Get leads, not likes | GM @ Taplio | Founder @ Anser | ex @Ledger | Relentlessly building in Marketing and Tech

I’ve spent over 20 years building and scaling teams across product, growth, tech and operations.

Today, I lead the Social Selling Platforms BU at lemlist (Taplio and Tweet Hunter), where I focus on turning startup momentum into repeatable, scalable systems.

Over the years, I’ve helped founders structure leadership teams, create alignment between product and growth, and scale operations without killing velocity.

I occasionally advise early-stage companies making that leap from startup to scaleup—particularly when growth outpaces structure.

If you’re building a fast-growing company and need perspective on scaling people, process, or focus, feel free to reach out.

Patrice Orenes-Lerma

Stop asking employees to “post on LinkedIn”.

It never works.

They’re busy.
They don’t know what to say.
And the moment you push too hard, it feels fake.

So here’s a better way:

Launch employee advocacy in 30 days.

With 3 to 5 employees.

And without asking for anyone’s LinkedIn password.

The goal is simple:

Stop using the company page as a megaphone.

Start using employees as the distribution engine.

This guide breaks it down into 4 phases:

Days 1 to 7
Pick 3 to 5 employees and set a secure ghostwriting workflow.

Days 8 to 14
Build a month of content that sounds like them, without stealing their time.

Days 15 to 21
Go live and win distribution with a daily 10 minute engagement routine.

Days 22 to 30
Double down on what works, repurpose winners, and scale to more employees.

If you’re stuck at “we should do employee advocacy” but it never ships...

This is the playbook.

Want the guide?

Comment “launchpad” and I’ll send it.

General Manager @ Taplio / Tweet Hunter | Helping startups scale into structured, high-performing organizations

Most companies treat LinkedIn like a loudspeaker.

Blast announcements.
Hope for reach.
Wonder why it's dead on arrival.

Here's the problem: nobody cares what a brand says. 

People care what people say.

But forcing employees to post won't fix it.
They're not marketers. They have better things to do.
Push too hard, and it backfires. Feels forced, turns fake, nobody wins.

So, skip the ask. Build a small squad. Pick a few who actually want in. Give them real support, not a pile of "brand guidelines."

Set up ghostwriting that feels like them, not HR. Make content creation fast, painless, invisible. No passwords. No policing.

Let them own their voice. Run a tight, simple process, batch what works, ditch what doesn't. Scale only after it clicks.

The result: humans speak, people listen, reach grows.

Brands don't go viral. People do.

🤫 comment "secret" and I'll send you the secret 30 day employee advicacy launchpad everyone is looking for

No alternative text description for this image

This week I spoke with a user who made $500k from LinkedIn with 2 000 followers.
The method is stupidly simple.

No audience.
No virality.
No personal brand.

This works for one reason.

He writes for one buyer.

A B2B founder selling a high-ticket service.
Long sales cycle.
Quiet buyers.

Every post follows the same rules.

One post.
One person.
One problem.

No teaching.
No frameworks.
No thought leadership.

Just situations the buyer already lives.

Before publishing, there's only one question:
Would this person want to talk to me after reading this?

If not, it doesn't go out.

Most posts get 10–15 likes.

That’s the signal.

The right people don't engage.
They save.
They come back weeks later.

Then they DM.

To put this in place and stay consistent, he used the Stupidly Simple Content System.

That’s how $500k happens with 2k followers.

Comment "stupid" and I'll send you the Stupidly Simple Content System !

P.S.: Bonus, a picture of me because I can't wait to be on the slopes

Everyone says they want to win on LinkedIn.

Almost nobody sticks around long enough for anyone to notice.

Not because they're lazy. Not because LinkedIn is stacked against them.

They just build these over-complicated systems that collapse the second real work or life gets in the way.

Week one, they're possessed. 
Posting every day. 
Obsessing over what time works best. Chasing some mythical algorithm secret that lives in a podcast from 2021.

