Get leads, not likes | GM @ Taplio | Founder @ Anser | ex @Ledger | Relentlessly building in Marketing and Tech

I’ve spent over 20 years building and scaling teams across product, growth, tech and operations.

Today, I lead the Social Selling Platforms BU at lemlist (Taplio and Tweet Hunter), where I focus on turning startup momentum into repeatable, scalable systems.

Over the years, I’ve helped founders structure leadership teams, create alignment between product and growth, and scale operations without killing velocity.

I occasionally advise early-stage companies making that leap from startup to scaleup—particularly when growth outpaces structure.

If you’re building a fast-growing company and need perspective on scaling people, process, or focus, feel free to reach out.

Patrice Orenes-Lerma

Stop asking employees to “post on LinkedIn”.

It never works.

They’re busy.
They don’t know what to say.
And the moment you push too hard, it feels fake.

So here’s a better way:

Launch employee advocacy in 30 days.

With 3 to 5 employees.

And without asking for anyone’s LinkedIn password.

The goal is simple:

Stop using the company page as a megaphone.

Start using employees as the distribution engine.

This guide breaks it down into 4 phases:

Days 1 to 7
Pick 3 to 5 employees and set a secure ghostwriting workflow.

Days 8 to 14
Build a month of content that sounds like them, without stealing their time.

Days 15 to 21
Go live and win distribution with a daily 10 minute engagement routine.

Days 22 to 30
Double down on what works, repurpose winners, and scale to more employees.

If you’re stuck at “we should do employee advocacy” but it never ships...

This is the playbook.

Want the guide?

Comment “launchpad” and I’ll send it.

General Manager @ Taplio / Tweet Hunter | Helping startups scale into structured, high-performing organizations

Most companies treat LinkedIn like a loudspeaker.

Blast announcements.
Hope for reach.
Wonder why it's dead on arrival.

Here's the problem: nobody cares what a brand says. 

People care what people say.

But forcing employees to post won't fix it.
They're not marketers. They have better things to do.
Push too hard, and it backfires. Feels forced, turns fake, nobody wins.

So, skip the ask. Build a small squad. Pick a few who actually want in. Give them real support, not a pile of "brand guidelines."

Set up ghostwriting that feels like them, not HR. Make content creation fast, painless, invisible. No passwords. No policing.

Let them own their voice. Run a tight, simple process, batch what works, ditch what doesn't. Scale only after it clicks.

The result: humans speak, people listen, reach grows.

Brands don't go viral. People do.

🤫 comment "secret" and I'll send you the secret 30 day employee advicacy launchpad everyone is looking for

No alternative text description for this image

This week I spoke with a user who made $500k from LinkedIn with 2 000 followers.
The method is stupidly simple.

No audience.
No virality.
No personal brand.

This works for one reason.

He writes for one buyer.

A B2B founder selling a high-ticket service.
Long sales cycle.
Quiet buyers.

Every post follows the same rules.

One post.
One person.
One problem.

No teaching.
No frameworks.
No thought leadership.

Just situations the buyer already lives.

Before publishing, there's only one question:
Would this person want to talk to me after reading this?

If not, it doesn't go out.

Most posts get 10–15 likes.

That’s the signal.

The right people don't engage.
They save.
They come back weeks later.

Then they DM.

To put this in place and stay consistent, he used the Stupidly Simple Content System.

That’s how $500k happens with 2k followers.

Comment "stupid" and I'll send you the Stupidly Simple Content System !

P.S.: Bonus, a picture of me because I can't wait to be on the slopes

Everyone says they want to win on LinkedIn.

Almost nobody sticks around long enough for anyone to notice.

Not because they're lazy. Not because LinkedIn is stacked against them.

They just build these over-complicated systems that collapse the second real work or life gets in the way.

Week one, they're possessed. 
Posting every day. 
Obsessing over what time works best. Chasing some mythical algorithm secret that lives in a podcast from 2021.

Week two, reality hits. Work gets busy. Ideas disappear. Suddenly, LinkedIn feels like another job with no upside.

By week three, they're ghosts.

Here's the truth nobody wants to admit.

Discipline isn't the problem. Complexity is.

If your system takes more than five minutes to explain, it's not a system. It's a ticking time bomb.

I've watched dozens of smart, ambitious people repeat this pattern. They try to outsmart LinkedIn. They act like it's a hackathon, not a habit.

