visible.

Helping founders, executive coaches, and B2B leaders turn LinkedIn into their biggest growth channel.

At visible, we don’t do fluff, templates, or copy-paste “content calendars.”

We ghostwrite for leaders who want their LinkedIn presence to:

- Attract inbound opportunities (clients, investors, speaking gigs)
- Build authority and trust at scale
- Drive pipeline without begging for attention

How we do it:

- Hooks that stop the scroll
- Stories that stick
- Messaging that positions you as the go-to authority in your space

What are the results we deliver, you ask?

Profiles that transform from ghost towns into credibility engines.

Content that sounds human, smart, and bold.

A LinkedIn presence that sells for you while you’re off running the business.

Founder

Mad Marketing Media

Head Of Content

Tonic Worldwide

Copywriter

Copywriting Intern

Personal Branding for CXOs, Founders, and Executives.

LinkedIn is noisy.

Everyone’s posting. Few are remembered. Even fewer convert.

Most feeds look identical.

Buzzwords, recycled advice, and templated content that could’ve been written for anyone.

That sameness is your enemy. It drowns out your voice, your perspective, your credibility.

That’s where I come in.

I run visible, a ghostwriting agency for founders, executive coaches, and B2B leaders who want their LinkedIn presence to:

- Attract opportunities (clients, investors, speaking gigs)
- Build trust at scale
- Drive pipeline without chasing leads


How do I do it?

Through stupid good writing. Writing that actually sounds like you. Writing that makes people stop scrolling, think, and DM.

My approach isn’t templates or gimmicks. It’s:

- Hooks that demand attention
- Stories that stick
- Messaging that positions you as the authority in your space


That’s why my clients, CEOs, coaches, and leaders across industries, see their feeds transform from ghost towns into credibility engines.

If you want LinkedIn content that feels human, sounds smart, and sells for you while you’re off doing actual work…

Let’s talk.

Prakhar Sharma

Them: "We don't use ChatGPT to write LinkedIn posts, nooo, that'd be so lame, come on."

Also them:

"In today's fast-shifting wobbleverse, only the flibberflop can outpace the snizzle.

Because it's not about crinkling the plop. It's about splonking the whizz.

No rizz. No fizz. Just whizz.

Here's the truth:

True leaders don't just bizzle. They full-throttle skadoosh into the wobbleflop."

See the point?

Your reputation is aligned with your content.

And when your posts sound like a custom GPT that decided to have a field day, your reputation will take a beating.

The same holds true for Al-generated comments as well.

Seriously, skip the GPT.

P.S. - If you want your LinkedIn content to ACTUALLY sound like you (and not like some shabby old bot), send me a DM. That's what I do for a living.

P.P.S. - I wrote and published this post 2 months ago and it did fairly well, so yes, this is a shameless repost. Still better than most AI-generated sh*t I see on my feed everyday.

They call me the LinkedIn guy || Building authority & pipeline for founders, execs, & b2b leaders through LinkedIn content

I've been posting on LinkedIn consistently for almost 3 years now, and yet, I still:

- Delete posts
- Edit them after publishing
- Wait for comments to roll in
- Overthink my content sometimes
- Make typos and errors

And a million other things that you're probably going through.

This shit is hard.

I know what it's like to spend hours writing posts only to be ghosted by the entire feed.

I know what it’s like to second-guess every sentence.

To hit publish and instantly regret it.
To wonder if maybe, just maybe, you’re not “cut out” for this platform.

You don’t become consistent after you figure it all out.

You figure it out because you stay consistent.

Every deleted post teaches you something.
Every flop sharpens your instincts.

That’s been my biggest lesson after 3 years:

You don’t need to be perfect. You just need to be here.

They call me the LinkedIn guy || Building authority & pipeline for founders, exec coaches & b2b leaders through LinkedIn content

Thursday is the best day to post on LinkedIn. 


No, wait, was it tuesday?

Okay, monday, final answer.

Seriously, stop guessing your posting routine based on a free pdf guide you downloaded off the internet. 

Post on all days.
Do it for a few weeks.
Collect data, jump into your analytics, and find which days have worked best for you. 

