Prabh Paul

I was tired of seeing rental property owners and managers struggle with endless market surveys to set the right rents.  

That’s why I founded TraceRent. I know that as rental portfolios grow, so do inefficiencies. But setting rents isn’t about copying the competition—it’s about making smarter decisions that:  

- Maximize income by aligning rents with market demand.  
- Reduce vacancy losses by up to 20%.  
- Build trust and improve tenant retention.  

At TraceRent, we turn inefficiencies into opportunities. With 60,000+ managed units in Canada alone, our AI-powered platform simplifies market surveys and delivers tailored, data-driven insights to help you boost revenue and stay ahead of the competition.  

📩 Let’s connect! Message me or schedule a call to explore how we can optimize your portfolio and position you as a leader in the rental market.

Architect - Partner

ANP Atelier & Associates worked on 7 distinct verticals:

– Master planning.
– Residential.
– Commercial.
– Workplace.
– Institutional.
– Hospitality.
– House.

The key thesis driving ANP’s work was sustainability – the endeavour to reduce the consumption of resources and energy.

Grateful to have been able to work at a place that’s been at the forefront of thought leadership in design since 2007.

ANP exposed me to the world of infrastructure, construction, and design – and how it all comes together to merge the physical, geographical and cultural conditions that address the user’s brief….

….and ultimately their aspiration.

This eventually served as an incredible bedrock for the next phase of my career with Tracecost.

Prabh Parmar

Spent the weekend in Central Alberta, Lacombe, Alix, Red Deer, for my son’s hockey tournament.
Early mornings. Cold arenas. Wet (stinking) gloves in the car (And yes, we brought the trophy home)
And somewhere between games….you realize: This isn’t just a sport.

This is routine. Community. Identity.

Now here’s something most people don’t see:
In towns like #Lacombe, the arena isn’t just where kids play.
It quietly shapes where families live.

Few facts that surprised me:
Only about 1 in 4 homes in Lacombe are #rentals (~28%)
 → Limited rental supply
#Vacancy rate is ~0.8%
 → Practically nothing available
Average #rents are around $1,050–$1,200
 → Not “cheap”, just less visible than big cities

In nearby smaller communities, total purpose-built rentals can be under 100 units
At first glance, you’d think: “Rentals don’t really matter here.”
But it’s the opposite.

Because when supply is this tight,  life decisions start driving #housing decisions.

One parent said it perfectly between games:
“If your kid has practice 4–5 times a week… you don’t live far. You just can’t.”

That’s it. No spreadsheet. No market report. Just real life.
And that creates something most models miss (fortunately TraceRent does not):
In large cities: Demand is driven by macro forces, jobs, migration, rates
In smaller towns: Demand is driven by daily routines, arenas, schools, commute to one key employer

Insight:
The smaller the market, the more powerful the “invisible drivers”
And when:
only ~28% of homes are rentals, vacancy is below 1%, Even small shifts in routine
 → create real pressure on pricing and availability

We spend so much time analyzing housing like it’s purely financial. 
But weekends like this remind you:
Sometimes, housing demand is just a parent trying to make it to practice on time.

Wondering what’s one everyday routine in your city that quietly shapes where people choose to live?

Prabh Paul Parmar

Architect | 2X Founder | Empowering Multi-Family Owners to Maximize Revenue with Fair Rent Pricing

Ice Hockey Alix Arena Lacombe Red Deer Housing Rental Alberta 

Global Account Manager @ Vereigen Media | Driving Customer Success, Revenue Growth

Hi there! 👋 

I help Founders, CEO's turn LinkedIn into a consistent lead-gen channel. 1M+ B2B revenue generated—and that’s just the highlight reel.

Many Founders, Co-Founders come to me with the same problem
- Not enough leads
- Not enough calls
- Not qualified leads

I help get rid of these challenges. I have helped many Founders till now and they have seen awesome results.

From solo visionaries to fast-scaling startups, I’ve guided founders in harnessing the power of LinkedIn to tap into new markets, stand out with authentic personal branding, and spark meaningful relationships that turn from online banter into bottom-line growth.

If you’d like to swap your “spray and pray” approach for a proven framework that keeps your inbox full and your pipeline flowing—without the awkward cold pitches—let’s talk. After all, coffee chats and revenue wins are my favourite things to brew.

Shreyas Chiplunkar ↗️

Most founders don’t fail on LinkedIn.

They quit too early.

I’ve seen this pattern again and again.

Founder starts strong.

Day 1
→ Sends a few connection requests
→ Posts something thoughtful

Day 3
→ Sends a few DMs
→ Checks profile views

Day 7
→ No client yet
→ “LinkedIn doesn’t work.”

And the effort stops.

Here’s the reality.

LinkedIn is not a lottery ticket.

It’s a pipeline machine.

But pipelines need activity.

When founders treat LinkedIn like a one-week experiment,
they miss what actually happens.

Week 2
→ Conversations start warming up

Week 3
→ Replies improve

Week 4
→ Calls start getting booked

Week 6
→ First client closes

This isn’t magic.

It’s just consistent execution.

10–15 targeted connections a day.

Real conversations.

Thoughtful follow-ups.

Done calmly.

The founders who win on LinkedIn don’t have better profiles.

They just stay in the game longer.

And consistency beats talent here every time.

Shreyas Chiplunkar

Founders/ Coaches/ Consultants Book Consistent Meetings Through LinkedIn By Using My Program | Guaranteed ROI in 60-90 Days

A SaaS founder said something honest on a call with me.

"I post on LinkedIn almost every day."

I asked him one question.

"How many clients came from it?"

He paused.

Then said, "None."

So I asked something else.

"How many people did you start conversations with?"

Again silence.

Here is the part most founders miss.

LinkedIn is not just a place to post.

It is a place to talk to people.
Content builds trust.
DMs create sales calls.

One of my clients closed $100K in 3 months once we combined both.

Curious.

Are your LinkedIn posts bringing you clients yet?

taplio

The Battle

Prabh Parmar

Shreyas Chiplunkar ↗️

Followers

Posts

Engagements

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Performance ScorePrabh Parmar's LinkedIn Performance

Performance ScoreShreyas Chiplunkar ↗️'s LinkedIn Performance

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taplio

The Battle

Prabh Parmar

Shreyas Chiplunkar ↗️

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Prabh Parmar's LinkedIn Performance

Performance ScoreShreyas Chiplunkar ↗️'s LinkedIn Performance

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Performance ScorePrabh Parmar's LinkedIn Performance