻. It's your insurance policy that keeps your business breathing when everything else suffocates.

That’s why I built The Authority Lab™ to help coaches, consultants, and founders build their personal business protection plan as an Authority Brand on LinkedIn.

→ Not as a program, but as the stability system I wish I had when I was barely keeping my head above water.

With another possible shutdown looming in 2026… 𝗜𝘁'𝘀 𝘁𝗶𝗺𝗲 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝘆𝗼𝘂𝗿 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗔𝗿𝗺𝗼𝗿! 💪

#ItsMonday #GovernmentShutdown #BlackFriday2025 #AuthorityLab #ChareenGoodman
___________________________

I’m opening something special for Black Friday. 🙌

Hit the 🔔 on my profile so you don't miss it and DM me the word 𝗔𝗟𝗘𝗥𝗧 if you want early access before the public announcement.

𝗧𝗵𝗶𝘀 𝗺𝗼𝗿𝗻𝗶𝗻𝗴, 𝗜 𝘄𝗼𝗸𝗲 𝘂𝗽 𝘁𝗼 𝗮𝗻 𝘂𝗻𝘀𝗲𝘁𝘁𝗹𝗶𝗻𝗴 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗳𝗿𝗼𝗺 𝗺𝘆 𝗻𝗲𝗶𝗴𝗵𝗯𝗼𝗿. 😯

“𝘗𝘭𝘦𝘢𝘴𝘦 𝘣𝘦𝘸𝘢𝘳𝘦 𝘵𝘩𝘢𝘵 𝘸𝘦 𝘩𝘢𝘷𝘦 𝘤𝘰𝘺𝘰𝘵𝘦𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘢𝘳𝘦𝘢. 𝘗𝘪𝘤𝘵𝘶𝘳𝘦 𝘴𝘩𝘰𝘸𝘴 𝘵𝘩𝘦𝘮 𝘰𝘯 𝘰𝘶𝘳 𝘣𝘭𝘰𝘤𝘬. 𝘈𝘯𝘪𝘮𝘢𝘭 𝘤𝘰𝘯𝘵𝘳𝘰𝘭 𝘩𝘢𝘴 𝘣𝘦𝘦𝘯 𝘤𝘢𝘭𝘭𝘦𝘥.”

Are you kidding me. 😲

I thought I had landed a starring role in a remake of "The Grey". Instead of wolves... coyotes on the block.

Y'all, I live in Chicago. The city of snow and Al Capone, not coyotes.

Yea, the coyotes don't look too threatening in the pic.

They're just standing there... 𝘊𝘢𝘭𝘮... 𝘈𝘭𝘮𝘰𝘴𝘵… 𝘩𝘢𝘳𝘮𝘭𝘦𝘴𝘴. 😬

But danger rarely announces itself loudly, right.

It lurks and eases in quietly. Going unnoticed all too often.

Well, that just might be like your LinkedIn presence right now. 👀

You scroll, thinking everything’s fine.
You assume visibility will bounce back after the holidays... 𝘶𝘯𝘵𝘪𝘭 𝘉𝘈𝘔!

Your headline blurs, your offers fade, and your DMs stay silent. 😬

That's Authority erosion, the topic I wrote about in my Authority Traction Newsletter today. 📰

You see, when you're trying to build your Authority Brand, you don’t just wake up one day with:

📉 Zero leads
📉 Zero profile views
📉 Zero engagement
📉 Zero discovery calls

That happens slowly, with...

👉 A weak banner here.
👉 A confusing headline there.
👉 A message that blends in.

𝘕𝘰𝘵 𝘵𝘰 𝘮𝘦𝘯𝘵𝘪𝘰𝘯 𝘪𝘯𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘵 𝘷𝘪𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘺 𝘢𝘯𝘥 𝘯𝘰 𝘳𝘦𝘢𝘭 𝘴𝘺𝘴𝘵𝘦𝘮. 🙄

Before you know it… your LinkedIn presence is in danger and your Authority eroded. 😬

This year, I’ve reviewed hundreds of profiles, and the pattern is always the same.

Coaches and consultants assuming:

❌ Visibility will pick back up soon.
❌ Leads flow will be better next year.
❌ They’ll fix their profile “after the holidays.”

But Authority doesn’t vanish overnight. It just erodes when we're not paying attention.

Quietly. Steadily. Sometimes… 𝗽𝗲𝗿𝗺𝗮𝗻𝗲𝗻𝘁𝗹𝘆.

Here’s the twist: just like those coyotes circling back at night... Authority threats circle back. They don’t vanish.

That’s why the Authority Lab™ is here for 2026.

What we do in the Lab, isn’t built on hustle. It’s built on 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗼𝗻 + 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 + 𝗽𝗿𝗼𝗮𝗰𝘁𝗶𝘃𝗲 𝗰𝗹𝗮𝗿𝗶𝘁𝘆.

Your Black Friday opportunity drops this week. Only time to lock in 2026 Black Card Access™.

Comment 𝗔𝗟𝗘𝗥𝗧 and I’ll send the early details.

Chareen Goodman - Business Coach

Helping Introverted Coaches & Founders Build a Visible, Premium Authority Brand — So YOU Stand Out Confidently, Attract High-Value Clients & Grow Without Losing Your Identity | Speaker | Bank Your Brilliance™

Too many coaches live on borrowed oxygen. One flick of the LinkedIn algorithm and BOOM... 𝘁𝗵𝗲𝗶𝗿 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲 𝗳𝗹𝗮𝘁-𝗹𝗶𝗻𝗲𝘀. 😯

(𝘉𝘦𝘦𝘯 𝘵𝘩𝘦𝘳𝘦, 𝘣𝘶𝘵 𝘯𝘦𝘷𝘦𝘳 𝘢𝘨𝘢𝘪𝘯. 🙌)

A while back, I made a decision: 𝗯𝘂𝗶𝗹𝗱 𝗺𝘆 𝗼𝘄𝗻 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗲𝗰𝗼𝗻𝗼𝗺𝘆 𝗶𝗻𝘀𝘁𝗲𝗮𝗱.

→ 𝗧𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗶𝗼𝗻: 𝘢𝘯 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘉𝘳𝘢𝘯𝘥 𝘴𝘰 𝘵𝘪𝘨𝘩𝘵 𝘵𝘩𝘦 𝘢𝘭𝘨𝘰𝘳𝘪𝘵𝘩𝘮 𝘤𝘢𝘯 𝘸𝘰𝘣𝘣𝘭𝘦 𝘢𝘯𝘥 𝘐 𝘴𝘵𝘪𝘭𝘭 𝘣𝘳𝘦𝘢𝘵𝘩𝘦 𝘦𝘢𝘴𝘺. 😊

Basically, there are two ways to operate here:

1️⃣ 𝗔𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺 𝗧𝗲𝗻𝗮𝗻𝘁 → You copy, chase reach, and ride every hack-du-jour. Every update feels like Russian roulette with your revenue.