It's thursday for me, it could be saturday for you. The only way to find out is to look at the data.

Trust the numbers. Everything else is bullshit.

I'm doing everything wrong on LinkedIn.


- I don't schedule my posts.
- I hardly ever post pictures or videos.
- I don't even remember the last time I used a hashtag.

My approach goes against every piece of advice shared by the gurus.

That's because I'm holding on to just one piece of advice:
Staying true to myself on LinkedIn.

Social media is noise.

And with ChatGPT and templates, it's ridiculously easy to become a part of that noise.

Your best bet to stand out is to not do what everyone else is doing.

And stick to what works for you.

It's text-based posts for me. It could be pictures for you.

Find what works.
Double down on it.
Rinse and repeat.

That's how you cut through the noise on LinkedIn.

LinkedIn reach is in the toilet right now. Soon, you'll start seeing posts that claim numbers don't matter.

"Oh, the algorithm hates me."

"I'm not focused on the engagement numbers right now."

"I don't really care about impressions, it's more about the substance."

I say bullshit.

Numbers do matter. Impressions, reach, engagement, they all matter.

Because if no one sees your content, no one hears your ideas.

If no one hears your ideas, no one trusts your expertise.

And if no one trusts your expertise, good luck building a pipeline.

Numbers aren't the ultimate goal, sure. But you can't deny the fact that they bring in visibility.

The kind of visibility that warms up a cold audience, opens doors, starts conversations, and shortens sales cycles.

So before you convince yourself that numbers “don’t matter,” ask one simple question:

If your content reached the right 1,000 people every week - how different would your business look in 6 months?

Exactly.

If you want help getting your content actually seen (and not just written), send me a DM.

Nothing to see here. Just a list of 5 things you should do to make your post sound less like AI and more like you.

(Because I know you naughty nancies won't stop using ChatGPT to write LinkedIn content)

1. Stop writing like you're submitting a college essay. Loosen up.

2. Use the words you actually use in real life, not “henceforth” and “thereafter.”

3. Tell one real story per week. Even a tiny one does the job.

4. Cut every sentence that feels like it was written by a corporate handbook.

5. Read your post out loud. If you cringe, rewrite it.


That’s it.

Simple fixes. Huge difference.

Or you could just skip the whole charade and hire me to write your LinkedIn content.

Much simpler, faster, and better.

5 things to do if your LinkedIn posts keep flopping:


1. Ditch the overexplaining. Make your point fast and clean.

2. Stop trying to sound smart. Clarity over complexity, people.

3. Make your first line earn the second. If the hook doesn’t grab, nothing else matters.

4. Tell a story. One sentence of lived experience beats ten lines of theory.

5. Post when you actually feel something about what you’re saying. People can tell the difference.


It’s not the algorithm or shadow-banning.

It’s just basics you’re skipping.

Fix these, and your engagement will double before you know it.


Bonus tip: Make your posts relatable. Make your reader go 'Damn, that has happened to me'. They won't be able to help but engage.

And of course, if you'd rather skip the trial and error - I help founders and executives create high-performing posts that actually sound like them.

DM me and I'll show you how.

I was boarding a flight last week when I got a text from a client.

It was a very short message.

Just this:

“Need a post for tomorrow’s keynote. Can you pull it off before takeoff?”

I had 18 minutes before they closed the cabin door.

Opened Notes.
Sketched the angle.
Wrote the post.
Edited twice.
Hit send.

By the time the air hostess walked by saying “phones on airplane mode,” my phone buzzed one last time:

“Brilliant. Invoice settled.”

That was the whole exchange.

No discovery call or approval chain.

When people know your work, trust your process, and like the way you think, the friction disappears.

That’s what a strong LinkedIn presence buys you.

It builds familiarity long before a conversation happens.

It turns cold strangers into warm believers who already trust your judgment.

And when trust is already in the room, everything moves faster - decisions, approvals, payments.

You stop chasing.
People start coming to you pre-sold.

If you want that kind of ease and deal-flow from LinkedIn, send me a DM. 

That's exactly what I do for a living.

