Effon call

Lead marketing and business development efforts focused on generating qualified leads and closing new business deals.
Implement and analyze telemarketing and digital marketing campaigns for different clients, track KPIs, and optimize strategies for maximum ROI.
Proactively build a strong sales pipeline, foster client relationships, and drive revenue growth for the agency.

Director of Marketing And Business Development

Luxottica

Managing the two retail chains to achieve sales, profit and brands equities objectives.
Facilitated the integration between the former owner of Spectacle Hut and Luxottica through the harmonization of cultures, procedures and customer experience.

Managing Director at Spectacle Hut & Ray-Ban

Bata Group

Ensured achievement of sales, margin and cash flow targets for Singapore, full P&L responsibility.
Continuous development and execution of the local sales and brand strategies while providing strong strategic and operational leadership across all functions.

Managing Director

Led the retail division to achieve sales targets, margin and brand image.
Management of the stores in terms of organization, image and customer service. 
Ensured the proper marketing campaigns and shoe collections based on the customer profile.
Executed the expansion of the network according to the strategic plan

Retail Director

OVS S.p.A.

Ensured the best performances in terms of sales and costs of the stores under my responsibility, proper management of the stores in terms of organization, and provided support on image and customer service.

Monitored and implemented company’s policies, evaluated new stores location and their layout of merchandise and analyzed potential revenue while providing people management and labour union relations.

Area Manager

Main responsibilities were sales achievement and management of the store in terms of training of the staff, organisation, image, customer service and implementation of company policies.

Store Manager

For about 16 months I attended “the store manager program” and I worked as a store manager trainee, in three different stores, shadowing and deputing the Store Manager during his absences.

Store Manager Trainee

Marina Militare Italiana

My duties were operative aboard ships and helicopters. I also had others assignments. My last position included the management and responsibility of an operations office.

Helicopter specialist - Flight Operator

As a retail veteran and company owner, I leverage my 30+ years of management experience in the retail space and business development to create and execute strategies that drive growth and transformation. I have a proven track record of managing and revitalising retail chains, such as Spectacle Hut, Ray-Ban, and Bata Group, where I achieved sales, profit, and brand equity objectives while leading high-performance, multi-cultural teams.

I am passionate about delivering value-added services to internal and external customers, developing strong business relationships, and advancing key initiatives. I specialise in people development, change management, digital and content marketing, and P&L management. I also hold multiple certifications in these fields from reputable institutions, such as the University of California, Davis, University of Illinois at Urbana-Champaign, and Google. I am a detail-oriented, focused, resilient professional who thrives in challenging and dynamic environments.

Pierluigi Pontecorvo

La Ragione

- Stesura articoli per il Sito (e quotidiano cartaceo)
- SEO per articoli Sito (WordPress)
- Interviste
- Montaggio video (con utilizzo iMovie)
- Content Creator per Sito, App e Social (Instagram, Facebook, Twitter, LinkedIn, YouTube)
- Copywriter e utilizzo Canva per le grafiche
- Podcast per le piattaforme streaming
- Gestione pagine aziendali

Redattore e Content Creator

Content Creator e Redattore

Giornale di Vimercate

- Stesura articoli pubblicati nel Giornale di Vimercate e online sul sito Primamonza.it
- Realizzazione servizi giornalistici, fotografici e video
- Revisione e correzione bozze di articoli giornalistici
- Interviste per stesura articoli cartacei e online
- Ricerca notizie sul territorio
- Affiancamento a tutor aziendale e giornalisti

Giornalista tirocinante

Lavoro come Redattore e Content Creator presso La Ragione, quotidiano nazionale diretto da Davide Giacalone e Fulvio Giuliani. In questo ambito unisco le mie due principali passioni: scrivere articoli e lavorare sui social network.

Ho concluso il Master in Global Marketing, Comunicazione & Made in Italy organizzato da Fondazione Italia USA in collaborazione con Centro Studi Comunicare l'Impresa. Ho frequentato questo Master in quanto selezionato come beneficiario di una borsa di studio. Oltre la parte teorica, ho realizzato un Project Work in collaborazione con Sky TG24.

Mi sono laureato in Scienze della Comunicazione presso l'Università degli Studi di Bergamo con voto 107/110.

Ho svolto il tirocinio curriculare come Giornalista tirocinante presso il Giornale di Vimercate dove ho scritto articoli per il giornale cartaceo e online per il sito Primamonza.it.

Amo le lingue straniere poiché penso siano utili per connettersi con tutto il mondo, in particolare conosco: inglese (B2), tedesco (B1) e spagnolo (B1).

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Pierluigi Pontecorvo

Filippo Messina

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