Week two, reality hits. Work gets busy. Ideas disappear. Suddenly, LinkedIn feels like another job with no upside.

By week three, they're ghosts.

Here's the truth nobody wants to admit.

Discipline isn't the problem. Complexity is.

If your system takes more than five minutes to explain, it's not a system. It's a ticking time bomb.

I've watched dozens of smart, ambitious people repeat this pattern. They try to outsmart LinkedIn. They act like it's a hackathon, not a habit.

All the clever tricks in the world don't matter if you can't stick with it.

The survivors? The ones who actually get the compound benefits?

Their process is deadly boring.

Three types of posts. One slot in the diary. Dump a pile of ideas in a simple doc. Five minutes to scan notifications, respond, log out.

No dashboards. No hacks. No ritual sacrifices to the gods of engagement.

If your process makes you feel clever, it's doomed.

If your process is boring and predictable, you might just stick with it long enough for your name to mean something.

Most people confuse activity with impact. They burn out chasing vanity metrics, then disappear before the real results even show up.

LinkedIn rewards the people who outlast the noise.

Simple always wins.

If you want to actually be remembered, cut the drama and get boring.

Still convinced your fifteen step colour-coded content planner will make you famous? Good luck.

Want to actually get results?

Start showing up.

Keep it simple.

Comment "simple" and I'll give you a system that actually works, for free !

Most people still treat exec posts like gospel.

Hot takes from the top. Strategy memos dressed up as insights.

But nobody buys it anymore. Not candidates, not customers, not even other execs.

People want blood and sweat. Not another CEO rant.

Show me the engineer who broke production at 2 AM and shipped the fix before sunrise.

Show me the marketer who admits which campaign flopped and which one actually made money.

Show me the sales rep who rewrote their own script after losing a deal.

The trust shift is brutal. Authority isn't handed down from the corner office. It's earned in the comments, in the details, from the people doing the work.

Companies still stuck on leadership branding are sleepwalking into irrelevance.

The loudest, most credible voice in your org is never the CEO. It's the team that knows where the bodies are buried.

You want attention in 2026? It won't come from another executive LinkedIn post.

It comes from proof, not polish.

Do you want to start having your employees posting and not just liking ? 

Comment "playbook" and I'll share with you a free 30 day playbook to launch your employee advocacy program!

Everyone thinks the answer is to just post more.

It isn't.

If you want LinkedIn to actually move numbers, stop treating it like a dumping ground for content.

Posting and hoping is not a distribution strategy.

Most companies crank out updates, blogs, or "insights" and wonder why nobody bites.

Here's the brutal truth: nobody cares about your fifth product update this week.

You want a real distribution channel? Make your people part of the engine.

- If your employees aren't engaged, LinkedIn is just noise
- If your leaders never comment, you're invisible
- If your team never amplifies, your content dies on arrival

You don't need fancier graphics or an AI to write punchier posts.

You need buy-in.
You need repeatable systems.
You need actual coordination.

Distribution happens when everyone rows the same direction.

I've seen teams with average content crush metrics, because their people show up, comment, share, and actually talk to prospects in the open.

I've seen "content machines" wither because every post is a solo act.

It's not about more content.
It's about more company.

Want LinkedIn to work for you?
Start by getting five coworkers to comment on your next post.
Watch what happens.

Try it.
Report back.
Tag the silent lurkers who owe you a comment. 

Let's see if your "distribution" is real or just a pipe dream.

You're measuring employee advocacy success by "number of posts".

That's like measuring a restaurant by how many plates they own.

Looks busy. Means nothing.

Volume is the easiest metric to game, and the least likely to move the needle.

Most teams crank out content, log the numbers, then wonder why nothing changes.

It doesn't matter if the company LinkedIn Slack channel is full of daily copy-paste links. If nobody cares, you're just filling empty plates.

Real advocacy leaves a mark.

Not everyone needs to post. Not every post needs to go viral.