Very quick LinkedIn tip that actually works:

Lived experiences have been blowing up here.

My most successful posts lately have mostly been about my own insights and stories that I've drawn from real life.

It’s a pattern I’ve noticed with my clients and other creators too.

So if you’re looking for your next big LinkedIn post:

- Go over your week
- Analyse your sales call transcripts
- Revisit a recent client win or loss
- Think about a conversation that stuck with you
- Look for that moment you felt something; frustration, excitement, clarity


That’s where your best content hides.

You don’t need to do another “10 tips for success” post. You need a real story told with honesty and insight.

That’s what makes people stop scrolling.


And if you’d rather have someone pull those stories out of you and turn them into high-performing posts, that’s literally what I do for a living.

DM me and I’ll show you how it works.

My exec client went to a conference recently. Nothing fancy, he does a lot of conferences. But this time, something felt different.

He had at least 10 people come up to him and introduce themselves.

They said they keep "seeing him on their LinkedIn feed"

A few even referenced certain posts that they really liked.

Usually, he hands out business cards at these conferences, hoping someone would reach out to him. 

This time, he didn't have to pull out those cards.

People already knew him.
People were already interested in him. 
And they wanted to have a conversation with him. 

All because we built a strong LinkedIn presence for him. 

There are a lot of upsides to having a personal brand. But this has got to be one of the best ones: 

It makes networking a piece of cake.

(And as a little side bonus, you feel like a celebrity)

If you’re a corporate leader who still treats LinkedIn like an afterthought, you might be leaving opportunity on the table.

DM me and I’ll show you how to fix that.

Me: 
*writes a rant post about how the LinkedIn reach is in the toilet and it's getting difficult to stack up impressions*

LinkedIn, the next day:

Last week, my client's post did 800+ reactions and 127,000 impressions. That was followed by a ton of connection invites, DMs, and collaboration requests.

All the numbers and applause felt great, I won't lie, but I was excited about something else.

The post was all words.

No pretty pictures, no carefully curated graphics, nothing at all. 

Just. My. Damn. Words.

So if you've been waiting for the perfect pictures to go with your posts, or that profile design revamp that just can't wait, stop kidding yourself. 

It's not waiting, it's glorified procrastination.

Use your words. Use them right. 

That's all you need on LinkedIn.

This might upset a few of my designer friends, but I think the days of raking in impressions and engagement using fancy graphics on LinkedIn are behind us.

They look great. No doubt about that.

All those colors and shapes. Fun.

But the platform has shifted.

People want to read you.
Your perspective.
Your stories.
Your lived experiences.
Your clarity and conviction.

A good graphic might stop the scroll.
A good sentence keeps people there.

And here's what I've noticed after writing hundreds of posts for founders, execs, and B2B teams:

Words outperform design here.
Authenticity outperforms aesthetics.
And consistency outperforms everything.

You don’t need a design team or a “visual identity.”

You just need something to say and the courage to say it well.

If you're struggling with that part, I help founders and executives turn their real experiences into high-performing text-only posts.

DM me and I’ll show you how.

Last year, I met a DJ in Dubai. And he wanted to grow his LinkedIn. (Crazy, I know)

You'd think it's impossible. It isn't.

Here's the strategy I came up with:

1. Talk about the numbers:
No, not the chart numbers. Talk about how his music brings in loyal customers to the club every weekend.

2. Talk about your passion for music:
People like people who are passionate about something. Show it to them.

3. Connect with the right stakeholders:
Restaurant owners, marketing managers of hotel chains, etc.

Before, he was clueless.

He knew LinkedIn had potential, but no idea how to tap into it.

Now, he has direction.

He has a way to stand out on LinkedIn.

Now, he is visible. 

That's what I do at my agency.

More visibility.
More awareness.
More opportunities.

You don't need to be a big shot marketer or a tech founder to make some noise on LinkedIn.

All you need is a story.

Along with the right writer who can turn that story into engaging LinkedIn content.

And I think I might just know someone.

Most of you don't post on LinkedIn because you don't know what to post. Let's fix that today.

Here are 10 questions that will help you write super engaging posts.