2️⃣ 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗟𝗮𝗻𝗱𝗹𝗼𝗿𝗱 → You own a fortress of proof, positioning, and Authority presence. The algorithms may visit, but they don’t control the rent.

The problem? Over 87% of you act like Tenants but expect Landlord results. 😏

Here's the antidote ⚗️

Remember that:
✅ Platforms shift, but Authority compounds.
✅ Likes don’t pay invoices; conversations do.
✅ Visibility without positioning just fuels the scroll.
✅ LinkedIn insurance isn’t a policy; it’s an Authority Brand that outlives the feed.

My personal playbook (𝘴𝘵𝘦𝘢𝘭 𝘪𝘵, 𝘱𝘭𝘦𝘢𝘴𝘦):

The Authority Brand Formula™ ↔ B + O + C × (Ex3) ÷ T

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 → Say why you’re the pick, not a pick.
𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 → Turn your profile into a “Book a Call” funnel, not a résumé.
𝗖𝗼𝗻𝘁𝗲𝗻𝘁 → Educate, agitate, validate.
𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 → Comments, Connections, Conversations.
𝗧𝗶𝗺𝗲 → Compress all this until consistency becomes your default.

Run the formula for 90 days and see results like:

👉 Profile views increase by 210% (targeted prospects)
👉 Inbound connection requests grow by 167%
👉 Steady flow of premium leads

Will an update throttle your impressions? 𝘔𝘢𝘺𝘣𝘦.
Will it topple a brand anchored in Authority? 𝘕𝘰𝘵 𝘢 𝘤𝘩𝘢𝘯𝘤𝘦.

Bottom line... Stop refreshing the feed... ➡️ Start banking your brilliance.

Your own personal economy is now in you hands. 💛

graphical user interface, text, application

𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝙘𝙖𝙣 𝗴𝗿𝗼𝘄 𝘄𝗶𝘁𝗵 𝗺𝗼𝗿𝗲 𝗽𝗼𝘀𝘁𝘀... 𝗯𝘂𝘁 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝘄𝗼𝗻’𝘁 𝗳𝗼𝗹𝗹𝗼𝘄 𝗶𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗼𝘂𝘁 𝗼𝗳 𝘀𝘆𝗻𝗰.

Most people try to solve visibility by:

→ Posting more content.
→ Putting in more effort.
→ Making more noise.

While your effort climbs, your Authority stalls.

But the real problem I see in founders and expert advisors right now is quieter than that and harder to spot.

𝗜𝗧'𝗦 𝗠𝗜𝗦𝗔𝗟𝗜𝗚𝗡𝗠𝗘𝗡𝗧.

Not because you lack experience and not because you’re behind.

But because there’s some unclear messaging which is part of the misalignment holding back your Authority.

A disconnect because the market has shifted — 𝘣𝘶𝘵 𝘺𝘰𝘶𝘳 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘱𝘳𝘦𝘴𝘦𝘯𝘤𝘦 𝘩𝘢𝘴𝘯’𝘵 𝘤𝘢𝘶𝘨𝘩𝘵 𝘶𝘱.

When your LinkedIn presence is even one step behind who you are now:

✓ Initial impressions sell you short.
✓ You attract misaligned conversations
✓ You miss premium opportunities without knowing why

This is the Authority Gap™ — 𝘵𝘩𝘦 𝘴𝘱𝘢𝘤𝘦 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘺𝘰𝘶𝘳 𝘳𝘦𝘢𝘭 𝘷𝘢𝘭𝘶𝘦 𝘢𝘯𝘥 𝘩𝘰𝘸 𝘵𝘩𝘦 𝘮𝘢𝘳𝘬𝘦𝘵 𝘪𝘯𝘵𝘦𝘳𝘱𝘳𝘦𝘵𝘴 𝘺𝘰𝘶 𝘢𝘵 𝘧𝘪𝘳𝘴𝘵 𝘨𝘭𝘢𝘯𝘤𝘦.

It’s not just about what you do. 𝗜𝘁’𝘀 𝗵𝗼𝘄 𝘆𝗼𝘂 𝘀𝗵𝗼𝘄 𝘂𝗽.

When your profile, messaging, and positioning lag behind your true capability, people judge too quickly often at junior levels or for problems you no longer solve.

The result?

→ Conversations start off one step behind.
→ Trust and leverage quietly slip away.
→ Deals stall before they begin.

Check the signs:

If you feel underestimated...
If conversations open three steps below your skill set...
If your headline and content show the work you did, not the work you run today...

→ 𝗖𝗹𝗼𝘀𝗲 𝘁𝗵𝗲 𝗴𝗮𝗽.

Clarify your positioning.
Show up at the level you operate at now.
Align your messaging with a new level of Authority.

Message me to get started. 💛

I Help Founders & Expert Advisors Fix the Gap Between Their Capability & How They’re Perceived on LinkedIn So They Stand Out, Attract Opportunities & Grow Without Losing Their Identity | Speaker | Bank Your Brilliance™

I thought the 𝗠𝗮𝗰𝘆’𝘀 𝗧𝗵𝗮𝗻𝗸𝘀𝗴𝗶𝘃𝗶𝗻𝗴 𝗗𝗮𝘆 𝗣𝗮𝗿𝗮𝗱𝗲 was going to be magical… 🤩

Instead, it felt like an episode of Survivor. 🤺

Years ago, my sister and I took a road trip from California and drove cross-country to spend Thanksgiving with friends on the East Coast.

And we thought… why not go to the Macy’s Thanksgiving Day Parade while we’re here?

Sounds dreamy, right? 🥰

Nope.

It was icy cold. 🥶

It was packed shoulder to shoulder. 😧

People were pushing, shoving, elbowing for a better view. 🫣

Kids were screaming. 😩

Adults were screaming. 😬

At one point it felt like a cat fight with snowballs disguised as confetti. 😲

I lasted maybe at most 20 minutes before ducking into a McDonald’s to defrost with a cup of hot cocoa... ☕
𝘸𝘩𝘪𝘤𝘩, 𝘩𝘰𝘯𝘦𝘴𝘵𝘭𝘺, 𝘸𝘢𝘴 𝘵𝘩𝘦 𝘣𝘦𝘴𝘵 𝘱𝘢𝘳𝘵. 😂

But here’s the funny thing about that experience…

For years, that parade reminded me of the chaos we get sucked into with all the “holiday hype.” 😏

🛑 Everyone is pushing.
🛑 Everyone is rushing.
🛑 Everyone is fighting for something they don’t actually want. 🙄

And the stuff that truly matters gets lost somewhere in all that noise and chaos.

