Pranav Piyush

The martech industry is broken, and I’m devoting the next 15 years of my life to fix it.

After a decade leading growth and marketing teams at places like Dropbox, Pilot, Magento and BILL, I realized there was no measurement tool on the market that was statistically valid, simple and holistic. 

So I went and talked to every CMO and VP of marketing in my network. Their number one complaint? Attribution. 

And this is why we built Paramark.

Because I believe that measuring your marketing efforts is not that hard. 

Through the power of MMM, experimentation and data science, we’ve created the holy grail of measurement tools. So marketers like you can confidently understand the impact of your marketing investments – and communicate them to your CFO and CEO.

Learn our method at Paramark.com.

Co-Founder & CEO

Before starting Paramark, I spent the last decade leading growth and marketing teams at fast-growing companies like Dropbox, Pilot, Magento, and BILL.

During that period, we evaluated hundreds of martech tools and, for the most part, were sorely disappointed. Here's why. We found few solutions that could handle the needs of fast-growing marketing teams. They were either incomplete, hard to use, or claiming things that were just flat-out wrong!

This trend is especially true for marketing analytics. Synthesizing and analyzing marketing data to understand effectiveness should be a solved problem. After speaking to hundreds of marketing leaders at some of the fastest growing companies, I was honestly surprised that the truth is far from it. Understanding and communicating the return on marketing investment continues to be one of the top challenges for marketers.

That's why we decided to build Paramark. Our goal is to help fast-growing marketing teams measure and forecast the impact of their investments, unlocking sustainable growth.

Marketers deploy $1 trillion/year in capital. Very little of it is analyzed correctly.

What's worse? There's an additional $500B spent on ops, staff, research, and analytics... and it's still a mess.

We’re fixing that — and 2026 is when it accelerates.

If you’ve ever wanted to help build the operating system for modern marketing, this is the year.

In 2026, we’re making three big investments:

1. Product. Expanding our platform to radically shorten the path from idea to launch, with finance-grade measurement our customers already trust.

2. Go-to-market. Scaling sales with senior leadership, new hires in SF and NY, and a dedicated events & partnerships motion.

3. Solution engineering. Growing the team that owns the full data stack — from validation and modeling to automation — turning complex marketing data into decisions people can act on.

If this excites you, check out our careers page... or help us spread the word. 🙏
https://lnkd.in/giVpNhiQ

CEO @ Paramark | Marketing measurement that CFOs & CMOs trust

Alex Boyd

Agency & SaaS Founder || Driving Sustainable, Healthy Growth @ RevenueZen & Aware

Grow your social presence like the best. Join the waitlist here → demandbird.com :)

More about what I'm building below 👇

Wildfront.co is my final form:

Having exited multiple companies, we've turned our sights to toward a different strategy: BUY, BUILD, & HOLD. My tech cofounder and I are growing a portfolio of SaaS products, financial and real estate assets, and minority investments in profitable businesses. It's all under the mandate: Torrents Of (Sustainable) Cash Flow.

Our in-house SaaS portfolio:
→ RalphBlaster.com: Kanban style autonomous coding platform
→ DemandBird.com: Cross-platform social scheduling, deep profile and network analytics, white labeling for agencies... it's badass 
→ ChurnZap.com: Improve your SaaS retention rate by deflecting cancellations when it matters most
→ ViewExport.com: Slack eDiscovery tool for IT and legal teams
→ DomainStorm.io: Free domain finder with availability checking
→ NotesFilter.com: Substack efficiency app

Minority partner in:
→ RevenueZen.com: SEO/GEO agency for B2B SaaS and services
→ TheDealLab.com: Helping scale-ups find message/market fit through outbound
→ AtticusAgency.com LinkedIn lead gen AI system implementer

Acquiring:
→ Small SaaS products (see our criteria here: https://wildfront.co/sell-to-us)

Investing in:
→ B2B agencies, services companies, local/trade businesses, high-quality real estate syndications

Co-Founder

Grow your LinkedIn audience insanely fast with better engagement feeds for commenting, CRM sync, performance analytics, and much more.

Start a free no-hassle trial at useaware.co

Some of you know Ken as the guy who taught me SEO.

He's also been a business partner of mine. And a very good friend.

But today I also wanted to spotlight Ken as a highly capable FOUNDER.

Ken is the cofounder of MeetSona.ai: an interview-based writing and content coach.

I've been using it to refine my voice for my social media content!) and y'all should definitely check it out.

Sona was:
1. prototyped in 72 hours in August in Lovable, rebuilt with actual code in September, beta'd in October, launched November
2. born from Ken's own journey on LinkedIn from "personal brand? I do technical marketing" to "wow that guy has some PERSONALITY"
3. positioned in contrast, not in competition, to those annoying generic AI writing tools

In a sea of generic AI content, Ken has developed not a 'system for pumping out crap faster', but rather a *method* of drawing out the relevant and interesting pieces of a person's story.

Your unique story is what matters here - much more than your 'hooks'.

That's what makes Sona so different from the myriad other 'AI content' players out there.

After two 10-minute interviews on the platform, I can confirm that you'll feel:
→ No more writer's block
→ Clarity around what makes you unique
→ Inspiration for future content topics
→ Ready to post a month's worth of social and blog content

--

We're super happy to have Ken and 30+ other founders in our curated SaaS bootstrapper group (wildfront.co/community).

Hit me up if you think you'd like to join as well 🙏🏼

Cofounder @: DemandBird, ViewExport, ChurnZap | Building delightful SaaS and AI products

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