(I've created this list from the same questions I ask my ghostwriting clients.)

Use them. Steal them. Do whatever you want to do with them.

1. What's a client question you've answered 50 times this year?

2. What's the biggest misconception about your work?

3. What's a painful mistake you made that your audience can avoid?

4. What do most people in your industry get completely wrong?

5. What's one lesson from outside business (sports, travel, family) that shapes how you work?

6. What was the hardest decision you made this year, and how did you choose?

7. What's one process or system you swear by and why?

8. What's the most underrated skill in your industry right now?

9. What's a belief you had starting out that turned out to be false?

10. What do you want every new client to know before working with you?

Answer these and you'll have 10 posts ready to go.

The truth is you don't need more "content ideas."

You need sharper questions that expose the stories and insights hiding in plain sight.


P.S. If you'd rather focus on running your business and get high-performance LinkedIn posts like these written for you → DM me.

That's what I do for a living

Niall Cleaver

Cupsly

Cupsly was designed as a reminder to slow down to make space for presence in a world that rarely pauses. An object of quiet confidence, crafted for those who lead with intention and dress with care because true connection doesn’t demand attention, it lives in the moments we choose to hold onto.

Social Library

Are you struggling to grow an engaging community for your business or personal brand.

Stop right there, I think I have you covered ⬇️

This is me (Niall), I'm a 22-year-old who is fascinated by growing communities in the online space. Actual communities that have meaning and purpose. 

The services we provide at Social Library 

➡️ Personal Branding (LinkedIn)

➡️ Guidance & support consulting


Drop me a message to discuss your social media strategy, review how well your current socials/posts are doing, and research how we can build your community and gain you more followers and leads.

or you can email us @

hello@sociallibrary.co.uk

Thistle Scientific Ltd - Where Customer Care Comes Naturally

Distribution Manager

Cleaver Scientific Ltd

Stores and Distribution Team Leader

Documenting the journey of crafting a timeless coffee cup brand | CEO & Founder of Cupsly

Hi, I’m Niall Cleaver, founder of Cupsly, a timeless reusable coffee cup brand launching in 2025.

But my story isn’t about a polished entrepreneur. My journey hasn’t been traditional. I left school without an English qualification, uncertain of what the future held. That failure shaped me, it forced me to think differently, fall into business, and ultimately embrace creativity, resilience, and the belief that change is possible, even when doubted.

Fast forward to today, and I’m the founder of Cupsly. The idea originated from my own frustration in my own life I couldn’t find a reusable coffee cup that matched my style. Everything felt cheap or uninspired, and I hated the idea of carrying something that didn’t reflect me. Cupsly is crafting a reusable coffee cup, elevating it into a symbol of fashion.

EVERY SIP STARTS A STORY

Do you know what I love about working for a family business?

The debates.

I know it sounds weird, but when two generations meet, there are always going to be differences. There's always the little comments like this:

- I think you should do it this way.
- I’m not sure that’s right.
- Are you sure?

But if you take a step back… this is healthy.

It’s what every successful business should be striving for. It’s these differences in opinions that keep it interesting, and it makes your business better.

Great businesses aren’t built by avoiding difficult conversations. They’re built by welcoming them, listening to them, and using them to move forward together.

So I guess I’ve got some more debates with the old man to have.

Growing Thistle Scientific, a UK manufacturer supporting researchers worldwide. Sharing real lessons in business.

There was a time when I’d do anything to avoid the sentence...

“I work for my family business.” But let me explain why this is so wrong.

There are so many of us who are fighting this thought, but we don't have to. It doesn't make you less of a successful person by doing so. Do you know why?

Because you bring your own style
Because you bring a younger perspective
Because you create the change the future needs

Nothing will ever be just handed to you.

If anything, for me, I've felt even more pressure because I want to make sure I take it to the next level. I want to actually earn it.

For ages, I thought success meant carving something out with only my name attached. But the truth is, showing up every day and choosing to improve what’s already there is just as hard, maybe harder.

And it keeps reminding me of something:

You’re not less ambitious because you step into a business.
You’re not less successful because you’re building onto something.

