Get leads, not likes | GM @ Taplio | Founder @ Anser | ex @Ledger | Relentlessly building in Marketing and Tech

I’ve spent over 20 years building and scaling teams across product, growth, tech and operations.

Today, I lead the Social Selling Platforms BU at lemlist (Taplio and Tweet Hunter), where I focus on turning startup momentum into repeatable, scalable systems.

Over the years, I’ve helped founders structure leadership teams, create alignment between product and growth, and scale operations without killing velocity.

I occasionally advise early-stage companies making that leap from startup to scaleup—particularly when growth outpaces structure.

If you’re building a fast-growing company and need perspective on scaling people, process, or focus, feel free to reach out.

Patrice Orenes-Lerma

Stop asking employees to “post on LinkedIn”.

It never works.

They’re busy.
They don’t know what to say.
And the moment you push too hard, it feels fake.

So here’s a better way:

Launch employee advocacy in 30 days.

With 3 to 5 employees.

And without asking for anyone’s LinkedIn password.

The goal is simple:

Stop using the company page as a megaphone.

Start using employees as the distribution engine.

This guide breaks it down into 4 phases:

Days 1 to 7
Pick 3 to 5 employees and set a secure ghostwriting workflow.

Days 8 to 14
Build a month of content that sounds like them, without stealing their time.

Days 15 to 21
Go live and win distribution with a daily 10 minute engagement routine.

Days 22 to 30
Double down on what works, repurpose winners, and scale to more employees.

If you’re stuck at “we should do employee advocacy” but it never ships...

This is the playbook.

Want the guide?

Comment “launchpad” and I’ll send it.

General Manager @ Taplio / Tweet Hunter | Helping startups scale into structured, high-performing organizations

Most companies treat LinkedIn like a loudspeaker.

Blast announcements.
Hope for reach.
Wonder why it's dead on arrival.

Here's the problem: nobody cares what a brand says. 

People care what people say.

But forcing employees to post won't fix it.
They're not marketers. They have better things to do.
Push too hard, and it backfires. Feels forced, turns fake, nobody wins.

So, skip the ask. Build a small squad. Pick a few who actually want in. Give them real support, not a pile of "brand guidelines."

Set up ghostwriting that feels like them, not HR. Make content creation fast, painless, invisible. No passwords. No policing.

Let them own their voice. Run a tight, simple process, batch what works, ditch what doesn't. Scale only after it clicks.

The result: humans speak, people listen, reach grows.

Brands don't go viral. People do.

🤫 comment "secret" and I'll send you the secret 30 day employee advicacy launchpad everyone is looking for

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This week I spoke with a user who made $500k from LinkedIn with 2 000 followers.
The method is stupidly simple.

No audience.
No virality.
No personal brand.

This works for one reason.

He writes for one buyer.

A B2B founder selling a high-ticket service.
Long sales cycle.
Quiet buyers.

Every post follows the same rules.

One post.
One person.
One problem.

No teaching.
No frameworks.
No thought leadership.

Just situations the buyer already lives.

Before publishing, there's only one question:
Would this person want to talk to me after reading this?

If not, it doesn't go out.

Most posts get 10–15 likes.

That’s the signal.

The right people don't engage.
They save.
They come back weeks later.

Then they DM.

To put this in place and stay consistent, he used the Stupidly Simple Content System.

That’s how $500k happens with 2k followers.

Comment "stupid" and I'll send you the Stupidly Simple Content System !

P.S.: Bonus, a picture of me because I can't wait to be on the slopes

Everyone says they want to win on LinkedIn.

Almost nobody sticks around long enough for anyone to notice.

Not because they're lazy. Not because LinkedIn is stacked against them.

They just build these over-complicated systems that collapse the second real work or life gets in the way.

Week one, they're possessed. 
Posting every day. 
Obsessing over what time works best. Chasing some mythical algorithm secret that lives in a podcast from 2021.

Week two, reality hits. Work gets busy. Ideas disappear. Suddenly, LinkedIn feels like another job with no upside.

By week three, they're ghosts.

Here's the truth nobody wants to admit.

Discipline isn't the problem. Complexity is.