But...

There is always an upside in those moments, 𝘭𝘪𝘬𝘦 𝘵𝘩𝘦 𝘤𝘶𝘱 𝘰𝘧 𝘩𝘰𝘵 𝘤𝘰𝘤𝘰𝘢. ☺️

Like...
🧡 The warmth.
🧡 The simplicity.
🧡 The clarity.

Those are the moments that ground you and you have to take them when you can and however way you can, even if it's just a cup of hot cocoa. 😋

That’s what Thanksgiving actually is for me now. 🦃

So in the spirit of the season this year...

Instead of adding to the noise I’m giving you the exact opposite of a chaotic, pushy Black Friday moment.

⚠️ No rushing.
⚠️ No shoving.
⚠️ No screaming.
⚠️ No “50% OFF (but not really stuff).”

If 2026 need that type of space and structure, and not another crowded parade of modules and videos, comment BLACK CARD and I’ll send the details way.

And...

𝗛𝗔𝗩𝗘 𝗔 𝗪𝗢𝗡𝗗𝗘𝗥𝗙𝗨𝗟 & 𝗛𝗔𝗣𝗣𝗬 𝗧𝗛𝗔𝗡𝗞𝗦𝗚𝗜𝗩𝗜𝗡𝗚 🦃

pic credited to Canva AI because I didn't take pictures that day. 🤣

Most founders and expert advisors are staring at the wrong dashboard. This is what I mean...

Your capability is doubling every year, but your LinkedIn still functions as the pre-COVID version of you.

That silent lag widens fast when unaddressed.

This is 𝗠𝗼𝗼𝗿𝗲’𝘀 𝗟𝗮𝘄 𝗼𝗳 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴™ in action:

Your expertise grows exponentially. → Your Authority’s visibility stays flat.

The result?

The 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗚𝗮𝗽™:

→ You have real expertise, 𝘣𝘶𝘵 𝘺𝘰𝘶𝘳 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘴𝘵𝘰𝘳𝘺 𝘪𝘴 𝘴𝘵𝘶𝘤𝘬 𝘪𝘯 𝘵𝘩𝘦 𝘱𝘢𝘴𝘵.
→ Your experience has grown, 𝘣𝘶𝘵 𝘺𝘰𝘶𝘳 𝘱𝘳𝘰𝘧𝘪𝘭𝘦 𝘴𝘵𝘪𝘭𝘭 𝘭𝘰𝘰𝘬𝘴 𝘭𝘪𝘬𝘦 𝘢 𝘣𝘦𝘨𝘪𝘯𝘯𝘦𝘳’𝘴.
→ Your posts suggest value, 𝘣𝘶𝘵 𝘯𝘦𝘷𝘦𝘳 𝘴𝘩𝘰𝘸 𝘵𝘩𝘦 𝘧𝘶𝘭𝘭 𝘥𝘦𝘱𝘵𝘩 𝘺𝘰𝘶 𝘤𝘰𝘮𝘮𝘢𝘯𝘥.

At this point, your ideal future clients see noise, 𝘯𝘰𝘵 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺.
But here's some good news.

Your Authority Brand can evolve as quickly as your expertise elevates.

But not with more colors, carousels, or TikTok grade video performances.

It requires 𝗮𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲:

✓ Commercial relevance
✓ Strategic positioning
✓ Compelling narrative
✓ Consistent visibility
✓ Authentic identity

All built into a system that works.

When these align, your LinkedIn presence finally matches the real caliber of your capability.

On Friday, December 19th, we're digging into the conversation during the Authority Lounge Experience™.

If you want access to the room and the conversation, comment or DM me the word → 𝗠𝗢𝗢𝗥𝗘 ←

👉 Only those who signal will get the invite.

Don’t let your Authority fall behind. Meet me in The Lounge.

𝗬𝗼𝘂 𝘀𝗽𝗲𝗻𝘁 𝟮𝗞, 𝗼𝗽𝗲𝗻𝗲𝗱 𝟰𝟬 𝘃𝗶𝗱𝗲𝗼𝘀, 𝗮𝗻𝗱 𝘄𝗮𝗶𝘁𝗲𝗱 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗺𝗮𝗴𝗶𝗰... 𝘁𝗵𝗮𝘁 𝗻𝗲𝘃𝗲𝗿 𝗰𝗮𝗺𝗲. 🎩🐇

🔮 The modules sat in your hard drive taking up space.
🔮 Your notebook filled with half-written frameworks.
🔮 Your feed stayed quiet with not movement.
🔮 Leads did not come in as expected.
🔮 But the loss of confidence did.

𝗧𝗛𝗘 𝗕𝗔𝗗 𝗡𝗘𝗪𝗦: Traditional coaching programs drown you in information.

🪄 8 modules. 𝘕𝘰 𝘸𝘦𝘦𝘬𝘭𝘺 𝘱𝘭𝘢𝘯.🪄 40 videos. 𝘕𝘰 𝘰𝘯𝘦 𝘤𝘩𝘦𝘤𝘬𝘴 𝘺𝘰𝘶𝘳 𝘸𝘰𝘳𝘬.🪄 A prayer. 𝘠𝘰𝘶 𝘮𝘰𝘷𝘦 𝘰𝘯 𝘢𝘯𝘥 𝘯𝘰𝘵𝘩𝘪𝘯𝘨 𝘤𝘩𝘢𝘯𝘨𝘦𝘴.

End result... You start to wonder if you were the problem. (I know I did when I was in that situation. 🤨)

But here is the shift you're looking for.

Authority is not taught with modules and videos.

𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗶𝘀 𝗯𝘂𝗶𝗹𝘁!
⇉ with your sleeves rolled up...
⇉ day-by-day with focused...
⇉ week-by-week live...
⇉ in the trenches...

𝗧𝗛𝗘 𝗚𝗢𝗢𝗗 𝗡𝗘𝗪𝗦: The Authority Lab™ trades modules for clear direction and videos for guided implementation.

✅ Weekly direction so you never guess.
✅ Weekly accountability so you never hide.
✅ Weekly refinement so your voice sharpens.
✅ A weekly rhythm that compounds into Authority the algorithm cannot ignore.

Clarity on Monday. → Momentum by Friday.
Fifty-two micro wins that stack into one category-leading Authority Brand ➡️ 𝗬𝗢𝗨𝗥𝗦!