All the clever tricks in the world don't matter if you can't stick with it.

The survivors? The ones who actually get the compound benefits?

Their process is deadly boring.

Three types of posts. One slot in the diary. Dump a pile of ideas in a simple doc. Five minutes to scan notifications, respond, log out.

No dashboards. No hacks. No ritual sacrifices to the gods of engagement.

If your process makes you feel clever, it's doomed.

If your process is boring and predictable, you might just stick with it long enough for your name to mean something.

Most people confuse activity with impact. They burn out chasing vanity metrics, then disappear before the real results even show up.

LinkedIn rewards the people who outlast the noise.

Simple always wins.

If you want to actually be remembered, cut the drama and get boring.

Still convinced your fifteen step colour-coded content planner will make you famous? Good luck.

Want to actually get results?

Start showing up.

Keep it simple.

Comment "simple" and I'll give you a system that actually works, for free !

Most people still treat exec posts like gospel.

Hot takes from the top. Strategy memos dressed up as insights.

But nobody buys it anymore. Not candidates, not customers, not even other execs.

People want blood and sweat. Not another CEO rant.

Show me the engineer who broke production at 2 AM and shipped the fix before sunrise.

Show me the marketer who admits which campaign flopped and which one actually made money.

Show me the sales rep who rewrote their own script after losing a deal.

The trust shift is brutal. Authority isn't handed down from the corner office. It's earned in the comments, in the details, from the people doing the work.

Companies still stuck on leadership branding are sleepwalking into irrelevance.

The loudest, most credible voice in your org is never the CEO. It's the team that knows where the bodies are buried.

You want attention in 2026? It won't come from another executive LinkedIn post.

It comes from proof, not polish.

Do you want to start having your employees posting and not just liking ? 

Comment "playbook" and I'll share with you a free 30 day playbook to launch your employee advocacy program!

Everyone thinks the answer is to just post more.

It isn't.

If you want LinkedIn to actually move numbers, stop treating it like a dumping ground for content.

Posting and hoping is not a distribution strategy.

Most companies crank out updates, blogs, or "insights" and wonder why nobody bites.

Here's the brutal truth: nobody cares about your fifth product update this week.

You want a real distribution channel? Make your people part of the engine.

- If your employees aren't engaged, LinkedIn is just noise
- If your leaders never comment, you're invisible
- If your team never amplifies, your content dies on arrival

You don't need fancier graphics or an AI to write punchier posts.

You need buy-in.
You need repeatable systems.
You need actual coordination.

Distribution happens when everyone rows the same direction.

I've seen teams with average content crush metrics, because their people show up, comment, share, and actually talk to prospects in the open.

I've seen "content machines" wither because every post is a solo act.

It's not about more content.
It's about more company.

Want LinkedIn to work for you?
Start by getting five coworkers to comment on your next post.
Watch what happens.

Try it.
Report back.
Tag the silent lurkers who owe you a comment. 

Let's see if your "distribution" is real or just a pipe dream.

You're measuring employee advocacy success by "number of posts".

That's like measuring a restaurant by how many plates they own.

Looks busy. Means nothing.

Volume is the easiest metric to game, and the least likely to move the needle.

Most teams crank out content, log the numbers, then wonder why nothing changes.

It doesn't matter if the company LinkedIn Slack channel is full of daily copy-paste links. If nobody cares, you're just filling empty plates.

Real advocacy leaves a mark.

Not everyone needs to post. Not every post needs to go viral.

But every time someone shares, you should ask:

Did this start a real conversation?
Did anyone outside the company notice?
Did it make someone think, reply, or want to learn more?
Is the employee proud to have their name on it?

Skip the vanity metrics.

Track what matters: reach, engagement, replies, questions, DMs, sentiment.

If you're still counting posts, you're not measuring advocacy.

You're counting plates in the kitchen while customers walk out the door.

Raise your standards or stay irrelevant.

Overcomplicating LinkedIn is the fastest way to disappear.
People show up with a 12-step system, a Notion dashboard, and a spreadsheet for tracking "engagement velocity."

Week one, they're everywhere.
Week two, they're exhausted.
Week three, they're gone.

It's not a discipline issue.
Nobody can keep up with a process that feels like a second job.

LinkedIn isn't won by the cleverest workflow or the fanciest automation.
It's won by the people who can show up, again and again, without burning out.

Here's the play:
Pick a format.
Pick a slot.
Make it so simple you could do it with your eyes closed.