If your system takes more than five minutes to explain, it's not a system. It's a ticking time bomb.

I've watched dozens of smart, ambitious people repeat this pattern. They try to outsmart LinkedIn. They act like it's a hackathon, not a habit.

All the clever tricks in the world don't matter if you can't stick with it.

The survivors? The ones who actually get the compound benefits?

Their process is deadly boring.

Three types of posts. One slot in the diary. Dump a pile of ideas in a simple doc. Five minutes to scan notifications, respond, log out.

No dashboards. No hacks. No ritual sacrifices to the gods of engagement.

If your process makes you feel clever, it's doomed.

If your process is boring and predictable, you might just stick with it long enough for your name to mean something.

Most people confuse activity with impact. They burn out chasing vanity metrics, then disappear before the real results even show up.

LinkedIn rewards the people who outlast the noise.

Simple always wins.

If you want to actually be remembered, cut the drama and get boring.

Still convinced your fifteen step colour-coded content planner will make you famous? Good luck.

Want to actually get results?

Start showing up.

Keep it simple.

Comment "simple" and I'll give you a system that actually works, for free !

Most people still treat exec posts like gospel.

Hot takes from the top. Strategy memos dressed up as insights.

But nobody buys it anymore. Not candidates, not customers, not even other execs.

People want blood and sweat. Not another CEO rant.

Show me the engineer who broke production at 2 AM and shipped the fix before sunrise.

Show me the marketer who admits which campaign flopped and which one actually made money.

Show me the sales rep who rewrote their own script after losing a deal.

The trust shift is brutal. Authority isn't handed down from the corner office. It's earned in the comments, in the details, from the people doing the work.

Companies still stuck on leadership branding are sleepwalking into irrelevance.

The loudest, most credible voice in your org is never the CEO. It's the team that knows where the bodies are buried.

You want attention in 2026? It won't come from another executive LinkedIn post.

It comes from proof, not polish.

Do you want to start having your employees posting and not just liking ? 

Comment "playbook" and I'll share with you a free 30 day playbook to launch your employee advocacy program!

Everyone thinks the answer is to just post more.

It isn't.

If you want LinkedIn to actually move numbers, stop treating it like a dumping ground for content.

Posting and hoping is not a distribution strategy.

Most companies crank out updates, blogs, or "insights" and wonder why nobody bites.

Here's the brutal truth: nobody cares about your fifth product update this week.

You want a real distribution channel? Make your people part of the engine.

- If your employees aren't engaged, LinkedIn is just noise
- If your leaders never comment, you're invisible
- If your team never amplifies, your content dies on arrival

You don't need fancier graphics or an AI to write punchier posts.

You need buy-in.
You need repeatable systems.
You need actual coordination.

Distribution happens when everyone rows the same direction.

I've seen teams with average content crush metrics, because their people show up, comment, share, and actually talk to prospects in the open.

I've seen "content machines" wither because every post is a solo act.

It's not about more content.
It's about more company.

Want LinkedIn to work for you?
Start by getting five coworkers to comment on your next post.
Watch what happens.

Try it.
Report back.
Tag the silent lurkers who owe you a comment. 

Let's see if your "distribution" is real or just a pipe dream.

You're measuring employee advocacy success by "number of posts".

That's like measuring a restaurant by how many plates they own.

Looks busy. Means nothing.

Volume is the easiest metric to game, and the least likely to move the needle.

Most teams crank out content, log the numbers, then wonder why nothing changes.

It doesn't matter if the company LinkedIn Slack channel is full of daily copy-paste links. If nobody cares, you're just filling empty plates.

Real advocacy leaves a mark.

Not everyone needs to post. Not every post needs to go viral.

But every time someone shares, you should ask:

Did this start a real conversation?
Did anyone outside the company notice?
Did it make someone think, reply, or want to learn more?
Is the employee proud to have their name on it?

Skip the vanity metrics.

Track what matters: reach, engagement, replies, questions, DMs, sentiment.

If you're still counting posts, you're not measuring advocacy.

You're counting plates in the kitchen while customers walk out the door.

Raise your standards or stay irrelevant.

