Prabh Paul

I was tired of seeing rental property owners and managers struggle with endless market surveys to set the right rents.  

That’s why I founded TraceRent. I know that as rental portfolios grow, so do inefficiencies. But setting rents isn’t about copying the competition—it’s about making smarter decisions that:  

- Maximize income by aligning rents with market demand.  
- Reduce vacancy losses by up to 20%.  
- Build trust and improve tenant retention.  

At TraceRent, we turn inefficiencies into opportunities. With 60,000+ managed units in Canada alone, our AI-powered platform simplifies market surveys and delivers tailored, data-driven insights to help you boost revenue and stay ahead of the competition.  

📩 Let’s connect! Message me or schedule a call to explore how we can optimize your portfolio and position you as a leader in the rental market.

Architect - Partner

ANP Atelier & Associates worked on 7 distinct verticals:

– Master planning.
– Residential.
– Commercial.
– Workplace.
– Institutional.
– Hospitality.
– House.

The key thesis driving ANP’s work was sustainability – the endeavour to reduce the consumption of resources and energy.

Grateful to have been able to work at a place that’s been at the forefront of thought leadership in design since 2007.

ANP exposed me to the world of infrastructure, construction, and design – and how it all comes together to merge the physical, geographical and cultural conditions that address the user’s brief….

….and ultimately their aspiration.

This eventually served as an incredible bedrock for the next phase of my career with Tracecost.

Prabh Parmar

Spent the weekend in Central Alberta, Lacombe, Alix, Red Deer, for my son’s hockey tournament.
Early mornings. Cold arenas. Wet (stinking) gloves in the car (And yes, we brought the trophy home)
And somewhere between games….you realize: This isn’t just a sport.

This is routine. Community. Identity.

Now here’s something most people don’t see:
In towns like #Lacombe, the arena isn’t just where kids play.
It quietly shapes where families live.

Few facts that surprised me:
Only about 1 in 4 homes in Lacombe are #rentals (~28%)
 → Limited rental supply
#Vacancy rate is ~0.8%
 → Practically nothing available
Average #rents are around $1,050–$1,200
 → Not “cheap”, just less visible than big cities

In nearby smaller communities, total purpose-built rentals can be under 100 units
At first glance, you’d think: “Rentals don’t really matter here.”
But it’s the opposite.

Because when supply is this tight,  life decisions start driving #housing decisions.

One parent said it perfectly between games:
“If your kid has practice 4–5 times a week… you don’t live far. You just can’t.”

That’s it. No spreadsheet. No market report. Just real life.
And that creates something most models miss (fortunately TraceRent does not):
In large cities: Demand is driven by macro forces, jobs, migration, rates
In smaller towns: Demand is driven by daily routines, arenas, schools, commute to one key employer

Insight:
The smaller the market, the more powerful the “invisible drivers”
And when:
only ~28% of homes are rentals, vacancy is below 1%, Even small shifts in routine
 → create real pressure on pricing and availability

We spend so much time analyzing housing like it’s purely financial. 
But weekends like this remind you:
Sometimes, housing demand is just a parent trying to make it to practice on time.

Wondering what’s one everyday routine in your city that quietly shapes where people choose to live?

Prabh Paul Parmar

Architect | 2X Founder | Empowering Multi-Family Owners to Maximize Revenue with Fair Rent Pricing

Ice Hockey Alix Arena Lacombe Red Deer Housing Rental Alberta 

Proven ROI

As CEO of Proven ROI, I lead strategic initiatives, drive revenue growth, and oversee operational efficiency. I set and execute our company vision, foster a high-performance culture, and cultivate client relationships to ensure exceptional ROI. At Proven ROI, we specialize in providing full-stack digital solutions, committed to helping businesses across industries magnify their marketing efforts and increase revenue.

Founder & CEO

Elite League International

As the Co-Founder of Elite League International, I connect high-achieving professionals from around the world, fostering an exclusive community focused on personal growth, strategic partnerships, and business success. Through curated events, networking opportunities, and valuable resources, I help individuals unlock their potential and achieve extraordinary results.

Co-Founder

Tesla Owners Club of Austin

Fractional CMO

Nauti Side Boat Rentals, Ltd Co

Public Media Solution

Public Media Solution (PMS) is a public relations and SEO company. It is based in the Kharadi region of Pune (Maharashtra), India. The PMS team has ample working experience in digital marketing, SEO, and PR.

Onshore Director

Keep Climbing Foundation

Built infrastructure (digital and technical, built from the ground up) to support fundraising and operations, including custom CRM, web-based fundraising applications, cloud-based servers.