🙌 Imagine knowing the exact move for each week of 2026.
🙌 Imagine twelve months where support cancels out confusion.
🙌 Imagine watching credibility rise while courses collect dust somewhere else.

If a full year of that type of guided rhythm would make you unstoppable in 2026 on LinkedIn, let the next step be simple. Comment 𝗕𝗟𝗔𝗖𝗞 𝗖𝗔𝗥𝗗 for access. ◼️

#AuthorityBrand #BlackFriday2025 #ChareenGoodman

Entrepreneurship is becoming a professional skill set, but → 𝘆𝗼𝘂𝗿 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝗿𝗮𝗻𝗱 𝘄𝗶𝗹𝗹 𝗯𝗲 𝘁𝗵𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗼𝗿.

You see, I was recently featured in LinkedIn News, and one section of their report instantly clarified what’s really happening in the market right now: 

Professionals aren’t just starting small businesses. → 𝗧𝗵𝗲𝘆’𝗿𝗲 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝗼𝘄𝗻 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗲𝗰𝗼𝗻𝗼𝗺𝗶𝗲𝘀.

Why? Because...
The job market is unpredictable.
AI is reshaping skills at record speed.
And more people want control of their income, opportunities, and future.

But here’s what most new founders and independent experts miss...

Skill alone doesn’t create demand. → 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗱𝗼𝗲𝘀.

If you really want to thrive in 2026, you need:
✔ An Authority Brand
✔ Clear positioning
✔ Real visibility
✔ A system that turns expertise into opportunity

Check out the LinkedIn News article and my comment. And if this is the year you want your brilliance to become bankable… just DM me saying 𝗔𝗨𝗧𝗛𝗢𝗥𝗜𝗧𝗬 and I’ll send you my private briefing on the matter. 💛

LinkedIn News article:
https://lnkd.in/gGUvxb6G

My featured comment:
https://lnkd.in/g86XFMR8

Open article: The entrepreneur economy: Why small business is becoming a top career move by linkedin.com

The entrepreneur economy: Why small business is becoming a top career move

Here's a quiet truth I’ve learned about LinkedIn... 𝗦𝗼𝗺𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗰𝗮𝗽𝗮𝗯𝗹𝗲, 𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝗳𝘂𝗹, 𝗵𝗶𝗴𝗵-𝗹𝗲𝘃𝗲𝗹 𝗽𝗲𝗼𝗽𝗹𝗲 𝗵𝗲𝗿𝗲 𝗮𝗹𝗺𝗼𝘀𝘁 𝗻𝗲𝘃𝗲𝗿 𝗰𝗼𝗺𝗺𝗲𝗻𝘁.

→ They read.
→ They reflect.
→ They save posts.
→ They watch silently.
→ And they only reach out when something truly lands.

If that’s you, then I want to speak to you for a moment.

From my vantage point, you’re not being quiet because you lack expertise. You’re quiet because:

• You lead with depth, not noise
• You don’t want to perform to be seen
• You value clarity over constant content
• You’re intentional about how you show up

But here’s the tension I see in so many coaches, consultants, and founders who operate this way...

𝘠𝘰𝘶 𝘸𝘢𝘯𝘵 𝘺𝘰𝘶𝘳 2026 𝘱𝘳𝘦𝘴𝘦𝘯𝘤𝘦 𝘵𝘰 𝘧𝘦𝘦𝘭 𝘱𝘳𝘦𝘮𝘪𝘶𝘮, 𝘷𝘪𝘴𝘪𝘣𝘭𝘦, 𝘢𝘯𝘥 𝘢𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘢𝘵𝘪𝘷𝘦… 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘣𝘦𝘤𝘰𝘮𝘪𝘯𝘨 𝘴𝘰𝘮𝘦𝘰𝘯𝘦 𝘺𝘰𝘶’𝘳𝘦 𝘯𝘰𝘵.

If that’s what’s been sitting on your mind lately, I’d love to know... 👉 𝗪𝗵𝗮𝘁 𝗽𝗮𝗿𝘁 𝗼𝗳 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗼𝗿 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗳𝗲𝗲𝗹𝘀 𝗺𝗼𝘀𝘁 𝘂𝗻𝗰𝗹𝗲𝗮𝗿 𝗳𝗼𝗿 𝟮𝟬𝟮𝟲?

You can comment if you want, but you don’t need to. A private message works just as well. 😊

P.S. If this resonates, send me the word 𝗤𝗨𝗜𝗘𝗧, and I’ll share something with you privately. No pressure. Just clarity

Today's Authority Traction Newsletter is one of the most important editions of my newsletter to date and you don't want to skip it. Here's why...

𝘛𝘩𝘦 𝘮𝘢𝘳𝘬𝘦𝘵 𝘪𝘴 𝘦𝘷𝘰𝘭𝘷𝘪𝘯𝘨 𝘧𝘢𝘴𝘵𝘦𝘳 𝘵𝘩𝘢𝘯 𝘮𝘰𝘴𝘵 𝘭𝘦𝘢𝘥𝘦𝘳𝘴 𝘳𝘦𝘢𝘭𝘪𝘻𝘦 𝘣𝘶𝘵 𝘵𝘩𝘦𝘪𝘳 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘉𝘳𝘢𝘯𝘥 𝘪𝘴𝘯'𝘵 𝘦𝘷𝘰𝘭𝘷𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘪𝘵.

I call it 𝗠𝗼𝗼𝗿𝗲’𝘀 𝗟𝗮𝘄 𝗼𝗳 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴™, and it breaks down a pattern every high-performing founder, executive, high-ticket coaches, consultants, and service-based expert needs to understand before stepping into 2026.

The bottom line... 𝘠𝘰𝘶𝘳 𝘤𝘢𝘱𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘬𝘦𝘦𝘱𝘴 𝘢𝘥𝘷𝘢𝘯𝘤𝘪𝘯𝘨, 𝘣𝘶𝘵 𝘺𝘰𝘶𝘳 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘱𝘳𝘦𝘴𝘦𝘯𝘤𝘦 𝘥𝘰𝘦𝘴 𝘯𝘰𝘵.

And in a compressed, AI-accelerated marketplace… that gap becomes the real bottleneck to opportunity.

In this newsletter, I unpack:
• Why leaders evolve internally but stagnate externally
• The shift from personal branding to Authority Branding
• The hidden cost of operating with an outdated online identity
• Why 2026 will reward those with engineered Authority versus activity
• How high-level professionals can recalibrate their presence for the rooms they want next

If you know you’ve outgrown the version of yourself the market currently sees, you will want to read this.

