TrueGroup Agency

International.
Award-winning.
Creative.
Content Production.

Co-Founder

WalkTrue Ltd

Director

Walton Wagner Developments Ltd.

PCPL ltd.

Specialists in providing "Informed Client" project management services for residential developments, particularly single residences, in London, Surrey and Hampshire.  Residential developers.

Walton Wagner

Development Manager

Lunson Mitchenall

Letting and Marketing Agent

Having started my first business at 17 helping women in business navigate the male dominated world of cars I went on to form a teenage events company and I had my first successful exit pre-university which helped buy the beers!
At uni I studied the family trade of property and the day I left I founded PCPL which over the subsequent decade saw me project manage over £300mn of super prime London property with a brief foray into Brazil, Switzerland and Sweden for my clients too.
Having honed my management and leadership skills and learnt first hand from some incredible clients like the Barclay Brothers, Robert Agostinelli and Unibet founder Anders Strom there was one problem, I hadn't been able to scratch my creative and tech nerd itch.
I made a big decision to shift path and Co-Founded Walktrue with my work-wife Ben Collins. 7 years on that has grown into TrueGroup and we have secured multiple awards around the world and worked for some incredible clients across branding, design, websites, video, virtual and augmented reality. It continues to be an amazing journey pushing marketing and technology forward.
My next interest is platforms and products, while TrueGroup is growing Ben and I are investing in and development new platforms to expand the business and feed our interests.
Outside of work my first passion is vehicles, from a small classic car collection to restoring a vintage vespa by hand with plenty of F1 in the mix.

Patrick Lambert

Charles Stanley & Co. Limited

Transforming marketing as Charles Stanley goes through the next stages of its evolution in response to a changing wealth management market and following the acquisition by Raymond James Financial, Inc.

Marketing Director

Head Of Marketing

Provident Financial Group (PFG)

Supporting the CEO, Chief Transformation Officer and other members of the Group ExCo with a significant communications project.

Consultant (contract)

Smith & Williamson

Responsible for leading a multi-disciplined team of sales, BD, marketing and communications professionals during a period of significant change for this well-respected wealth management and professional services brand.

Overall accountability for delivering strong commercial outcomes via effective strategies for HNW private client and business audiences.

Director of BD & Marketing

Interim Head of Marketing

Freelance Marketing   

Provided strategic marketing and business development support. Projects included a review of the approach taken to bids for a leading property and building consultancy, developing a re-positioning strategy for a global architectural practice and the implementation of a key account management programme.

Freelance Marketing and Business Development Consultant

BDO LLP

A member of the firm’s sales and leadership team which held responsibility for running and supporting the national marketing function of approximately 60 people and establishing the firm’s strategic approach to marketing.

Responsible for developing, executing and measuring the impact of the marketing strategy, and annual marketing communications plans, for all regional offices across the UK. Also responsible for a team of nine regional marketing managers.

Created awareness and lead generation campaigns across business verticals of strategic importance. Utilised multiple channels, both online and offline, to deliver relevant and engaging content to drive targets through the marketing funnel.

Head of Marketing & Business Development - Regions

PKF (UK) LLP

Member of the firm’s national marketing and business development leadership team, responsible for establishing a greater strategic approach to grow the business, based on market and competitor analysis, and implementing key national projects including brand positioning and a programme of change management to create a stronger sales culture.

Managed and led a team of four marketing executives responsible for developing and executing the regional marketing plan and tactical activity.

Head of Marketing and Business Development - London & South East

Norton Rose Group

Developed, implemented and measured the effectiveness of the annual marketing plan for two key verticals: real estate and energy & infrastructure. Involved creating awareness and lead generation campaigns, domestically and internationally, using multiple channels.

Responsible for three key accounts with fees under management of circa £10m. Involved developing a structured approach for managing each account including mapping relationships with key decision makers, developing strategies for protecting and improving certain positions to retain and grow fees and providing exceptional client service.

Business Development Project Manager

Costain

Member of the London and Major Projects Group sales & marketing team responsible for raising profile with and securing £25m+ construction projects.

Heavily involved in the bid management process, supporting key internal stakeholders to develop winning propositions as well as developing targeted marketing campaigns to create opportunities to initiate relationships with prospects.

Marketing Executive

World Scientific Publishing

Managed a team of two marketing assistants to develop the marketing strategy for publications and produced all related marketing collateral ahead of and during the life cycle of each publication. Also liaised very closely with the European sales team to ensure they understood each publication in order to secure meetings and close orders with wholesalers and booksellers.

The world doesn’t stand still, with most recent events being a timely reminder. Understanding this, the impact it has on the needs, wants and behaviours of clients, and working out how to respond is what drives my passion for what I do.

I’ve worked for and driven growth for some great brands, across a number of industries but notably professional and financial services. At the heart has always been the client. I’m committed to delivering the best possible client experience, while driving demand through campaigns which address the core of industry/client issues. But my experience and interests don’t stop there! I’m also motivated by enabling sales, be that through processes, systems or training.

So far you might be thinking this all sounds a bit me, me, me. Achievements to date have very much been a team effort though, both working within a team and as a leader of teams. I have had the great pleasure of working with and leading some fantastic people. Helping them to realise their full potential is a rewarding experience I thrive on.

Outside of work you’ll either find me playing with my daughter, hitting a little white ball around a field, baking a mean loaf of bread or putting my DIY skills to the challenge.

I’m interested in meeting new people all the time; feel free to connect with me.

Skills/passions: Advertising, bid management, budget management, business development, business planning, campaign management, client listening, content marketing, CRM, email marketing, key account management, lead generation, PPC, sales, SEO, social media, stakeholder management strategic marketing, and team leadership.

taplio

The Battle

Patrick Lambert

Matt Heaven

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