Personal Branding for CXOs, Founders, and Executives.

LinkedIn is noisy.

Everyone’s posting. Few are remembered. Even fewer convert.

Most feeds look identical.

Buzzwords, recycled advice, and templated content that could’ve been written for anyone.

That sameness is your enemy. It drowns out your voice, your perspective, your credibility.

That’s where I come in.

I run visible, a ghostwriting agency for founders, executive coaches, and B2B leaders who want their LinkedIn presence to:

- Attract opportunities (clients, investors, speaking gigs)
- Build trust at scale
- Drive pipeline without chasing leads


How do I do it?

Through stupid good writing. Writing that actually sounds like you. Writing that makes people stop scrolling, think, and DM.

My approach isn’t templates or gimmicks. It’s:

- Hooks that demand attention
- Stories that stick
- Messaging that positions you as the authority in your space


That’s why my clients, CEOs, coaches, and leaders across industries, see their feeds transform from ghost towns into credibility engines.

If you want LinkedIn content that feels human, sounds smart, and sells for you while you’re off doing actual work…

Let’s talk.

Prakhar Sharma

Very quick LinkedIn tip:


Write like you're talking to one person, not teaching a room full of interns.

Your posts keep failing because they feel like a post-lunch college lecture on a Wednesday afternoon.

They should feel like a conversation over drinks or a meal, instead. 

Casual, human, maybe a little opinionated.

Educating your audience is great. Putting them to sleep isn't.

Keep it simple. You'll thank yourself later!

They call me the LinkedIn guy || Building authority & pipeline for founders, execs, & b2b leaders through LinkedIn content

Can someone tell me how to return to work and get back to being a contributing person to society after a (very) long new year break?

The struggle is real!

(Don't worry, I'll go back to rambling on about LinkedIn in a couple of days. 3, tops)

If you've been procrastinating and slacking off like me, here's a productivity hack that works 100% of the time (you can unfollow me if it doesn't work)

Step 1:
Go to Skyscanner dot com

Step 2:
Look up airfares to your dream destinations

Step 3:
Realise that flying has become sh*t expensive and you'd need a lot of money to see the world

Step 4:
Get back to work 


That's it.

Works like a charm every damn time.

"AI is going to take your job, Prakhar" 

Meanwhile, the posts on my feed: 

Everyone thinks LinkedIn growth is about (a concept nobody has ever genuinely disagreed with).

It’s not.

It’s about (another obvious idea reframed as a breakthrough).

Let me explain.

→ (A universal truth presented as hard-earned insight)
→ (Same point again, slightly reworded to look like depth)
→ (A wildly specific number pulled straight from vibes and optimism)
→ (A sentence that quietly contradicts the first point)
→ (One filler point added because five looks more “thought leadership” than four)

This is the real difference between people who grow and people who don’t.
(Implied authority without evidence)

When you focus on (thing everyone and their dog is already doing), results follow.

That’s why (broad outcome) isn’t about (thing nobody actually blamed).
It’s about (relabelled version of the first sentence).

Simple.
(Short sentence to feel decisive)

If you’re serious about LinkedIn, start doing (the same generic advice repeated one last time).

What’s your take?
(Mandatory engagement bait)


🥴


yeah, I think my job is safe

LinkedIn influencer checklist:


Travelled to Chiang Mai ✅
Worked from a co-working cafe ✅
Wrote a post about the whole thing on LinkedIn ✅

How am I doing so far?

Thursday is the best day to post on LinkedIn.


No, wait, was it Tuesday?

Okay, Monday. Final answer.

Seriously, stop basing your posting routine on a PDF you downloaded by commenting “GROWTH” on an obviously bait post.

Post on all days. Do it for a few weeks.

Collect data, jump into your analytics, and look at what actually worked for you.

Thursday works for me.
Saturday might work for you.

The only way to find out is to look at your numbers.

Trust the data. Everything else is just noise.

Here's a LinkedIn thing I desperately hope we've left behind in 2025:


Posting how much money you make.

Look, I know flashing your income is probably the only way you know how to sell your lifestyle course.

But surely there's got to be a better way to do it.

It's lazy at best and icky at worst.

"But I do it to be transparent, Prakhar" you might say.

It doesn't feel like transparency, though. It's theatre.

The obsession with income screenshots turns LinkedIn into a scoreboard instead of a place to think.

If you want to share something useful, talk about:

- how you made a hard call
- what broke before things worked
- what you’d do differently if you started again

That’s the stuff people can actually learn from.

Money is an outcome. Not the lesson.

And we don’t need another Stripe screenshot to prove it.

2026 is off to a very weird start. My first post on Reddit went viral. But the important question is...

How long before I add "reddit influencer" to my headline and start posting 7 essential and proven methods to grow?

Niall Cleaver

Documenting the journey of crafting a timeless coffee cup brand | CEO & Founder of Cupsly

My story isn’t about a polished entrepreneur. My journey hasn’t been traditional. I left school without an English qualification, uncertain of what the future held. 

That failure shaped me, it forced me to think differently, fall into business, and ultimately embrace creativity, resilience, and the belief that change is possible, even when doubted. Fast forward to today, I’m growing and scaling businesses while sharing the real lessons that come from it.

Founder

Are you struggling to grow an engaging community for your business or personal brand.

Stop right there, I think I have you covered ⬇️

This is me (Niall), I'm a 22-year-old who is fascinated by growing communities in the online space. Actual communities that have meaning and purpose. 