And if you’re not subscribed yet, hit the 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 button, so you'll get it sent directly to your inbox. 📬

𝗣.𝗦. 𝗦𝗮𝘃𝗲 𝘁𝗵𝗲 𝗗𝗮𝘁𝗲:
On December 19, I’m hosting a special Authority Lounge session where I’ll walk through the exact framework behind 𝗠𝗼𝗼𝗿𝗲’𝘀 𝗟𝗮𝘄 𝗼𝗳 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴™ and why it’s becoming a 2026 leadership advantage. More details coming soon.

Why High-Level Professionals Must Evolve Their Market Presence at the Speed of Change There is a shift happening across every major industry. It’s sub

Open article: Moore’s Law of Authority Branding™ by Chareen Goodman - Business Coach • 4 min read

Paramount’s hostile bid to snatch Warner Bros out of Netflix’s hands isn’t just media drama... it’s a global masterclass in 𝗽𝗼𝘄𝗲𝗿, 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴, and 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲.

What we're seeing play out here isn’t entertainment. It’s a live demonstration of 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘈𝘳𝘤𝘩𝘪𝘵𝘦𝘤𝘵𝘶𝘳𝘦 𝘪𝘯 𝘮𝘰𝘵𝘪𝘰𝘯 and at the highest level.

Because here’s the subtle nuances as play:
→ When giants fight, 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝗶𝗲𝘀 𝗰𝗼𝗹𝗹𝗮𝗽𝘀𝗲.
→ When titans battle for power, 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗲𝗹𝘀𝗲 𝗴𝗲𝘁𝘀 𝗿𝗲𝗱𝗲𝗳𝗶𝗻𝗲𝗱.
→ When power players move, 𝘁𝗵𝗲 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝘀 𝘂𝗻𝗱𝗲𝗿𝗻𝗲𝗮𝘁𝗵 𝘁𝗵𝗲𝗺 𝘀𝗵𝗶𝗳𝘁.
→ When narratives clash, 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝗿𝗲𝗲𝘃𝗮𝗹𝘂𝗮𝘁𝗲𝘀 𝘄𝗵𝗼 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗶𝘀.

Paramount and Netflix aren’t fighting over movies.

They’re fighting over 𝗰𝗼𝗻𝘁𝗿𝗼𝗹 𝗼𝗳 𝘁𝗵𝗲 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝘀𝘆𝘀𝘁𝗲𝗺 𝘁𝗵𝗮𝘁 𝘀𝗵𝗮𝗽𝗲𝘀 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲.

Distribution → 𝘸𝘩𝘰 𝘨𝘦𝘵𝘴 𝘴𝘦𝘦𝘯
Narrative → 𝘸𝘩𝘰 𝘨𝘦𝘵𝘴 𝘣𝘦𝘭𝘪𝘦𝘷𝘦𝘥
Influence → 𝘸𝘩𝘰 𝘨𝘦𝘵𝘴 𝘵𝘳𝘶𝘴𝘵𝘦𝘥
Perception → 𝘸𝘩𝘰 𝘨𝘦𝘵𝘴 𝘤𝘩𝘰𝘴𝘦𝘯

Executives, founders, CEOs/CMOs, consultants & coaches... here’s where this hits home for you:

👉 When power consolidates, the market becomes ruthless.
👉 Those without a fortified presence get absorbed or ignored.
👉 Those with structural Authority rise faster than anyone predicts.

This is exactly what you'll see happening on LinkedIn heading into 2026.

You’re not competing against peers anymore. 𝗬𝗼𝘂’𝗿𝗲 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝗻𝗴 𝗮𝗴𝗮𝗶𝗻𝘀𝘁 𝘁𝗵𝗼𝘀𝗲 𝘄𝗵𝗼𝘀𝗲 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝗶𝘀 𝗮𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻.

Your capability is NOT the variable.
Your signal is.
Your narrative is.
Your visibility system is.

Paramount didn’t attack because they needed attention. 𝗧𝗵𝗲𝘆 𝗮𝘁𝘁𝗮𝗰𝗸𝗲𝗱 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲𝘆 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗼𝗼𝗱 𝘁𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝗯𝗲𝗶𝗻𝗴 𝘁𝗵𝗲 𝗼𝗻𝗲 𝘄𝗵𝗼 𝗱𝗲𝗳𝗶𝗻𝗲𝘀 𝘁𝗵𝗲 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆.
And that’s the real lesson.

You see, Authority isn’t earned. 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗶𝘀 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗲𝗱. 
𝘘𝘶𝘪𝘦𝘵𝘭𝘺. 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤𝘢𝘭𝘭𝘺. 𝘈𝘳𝘤𝘩𝘪𝘵𝘦𝘤𝘵𝘶𝘳𝘢𝘭𝘭𝘺.

In 2026, the leaders who win will be the ones who:
✔ Control their narrative
✔ Shape their own visibility
✔ Build a presence that commands respect
✔ Stop waiting for the room to choose them
✔ Fortify their Authority before the market shifts

And let's be real... in times of power wars, undefended brands get erased. Architected ones rise.

Hmmm. I think my next post will have a Game of Thrones theme. I'm feeling that, how about you?

P.S. If you want to see how your Authority Brand can be architected to elevate you in this new "Authority" era… shoot me a DM with the word 𝗔𝗥𝗖𝗛𝗜𝗧𝗘𝗖𝗧𝗨𝗥𝗘 and I’ll send you access to my private briefing. 💛

Okay so… last night I went to a masquerade birthday party for someone very dear to me, and LISTEN... your girl had fun. 💃🏽

The moment my friend called and invited me, I told her “𝘐’𝘭𝘭 𝘣𝘦 𝘵𝘩𝘦𝘳𝘦 𝘯𝘰 𝘮𝘢𝘵𝘵𝘦𝘳 𝘸𝘩𝘢𝘵.”

That’s commitment. And because of that commitment, I got to experience pure joy, old friends reuniting, new friendships started, gratitude, and life happening in real time. 😍

But I want you to get this one thing… none of it would’ve happened if I hadn’t made the commitment first. 🤔

There is power in making a commitment because:
👉 Commitment creates unforgettable moments.
👉 Commitment creates real relationships.
👉 Commitment creates lasting results.

But it also reminded me of something important.. you cannot get the full experience of anything without giving full commitment. 

𝘞𝘩𝘦𝘵𝘩𝘦𝘳 𝘪𝘯 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴, 𝘭𝘪𝘧𝘦, 𝘰𝘳 𝘸𝘪𝘵𝘩 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘺𝘰𝘶 𝘯𝘦𝘦𝘥 𝘤𝘰𝘮𝘮𝘪𝘵𝘮𝘦𝘯𝘵.

I committed to being there and because of that simple commitment, I experienced joy, connection, reconnection, and growth.