But every time someone shares, you should ask:

Did this start a real conversation?
Did anyone outside the company notice?
Did it make someone think, reply, or want to learn more?
Is the employee proud to have their name on it?

Skip the vanity metrics.

Track what matters: reach, engagement, replies, questions, DMs, sentiment.

If you're still counting posts, you're not measuring advocacy.

You're counting plates in the kitchen while customers walk out the door.

Raise your standards or stay irrelevant.

Overcomplicating LinkedIn is the fastest way to disappear.
People show up with a 12-step system, a Notion dashboard, and a spreadsheet for tracking "engagement velocity."

Week one, they're everywhere.
Week two, they're exhausted.
Week three, they're gone.

It's not a discipline issue.
Nobody can keep up with a process that feels like a second job.

LinkedIn isn't won by the cleverest workflow or the fanciest automation.
It's won by the people who can show up, again and again, without burning out.

Here's the play:
Pick a format.
Pick a slot.
Make it so simple you could do it with your eyes closed.

Forget "best time to post" hacks.
Forget obsessing over reach graphs and content buckets.
If you need a manual for your own process, it won't last.

Boring works.
Predictable wins.

The people you remember on LinkedIn?
They're not the ones with the most creative setup.
They're the ones who kept going after everyone else flamed out.

You don't need to optimize.
You need to endure.

Complexity is just procrastination in disguise.

If your posting routine is more complicated than brushing your teeth, it's doomed.

Simple scales.
Repetition compounds.

The rest is noise.

Comment "simple" and I'll send you the simplest system to grow on LinkedIn.
For free

If you use your sales brochure as the base for LinkedIn posts, you’re setting yourself up to fail.

Not because the offer is bad.

Because the format is wrong.

A sales brochure is made to convince.
A LinkedIn post is made to earn attention.

A brochure starts with:
What we do
How we do it
Why we’re different

A good post starts with:
A situation
A mistake
A sharp opinion
A story people recognize

That’s why brochure-based posts flop.

They feel like a pitch from the first line.

They’re full of words that sound nice but say nothing:
-> Seamless
-> End-to-end
-> Best-in-class
-> Game-changing

On a website, that’s fine.

On LinkedIn, those words trigger one reaction:
Scroll.

It gets worse when you run the brochure through an AI writing tool.

Because AI doesn’t create a point of view.
It amplifies the input.

So it takes generic copy and makes it:
- More polished
- More corporate
- More bland

Which makes the post even easier to ignore.

The fix is simple.

Don’t start from the brochure.

Start from raw material:
-> A real problem you see every week
-> A mistake customers keep making
-> A counterintuitive lesson
-> A moment from a call
-> A belief you’re willing to defend

Then turn that into one idea.

If the post could be copy-pasted onto your homepage, it’s not a LinkedIn post.

It’s a brochure with line breaks.

Struggling to find a method that works for your content creation? Comment "playbook" and I'll share the simplest, faster content system.

I turn Founders into the 1% most-followed voices in their industry| The Authority Engine System: Done-for-you Personal Branding| 10x visibility & inbound opportunities in 90 days or I work for free | Founder of DigiSynqe

