Pranav Piyush

The martech industry is broken, and I’m devoting the next 15 years of my life to fix it.

After a decade leading growth and marketing teams at places like Dropbox, Pilot, Magento and BILL, I realized there was no measurement tool on the market that was statistically valid, simple and holistic. 

So I went and talked to every CMO and VP of marketing in my network. Their number one complaint? Attribution. 

And this is why we built Paramark.

Because I believe that measuring your marketing efforts is not that hard. 

Through the power of MMM, experimentation and data science, we’ve created the holy grail of measurement tools. So marketers like you can confidently understand the impact of your marketing investments – and communicate them to your CFO and CEO.

Learn our method at Paramark.com.

Co-Founder & CEO

Before starting Paramark, I spent the last decade leading growth and marketing teams at fast-growing companies like Dropbox, Pilot, Magento, and BILL.

During that period, we evaluated hundreds of martech tools and, for the most part, were sorely disappointed. Here's why. We found few solutions that could handle the needs of fast-growing marketing teams. They were either incomplete, hard to use, or claiming things that were just flat-out wrong!

This trend is especially true for marketing analytics. Synthesizing and analyzing marketing data to understand effectiveness should be a solved problem. After speaking to hundreds of marketing leaders at some of the fastest growing companies, I was honestly surprised that the truth is far from it. Understanding and communicating the return on marketing investment continues to be one of the top challenges for marketers.

That's why we decided to build Paramark. Our goal is to help fast-growing marketing teams measure and forecast the impact of their investments, unlocking sustainable growth.

Udi Ledergor 🏳‍🌈

I'm the Chief Evangelist at Gong, where I helped define and dominate the revenue intelligence category, taking the company from zero to hundreds of millions in revenue and achieving a multi-billion-dollar valuation. 

A five-time marketing leader at B2B startups, I'm known for my bold, human-centric approach to branding and storytelling.

A bestselling author, speaker, mentor, angel investor, and board member, I am also a passionate advocate for startups, storytelling, and creating unforgettable brand experiences. 

When I'm not building brands, I enjoy whisky, music, and social activism. I live in San Francisco with my husband, Guy, our three children—Tom, Noa, and Adam—and our menagerie of pets, including a cat, a bearded dragon, and a chameleon.

Chief Evangelist

Udi Ledergor

Marketing success DOES NOT start with marketing.

At Gong, it started with a simple, company-wide operating principle:
Create raving fans. 
Every employee. Every interaction.

A recruiting coordinator giving a great experience to a candidate who doesn't get the job. 

A salesperson helping someone navigate a complicated decision. 

A marketer creating a moment of delight for someone who may never become a customer.

When that culture is in place, everything gets easier: 
Marketing. 
Sales.
Customer success. 
All of it.

That's not a marketing strategy. 
That's a company strategy that makes your marketing work.

Chief Evangelist | CMO | Bestselling Author

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Pranav Piyush

Udi Ledergor

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taplio

The Battle

Pranav Piyush

Udi Ledergor

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Udi Ledergor's LinkedIn Performance

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Performance ScoreUdi Ledergor's LinkedIn Performance