Everything good that happened was downstream of the commitment... “𝘐’𝘮 𝘪𝘯.”

Building your Authority Brand takes that type of commitment... “𝘐’𝘮 𝘪𝘯.”

𝗖𝗼𝗺𝗺𝗶𝘁𝗺𝗲𝗻𝘁 → 𝗖𝗹𝗮𝗿𝗶𝘁𝘆 → 𝗔𝗰𝘁𝗶𝗼𝗻 → 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆.

Because at some point, your future has to stop waiting for permission… and start changing with commitment. 💛

---------------------------
P.S. If you’re feeling that nudge like the one I felt when I said “𝘐’𝘮 𝘪𝘯” then maybe this is your moment too. 𝗕𝗹𝗮𝗰𝗸 𝗖𝗮𝗿𝗱 𝗔𝗰𝗰𝗲𝘀𝘀™ into the Authority Lab™ is open, but only for the ones who are ready to commit to a different 2026 on LinkedIn.

If you know you’re ready to step out of hiding and into your Authority on LinkedIn... this is my personal invitation to you. Check out the link in the first comment. And then 𝗗𝗠 𝗜'𝗠 𝗜𝗡 when you've made the commitment. 💛

If LinkedIn has felt a little “off” lately, you’re not imagining it. 🙄

After the noise of Thanksgiving → Black Friday → Cyber Monday…

A lot of brilliant coaches and consultants are quietly asking themselves:

“𝘞𝘩𝘺 𝘥𝘰𝘦𝘴 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦 𝘢𝘳𝘰𝘶𝘯𝘥 𝘮𝘦 𝘴𝘦𝘦𝘮 𝘵𝘰 𝘣𝘦 𝘨𝘳𝘰𝘸𝘪𝘯𝘨, 𝘸𝘩𝘪𝘭𝘦 𝘮𝘺 𝘮𝘰𝘮𝘦𝘯𝘵𝘶𝘮 𝘧𝘦𝘦𝘭𝘴 𝘴𝘵𝘢𝘭𝘭𝘦𝘥?”

Great question. 🤔

Here’s the real reason... and it’s not the algorithm:
➡️ Observation creates inspiration.
➡️ Proximity creates results.

And most experts stay stuck in observation mode far longer than they realize.

✅ Watching the wins.
✅ Saving frameworks.
✅ Collecting inspiration.
✅ Studying the testimonials.
✅ Trying to reverse-engineer what they see…

…but never stepping inside the environment that actually produced those results. 😮

This week’s Authority Traction™ Newsletter goes deep into this divide and why 2026 will reward the those experts who step into proximity, not the one who hustles harder from the sidelines.

If you’ve been feeling “almost there,” “circling the same goal,” or “watching others pass you,” this one will hit home.

📰 Read the full newsletter: 𝙊𝙗𝙨𝙚𝙧𝙫𝙖𝙩𝙞𝙤𝙣 𝙒𝙤𝙣’𝙩 𝘽𝙪𝙞𝙡𝙙 𝙔𝙤𝙪𝙧 𝘼𝙪𝙩𝙝𝙤𝙧𝙞𝙩𝙮. 𝙋𝙧𝙤𝙭𝙞𝙢𝙞𝙩𝙮 𝙒𝙞𝙡𝙡.

And then ask yourself the question that changes everything ⤵️ 

“𝘈𝘮 𝘐 𝘰𝘣𝘴𝘦𝘳𝘷𝘪𝘯𝘨 𝘰𝘵𝘩𝘦𝘳 𝘱𝘦𝘰𝘱𝘭𝘦’𝘴 𝘳𝘦𝘴𝘶𝘭𝘵𝘴 𝘰𝘳 𝘢𝘮 𝘐 𝘧𝘪𝘯𝘢𝘭𝘭𝘺 𝘴𝘵𝘦𝘱𝘱𝘪𝘯𝘨 𝘪𝘯𝘵𝘰 𝘵𝘩𝘦 𝘳𝘰𝘰𝘮 𝘸𝘩𝘦𝘳𝘦 𝘮𝘪𝘯𝘦 𝘢𝘳𝘦 𝘤𝘳𝘦𝘢𝘵𝘦𝘥?”

Intriguing... 👀

Too, if you want the link to the December 5th Authority Lounge Experience when it drops Wednesday, DM me LOUNGE.

#AuthorityTraction #AuthorityBranding #LeadershipCoaching #ExecutiveCoaching #BusinessConsulting #LinkedIn #AuthorityLab

Your next level isn’t in their testimonial... It’s in your decision to step in. Have you every felt it? There’s a moment every coach, consultant, and 

Open article: Observation Won’t Build Your Authority. Proximity Will. by Chareen Goodman - Business Coach • 5 min read

Observation Won’t Build Your Authority. Proximity Will.

In the Game of Thrones, the quiet houses always fall first. ⚔️

Yesterday, I posted about two giants — 𝙋𝙖𝙧𝙖𝙢𝙤𝙪𝙣𝙩 vs 𝙉𝙚𝙩𝙛𝙡𝙞𝙭 — and how power battles can redefine an entire kingdom.

But the deeper truth for every leader who’s watched closely...

𝗤𝘂𝗶𝗲𝘁 𝗵𝗼𝘂𝘀𝗲𝘀 𝗱𝗼𝗻’𝘁 𝗳𝗮𝗹𝗹 𝗳𝗿𝗼𝗺 𝗹𝗮𝗰𝗸 𝗼𝗳 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵. T𝗵𝗲𝘆 𝗳𝗮𝗹𝗹 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲𝘆 𝘀𝘁𝗮𝘆 𝘂𝗻𝗳𝗼𝗿𝘁𝗶𝗳𝗶𝗲𝗱 𝘄𝗵𝗶𝗹𝗲 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱 𝗰𝗵𝗮𝗻𝗴𝗲𝘀 𝗮𝗿𝗼𝘂𝗻𝗱 𝘁𝗵𝗲𝗺.

That’s exactly what’s happening on LinkedIn right now.

While Paramount and Netflix clash publicly, the real lesson is about those watching silently, hoping the storm passes them by.

Here’s what makes people squirm: 𝗣𝗼𝘄𝗲𝗿 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗲𝘀 𝗱𝗼𝗻’𝘁 𝗯𝗿𝗲𝗮𝗸 𝘁𝗵𝗲 𝘀𝘁𝗿𝗼𝗻𝗴 — 𝘁𝗵𝗲𝘆 𝘀𝗶𝗺𝗽𝗹𝘆 𝗲𝘅𝗽𝗼𝘀𝗲 𝘁𝗵𝗲 𝘂𝗻𝗽𝗿𝗲𝗽𝗮𝗿𝗲𝗱.

