Prabh Paul

I was tired of seeing rental property owners and managers struggle with endless market surveys to set the right rents.  

That’s why I founded TraceRent. I know that as rental portfolios grow, so do inefficiencies. But setting rents isn’t about copying the competition—it’s about making smarter decisions that:  

- Maximize income by aligning rents with market demand.  
- Reduce vacancy losses by up to 20%.  
- Build trust and improve tenant retention.  

At TraceRent, we turn inefficiencies into opportunities. With 60,000+ managed units in Canada alone, our AI-powered platform simplifies market surveys and delivers tailored, data-driven insights to help you boost revenue and stay ahead of the competition.  

📩 Let’s connect! Message me or schedule a call to explore how we can optimize your portfolio and position you as a leader in the rental market.

Architect - Partner

ANP Atelier & Associates worked on 7 distinct verticals:

– Master planning.
– Residential.
– Commercial.
– Workplace.
– Institutional.
– Hospitality.
– House.

The key thesis driving ANP’s work was sustainability – the endeavour to reduce the consumption of resources and energy.

Grateful to have been able to work at a place that’s been at the forefront of thought leadership in design since 2007.

ANP exposed me to the world of infrastructure, construction, and design – and how it all comes together to merge the physical, geographical and cultural conditions that address the user’s brief….

….and ultimately their aspiration.

This eventually served as an incredible bedrock for the next phase of my career with Tracecost.

Prabh Parmar

Spent the weekend in Central Alberta, Lacombe, Alix, Red Deer, for my son’s hockey tournament.
Early mornings. Cold arenas. Wet (stinking) gloves in the car (And yes, we brought the trophy home)
And somewhere between games….you realize: This isn’t just a sport.

This is routine. Community. Identity.

Now here’s something most people don’t see:
In towns like #Lacombe, the arena isn’t just where kids play.
It quietly shapes where families live.

Few facts that surprised me:
Only about 1 in 4 homes in Lacombe are #rentals (~28%)
 → Limited rental supply
#Vacancy rate is ~0.8%
 → Practically nothing available
Average #rents are around $1,050–$1,200
 → Not “cheap”, just less visible than big cities

In nearby smaller communities, total purpose-built rentals can be under 100 units
At first glance, you’d think: “Rentals don’t really matter here.”
But it’s the opposite.

Because when supply is this tight,  life decisions start driving #housing decisions.

One parent said it perfectly between games:
“If your kid has practice 4–5 times a week… you don’t live far. You just can’t.”

That’s it. No spreadsheet. No market report. Just real life.
And that creates something most models miss (fortunately TraceRent does not):
In large cities: Demand is driven by macro forces, jobs, migration, rates
In smaller towns: Demand is driven by daily routines, arenas, schools, commute to one key employer

Insight:
The smaller the market, the more powerful the “invisible drivers”
And when:
only ~28% of homes are rentals, vacancy is below 1%, Even small shifts in routine
 → create real pressure on pricing and availability

We spend so much time analyzing housing like it’s purely financial. 
But weekends like this remind you:
Sometimes, housing demand is just a parent trying to make it to practice on time.

Wondering what’s one everyday routine in your city that quietly shapes where people choose to live?

Prabh Paul Parmar

Architect | 2X Founder | Empowering Multi-Family Owners to Maximize Revenue with Fair Rent Pricing

Ice Hockey Alix Arena Lacombe Red Deer Housing Rental Alberta 

My mission in life is to impact and inspire 100 million entrepreneurs worldwide. We have already impacted well over 4 Million this year 2021. 

The biggest mistake I hear - "I will wait until later to start building my personal brand" DO NOT WAIT!

Our goal is to amplify you and your brand in the media and publications. This helps with your SEO strategy, personal reputation when your name or brand is searched and build credibility with future clients. 

We have been at the forefront of audio-only apps like Clubhouse where we reach thousands of people on a daily basis including having a club with over 108k entrepreneurs as members. We have had amazing people join the rooms including Grant Cardone, Daymond John and so many more. 