Forget "best time to post" hacks.
Forget obsessing over reach graphs and content buckets.
If you need a manual for your own process, it won't last.

Boring works.
Predictable wins.

The people you remember on LinkedIn?
They're not the ones with the most creative setup.
They're the ones who kept going after everyone else flamed out.

You don't need to optimize.
You need to endure.

Complexity is just procrastination in disguise.

If your posting routine is more complicated than brushing your teeth, it's doomed.

Simple scales.
Repetition compounds.

The rest is noise.

Comment "simple" and I'll send you the simplest system to grow on LinkedIn.
For free

If you use your sales brochure as the base for LinkedIn posts, you’re setting yourself up to fail.

Not because the offer is bad.

Because the format is wrong.

A sales brochure is made to convince.
A LinkedIn post is made to earn attention.

A brochure starts with:
What we do
How we do it
Why we’re different

A good post starts with:
A situation
A mistake
A sharp opinion
A story people recognize

That’s why brochure-based posts flop.

They feel like a pitch from the first line.

They’re full of words that sound nice but say nothing:
-> Seamless
-> End-to-end
-> Best-in-class
-> Game-changing

On a website, that’s fine.

On LinkedIn, those words trigger one reaction:
Scroll.

It gets worse when you run the brochure through an AI writing tool.

Because AI doesn’t create a point of view.
It amplifies the input.

So it takes generic copy and makes it:
- More polished
- More corporate
- More bland

Which makes the post even easier to ignore.

The fix is simple.

Don’t start from the brochure.

Start from raw material:
-> A real problem you see every week
-> A mistake customers keep making
-> A counterintuitive lesson
-> A moment from a call
-> A belief you’re willing to defend

Then turn that into one idea.

If the post could be copy-pasted onto your homepage, it’s not a LinkedIn post.

It’s a brochure with line breaks.

Struggling to find a method that works for your content creation? Comment "playbook" and I'll share the simplest, faster content system.

Helping Companies Growth with Outbound Marketing Strategies at FindThatLead 💙

La mayoría de PYMEs en España pierden 30-40% de sus deals porque no tienen datos suficiente de sus propios leads. Comparto aquí procesos de prospección que funcionan en equipos de 1-30 personas.¿Sospechas que pierdes deals por no poder contactar a tus leads? → Háblame, te muestro cómo lo resuelven empresas de tu sector.

Rafa Gandía

Pareto (la ley del 80/20) aplica al cold email más que a casi cualquier otra cosa.

El 80% de una campaña de emails fríos es la lista.

Llevo un tiempo obsesionado con el list building, intentando encontrar el ICP que mejor funciona para cada país en Clientify usando el email frío.

Os cuento la última: filtré usando señales de intención típicas que siempre suelen funcionar bien:

→ Empresas que han crecido +30% el último año,
→ Están contratando en su departamento de ventas 
→ Y usando a nuestra competencia.

Con eso ya vas teniendo algo serio.

Pero como estoy obsesionado con Claude Code, pasé la lista por ahí

Poco a poco, en batches de 100 contactos para que no se vuelva loco.

y le dije que me enriqueciera cada lead, que los puntuara y que me dijera por qué tienen potencial.

→ De uno me dijo que estaba buscando CRM según su LinkedIn.
→ De otro que tenía problemas con WhatsApp Business.
→ Y de tres contactos me soltó que probablemente ya eran clientes.

Pero así, de gratis, había entrado en sus webs, visto formularios de Clientify en el HTML y lo había deducido él solo.

Luego comprobé todo y efectivamente, tenía razón.

Estoy pensando cómo incorporar esto a mis campañas porque tiene una pinta increíble

Ya os contaré

Le di una lista de 100 directorios a OpenClaw y le dije: "registra Clientify en todos."

La lista la saqué de Reddit: la típica de directorios de herramientas SaaS donde puedes registrar tu producto para ganar visibilidad y backlinks.

Hacerlo a mano son fácilmente 5 horas. 

Rellenar formularios, crear cuentas, subir logos, escribir descripciones... 

Una tarea que todo el mundo sabe que debería hacer y nadie hace porque te mueres del asco.

Así que le creé una cuenta de email a OpenClaw con un dominio chorra que tengo, le pasé la lista y le dije: adelante, este email es tuyo, úsalo para los registros.