Overcomplicating LinkedIn is the fastest way to disappear.
People show up with a 12-step system, a Notion dashboard, and a spreadsheet for tracking "engagement velocity."

Week one, they're everywhere.
Week two, they're exhausted.
Week three, they're gone.

It's not a discipline issue.
Nobody can keep up with a process that feels like a second job.

LinkedIn isn't won by the cleverest workflow or the fanciest automation.
It's won by the people who can show up, again and again, without burning out.

Here's the play:
Pick a format.
Pick a slot.
Make it so simple you could do it with your eyes closed.

Forget "best time to post" hacks.
Forget obsessing over reach graphs and content buckets.
If you need a manual for your own process, it won't last.

Boring works.
Predictable wins.

The people you remember on LinkedIn?
They're not the ones with the most creative setup.
They're the ones who kept going after everyone else flamed out.

You don't need to optimize.
You need to endure.

Complexity is just procrastination in disguise.

If your posting routine is more complicated than brushing your teeth, it's doomed.

Simple scales.
Repetition compounds.

The rest is noise.

Comment "simple" and I'll send you the simplest system to grow on LinkedIn.
For free

If you use your sales brochure as the base for LinkedIn posts, you’re setting yourself up to fail.

Not because the offer is bad.

Because the format is wrong.

A sales brochure is made to convince.
A LinkedIn post is made to earn attention.

A brochure starts with:
What we do
How we do it
Why we’re different

A good post starts with:
A situation
A mistake
A sharp opinion
A story people recognize

That’s why brochure-based posts flop.

They feel like a pitch from the first line.

They’re full of words that sound nice but say nothing:
-> Seamless
-> End-to-end
-> Best-in-class
-> Game-changing

On a website, that’s fine.

On LinkedIn, those words trigger one reaction:
Scroll.

It gets worse when you run the brochure through an AI writing tool.

Because AI doesn’t create a point of view.
It amplifies the input.

So it takes generic copy and makes it:
- More polished
- More corporate
- More bland

Which makes the post even easier to ignore.

The fix is simple.

Don’t start from the brochure.

Start from raw material:
-> A real problem you see every week
-> A mistake customers keep making
-> A counterintuitive lesson
-> A moment from a call
-> A belief you’re willing to defend

Then turn that into one idea.

If the post could be copy-pasted onto your homepage, it’s not a LinkedIn post.

It’s a brochure with line breaks.

Struggling to find a method that works for your content creation? Comment "playbook" and I'll share the simplest, faster content system.

Project & Program Management | IPC, Azure AD migration | GenAI Leader by Google | Mainframe Technical Ambassador

Results-oriented Project Manager with 10+ years of experience leading high-profile initiatives in automotive and electronics manufacturing. Proven ability to support strategic decision-making, and navigate complex industry frameworks. Passionate about collaborating with visionaries.

Py Moon

I’m happy to share that I’ve obtained a new certification: Getting Started with Artificial Intelligence from IBM!

If you are leading digital transformation or planning cloud adoption, AI literacy is not optional. 

How are you building your AI skills? Share your first step or biggest challenge below. #AI #Literacy #DigitalTransformation #IBM #SkillsBuild

I’m happy to share that I’ve obtained a new certification: Data Fundamentals from IBM!

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Can you tell this was built with AI? 🤖

I challenged myself to build and deploy an app using Gemini’s Thinking Canvas and Firebase Studio. The result is a high-performance, clean UI that’s ready for users.

Check out the 'AI-built' experience and let me know your thoughts: https://studio.firebase.google.com/ 👇

check it out

Accelerate Your Job Search with AI

Assess for Success: Marketing Analytics and Measurement

From Likes to Leads: Interact with Customers Online

Google Digital Marketing & E-commerce

Google Digital Marketing and E-Commerce Professional Certificate

Make the Sale: Build, Launch, and Manage E-commerce Stores

Microsoft Program Management

Satisfaction Guaranteed: Develop Customer Loyalty Online

Think Outside the Inbox: Email Marketing

Agile and Hybrid Approaches

Attract and Engage Customers with Digital Marketing

Develop Your Skills as a Program Manager

High Performing PMOs

Program Finance and Investment

Communication with Stakeholders

Figma Essential Training

Foundations of Digital Marketing and E-commerce

Google AI Essentials V1

Performance Domains in Project Management

Team Building and Leadership in Program Management

Driving the development of sustainable businesses by optimizing processes and quality controls through the integration of human, material, and financial resources.