Anyway, just wanted to share what’s been rattling around my head lately.

POV: You decided to take your family business seriously…

Not long ago, I hated the idea of joining the family business.
I thought it meant I couldn’t build something on my own.

But here I am, happier than ever to be part of the mission, working toward what’s next. Building two things wasn’t the plan, but sometimes life guides you somewhere unexpected.

Last week was a big reminder of why this matters…

Two days spent deep in meetings, collaborating, and figuring out the steps to help even more researchers on their journeys.

I’ve got my buzz back. I’m loving it. Loved every minute with the Thistle Scientific team. There’s so much more to come.

P.S. I've never wanted to share this side of my journey, but it's the real side I want to share more of.

If you looked at my LinkedIn, you’d think all I do is build brands.

But behind the scenes, we’re helping cure cancer.

It's incredible to be part of this team, helping to keep the entire world safe. It feels pretty weird to finally open up about this side of my life, but I'm proud of it.

We’re designing and developing products that help researchers cure cancer, create new medicines, and tackle some of the world’s biggest challenges.

I don't know why I've never really spoken about this before, but I'm excited to share more about it and how we continue to help fight some of the world's biggest battles in 2026.

People are getting building in public wrong.

I've seen it happen multiple times...

As someone who has shared a lot of my journey on this platform, and heard everyone telling me to share more and more, but I want to touch on something...

Building in public doesn't mean:

Sharing everything.
Doing it to tick a box.
Doing it because of pressure.

Sharing in public is about strategy.

There's so much pressure for everyone to keep posting and creating content that might not necessarily work for them, but because everyone is telling them to continue to do it.

That's what happened to me, and I fell out of love with it. Losing motivation and jsut doing it out of pure discipline, but I want to go back and create the content I used to love creating, the raw, unfiltered side of my life.

SO WE ARE GOING TO DO THAT

Get other people out of your head and do what's right for you.

It took me almost two years to figure this out…

Rushing and moving quickly are not the same thing.

For a long time, I mixed the two. Everyone said, “Move fast,” but no one explained how. It's been one of the biggest lessons I've learned in business.

I presumed this meant:

Don’t think, just act
Make decisions on the spot

Turns out, that’s how you end up rushing.

And I made stupid mistakes while building Cupsly because of it. Rushing design processes and manufacturing just made everything longer.

But now, only a couple of years later, I've finally broken out of this cycle, and honestly, it’s changed everything. The old saying “sleep on it” couldn't be truer once I started doing it.

Looking back, I can see decisions I rushed that I’d absolutely make differently now. But that’s how you learn. Give yourself breathing room. Process all the information before you move. Some decisions you can’t undo.

Business is fast-paced, yes, but...

It’s also a game of patience. The bigger the decision, the more time it deserves.

Think about risk. Think about impact. Think about the possibility.

Everyone loves to talk about career advice... but this has been by far the most impactful for me.

Curiosity doesn’t make you inexperienced.

When I joined Thistle Scientific, my first instinct was to worry about what I didn’t know: the jargon, the lab protocols, the decades of expertise my colleagues bring to the table.

But every time I asked a “basic” question or admitted I didn’t understand something, I noticed something powerful. It started a conversation for change.

Over time, I’ve realised curiosity belongs everywhere, especially in business.

Because the people who ask why are often the ones who move everyone forward.

You don’t need decades of experience to make an impact:

Sometimes asking, “Why do we do it this way?” opens the door to innovation.
Sometimes being the learner means spotting what others take for granted.
Sometimes, trying things differently brings the best results of all.

A reminder I carry with me every day:

Curiosity belongs in every business.

taplio

The Battle

Prakhar Sharma

Niall Cleaver

Followers

Posts

Engagements

Likes

Performance ScorePrakhar Sharma's LinkedIn Performance

Performance ScoreNiall Cleaver's LinkedIn Performance

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taplio

The Battle

Prakhar Sharma

Niall Cleaver

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Prakhar Sharma's LinkedIn Performance

Performance ScoreNiall Cleaver's LinkedIn Performance

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Performance ScorePrakhar Sharma's LinkedIn Performance