Primer lote: 
→ 42 directorios procesados. 
→ 16 en revisión. 
→ 3 altas confirmadas. 
Y el resto bloqueados por captchas, verificaciones o bloqueos técnicos, luego continuó con un segundo lote.

No le eché mucha mas cuenta, pero justo, ayer me llegó un email: "Tu página de producto está lista".

Entré a ver uno de los directorios donde había registrado a Clientify y el agente había escrito una descripción completa del producto. 

→ Use cases
→ Pros y contras
→ Preguntas frecuentes
→ Categorización por tipo de herramienta... 

Las tareas que llevas meses posponiendo porque "dan mucho trabajo" están delegándose en la IA, y a mi esto me parece increíble.

PD: ya lleva 15 publicados.

Cada vez que "regalamos" en nuestra estrategia de email frío, 1 de cada 3 acaba contratando.

Te cuento cómo lo hacemos:

Paso 1: usamos señales de intención (estos datos nos lo dan las herramientas que usamos). 

→ Empresas que hayan crecido un 30% en su departamento de ventas en el último año.

Paso 2: Antes de contactarles, les agregamos a LinkedIn.

Paso 3: A la hora de enviar la campaña de email frío les contactamos con un mensaje así.


"Oye, te escribo porque te tengo agregado en LinkedIn y he visto que habéis crecido mucho, he creado una lista de vuestros potenciales clientes enriquecida con datos que creo que os interesan.

¿Te paso la lista por csv o excel? Gratis, claro."


Y crear la lista solo si nos contestan interesados.

Este tipo de target (rol decisor) está muy acostumbrado a leer emails como:

→"En (Empresa) te ayudamos con la prospección B2B para conseguir...."

Que pereza, ¿no?

Esto es distinto... y ellos lo ven. 


→ La reacción típica es: 
"¿Me estás regalando esto?"
 "Sí" 
"¿Y qué ganas tú?"
 "Que cuando necesites listas de leads, me llames" 


Guarda este post si te parece útil, a mi me ayudas a crear más contenido así!

Con 18 años me dedicaba a enviar emails fríos a mano a famosos, influencers y empresarios para trabajar gratis para ellos.

Quien diga que no tengo alma de marketer...

Hace 10 años no había IA y no usaba plantillas, escribía tochos infumables que no tenían ningún sentido.

→ Le escribí al CEO de Hawkers explicándole en 800 palabras por qué me necesitaba.
→ A streamers ofreciéndome a "gestionar su marca personal." 
→ A influencers que ni sabían lo que era un funnel pero yo les iba a montar uno (no lo sabía ni yo).

Gratis... todo gratis porque era mi "portfolio." y mi misión era "aprender"

De diecitantos emails solo tuve una respuesta

Era Gmail avisándome de que la dirección no existía.

PD: ¿Adivinas a quién le envié este email?

El 95% de los cold emails no generan ningún engagement.

Pero eso ya lo sabías.
Lo que quizás no sabías es QUIÉN responde y quién no.

Belkins analizó 16,5 millones de emails y The Digital Bloom cruzó esos datos por rol.

Por rol del prospecto:
→ Entry-level: 8% de reply rate 
→ CEOs y Founders: 7,63% 
→ C-level general: 6,4% 
→ Heads of Sales: la tasa MÁS BAJA de todos los roles probados

Sí, los que más prospectan son los más difíciles de prospectar, nada nuevo.

Veamos por sector:
→ Consultoría: 7,88% 
→ Servicios legales: 10% 
→ Servicios financieros: 9,26% 
→ SaaS: 3-4%

Ahora este dato:

→ La tasa de respuesta en LinkedIn en el sur de Europa es del 11,81%. 
→ En Sudamérica, 9,71%.

Eso es el DOBLE que el cold email promedio (5,1%).

Los datos te están diciendo que elijas mejor a quién, por dónde y cuándo hacer Outbound, no que no lo hagas.

Fuentes: Belkins, The Digital Bloom, Expandi, Smartlead.

taplio

The Battle

Patrice Orenes-Lerma

Rafa Gandía

Followers

Posts

Engagements

Likes

Performance ScorePatrice Orenes-Lerma's LinkedIn Performance

Performance ScoreRafa Gandía's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Patrice Orenes-Lerma

Rafa Gandía

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Patrice Orenes-Lerma's LinkedIn Performance

Performance ScoreRafa Gandía's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePatrice Orenes-Lerma's LinkedIn Performance