In Westeros, the houses that survived were the ones who:

⚔️ Fortified their walls
⚔️ Clarified their alliances
⚔️ Strengthened their position
⚔️ Made their presence undeniable

Not the ones who “𝘸𝘢𝘪𝘵𝘦𝘥 𝘵𝘰 𝘴𝘦𝘦 𝘸𝘩𝘢𝘵 𝘩𝘢𝘱𝘱𝘦𝘯𝘴.”

LinkedIn in 2026 will be no different. 

Too many founders, coaches, consultants, and CEOs still act like:

→ Leaders without clear signals  
→ Kingdoms with no clear claims  
→ Respected houses with no banners  
→ Profiles without reinforced presence

When disruption hits — 𝘸𝘩𝘦𝘵𝘩𝘦𝘳 𝘈𝘐 𝘴𝘩𝘪𝘧𝘵𝘴, 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘦𝘥 𝘤𝘰𝘮𝘱𝘦𝘵𝘪𝘵𝘪𝘰𝘯, 𝘰𝘳 𝘢 𝘧𝘭𝘰𝘰𝘥 𝘰𝘧 𝘯𝘦𝘸 𝘷𝘰𝘪𝘤𝘦𝘴 𝘰𝘯 𝘵𝘩𝘦 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮 — undefended brands disappear first.

So here's  the takeaway: This isn’t about posting more.  
It’s about 𝗳𝗼𝗿𝘁𝗶𝗳𝘆𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 — not as a personal brand, but as an 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝗿𝗮𝗻𝗱.

Where:  
- Your walls = 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴  
- Your banners = 𝗻𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲  
- Your alliances = 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝘀𝘆𝘀𝘁𝗲𝗺  
- Your claim = 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆

Not louder.  
Not flashier.  
Not performance-driven.

But...  

Clearer.  
Stronger.
Engineered.

If yesterday was the battle, today is wins the war:  𝗙𝗼𝗿𝘁𝗶𝗳𝘆 𝘆𝗼𝘂𝗿 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗯𝗲𝗳𝗼𝗿𝗲 𝘄𝗶𝗻𝘁𝗲𝗿 𝘀𝗲𝘁𝘀 𝗶𝗻.

𝗣.𝗦.  
Want to know if your Authority Brand stands strong or is quietly vulnerable?  
DM me 𝗙𝗢𝗥𝗧𝗜𝗙𝗬 for a private briefing.  
Let’s see how your brand holds up under pressure.

☕️𝗔 𝗦𝘂𝗻𝗱𝗮𝘆 𝗰𝗼𝗳𝗳𝗲𝗲 𝗰𝗵𝗮𝘁 𝘃𝗶𝗯𝗲 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗜 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗴𝗲𝘁 𝘁𝗵𝗶𝘀 𝗼𝗳𝗳 𝗺𝘆 𝗰𝗵𝗲𝘀𝘁... #SundayMusings

So, I was scrolling through my DMs this morning (terrible habit, I know 🙄) and saw THREE different coaches all crying the blues and saying basically the same thing:

"𝘐 𝘯𝘦𝘦𝘥 𝘮𝘰𝘳𝘦 𝘭𝘦𝘢𝘥𝘴... 𝘐 𝘥𝘰𝘪𝘯𝘨 𝘵𝘩𝘪𝘯𝘨𝘴... 𝘯𝘰𝘵𝘩𝘪𝘯𝘨'𝘴 𝘳𝘦𝘢𝘭𝘭𝘺 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘧𝘰𝘳 𝘮𝘦..."

And honestly? It made my heart hurt a little. 🥹

Because here's what I'm seeing everywhere right now on LinkedIn.

Coaches and consultants stuck in the 𝗵𝘂𝘀𝘁𝗹𝗲 𝗵𝗮𝗿𝗱𝗲𝗿 𝘁𝗿𝗮𝗽 thinking that if they just...

👉 Post MORE... 
👉 Show up MORE...
👉 Hustle a bit HARDER...

Then something will magically happen. 🔮

But let me tell you, 2026 is the year of positioned #Authority, not more #Hustle ... (𝘢𝘯𝘥 𝘺𝘦𝘴, 𝘐 𝘴𝘵𝘪𝘭𝘭 𝘭𝘪𝘬𝘦 𝘶𝘴𝘪𝘯𝘨 𝘩𝘢𝘴𝘩𝘵𝘢𝘨𝘴, 𝘪𝘵'𝘴 𝘫𝘶𝘴𝘵 𝘮𝘺 𝘵𝘩𝘪𝘯𝘨. 🤣)

I've been there. 

It was that season where I thought LinkedIn was broken... or I was broken... or SOMETHING was broken... because 𝘐 𝘸𝘢𝘴 𝘥𝘰𝘪𝘯𝘨 "𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘳𝘪𝘨𝘩𝘵" 𝘣𝘶𝘵 𝘨𝘦𝘵𝘵𝘪𝘯𝘨 𝘤𝘳𝘪𝘤𝘬𝘦𝘵𝘴.

Turns out I wasn't broken... LinkedIn wasn't broken... NOTHING was broken... 𝘐 𝘸𝘢𝘴 𝘫𝘶𝘴𝘵 𝘥𝘰𝘪𝘯𝘨 𝘗𝘩𝘢𝘴𝘦 3 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 𝘸𝘩𝘦𝘯 𝘐 𝘸𝘢𝘴 𝘴𝘵𝘪𝘭𝘭 𝘪𝘯 𝘗𝘩𝘢𝘴𝘦 1. 😬

That was like trying to run a marathon when you haven't even mastered the skill of running around your own neighborhood block 3x. 🏃‍♀️‍➡️

But this is the dirty LinkedIn family secret nobody talks about? 🤫

Most of us are solving the wrong problems 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗲𝗻𝗲𝗿𝗴𝘆, but wondering why we're on the verge of 𝗯𝘂𝗿𝗻𝗼𝘂𝘁 𝗮𝗻𝗱 𝗴𝗶𝘃𝗶𝗻𝗴 𝘂𝗽 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗼𝗳 𝗶𝘁. 

❌ We're focusing on followers when we should be building systems.
❌ We're optimizing our captions when we should be clarifying our message.
❌ We're chasing algorithms when we should be creating predictable lead flow.

The coaches and consultants who are going to WIN in 2026? 

They're not the ones posting for the sake of posting 5x a day. 

