Prabh Paul

I was tired of seeing rental property owners and managers struggle with endless market surveys to set the right rents.  

That’s why I founded TraceRent. I know that as rental portfolios grow, so do inefficiencies. But setting rents isn’t about copying the competition—it’s about making smarter decisions that:  

- Maximize income by aligning rents with market demand.  
- Reduce vacancy losses by up to 20%.  
- Build trust and improve tenant retention.  

At TraceRent, we turn inefficiencies into opportunities. With 60,000+ managed units in Canada alone, our AI-powered platform simplifies market surveys and delivers tailored, data-driven insights to help you boost revenue and stay ahead of the competition.  

📩 Let’s connect! Message me or schedule a call to explore how we can optimize your portfolio and position you as a leader in the rental market.

Architect - Partner

ANP Atelier & Associates worked on 7 distinct verticals:

– Master planning.
– Residential.
– Commercial.
– Workplace.
– Institutional.
– Hospitality.
– House.

The key thesis driving ANP’s work was sustainability – the endeavour to reduce the consumption of resources and energy.

Grateful to have been able to work at a place that’s been at the forefront of thought leadership in design since 2007.

ANP exposed me to the world of infrastructure, construction, and design – and how it all comes together to merge the physical, geographical and cultural conditions that address the user’s brief….

….and ultimately their aspiration.

This eventually served as an incredible bedrock for the next phase of my career with Tracecost.

Prabh Parmar

Spent the weekend in Central Alberta, Lacombe, Alix, Red Deer, for my son’s hockey tournament.
Early mornings. Cold arenas. Wet (stinking) gloves in the car (And yes, we brought the trophy home)
And somewhere between games….you realize: This isn’t just a sport.

This is routine. Community. Identity.

Now here’s something most people don’t see:
In towns like #Lacombe, the arena isn’t just where kids play.
It quietly shapes where families live.

Few facts that surprised me:
Only about 1 in 4 homes in Lacombe are #rentals (~28%)
 → Limited rental supply
#Vacancy rate is ~0.8%
 → Practically nothing available
Average #rents are around $1,050–$1,200
 → Not “cheap”, just less visible than big cities

In nearby smaller communities, total purpose-built rentals can be under 100 units
At first glance, you’d think: “Rentals don’t really matter here.”
But it’s the opposite.

Because when supply is this tight,  life decisions start driving #housing decisions.

One parent said it perfectly between games:
“If your kid has practice 4–5 times a week… you don’t live far. You just can’t.”

That’s it. No spreadsheet. No market report. Just real life.
And that creates something most models miss (fortunately TraceRent does not):
In large cities: Demand is driven by macro forces, jobs, migration, rates
In smaller towns: Demand is driven by daily routines, arenas, schools, commute to one key employer

Insight:
The smaller the market, the more powerful the “invisible drivers”
And when:
only ~28% of homes are rentals, vacancy is below 1%, Even small shifts in routine
 → create real pressure on pricing and availability

We spend so much time analyzing housing like it’s purely financial. 
But weekends like this remind you:
Sometimes, housing demand is just a parent trying to make it to practice on time.

Wondering what’s one everyday routine in your city that quietly shapes where people choose to live?

Prabh Paul Parmar

Architect | 2X Founder | Empowering Multi-Family Owners to Maximize Revenue with Fair Rent Pricing

Ice Hockey Alix Arena Lacombe Red Deer Housing Rental Alberta 

Resume for Bold Career Moves | Hiring Manager Perspective | 2X Founder

Ronald Replan

Suitcase packed. Heading back to Toronto soon.

For the past few years, I’ve spent several months of each year in Bangkok.

Somewhere along the way, it became the place where I feel most at home.

Not because I planned it that way.

But because of the everyday people who make life here feel familiar.

The condo staff who greet me every morning.

My massage therapist.

The woman who sells my takeaway meals.

When I told them I’d be gone for a while, one gave me a hug.

Another handed me snacks for the flight, on the house.

It reminded me of something I didn’t fully understand when I first started living as a digital nomad:

Home isn’t necessarily where you stay the longest.

It’s where people notice when you leave.

Ro Replan, MBA

Coaching Fellow Executives from Career Transitions to Leadership Success ⦁ Evidence-based Strategies ⦁ 10+ Years of Hiring and Leading Experienced Talent

Today I had one of those much-needed calls with a close friend.

He’s in the US and I’m somewhere in Asia.

We ended up talking about everything: careers, relationships, life plans, and the strange ways our thinking evolves over time.

At some point the conversation turned to something we’ve both noticed lately.

The older we get, the more willing we are to question our mental models.

Ideas we once treated as stable truths (about success, love, and ambition) start to feel less like rules and more like hypotheses. 

Letting go of them feels strangely liberating.

At one point he said something that I literally had to write down:

“If you think you already knew what you're looking for, then you probably didn’t discover anything new.”

It reminded me how easy it is to approach life like a checklist of shoulds, which leaves very little room for wonder.

Hearing one of my wisest friends say “lead with curiosity” felt like a useful reset.

And honestly, having someone you can explore those questions with —seriously, but also with humility and humor— is one of life’s underrated privileges.

Thanks, Elfermin. Our call truly made my day.

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