Pranav Piyush

The martech industry is broken, and I’m devoting the next 15 years of my life to fix it.

After a decade leading growth and marketing teams at places like Dropbox, Pilot, Magento and BILL, I realized there was no measurement tool on the market that was statistically valid, simple and holistic. 

So I went and talked to every CMO and VP of marketing in my network. Their number one complaint? Attribution. 

And this is why we built Paramark.

Because I believe that measuring your marketing efforts is not that hard. 

Through the power of MMM, experimentation and data science, we’ve created the holy grail of measurement tools. So marketers like you can confidently understand the impact of your marketing investments – and communicate them to your CFO and CEO.

Learn our method at Paramark.com.

Co-Founder & CEO

Before starting Paramark, I spent the last decade leading growth and marketing teams at fast-growing companies like Dropbox, Pilot, Magento, and BILL.

During that period, we evaluated hundreds of martech tools and, for the most part, were sorely disappointed. Here's why. We found few solutions that could handle the needs of fast-growing marketing teams. They were either incomplete, hard to use, or claiming things that were just flat-out wrong!

This trend is especially true for marketing analytics. Synthesizing and analyzing marketing data to understand effectiveness should be a solved problem. After speaking to hundreds of marketing leaders at some of the fastest growing companies, I was honestly surprised that the truth is far from it. Understanding and communicating the return on marketing investment continues to be one of the top challenges for marketers.

That's why we decided to build Paramark. Our goal is to help fast-growing marketing teams measure and forecast the impact of their investments, unlocking sustainable growth.

Marketers deploy $1 trillion/year in capital. Very little of it is analyzed correctly.

What's worse? There's an additional $500B spent on ops, staff, research, and analytics... and it's still a mess.

We’re fixing that — and 2026 is when it accelerates.

If you’ve ever wanted to help build the operating system for modern marketing, this is the year.

In 2026, we’re making three big investments:

1. Product. Expanding our platform to radically shorten the path from idea to launch, with finance-grade measurement our customers already trust.

2. Go-to-market. Scaling sales with senior leadership, new hires in SF and NY, and a dedicated events & partnerships motion.

3. Solution engineering. Growing the team that owns the full data stack — from validation and modeling to automation — turning complex marketing data into decisions people can act on.

If this excites you, check out our careers page... or help us spread the word. 🙏
https://lnkd.in/giVpNhiQ

CEO @ Paramark | Marketing measurement that CFOs & CMOs trust

Marketing Manager @ Exit Five

Building the Exit Five community.

In the first year, we were able to:

- Grow monthly active users by 2.3x
- Reduce our net MRR churn by 25%
- Grow the community to over 5,000 members (1.9x growth)
- Launch our first accelerator program with 235 members
- Implemented dozens of new features such as 1:1 matchmaking

The story is still being written, so stay tuned...

Matthew Carnevale

The recommended reading list for B2B marketers in 2026

(According to the Exit Five community)

What is missing? What would you add to the list?

Reading list for B2B marketers in 2026

8 Youtube channels B2B marketers should follow to grow their careers

(According to the Exit Five community)

8 Youtube channels B2B marketers should follow

We're hiring an Account Executive 

Comment for reach or tag a friend who'd be a fit 🙏 

Let me tell you why it's a killer opportunity (from the person who's been selling the last couple of months)

1. Product market fit

I've done hundreds of sales calls now, and I have never had ANYONE say they don't see the value or understand what we're doing. Almost everyone I speak to has some level of interest. That is super rare.

2. Inbound demand

All the demand to date has been inbound. We've done some light promo and my calendar is packed every week. 

Imagine when we do even more promo and you start doing outbound?? So much opportunity.

3. Room for improvement

This isn't a rinse and repeat type role. We have a process in place, a deck, lists, etc. But there's so much room for improvement. 

Improvement on the process, the sales deck, the follow up emails, etc. All of it can be improved.

4. Our team has your back

In my 2 years here at Exit Five, I've never been left out to dry. Everyone is always here to help you get better. Sales can be lonely (especially as the sole rep), but it won't be like that here. We want to see you win. 

5. Great market to sell to

I've sold to local businesses, HR executives, commercial real estate executives, and marketing executives. I am biased, but this is the most fun I've had selling to an audience. If you like marketing, you will like selling to this group.

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Apply here: https://lnkd.in/gy2UB83J

5 Basic Design Principles Every Marketer Should Know

(Especially if you suck at design like me 😂)

5 Basic Design Principles Every Marketer Should Know

The best marketing today still follows the same old rules.

But all the noise online makes us believe differently.

Every time I get overwhelmed with all the information online, I like to come back to the simple truths of marketing. 

I took 30 minutes yesterday to write those out and came up with this list. 

Do any of these resonate with you? Is there anything you’d add or remove?

8 Timeless Rules of Marketing

LinkedIn has gotten super noisy.

It's impossible to know who to trust now.

Everyone has something to sell, something for you to subscribe to, etc. 

And I'm not guilty of it! I'm a marketer. I write stuff online for the same reasons. 

But that's why community will be so important for you to grow your career in 2026 and onward.

And by community I don't mean busy discussion boards with hundreds of posts daily.

I mean curated spaces with a vetted group of people you can trust.

That's where the real opportunity will lie for those building and joining communities now and in the future.

It's the opportunity to build and be around a group of people you can trust. One that helps you seperate from the noise / fluff online and get REAL feedback and gut checks from your peers.

We're doing an event for Marketing Executives only.

March 18-20. Scottsdale, Arizona. We're vetting every single attendee.

I've spent the last 3 months talking to VPs and CMOs everyday and I know that connection with peers at your level is super important for you all in 2026.

So we created an event just for you.

It'll be a chance to hang and do fun things (like golf, hang by the pool, hit a workout, grab dinner and drinks) with attendees.

But we also have a KILLER content lineup too:

- How to Become the CMO Everyone Wants to Work With (with Dave Kellogg, EIR at Balderton Capital)
- Building and Leading a High-Performing Marketing Team (led by Hillary Carpio, VP Growth at Snowflake)
- Managing Your CFO and Board Relationship (led by Pranav Piyush, Founder at Paramark)
- Personal Branding for B2B Marketing Leaders (led by Jane Serra, Head of Marketing at MemoryBlue)
- Ecosystem Marketing as the Next Big Growth Lever (led by Emily Kramer, Founder of MKT1)
- How Are You Really Using AI? At Work and Personally (led by Katie Miserany, CCO and Head of Marketing at SurveyMonkey) 
- And a fireside chat with Dave and Kim Storin (CMO at Zoom)

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Tickets are going fast (we sold 15 just last week) and we'd love to have you there. So make sure to grab your ticket soon!

If you have any questions LMK in the comments.

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The Battle

Pranav Piyush

Matthew Carnevale

Followers

Posts

Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Pranav Piyush's LinkedIn Performance

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Performance ScorePranav Piyush's LinkedIn Performance