- Collaborated with six associates to design a new strategic operating plan that will directly increase the effectiveness and competitiveness of the KCF over the next five years.
- Provided strategic insight and direction as a board member That contributed to fundraising more than $120,000 in funding for pediatric cancer during the fiscal year 2021.

Board Member

The Home Loan Expert LLC.

Defined vision and strategy supporting business, marketing, and technology goals. Led all of our Digital Marketing Initiatives, including SEO, SEM, Social Media Marketing, Content/Email Marketing, Landing Page Development, Website Development, Customer Journey, and Marketing Automation. Managed our media and operations budget agency relationships, negotiated technology partnerships, and guided application development, infrastructure, and platform implementation protocols.

- Built a high-performing, cross-disciplined team of 8 personnel.
- Directed strategy and launch of several site redesigns, lifting organic visits by 100%, engagement by 90%, and user satisfaction by 40%.
- Developed cross-channel digital campaigns eclipsing engagement goals by over 80% and delivering on revenue and brand targets.
- Drove strategy and execution for all digital campaigns, outperforming revenue goals by 20% and traffic by over 60%.
- Saved $5M+ through negotiated contracts.
- Achieved a 40% increase in productivity by mentoring and coaching employees.
- Realized a 35% increase in web traffic by improving and optimizing web content and usability—increased time delivery of new technology solutions by 90% through a unique methodology.
- Deployed company’s first digital asset management platform, adopted by 60% of target users within 90 days of launch.

Chief Digital Officer

LSO - Regional Shipping Services

Defined vision and strategy in support of business, marketing, and technology goals. Led all of our Digital Marketing Initiatives including SEO, SEM, Social Media Marketing, Content/Email Marketing, Landing Page Development, Website Development, Customer Journey, and Marketing Automation. I managed our media and operations budget agency relationships, negotiated technology partnerships, and guided application development, infrastructure, and platform implementation protocols.

- Grew online practice from $0 and 1 person to over $80M in less than a year. Set methods, led committees, and coordinated master dockets. Exceeded ROI targets, resulting in C-level buy-in for an increase in funding.
- Directed strategy and launch of a site redesign, lifting organic visits by 75%, engagement by 60%, and user satisfaction by 15%.
- Developed cross-channel digital campaigns eclipsing engagement goals by 60% and delivering on revenue and brand targets.
- Drove strategy and execution for all digital campaigns, outperforming revenue goals by 30% and traffic by over 600%.
- Built a high-performing, cross-disciplined team responsible for customer experience & engagement, inbound & performance marketing, product marketing, website design & development, CRM development, campaign management, analytics, social, UX, design, and A/B testing.

Director of Digital Marketing

The United States Gold Bureau

I managed all aspects of lead and demand generation activities across channels with the main target to contribute to the enterprise revenue pipeline. I was directly responsible for driving traffic, conversion, and strategy with a clear target of building a world-class digital lead generation funnel, driving qualified leads.

- Saved the organization over $1.5 million in advertising spend, reducing CPL's well-increasing lead volume and raising the quality score.
- Implemented key strategies in automation related to abandon cart, abandon browse, abandon search and sales process, and procurers to increase revenue by 70%.
- Collaborated with Marketing and Sales Operations to ensure customer database hygiene and completeness.
- Successfully managed a $12,000,000+ AdWords campaign that increased client revenue by 80%.

Senior Demand Generation Manager

CompTIA

Future Focus Council Board Member

End User Commission Council Board Member

CEO @ Proven ROI | Data-Driven Marketing, ROI Optimization

I am a seasoned business leader and forward-thinking entrepreneur, renowned for my outstanding record of driving innovation and fostering growth. In my role as the CEO of Proven ROI, I have played a pivotal role in shaping the company's strategic direction, firmly establishing it as a frontrunner in delivering quantifiable returns on investment.

My journey into the business world commenced with a computer science degree from a prestigious university, fueled by a passion for harnessing data and technology to make a meaningful impact. Early in my career, I cut my teeth in startup environments, refining my expertise in data analysis, market research, and strategic planning.

With over two decades of experience, I have successfully managed diverse digital online initiatives, teams, programs, and communities. I possess a fervent dedication to formulating and executing innovative, data-driven, multifaceted strategies and tactics to enhance customer and business outcomes within strategic CRM client engagements and implementations.

At the helm of Proven ROI, I lead a team of exceptionally talented professionals who share my vision of assisting businesses in attaining their financial objectives through data-driven marketing and CRM strategies that maximize return on investment.

Beyond my professional pursuits, I am renowned for my philanthropic endeavors and unwavering commitment to giving back to the community. I actively champion educational initiatives, mentorship programs, and sustainability projects, underscoring my belief in the transformative potential of business to effect positive change.

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