Pranav Piyush

The martech industry is broken, and I’m devoting the next 15 years of my life to fix it.

After a decade leading growth and marketing teams at places like Dropbox, Pilot, Magento and BILL, I realized there was no measurement tool on the market that was statistically valid, simple and holistic. 

So I went and talked to every CMO and VP of marketing in my network. Their number one complaint? Attribution. 

And this is why we built Paramark.

Because I believe that measuring your marketing efforts is not that hard. 

Through the power of MMM, experimentation and data science, we’ve created the holy grail of measurement tools. So marketers like you can confidently understand the impact of your marketing investments – and communicate them to your CFO and CEO.

Learn our method at Paramark.com.

Co-Founder & CEO

Before starting Paramark, I spent the last decade leading growth and marketing teams at fast-growing companies like Dropbox, Pilot, Magento, and BILL.

During that period, we evaluated hundreds of martech tools and, for the most part, were sorely disappointed. Here's why. We found few solutions that could handle the needs of fast-growing marketing teams. They were either incomplete, hard to use, or claiming things that were just flat-out wrong!

This trend is especially true for marketing analytics. Synthesizing and analyzing marketing data to understand effectiveness should be a solved problem. After speaking to hundreds of marketing leaders at some of the fastest growing companies, I was honestly surprised that the truth is far from it. Understanding and communicating the return on marketing investment continues to be one of the top challenges for marketers.

That's why we decided to build Paramark. Our goal is to help fast-growing marketing teams measure and forecast the impact of their investments, unlocking sustainable growth.

Head of Growth @ Default

I am an ex-professional Olympic athlete who sold a dozen vintage Louis Vuitton bags every month to support my journey towards a shot at the Olympics.

When no one wanted to hire me, I launched my first outbound prospecting agency, but deep down, I wanted to build software.

After sending many cold emails, Jason Calacanis gave me a $100k check to build the next generation of sales productivity software.

Ultimately, I failed, even though we were able to grow to $5k MRR in just four months. I learned so much about how to build a great product, make sure people want it, and how to grow (fast).

I decided to look for a marketing role, but deep in my heart, I wanted to move to the US. After years of trying, I can finally call myself a proud immigrant.

Stan Rymkiewicz

I curated a list of restaurants with the best private dinner rooms in NYC for your next event.

Search by:
- Neighborhoods or cross streets
- Secluded private rooms or full buy-outs
- Budgets: $2,000-$100,000

If you’re trying to get some deals done this summer, this list is your place to start.

AI can make anything. It just can’t tell you if it’s good.

That’s taste. And right now it’s the most under leveraged.


Taste is matchmaking of preexisting patterns. 

AI doesn’t have patterns. It has probabilities. It picks the most statistically average output. 

That’s not how you stand out. Here are 3Cs of taste making:

Curate — what you consume. Your references are your ceiling. I stopped looking at my own industry and started pulling from film, architecture, packaging, editorial. Anywhere that made me stop and feel something.

Copy — how you practice. I take things I admire and rebuild them from scratch. Not to publish. To train my hands to understand what my eyes already like.

Create — where you diverge. Now I make my own thing. If it passes my taste filter, I ship it. If it doesn’t, I loop back to curating.

AI made execution free. 
Taste is the last expensive thing you own.

I built a system that automates all of the non-creative work of creating ads.

Over the past two years, I’ve spent $500k on LinkedIn ads, which typically drove about 40% of our pipeline.

One of the reasons, they worked is that I try to make "funny" ad.
It's time-consuming. And every month, I’d spend a week making a few.

This time, I spent my entire week building out my “ad creative system”.


I think too many people are trying to let AI handle every aspect of the task. 

My assumption is that I can probably automate 90% of the work,
while focusing on the things I “still” do better than AI:

Creativity.

Here is the process I built: (results below)


STEP 1: DATABASE

I’d done the same process multiple times, so I knew I needed to build a system I could leverage rather & scale. I chose a Google Sheet as my backend because it can easily be updated with a webhook, but I’ll probably move it to Supabase.

Here is the structure I used:

- Signals (insights worth telling in the ad)
- Emotions (what emotions I want to evoke)
- Hooks (what makes ads funny)
- Ad concepts (my previous ads)


STEP 2: SIGNALS

I needed a way to get insights from sales calls, communities, and prospects that could be used as a baseline for the ad. I built a flow that pushes all our Gong calls to a spreadsheet. I also run a weekly scrape of Reddit and other forums. My initial run found over 100 signals.


STEP 3: HOOKS

The best ads are funny, without trying to hard. They're effortless. They reuse things we say, do, and feel, and make a connection to the product. I had Claude find 100s of these in four categories:

- everyday analogies
- cultural references
- memes
- quotes

This gave me over 400 hooks I could use for ads. Then I manually ranked them and removed the cringe ones.


STEP 4: AD CONCEPTS

Once I got my signals and my hooks, I ran a Claude Code script that went signal by signal to see which hook made sense and then spit out combinations. Some were amazing (results below). Some were not great, but it was a start.

RESULTS

As for performance, I can’t say yet, but I’ll report back. The flow saved me a few days’ worth of work. The ad design was still done by me. 

Next up: automating the ad design process!

taplio

The Battle

Pranav Piyush

Stan Rymkiewicz

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taplio

The Battle

Pranav Piyush

Stan Rymkiewicz

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Stan Rymkiewicz's LinkedIn Performance

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Performance ScoreStan Rymkiewicz's LinkedIn Performance