The services we provide at Social Library 

➡️ Personal Branding (LinkedIn)

➡️ Guidance & support consulting


Drop me a message to discuss your social media strategy, review how well your current socials/posts are doing, and research how we can build your community and gain you more followers and leads.

or you can email us @

hello@sociallibrary.co.uk

For years... I thought starting small wasn’t even an option.

This year, I want to start small. You need to read this.

Everyone is so scared to start small and I was one of those people. I used to overthink about creating something big instead of worrying about starting small.

Turns out, starting small is how you build big.

It’s how you take the first step forward.
It’s how you stop overanalysing.
It’s how you actually start.

It almost feels wrong when you say it out loud.

But every successful founder and business you see today didn’t get where they are by massive moves. They got there by starting small and then scaling.

So if you’re starting a business, building a hobby, or whatever it may be… stop worrying about “scaling big” and focus on the small step that gets you going.

Growing @thistlescientific and sharing the lessons while I do

Building vs scaling a business. What's the difference?

A few years ago, I learned one of the most valuable lesson in business. I left school with qualifications that made it hard for me to get any sort of job.

Luckily, my family ran a business. I jumped in and started learning. And here’s what I learned: There’s a huge difference between building and scaling.

Building a business:

Proving the idea
Short-term survival
Doing everything yourself
Energy, speed & scrappiness

Scaling a business:

Letting go of control
Long-term decisions
Patience, systems & people
Making sure it works without you.
Alignment throughout the whole company.

Building feels exciting. Scaling feels uncomfortable. Both are essential. I didn’t realise how different they both were until I lived them.

But the one thing that never changes between both? 
The hard work that comes with it.

I just spent 2 hours yesterday in one of the best meetings of my life!!!

What about? How do we build further on our foundation?

Yesterday was a special day, do you know where you get the team together and you leave feeling excited for what's to come? That's what happened.

It's been a pretty wild couple of months for Thistle, but it always comes back to the same thing. How can we deepen the connection we can have with researchers?

The personal touch.
The real support they deserve.
The professionalism and trust they have in us.

This year, we’re looking at how we double down on that.

We’ve set some big objectives, and the whole team is ready for them. If yesterday was anything to go by, this next phase is going to be an exciting one.

We can't wait to share more on this very soon.

We’re excited to announce our new collaboration.

I'm genuinely proud of the impact we're creating in research at Thistle Scientific. It started with one clear objective to make research the best it can be, not only to impact our lives, but also to impact the lives of generations to come.

Last week was a big reminder of this as we announced our collaboration with arcorisbio AG, which will help accelerate the industrialisation and commercialisation of their breakthrough MUSE® platform.

A collaboration that will help keep the world safe.

One of the best mistakes I learned pretty quickly in business.

Thinking strategy comes first in business. But it doesn’t… 

Understanding who you’re building for is.

I’m nowhere near successful yet. But I’ve been lucky to spend time around people who definitely are. And one topic comes up over and over again: 

Strategy.

How did you come up with your strategy?
Why has your strategy been effective?
When do you adapt your strategy?

The answer usually sounds complicated.
But, it keeps coming back to one word: audience.

Before you can plan anything, you have to understand them. What do they care about? When do they need to hear from you? How do they feel when they see you show up?

This is where a lot of founders go wrong. No strategy is 100% correct. It’s custom‑made based on how well you understand the information your audience is giving you.

So copying what works in another company or industry rarely works. You’re playing a different game, with different people, at a different stage.

Strategy is an understanding game.

I used to panic hearing the word strategy in business.

It sounded complicated... but it wasn’t.

I would hear the word and be like that sounds proper technical. I'd just nod like I understood exactly what it meant, when I didn't but now I get it and it's simple.

It's just a plan.

What are the objectives?
What action will you take to hit them?
Which data tells you it's working or it isn't?

We love to make words sound more complicated than they are. 

It's easy to overcomplicate things when you hear all of the advice online but it's simpler than you think. If something isn't working don't wait, go and find the reason why.

Try something. Learn. Adapt. Evolve. Repeat.
Just enjoy the process of figuring out.

That's what business is!

When I was younger, I hesitated on the idea of working for my family business.

Today, I’m 3 years in, working alongside nearly 50 incredible people.

It’s crazy how life works. Some days you’re completely against something before you’ve even tried it…then you try it and realise it was exactly what you were meant to do.

I always had this doubt in the back of my head:
That I had to prove myself somewhere else first.

That’s why:

- I started posting on LinkedIn.
- I kept looking for “my own thing”.
- I started learning more about business.

Now it feels like all of that happened so I could come back better and help continue to grow a business I genuinely care about. But this growth has hardly been me. It’s been the team I get to work with every single day.

A few things this has taught me:

- Don’t write something off until you’ve actually tried it.
- You can prove yourself elsewhere, but always bring the knowledge back

So don't resist an opportunity just because it didn't fit your picture in that specific moment of your life. It might be worth taking a closer look.

Stop listening to too much advice.

Read that again... throughout my journey, I've fallen for many distractions. Stuff that didn't feel right personally, and so many of us are going through this.

There's advice here, there and everywhere.

And it's very hard to know which is the right or wrong advice, and you know what you'll never really know. The only way to find out is to...

Listen to your gut and try.

In a world full of advice after advice, trust yourself first. 
There's no right or wrong way to do anything.

If it works, it works!

P.S. Have a little day in the life vid

taplio

The Battle

Prakhar Sharma

Niall Cleaver

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Performance ScorePrakhar Sharma's LinkedIn Performance

Performance ScoreNiall Cleaver's LinkedIn Performance

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taplio

The Battle

Prakhar Sharma

Niall Cleaver

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Prakhar Sharma's LinkedIn Performance

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Performance ScorePrakhar Sharma's LinkedIn Performance