You build the company. I’ll build the 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘌𝘯𝘨𝘪𝘯𝘦 that scales your influence.You have the expertise, the vision, and the results. But on LinkedIn, you’re invisible. While you're focused on operations, your competitors are owning the narrative.​If you aren't in the 1% of voices in your industry, you're leaving talent, investors, and high-ticket leads on the table.​What will the Authority Engine System do?I don’t just post for you. I provide a full-stack, done-for-you personal branding service that combines 𝘗𝘴𝘺𝘤𝘩𝘰𝘭𝘰𝘨𝘺-𝘥𝘳𝘪𝘷𝘦𝘯 𝘎𝘩𝘰𝘴𝘵𝘸𝘳𝘪𝘵𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘏𝘪𝘨𝘩-𝘚𝘪𝘨𝘯𝘢𝘭 𝘝𝘪𝘴𝘶𝘢𝘭 𝘉𝘳𝘢𝘯𝘥𝘪𝘯𝘨.​How we get you to the 1% in 90 Days:​⤷ Extract: A 45-minute monthly Brain Dump where I extract your unique stories and industry insights.​⤷ Engine Build: I translate your voice into high-performance content and bespoke visuals that stop the scroll.​⤷ Execute: Daily management and distribution to turn your profile into a 24/7 authority machine.​The Tangible Results:​⤷ 10x Visibility: Moving from shouting in a void to being the most recognized name in your niche.​⤷ Inbound Opportunities: Generating the trust required to attract partners, talent, and clients without cold outreach.​⤷ Zero Time Waste: You spend 45 mins/month; I handle the rest.​The Risk-Free Promise:If we don't hit our 90-day growth and visibility markers, I work for free until we do. I’m a partner in your growth, not just another freelancer.​Ready to own your industry?👉 𝗕𝗼𝗼𝗸 𝗮 𝟭:𝟭 𝗰𝗮𝗹𝗹 𝘁𝗼𝗱𝗮𝘆 from Featured section!

Mallika Some

How I would build my brand in 2026 that outlives LinkedIn algorithms.

I spent years creating content that depended on the platform.
• I chased trends instead of clarity.
• I optimized for likes, not impact.
• I thought visibility = authority.

Then something shifted.
When reach dropped, engagement fluctuated, and algorithms changed, I realized the problem wasn’t the platform.
It was the foundation.

So I rebuilt my approach.
Instead of chasing the algorithm, I focused on things it can’t control:

• I built a clear positioning what I stand for and who I help.
• I created repeatable ideas.
• I focused on trust.
• I spoke to real problems the founders face.
• I built relationships in DMs.

Today:
• My brand isn’t dependent on reach.
• My audience trusts my voice, not just my content.
• My work creates opportunities beyond LinkedIn.

Because platforms change.
Positioning doesn’t.
Trust doesn’t.
Clarity doesn’t.

Build a brand that survives the algorithm, not one that depends on it.

Follow me for personal branding insights for founders.

This 1 shift fixes most low engagement problems.

When most people create content, they focus on:
• Sounding smart
• Saying everything they know
• Trying to impress everyone

And that’s exactly why the message gets lost.
Confused content doesn’t come from lack of knowledge.
It comes from too much noise.

You’re trying to say 10 things in 1 post.
Your audience understands none.

Here’s how clear creators do it instead:
They follow a simple 3-step clarity system

1. One idea → one post
If your post has 5 messages, it has no message.
Pick one problem. 
Solve one thing.

2. Write for one person
Not everyone on LinkedIn.
Think: one client, one pain point, one conversation.

3. Remove 30% before posting
Cut jargon.
Cut extra lines.
Cut anything that doesn’t move the point forward.

Clarity is editing, not adding.
Clear content builds trust.
Trust builds authority.
Authority brings clients.

Keep it simple. Keep it focused.

Follow me for practical personal branding insights that convert.

Three days, zero use of my laptop and 100% heart. 
Turns out my WIFI isn't the only thing I do miss. 

I was away for a week… not because of work, but because I was still processing the vibes I received from my team after meeting them in person.

After a year of working together remotely, we finally had our first offsite and every perception I had about remote work just vanished.

The love, care, and genuine friendliness I experienced over those three days filled my eyes with tears. 
It  made me realise that our workplace isn’t just a space, it’s the people, the energy, and the connections that make it meaningful.

A huge thank you to Shweta Ojha and Priyanka Bhatia for organizing everything so beautifully. To Chandrika Mantri, Sri Sai Srujana, Neha and Faisal thank you for making those days truly special and memorable.

It’s your charm and vibes that made me realize: remote work is not just work. It’s so much more.
I'm overwhelmed.

How you think you should post on LinkedIn:
• Wait for the perfect idea
• Be 100% clear about your niche
• Write something flawless every time
Sounds smart.

