Pranav Piyush

The martech industry is broken, and I’m devoting the next 15 years of my life to fix it.

After a decade leading growth and marketing teams at places like Dropbox, Pilot, Magento and BILL, I realized there was no measurement tool on the market that was statistically valid, simple and holistic. 

So I went and talked to every CMO and VP of marketing in my network. Their number one complaint? Attribution. 

And this is why we built Paramark.

Because I believe that measuring your marketing efforts is not that hard. 

Through the power of MMM, experimentation and data science, we’ve created the holy grail of measurement tools. So marketers like you can confidently understand the impact of your marketing investments – and communicate them to your CFO and CEO.

Learn our method at Paramark.com.

Co-Founder & CEO

Before starting Paramark, I spent the last decade leading growth and marketing teams at fast-growing companies like Dropbox, Pilot, Magento, and BILL.

During that period, we evaluated hundreds of martech tools and, for the most part, were sorely disappointed. Here's why. We found few solutions that could handle the needs of fast-growing marketing teams. They were either incomplete, hard to use, or claiming things that were just flat-out wrong!

This trend is especially true for marketing analytics. Synthesizing and analyzing marketing data to understand effectiveness should be a solved problem. After speaking to hundreds of marketing leaders at some of the fastest growing companies, I was honestly surprised that the truth is far from it. Understanding and communicating the return on marketing investment continues to be one of the top challenges for marketers.

That's why we decided to build Paramark. Our goal is to help fast-growing marketing teams measure and forecast the impact of their investments, unlocking sustainable growth.

Ignition

Lead Product Manager

Helping B2B startups with Growth, Fintech and Product Strategy.

Product & Growth Advisor

Startmate

Coaching students as part of the Startmate tech internship program.

Coach

Hnry

Interim Head of Product

Slick

Founder and CTO of Slick - providing embeddable invoicing, accounts payable and financial operations for B2B SaaS and Fintechs.

Founder

BILL

The small business product has over 250k customers and +3m network users. 

- Responsible for product strategy, go to market and P&L across self-service growth and core product functions. 

- Led and grew a highly effective, commercially focused product team across Australia and the US who increased customers and revenue through new products, iteration and partnership opportunities.

Director of Product Management, Self-Service Growth

Senior Manager of Product Management

Domain

Domain.com.au is Australias leading real estate platform.

Senior Product Manager

Seven West Media

Served as a senior member of the 7plus Product and Technology team as we rebuilt the legacy plus7 offering from the ground up.

Khoros

Bought on to scale the integration practice in APAC, I worked directly with Lithium's enterprise customers digital and IT teams to support their transition to and iteration on Lithium's platforms.

Product Manager

Foxtel Group

Product Owner

Foxtel is Australias largest subscription tv provider, delivering video to over 4 million paying customers across hardware and software devices, 24 x 7. 

I worked in a number of individual contributor and team leadership roles throughout my time, supporting numerous technology and commercial functions.

Software Engineer and Business Analyst

Product Leader | Founder | Engineer

I lead Payments product @ Ignitionapp.com - helping professional services companies reclaim time and unlock revenue. 

I have previously led growth, payments and data product teams for global Consumer, B2B SaaS and Fintech platforms.

I am passionate about building products and teams that solve real problems and drive commercial growth.

taplio

The Battle

Pranav Piyush

Lloyd Carroll

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