Effon call

Lead marketing and business development efforts focused on generating qualified leads and closing new business deals.
Implement and analyze telemarketing and digital marketing campaigns for different clients, track KPIs, and optimize strategies for maximum ROI.
Proactively build a strong sales pipeline, foster client relationships, and drive revenue growth for the agency.

Director of Marketing And Business Development

Luxottica

Managing the two retail chains to achieve sales, profit and brands equities objectives.
Facilitated the integration between the former owner of Spectacle Hut and Luxottica through the harmonization of cultures, procedures and customer experience.

Managing Director at Spectacle Hut & Ray-Ban

Bata Group

Ensured achievement of sales, margin and cash flow targets for Singapore, full P&L responsibility.
Continuous development and execution of the local sales and brand strategies while providing strong strategic and operational leadership across all functions.

Managing Director

Led the retail division to achieve sales targets, margin and brand image.
Management of the stores in terms of organization, image and customer service. 
Ensured the proper marketing campaigns and shoe collections based on the customer profile.
Executed the expansion of the network according to the strategic plan

Retail Director

OVS S.p.A.

Ensured the best performances in terms of sales and costs of the stores under my responsibility, proper management of the stores in terms of organization, and provided support on image and customer service.

Monitored and implemented company’s policies, evaluated new stores location and their layout of merchandise and analyzed potential revenue while providing people management and labour union relations.

Area Manager

Main responsibilities were sales achievement and management of the store in terms of training of the staff, organisation, image, customer service and implementation of company policies.

Store Manager

For about 16 months I attended “the store manager program” and I worked as a store manager trainee, in three different stores, shadowing and deputing the Store Manager during his absences.

Store Manager Trainee

Marina Militare Italiana

My duties were operative aboard ships and helicopters. I also had others assignments. My last position included the management and responsibility of an operations office.

Helicopter specialist - Flight Operator

As a retail veteran and company owner, I leverage my 30+ years of management experience in the retail space and business development to create and execute strategies that drive growth and transformation. I have a proven track record of managing and revitalising retail chains, such as Spectacle Hut, Ray-Ban, and Bata Group, where I achieved sales, profit, and brand equity objectives while leading high-performance, multi-cultural teams.

I am passionate about delivering value-added services to internal and external customers, developing strong business relationships, and advancing key initiatives. I specialise in people development, change management, digital and content marketing, and P&L management. I also hold multiple certifications in these fields from reputable institutions, such as the University of California, Davis, University of Illinois at Urbana-Champaign, and Google. I am a detail-oriented, focused, resilient professional who thrives in challenging and dynamic environments.

Pierluigi Pontecorvo

Damiani Group

In a Global perspective, I develop and lead strategic brand projects, coordinating cross-country initiatives and tailoring go-to-market plans to the specificities of each market. I ensure operational excellence throughout the value chain, driving revenue growth and global market share expansion.

1Y Goal  [Increase Market Share +12% | Turnover double digit growth +24% | Margin +10%]

Global Sales Director Salvini Brand

I led transformation new Business Unit Salvini, redefining its organization and activities. I introduced innovative cross-functional initiatives and established a new strategic vision focused on brand success. I played a key role in developing integrated systems and business intelligence tools to measure and optimize results, contributing significantly to the financial sustainability of the new business unit in the Italian market.

Results vs PY [Revenue double-digit increase +17% | Margin +4bps | OP +5% | Impact cost reduction -5% | Improved financial KPI's]

General Manager Salvini Brand - Italy

Focused on Italian wholesale market, my expertise is marked by strategic development of new assets, optimization of financial KPI, and implementation of sophisticated reorganization strategies within commercial department. These efforts have yielded impressive results, with growth consistently reaching double digits.

Results vs PY [Net Sales +24% vs PY | Margin +2bps | Market Share +11% vs PY]

Sales Director Damiani Brand - Italy

L'Oréal

Senior Sales Manager Global Chain & Dept. Stores

Senior Sales Manager Armani Beauty

I've held the role of Senior Sales Manager for several luxury brands, leading strategic projects that maximized margins and consolidated double-digit growth.

As a retail expert within the division, I also had the opportunity to apply skills acquired over years of experience, supervising cross-functional special projects. For example, I led the development of retail strategies for wholesale channel, which resulted in a 12% increase in sales. Furthermore, I played a key role in defining and implementing the launch strategy for the new brand, It Cosmetics, in the Italian market, achieving remarkable success in terms of awareness and sales.

My experience also includes negotiating strategic contracts with global chains such as Douglas, Sephora, and Marionnaud, as well as opening new strategic PoS that have significantly contributed to the development of the entire division.

Main Achievements

• International Chain & Dept. Stores [Closing International agreement to improve Margin & Operating Income for all L'Oréal Luxe Brands]

• Armani Beauty [Increase turnover +12% vs PY | Reorganization Sales Team reduced cost -15% | Luxury Brand repositioning strategy maximized]

• Polo US [Defined Business for new Launch It Cosmetics +24% vs European Target | Repositioning Strategy Implemented for Urban Decay Cosmetics to increase Financial KPI's]

Sales & Retail Manager US Brands

SEPHORA

Managed sales network of over 28 PoS - over 50 brands, 250 HR | € 64 M turnover 

Main Achievements

[Sell Out +15% vs PY | Increased profitability and reduced -4% cost impact on P&L | Contact point for product and brand launch testing at a European level | 3 new flagship stores | In charge of new innovative project “beauty lounge”].

Retail Area Manager

LLG Leading Luxury Group

Managed sales network of over 38 PoS | 150 HR | € 39 M turnover 

Main Achievements

[Sell Out +12% vs PY &  +8% cagr in 4Y | Shop Profit Area +4% | Reduction cost -10%]

HR [People management and related hiring, evaluation, union relations, training and development processes]

Business Development [Launched a new strategic Private Label development plan | Defined a new Business Plan following M&A activities | Reorganized networks to maximize investment and reduce impact costs | supported purchasing Taskforce]

Managed several stores  in 5 different Italian cities, with turnover and commercial positioning increasingly relevant to the company. Management of over 15 FTEs per store.

Decathlon Italia

Internship as department head (Mountain department). Developed the first concepts of business model, with support of the mountain department's reference manager.

Department Manager

WHO I AM ✔️
Visionary manager with over 15 years of experience in Sales and Management within the luxury Retail and Wholesale sectors. Throughout my career, I have consistently delivered outstanding financial results while placing a strong emphasis on cultivating essential soft skills.

KEY ROLE 🎯
As a leader, I have spearheaded complex reorganization and development processes, showcasing effective management skills in both growth and post-significant M&A operations contexts. This solid foundation, combined with authentic and assertive leadership, makes it easy to adapt to any situation and manage complex challenges to achieve ambitious goals.

SKILLS
✅ Critical and Strategic Thinking
✅ Strong Ownership and Accountability
✅ Cross-Functional Team Leadership
✅ Inspiring Leadership
✅ Change Management
✅ Excellence Retail & Sales Strategy
✅ Strategic Brand Positioning
✅ Leveraging Development and People Skill Coaching

giancarlobalda@gmail.com
345.6130094

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Pierluigi Pontecorvo

Giancarlo Baldassarre

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