Essential technologies in A Hybrid and Multi-Cloud container-based applications across multiple clouds, or between on-premises and cloud environments.

Secure Hybrid Multi Cloud Environments

Project Leader @ Connect Group | IPC, Azure AD migration | GenAI Leader by Google

I’m happy to share that I’ve obtained a new certification: watsonx.data Sales Foundation from IBM!

I’m happy to share that I’ve obtained a new certification: Vault Technical Sales Intermediate from IBM!

I’m thrilled to share that I’ve officially earned my certification in Retrieval-Augmented Generation (RAG) for Enhanced AI Outputs via IBM SkillsBuild.

To navigate today’s AI roadmap, it is essential to understand how modern frameworks now orchestrate everything from data infrastructure to the latest Agentic advancements. Seeing how these tools have evolved to handle complex duties makes it clear: the leap from basic models to sophisticated, reliable AI is happening right now.

Join me on this path and start your AI journey today. 

Step into the AI evolution. 🙌🏻

#RAG #GenerativeAI #IBMSkillsBuild #AgenticAI

I’m happy to share that I’ve obtained a new certification: Event Automation Sales Foundation from IBM!

Business integration needs  requires more than just finding better ways to manage data efficiently — they need comprehensive solutions accelerate scaling and while pivoting hybrid resources.

Event automation services provide a complete product solution for daily business tasks, making operations not only easier but also seamless, as they continuously and securely support your business. #ApacheKafka #Automation

I’m happy to share that I’ve obtained a new certification: watsonx: Technical Essentials from IBM!

I’m happy to share that I’ve obtained a new certification: SkillsBuild - Customer Engagement: Communication and Personality Dynamics from IBM!

I’m happy to share that I’ve obtained a new certification: Team Essentials for Designing AI Solutions from IBM!

The Agile Forum 2026 is a must-attend event for anyone wanting to use agility as a real advantage, with global experts, case studies, and practical counseling. 

Are you in? Join the people driving real change. Don't miss the insights that can elevate your organization's impact. 👏🏻

Check the comments for sign-up details. 𝓢𝓔𝓔 𝓨𝓞𝓤 𝓣𝓗𝓔𝓡𝓔.

#PMIGaliciaSpainChapter #Agility #Leadership #Innovation #Transformation

I’m happy to share that I’ve obtained a new certification: Data Analytics for Machine Learning from IBM!

I am pleased to share my achievement with IBM in Z DevOps: Dependency Based Build Fundamentals!

My car has seen both sides of my story. In 2022, I snapped a photo of it gleaming in my garage. Back then, I had the job I wanted and the life I pictured for years. Everything felt smooth, predictable, and under control.

Fast forward to now. Same car, different scene.

Two tires blown out in the middle of nowhere. Mud on the doors. No cell signal. I stared at those tires and thought about how quickly things can change. Careers shift. Circumstances flip. The road gets rough.

𝓐𝓷𝓭 𝓲𝓽’𝓼 𝓷𝓸𝓽 𝓳𝓾𝓼𝓽...
a story about a breakdown. Even stranded, I noticed how the car still looked strong. The paint still caught the light. The engine still purred. The engine still purred. It reminded me that the best parts of us do not vanish when things get tough. 𝑻𝒆𝒔𝒕𝒆𝒅 𝒚𝒆𝒕 𝑻𝒊𝒎𝒆𝒍𝒆𝒔𝒔.

Your plans unravel. But the core strengths of a team or a person? They do not disappear. They shine through the mess. That car, 𝑻𝒆𝒔𝒕𝒆𝒅 𝒚𝒆𝒕 𝑻𝒊𝒎𝒆𝒍𝒆𝒔𝒔, is proof. 

The journey is not always smooth. But resilience is real. 

I wanted to share this with you. What has helped you stay grounded when the road gets rough?

