Pranav Piyush

The martech industry is broken, and I’m devoting the next 15 years of my life to fix it.

After a decade leading growth and marketing teams at places like Dropbox, Pilot, Magento and BILL, I realized there was no measurement tool on the market that was statistically valid, simple and holistic. 

So I went and talked to every CMO and VP of marketing in my network. Their number one complaint? Attribution. 

And this is why we built Paramark.

Because I believe that measuring your marketing efforts is not that hard. 

Through the power of MMM, experimentation and data science, we’ve created the holy grail of measurement tools. So marketers like you can confidently understand the impact of your marketing investments – and communicate them to your CFO and CEO.

Learn our method at Paramark.com.

Co-Founder & CEO

Before starting Paramark, I spent the last decade leading growth and marketing teams at fast-growing companies like Dropbox, Pilot, Magento, and BILL.

During that period, we evaluated hundreds of martech tools and, for the most part, were sorely disappointed. Here's why. We found few solutions that could handle the needs of fast-growing marketing teams. They were either incomplete, hard to use, or claiming things that were just flat-out wrong!

This trend is especially true for marketing analytics. Synthesizing and analyzing marketing data to understand effectiveness should be a solved problem. After speaking to hundreds of marketing leaders at some of the fastest growing companies, I was honestly surprised that the truth is far from it. Understanding and communicating the return on marketing investment continues to be one of the top challenges for marketers.

That's why we decided to build Paramark. Our goal is to help fast-growing marketing teams measure and forecast the impact of their investments, unlocking sustainable growth.

I'm a Growth & Marketing Leader who’s spent the last decade building scalable marketing engines and revenue operations from the ground up. Currently, I serve as Head of Growth at Artemis, where I lead marketing, brand, and GTM strategy to challenge the status quo in staffing and executive search.

Prior to Artemis, I helped scale a FinTech startup from pre-seed to Series B in under three years, building the marketing department from scratch and leading the charge on customer acquisition, retention marketing, and sales enablement.

Throughout my career, I’ve developed a reputation for combining brand development with performance marketing, ensuring that growth isn’t just fast—it’s sustainable and profitable. I specialize in turning underperforming pipelines into high-converting revenue engines, using a blend of demand generation, marketing automation, digital strategy, and lifecycle growth initiatives.

Key Focus Areas:
- Go-To-Market Strategy (B2B SaaS, Tech, Professional Services)
- Demand Generation & Customer Acquisition
- Marketing Automation & Sales Enablement
- Brand Strategy & Competitive Positioning
- Revenue Operations & Growth Leadership
- Team Building & Mentorship

I’m passionate about finding creative, data-driven ways to grow organizations—whether that means launching new campaigns, optimizing funnel performance, or building cross-functional teams that can execute at speed.

Aaron Roaf

So... as we are all aware over the last few weeks, the drone threat isn’t coming... 

It’s here.

It’s cheap, 

......and it’s being battle‑tested in the countries surrounding Iran right now.

Swarms of low‑cost, one‑way attack drones are hitting bases, refineries, data centers, and cities, proving just how easy it is to overwhelm old-school defenses and knock critical infrastructure offline.

That’s exactly why solutions like Aurelius Systems matter and deserve more attention! 

Crazy how we were talking about this over a year ago and how nations needed to prepare...

While most public venues still rely on metal detectors and bag checks, Aurelius is building AI‑powered, directed‑energy laser systems that actually kill drones in seconds.

We're not talking on a PowerPoint slide, but in live-fire tests with the U.S. military. 

Their Archimedes turret autonomously detects, tracks, and burns down drones at over a kilometer, with effectively zero marginal cost per shot.

Leaders like Michael LaFramboise aren’t theorizing about “future threats,” they’re shipping hardware that gives bases, cities, and eventually stadiums a real counter‑terrorism layer in the sky. 

The vision is simple and urgent: deploy networks of these systems so a $1,000 quadcopter can’t threaten a $1B facility or 50,000 people at once.​

Watch the video and then connect the dots: the same tactics we’re seeing used around Iran today are exactly what terrorists and proxies will export to Europe, the U.S., and Asia next. 

This is the time to put counter‑drone and directed‑energy defense on the critical‑infrastructure checklist right alongside cameras, guards, and gates... and that’s the gap Aurelius and Michael are racing to close.

#NationalSecurity #CounterTerrorism #Drones #PublicSafety #DefenseTech #AureliusSystems TBPN John Coogan Jordi Hays Artemis

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The Battle

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Aaron Roaf

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aaron Roaf's LinkedIn Performance

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