We have a room highlighting authors, a Founders Story room highlighting amazing founders such as Grant Cardone, Sharon Lechter, Gino Wickman, Daymond John, Kevin Harrington, Kara Goldin, and so many more.

Who am I?
I realized during my first real management job that I loved to lead people. It was not about the title, it was about the ability to help and change lives. 

You don't realize how much of a difference you can make until you help someone get a promotion or be able to provide for their families.

For well over a decade I worked in the corporate world where I was able to lead a few hundred amazing individuals. Everything I learned I use in my own organization.

Since 2014 helping lead the marketing of our e-commerce stores on Amazon and Shopify. Sold over $15 million online. 

Ventured into the brick and mortar business to help others with their skin conditions like myself. Helped thousands of men and women be confident with their skin. Made tinted sunscreen cool with guys and we were awarded Inc 5000 fastest growing companies in America twice. 

Nowadays, I love to help business owners and entrepreneurs become the authority and stand out in the media. Let us help you get into publications, on tv or on podcasts. Why? Because there are so many incredible people who can inspire millions but no one knows who they are. 

I also love to inspire and empower through candid conversations from our media company called IBH - over 100k people reached monthly, iTunes and Spotify charts in over 20 countries and 3 shows. Wrote an Amazon best selling book about launching a podcast in 48 hours. 

Featured in over 60+ publications across the world:
Forbes, Inc, USA Today, Modern Luxury, Thrive Global, and more.

If you want to generate more media and impact others email us today- hello@ibhmedia.co

Daniel Robbins

Feature Incredible Leaders on TV in Front of Millions | TEDx Speaker “Future of Marketing in the Metaverse” | CoHost Of The Future on CNN Philippines | Creator of Founder's Story and Impact+ | 8 Million Monthly visitors

Daniel Robbins is a media producer and entrepreneur with a passion for impacting and inspiring entrepreneurs worldwide.

Co-Founder

A membership community built to empower entrepreneurs by entrepreneurs.
A community-driven member ecosystem for entrepreneurs. Free education, collaboration, and creating projects together in the metaverse/Web3.0 while having fun.

Last week Gary Vaynerchuk sat down with me at Expo West. He held up a box of gummies like it was the most important thing he ever built.

Not VaynerMedia. Not his early investments in Facebook, Twitter, and Uber.
A box of gummies. Sounds crazy right?

But the more he talked the more I realized this isn't about gummies at all.
Gary sees two massive shifts that are about to collide.

Collectibles inside CPG. 

He's putting rare stickers inside every box that could resell for $1,000 on eBay. Think Cracker Jack meets Pokemon cards. One sticker. One bag of gummies. A completely new reason to buy.

Live social shopping. 

No retail distribution. No stores. No meetings with buyers. Direct to consumer through live selling. He told me point-blank this is the biggest opportunity in the world right now.

Most founders at Expo West were fighting for shelf space. Gary wasn't even looking for it.

His wife, Mona, spent 15 months ensuring every single ingredient was 100% clean. Not "clean enough." Actually clean. No chemicals. No compromises. He said it's unequivocally the cleanest fruit gummy on the market.

The brand is called Very Luckee Gummies.

And it's launching on live shopping first. Not retail. Not Amazon. Live.

That's not a product launch. That's a bet on where all of commerce is heading.

I also asked him what small brands with zero budget should do to compete against the massive booths and big money at events like Expo West.
His answer was simple.

Be human. Be creative. Be humble. You don't need a booth. You don't need money. You need human skills and the willingness to walk up to strangers.

He said he built everything that way. And he's watched hundreds of others do the same.

I wrote the full breakdown for Inc. magazine. Link in comments.

Love that I got to do this with my wife Kate Hancock and cohost.

Performance-Based PR | Founder’s Story Top 10 Show 1M+ YouTube | International Best-Selling Author: Unlimited Possibilities (Penguin) Mission: Impact 1 Billion

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The Battle

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