I just earned the badge for Getting Started with Artificial Intelligence in IBM SkillsBuild 🎉. Have you started to build AI Literacy yet?  Share your story in the comments. #AI #Literacy #SkillsBuild #IBM

Open article: Getting Started with Artificial Intelligence was issued by IBM SkillsBuild to Py Moon. by credly.com

Getting Started with Artificial Intelligence was issued by IBM SkillsBuild to Py Moon.

View my verified achievement from IBM SkillsBuild: Retrieval-Augmented Generation for Enhanced AI Outputs. #IBM #AI #RAG #Agentic #LlamaIndex #LangChain

I’ve successfully completed the 'Level Up Cybersecurity with Generative AI' module in IBM SkillsBuild and I am happy to share this accomplishment with my network. #IBMSkillsBuild #AI #Developer 🎉

Stepping strong! I am pleased to share that I have completed the IBM Granite Models for Software Development module. 💻

IBM Granite Models enable organizations to automate high-level tasks with instruction models, generate code, and optimize applications using base Granite Models.

Curious about how to leverage application looping bugs and transform them into solutions? Join this path in the link below. #IBMSkillsBuild #AI #Developer 

→ https://lnkd.in/guZeD8ym

View my verified achievement from IBM SkillsBuild - Customer Engagement: Communication and Personality Dynamics badge.

Open article: SkillsBuild - Customer Engagement: Communication and Personality Dynamics was issued by IBM SkillsBuild to Py Moon. by credly.com

SkillsBuild - Customer Engagement: Communication and Personality Dynamics was issued by IBM SkillsBuild to Py Moon.

Bridging the Gap Between Innovation, Responsibility, and non-technical software.

I’m excited to share a valuable achievement in IBM SkillsBuild.
'Ethical Considerations for Generative AI' course completion

As AI continues to transform how we work, ensuring these systems are fair, transparent, and accountable is more critical than ever.

This course allows you to build literacy in governing assets by leveraging IBM watsonx.governance. It includes a simulation environment to practice with the   'AI Risk Atlas'   layer interface in governing assets with watsonx.governance. 

✓✓ One of the biggest advantages I found with the   'AI Risk Atlas'   is its 𝑛𝑜𝑛-𝑡𝑒𝑐ℎ𝑛𝑖𝑐𝑎𝑙 𝑒𝑛𝑣𝑖𝑟𝑜𝑛𝑚𝑒𝑛𝑡. Often, professionals in governance roles abandon new tools because they feel overly complex; however, this interface bridges that gap, making risk management accessible for everyone involved in the AI lifecycle.

The AI Risk Atlas is a powerful resource for:

- Identifying Vulnerabilities: Differentiating between risks inherent to traditional machine learning and those unique to or amplified by generative models.

- Operationalizing Ethics: Moving beyond abstract principles to actionable workflows that automate risk identification and compliance tracking.

- Building Trust: Using data-driven insights to mitigate bias, prevent hallucinations, and ensure model explainability.

Understanding these frameworks is essential for any developer looking to scale AI responsibly. 

Are you looking forward to applying these governance strategies to build more trustworthy technology? Let's discuss in the comments! 👇

#IBMSkillsBuild #AI #Developer #Risk #watsonx #AIRiskAtlas

View my verified achievement from IBM SkillsBuild: Supervised Learning Methods Badge – Continuous Exploration of 'Machine Learning Advanced Algorithms' is critical for optimizing frameworks and refining model accuracy. 

Excited to apply these set of rules to solve complex data challenges and contribute to the ongoing Tech Evolution. #IBM #SkillsBuild #AI #Python #TensorFlow #PySpark #DataClassification

Open article: Supervised Learning Methods was issued by IBM SkillsBuild to Py Moon. by credly.com

Supervised Learning Methods was issued by IBM SkillsBuild to Py Moon.

taplio

The Battle

Patrice Orenes-Lerma

Py Moon

Followers

Posts

Engagements

Likes

Performance ScorePatrice Orenes-Lerma's LinkedIn Performance

Performance ScorePy Moon's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Patrice Orenes-Lerma

Py Moon

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Patrice Orenes-Lerma's LinkedIn Performance

Performance ScorePy Moon's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePatrice Orenes-Lerma's LinkedIn Performance