Effon call

Lead marketing and business development efforts focused on generating qualified leads and closing new business deals.
Implement and analyze telemarketing and digital marketing campaigns for different clients, track KPIs, and optimize strategies for maximum ROI.
Proactively build a strong sales pipeline, foster client relationships, and drive revenue growth for the agency.

Director of Marketing And Business Development

Luxottica

Managing the two retail chains to achieve sales, profit and brands equities objectives.
Facilitated the integration between the former owner of Spectacle Hut and Luxottica through the harmonization of cultures, procedures and customer experience.

Managing Director at Spectacle Hut & Ray-Ban

Bata Group

Ensured achievement of sales, margin and cash flow targets for Singapore, full P&L responsibility.
Continuous development and execution of the local sales and brand strategies while providing strong strategic and operational leadership across all functions.

Managing Director

Led the retail division to achieve sales targets, margin and brand image.
Management of the stores in terms of organization, image and customer service. 
Ensured the proper marketing campaigns and shoe collections based on the customer profile.
Executed the expansion of the network according to the strategic plan

Retail Director

OVS S.p.A.

Ensured the best performances in terms of sales and costs of the stores under my responsibility, proper management of the stores in terms of organization, and provided support on image and customer service.

Monitored and implemented company’s policies, evaluated new stores location and their layout of merchandise and analyzed potential revenue while providing people management and labour union relations.

Area Manager

Main responsibilities were sales achievement and management of the store in terms of training of the staff, organisation, image, customer service and implementation of company policies.

Store Manager

For about 16 months I attended “the store manager program” and I worked as a store manager trainee, in three different stores, shadowing and deputing the Store Manager during his absences.

Store Manager Trainee

Marina Militare Italiana

My duties were operative aboard ships and helicopters. I also had others assignments. My last position included the management and responsibility of an operations office.

Helicopter specialist - Flight Operator

As a retail veteran and company owner, I leverage my 30+ years of management experience in the retail space and business development to create and execute strategies that drive growth and transformation. I have a proven track record of managing and revitalising retail chains, such as Spectacle Hut, Ray-Ban, and Bata Group, where I achieved sales, profit, and brand equity objectives while leading high-performance, multi-cultural teams.

I am passionate about delivering value-added services to internal and external customers, developing strong business relationships, and advancing key initiatives. I specialise in people development, change management, digital and content marketing, and P&L management. I also hold multiple certifications in these fields from reputable institutions, such as the University of California, Davis, University of Illinois at Urbana-Champaign, and Google. I am a detail-oriented, focused, resilient professional who thrives in challenging and dynamic environments.

Pierluigi Pontecorvo

Fratelli Borgioli S.R.L.

Fratelli Borgioli shoe factory is one of the leading Italian manufacturers of artisan men and women footwear. Specialized in product development, made to order and customized shoes, Borgioli shoe factory is focused on delivering unique and quality product with high level of customer satisfaction. Fratelli Borgioli shoe brand boasts 75 years of history. This heritage brand is distributed worldwide in the independent stores and tailoring boutiques.

My responsibility in Fratelli Borgioli Company is to maintain and to grow the worldwide clientele delivering high level of service
-	Constant monitoring of customers’ activities, habits and preferences in order to offer products and services they require at that very moment
-	Competitors analysis, product analysis, price analysis, analysis of market trends
-	Elaborate marketing strategy to gain new customers
-	Manage sales campaigns in the company showrooms and at the trade fairs
-	Visit customers and potential customers to present the brand and the collections
-	Coordinate back office activities with the colleagues
-	Coordinate payments and delivery process
-	Collaborate with stylist and pattern makers to better satisfy the customers’ requests
-	Copywriting of texts for company website, catalogues and other means of trade marketing and communication
-	Shooting of tutorial videos in English, Italian, Russian and Chinese to present new collections and different technical aspects of the product

Export Sales Manager

Braccialini

Braccialini bags for more than 60 years represent Italian creativity, innovation and passion in design and craftsmenship.
During my experience in Braccialini spa I managed Russian, CIS and East European countries. Starting from June 2016 I have been also appointed to manage the areas of Far East, in particular China, Corea, Thailand, Singapore & Indonesia.

- coordinate sales activities to maintain existing direct network of wholesale customers in Russia & East Europe
- market mapping & further development of new accounts in new areas
- negotiate terms of collaboration with new business partners 
- define pricing policy, mark-up and margin to ensure the homogenuous price policy abroad
- oversee franchisee boutiques abroad, control of sales KPI, control that visual merchandising policy is maintained
- organize and coordinate sales campaigns in company showrooms and in the trade fairs
- constant contact with customers & agencies to gain feedback on sell-out figures, market requirements, information about competitors etc
- coordinate work with commercial operations & customer care team
- translate newsletters in Russian, German, Chinese 
- elaborate and provide the solutions to improve the distribution network & grow the sales
- coordinate sales with Braccialini licence holders (easywear, perfumes, watches etc)
- define business plan and distribution strategy in managed area
- elaborate semester/year budget & sales targets, control that forecast targets are then transformed in revenue
- forecast the sales campaign data in revenue and SKU to launch the production in time
- participate in elaboration of 3-year marketing and investment plan, definition of marketing and distribution plan for potential investors.

Area Manager - Russia & East Europe / Far East

Cab Fashion

Cab Fashion is a fashion apparel distribution company with Headquarters in Prato & Showroom in Moscow. 

- organize and coordinate sales campaigns in East Europe
- market survey and competitors analysis
- create market target portfolio for each managed brand
- search new potential customers according to brand positioning
- direct marketing to drive potential customers to company show-room and trade fairs
- participate in trade fairs in Germany, Russia, Kazakhstan, Italy
- organize show-room operation activities
- product training to sales team
- find new agencies & accounts in West Europe

Export Manager

J&C Jacky & Celine

J&C srl is Florence based company dealing in production and distribution of leather bags & accessories. The brands owned by the company are the following:  J&C Jacky & Celine, Prestigio, and Desmo.

Export sales:
- expand export sales network
- elaborate requests for business development
- negotiate terms of collaboration, agency & distribution agreements
- develop new business partnerships (agencies, distributors, buying offices, retailers) in East Europe & West Europe, China, Japan, North America
- travel in Europe, East Europe & Far East to present the company brands and negotiate business collaboration
- provide visual merchandising & product training in franchisee boutiques abroad
- organize and participate in the international trade fairs 
- coordinate sales campaign in the headquarters showroom & multibrand showrooms

Back office:

- follow up wholesale customers, agencies & distributors
- order input in the company admin software system
- order follow up 
- issue export documents: invoices, packing lists, certificate of origin
- negotiate L/C
- follow up payments & deliveries
- after sales customer care

Export sales & back office

Twenty years of experience in export, new business development and building sales network.

Profound technical and commercial knowledge in fashion accessories: shoes & bags.

Enterpreneual spirit, self organized worker, capable to settle and achieve goals.

Fluent in 6 languages.

Continuous study, work on self consciousness, stable emotional intelligence, vivid and curious mind.

Interested in communication, branding, marketing, digital, public speaking as integral part of business develoment process.

taplio

The Battle

Pierluigi Pontecorvo

Olga Teliuk

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