Pranav Piyush

The martech industry is broken, and I’m devoting the next 15 years of my life to fix it.

After a decade leading growth and marketing teams at places like Dropbox, Pilot, Magento and BILL, I realized there was no measurement tool on the market that was statistically valid, simple and holistic. 

So I went and talked to every CMO and VP of marketing in my network. Their number one complaint? Attribution. 

And this is why we built Paramark.

Because I believe that measuring your marketing efforts is not that hard. 

Through the power of MMM, experimentation and data science, we’ve created the holy grail of measurement tools. So marketers like you can confidently understand the impact of your marketing investments – and communicate them to your CFO and CEO.

Learn our method at Paramark.com.

Co-Founder & CEO

Before starting Paramark, I spent the last decade leading growth and marketing teams at fast-growing companies like Dropbox, Pilot, Magento, and BILL.

During that period, we evaluated hundreds of martech tools and, for the most part, were sorely disappointed. Here's why. We found few solutions that could handle the needs of fast-growing marketing teams. They were either incomplete, hard to use, or claiming things that were just flat-out wrong!

This trend is especially true for marketing analytics. Synthesizing and analyzing marketing data to understand effectiveness should be a solved problem. After speaking to hundreds of marketing leaders at some of the fastest growing companies, I was honestly surprised that the truth is far from it. Understanding and communicating the return on marketing investment continues to be one of the top challenges for marketers.

That's why we decided to build Paramark. Our goal is to help fast-growing marketing teams measure and forecast the impact of their investments, unlocking sustainable growth.

Marketers deploy $1 trillion/year in capital. Very little of it is analyzed correctly.

What's worse? There's an additional $500B spent on ops, staff, research, and analytics... and it's still a mess.

We’re fixing that — and 2026 is when it accelerates.

If you’ve ever wanted to help build the operating system for modern marketing, this is the year.

In 2026, we’re making three big investments:

1. Product. Expanding our platform to radically shorten the path from idea to launch, with finance-grade measurement our customers already trust.

2. Go-to-market. Scaling sales with senior leadership, new hires in SF and NY, and a dedicated events & partnerships motion.

3. Solution engineering. Growing the team that owns the full data stack — from validation and modeling to automation — turning complex marketing data into decisions people can act on.

If this excites you, check out our careers page... or help us spread the word. 🙏
https://lnkd.in/giVpNhiQ

CEO @ Paramark | Marketing measurement that CFOs & CMOs trust

Steven Newman

Bonusly

Sr. Director Revenue Operations 

Trackforce Valiant + TrackTik

Director, Global Revenue Operations & Business Systems - Fractional 

Truveta

Revenue Operations & Go-To-Market Strategy -  Fractional 

UserGems

Consultant & Strategic Advisor

Logikcull

Sr. Director, Revenue Operations

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Sr. Director, Revenue Operations & Business Analytics

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Sales Operations & Business Analytics Manager

Bridge The Gap Solutions

Head of GTM Strategy & Operations

Plative

Salesforce Practice Lead

Sr. Director Revenue Operations @ Bonusly | Master of Studies in Law

As an accomplished Executive Revenue Operations Leader with a decade of experience in the high-growth startup arena ranging from $10M to $80M, I have a solid track record of propelling revenue growth through strategic planning, operational efficiency, and cross-functional collaboration. My extensive tenure has endowed me with a profound understanding of the nuances involved in building and scaling successful businesses within fiercely competitive markets.

Key Highlights:

Revenue Operations: I possess a robust background in formulating and executing revenue operations strategies that fuel growth and bolster profitability. My expertise spans from designing and implementing scalable processes to enhancing sales enablement and forecasting, enabling me to streamline operations for maximum revenue potential.

Cross-Functional Collaboration: Adept at assembling and leading cross-functional teams, I excel in uniting sales, marketing, finance, and product departments to align goals and drive results. My effective communication skills facilitate a collaborative culture that fosters innovation and drives success.

Strategic Planning: I possess a keen eye for identifying growth opportunities and crafting comprehensive plans to capitalize on them. My approach involves conducting market research and analysis, forecasting, and setting goals to develop data-driven strategies that pave the way for long-term success.

Operational Efficiency: A process-oriented leader, I excel in identifying avenues to enhance efficiency and effectiveness. My capabilities include streamlining workflows, automating tasks, and optimizing systems and tools to achieve more with less.

In essence, I am deeply passionate about cultivating and expanding successful enterprises, thriving in fast-paced, high-growth environments where I can leverage my skills and experience to drive tangible results. I am eager to connect with those seeking an Executive Revenue Operations Leader adept at driving growth and profitability.

Revenue Operations &  Go-To-Market  Strategy

Truveta's mission is to enable researchers to find cures faster, empower every clinician to be an expert, and help families make the most informed decisions about their care.

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Pranav Piyush

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