Pranav Piyush

The martech industry is broken, and I’m devoting the next 15 years of my life to fix it.

After a decade leading growth and marketing teams at places like Dropbox, Pilot, Magento and BILL, I realized there was no measurement tool on the market that was statistically valid, simple and holistic. 

So I went and talked to every CMO and VP of marketing in my network. Their number one complaint? Attribution. 

And this is why we built Paramark.

Because I believe that measuring your marketing efforts is not that hard. 

Through the power of MMM, experimentation and data science, we’ve created the holy grail of measurement tools. So marketers like you can confidently understand the impact of your marketing investments – and communicate them to your CFO and CEO.

Learn our method at Paramark.com.

Co-Founder & CEO

Before starting Paramark, I spent the last decade leading growth and marketing teams at fast-growing companies like Dropbox, Pilot, Magento, and BILL.

During that period, we evaluated hundreds of martech tools and, for the most part, were sorely disappointed. Here's why. We found few solutions that could handle the needs of fast-growing marketing teams. They were either incomplete, hard to use, or claiming things that were just flat-out wrong!

This trend is especially true for marketing analytics. Synthesizing and analyzing marketing data to understand effectiveness should be a solved problem. After speaking to hundreds of marketing leaders at some of the fastest growing companies, I was honestly surprised that the truth is far from it. Understanding and communicating the return on marketing investment continues to be one of the top challenges for marketers.

That's why we decided to build Paramark. Our goal is to help fast-growing marketing teams measure and forecast the impact of their investments, unlocking sustainable growth.

I am a passionate advocate for my clients, ensuring they maximize the value of their Adobe suite of tools.With years of experience in professional services in the B2B space, I have partnered with organizations to align technology investments with measurable business outcomes. My approach goes beyond technical implementation as I have helped customers understand how strategic decisions impact revenue and long-term growth.I have enabled companies to gain actionable insights into their marketing spend through Marketo Measure (Bizible) attribution, even sharing these best practices as a speaker at Adobe Summit. This experience reflects my ability to translate complex data into meaningful business intelligence that informs executive decision-making.Beyond technical expertise, I collaborate directly with Director and VP-level leaders to define, execute, and measure key business objectives. By fostering alignment across teams and breaking down silos, I ensure that every initiative is tied to clear outcomes and ROI, driving both customer success and organizational impact.

taplio

The Battle

Pranav Piyush

Ian Michels

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?