They are the ones who will be 𝗔𝗟𝗜𝗚𝗡𝗘𝗗 by getting:
➡️ Clear in their message
➡️ Structured in their system
➡️ Confident in their Authority

2026 will hit very different when you finally stop fighting uphill and start building your ideal future client pipeline with intention. 😍

Just saying. 💛

P.S. OK, the picture may be a little unrelated, but it was such a beautiful day in Chicago, I had to make a double pumpkin spice run. 🎃

P.P.S. Join me on Friday, November 21st at 11:30 AM/CST for 𝗧𝗵𝗲 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗟𝗼𝘂𝗻𝗴𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲™ where will will dig into the conversation of Authority Phases so you can assess if you're in the right phase or not. 

Registration link is in the comments. Or you can always DM me 𝗔𝗧𝗟 to learn more. 😊

#AuthorityPhase #AuthorityBrandFormula #AuthorityLab #LinkedInStrategy #LeadFlow

Most people think building an Authority Brand means becoming an online performer.

In 2026, the opposite will be true.

The buyers who are looking for depth, clarity, trust, and real expertise aren’t drawn to noise.

They’re drawn to intentional professionals who know who they are — 𝘢𝘯𝘥 𝘴𝘩𝘰𝘸 𝘪𝘵 𝘤𝘭𝘦𝘢𝘳𝘭𝘺.

That’s the focus of the next 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗟𝗼𝘂𝗻𝗴𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 on December 5:

𝗔 𝗣𝗿𝗶𝘃𝗮𝘁𝗲 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗼𝗻 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗩𝗶𝘀𝗶𝗯𝗹𝗲, 𝗣𝗿𝗲𝗺𝗶𝘂𝗺 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗣𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗶𝗻 𝟮𝟬𝟮𝟲 — 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗕𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗦𝗼𝗺𝗲𝗼𝗻𝗲 𝗬𝗼𝘂’𝗿𝗲 𝗡𝗼𝘁

We’ll explore:
• What actually builds Authority for introverted or depth-driven experts
• Why “consistent posting” is not the same as visibility
• The elements of a premium, intentional presence
• A live clarity moment for attendees who want it

If you’re planning your 2026 presence and want structure, alignment, and intention behind it, you’re welcome to join us.

If this resonates, let me know and I’ll send you the private invitation.

Comment 𝗟𝗢𝗨𝗡𝗚𝗘 or send me a private message for access.

Visibility isn’t the same as being chosen. 🤨

And that distinction is what separates 𝘁𝗵𝗲 𝗯𝘂𝘀𝘆 from 𝘁𝗵𝗲 𝗯𝗼𝗼𝗸𝗲𝗱. 👀

Here’s what I mean…

You can have thousands of impressions, a steady stream of likes, and even a few people in your DMs and still wonder why the right clients aren’t reaching out.

Because what builds clients, credibility, and cash flow isn’t random visibility… 

𝗜𝘁’𝘀 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆-𝗗𝗿𝗶𝘃𝗲𝗻 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆.

So what is that?

Authority-Driven Visibility™ is the type of visibility that turns heads and opens doors. 😍

✅ It’s strategic.
✅ It’s structured.
✅ It’s engineered to position you as the obvious choice — 𝘯𝘰𝘵 𝘫𝘶𝘴𝘵 𝘢𝘯𝘰𝘵𝘩𝘦𝘳 ❓ 𝘰𝘯𝘭𝘪𝘯𝘦.

It’s when your content, profile, and conversations all say the same thing:
“𝘐 𝘬𝘯𝘰𝘸 𝘸𝘩𝘰 𝘐 𝘢𝘮. 𝘐 𝘬𝘯𝘰𝘸 𝘸𝘩𝘰 𝘐 𝘴𝘦𝘳𝘷𝘦. 𝘈𝘯𝘥 𝘐 𝘴𝘰𝘭𝘷𝘦 𝘳𝘦𝘢𝘭 𝘱𝘳𝘰𝘣𝘭𝘦𝘮𝘴.”

Who it’s for:
👉 Coaches.
👉 Consultants.
👉 Thought leaders.

The people who’ve done the work — 𝘸𝘩𝘰 𝘩𝘢𝘷𝘦 𝘦𝘹𝘱𝘦𝘳𝘵𝘪𝘴𝘦 — but are tired of shouting into the algorithm void hoping someone notices what they do and how they help.

Why you should care:
Because the coaches and consultants who get chosen in 2026 won’t be the loudest, they’ll be the clearest.

The ones whose digital footprint signals Authority and 𝘯𝘰𝘵 𝘫𝘶𝘴𝘵 𝘢𝘤𝘵𝘪𝘷𝘪𝘵𝘺.

And that’s what I help you build.

This is exactly what we'll be engineering inside my Authority Lab™ in 2026. 

So if you’re tired of showing up without traction… it might be time to stop chasing visibility and 𝘀𝘁𝗮𝗿𝘁 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆. 

Stay tuned because I'll be talking more about this leading up to Black Friday. 👀

Well, it's the first day of the last month of 2025, and so I wanted to share something I don’t talk about often, but... 😏

There was a season where I kept disappearing on LinkedIn. 👻

⛔ Not because I didn’t care.
⛔ Not because I didn’t believe in myself.

But because I didn’t have a rhythm that anchored me in doing what it took to make LinkedIn work.

I’d post… disappear… restart… disappear again. That was my repeating cycle. 

So not good for generating leads or building a pipeline. 🙄

And every time I returned, I felt a bit left behind and getting traction again was a bear. 

It was like I was starting from scratch over and over again, while other people seemed to be operating in their stride.

At some point I had to bite the bullet on this LinkedIn game, so I built something for myself that I realized every coach, consultant, and founder needs ⤵️
✨ A weekly plan
✨ A weekly visibility target
✨ A weekly content direction
✨ A weekly accountability moment
✨ A weekly “do THIS this week” focus
✨ A weekly system that won’t let you drift

That system became 𝗧𝗵𝗲 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗟𝗮𝗯™ — the only structure I’ve ever seen that gives people a predictable Authority rhythm. 🙌

And here's the cool news... Today — 𝗖𝘆𝗯𝗲𝗿 𝗠𝗼𝗻𝗱𝗮𝘆 — is the ONLY day you can lock in the 2026 rate with a fully credited deposit of just $100. 

Shocking, right. 😮

Yeah, I know. 😂

So, if you want 2026 to be the year you stop disappearing, stop guessing, and finally build an Authority Brand that can show up and stand out on LinkedIn, then drop a “LAB” in the comments and I’ll send you everything.

Or because you are someone who has a need for speed, just check the first comment. 

Bottom line... Your brilliance deserves a system. Not a scramble.

Happy Cyber Monday - Chareen 💛

#AuthorityLab #CyberMonday2025 #ChareenGoodman

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Chareen Goodman, Business Coach

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