But here’s what you’re actually doing.
You’re treating LinkedIn like learning to drive a car without starting the engine.
Reading the rules.
Adjusting the mirrors.
But you missed the engine part. 

How you actually grow on LinkedIn:
• Share insights before you feel ready
• Talk about your audience’s real problems
• Build credibility through consistent reps

Because consistency is a mindset issue.
Here are the 3 mental blocks 👇
1. Fear of judgment
Everyone feels like a beginner at first.
No one expects a smooth ride on day one.

2. Fear of running out of ideas
You don’t need new topics daily.
You need to repeat what matters.

3. Perfection trap
You learn by posting.
Not by preparing.

Strong CTAs help.
But strong habits build brands.

Make people WANT to hear from you.
Don’t wait to feel ready.
Start the engine.

Follow me for personal branding insights that actually bring clients.

Yesterday, I noticed something uncomfortable.
While countries are racing to dominate AI…
Most creators are still polishing their captions.
That gap?
It explains everything.

The same pattern is playing out online:
 • The fastest learner gains audience share.
 • The fastest executor builds authority.
 • The fastest publisher becomes the reference point.

In the AI race, no nation is waiting to be perfect.
They’re shipping models, iterating fast, improving in public.
Because in an attention economy, speed compounds.

Here’s why this works:
 • Attention rewards momentum.
 • Algorithms favor consistency over occasional brilliance.
 • Markets remember who shows up first.

AI dominance isn’t about having the perfect model.
It’s about releasing, learning, refining faster than everyone else.

Personal branding works the same way.
Slow creators lose market attention.
Fast creators build mental real estate.

Speed is the new credibility.
The fastest learner wins online.

The best part?
You don’t need better lighting, better gear, or another course.
You simply need to hit publish before you feel ready.

PS: While others are editing, someone else is executing.
Guess who grows first?

This is the first year I truly feel like I’m living life on my own terms.

And the interesting part?
It didn’t require everything people said a woman must have.
I didn’t need:
• to marry at 18 because that’s the right age.
• to depend on someone else’s income to feel secure.
• to shape my life around expectations I never chose.

I’m a 30-year-old woman. No kids.
And for some people, that sentence alone feels like a problem statement.

But for me, it’s simply my story.
I grew up in a place where most girls were expected to marry between 16–18.
My mother got married at 18.
My school best friend got married at 20.

And like many girls, I was told early:
Learn cooking.
Learn household work.
You’ll need it after marriage.

But one thing changed everything.
My mother never forced that timeline on me.
She allowed me to think about life differently.

So I waited because I wanted to first understand who I was becoming.
I married at 28.
Not because society was ready.
But because I was.

Growing up, I also heard many things about women that were treated as facts.
- That women should marry early.
- That financial security should come from a husband.
- That ambition makes women too much.
- That leadership suits men better.
- That women are too emotional to make big decisions.
- That motherhood defines womanhood.

But the older I get, the more I realize something simple:
Most of these are just myths we inherited, not truths we chose.
Women are building companies.
Leading teams.
Managing wealth.
Making decisions.
Creating lives that don’t always fit old expectations.
And that’s not rebellion.
That’s evolution.

No one talked about building a life where you earn well, choose well, and live well.
So I decided to create a life that runs on my terms and conditions.

Today, I’m slowing down a little.
Reflecting.
Realizing that life is not a race against someone else’s timeline.

Like athletes have an off-season, this phase of life is mine to:
• grow
• build
• and define success for myself

And maybe that’s what Women’s Day is really about.
Don't want to prove anything.
Just want to have the freedom to choose my own path.
Whatever that looks like.

Happy women's day everyone! 

P.S: Happy to have these powerful women in my life.

Things I’m doing now so I don’t regret later.
Not when I’m 60.
Not even 10 years from now.
Just when I pause and look back.

Here’s what I’m focusing on:
1.. Build, don’t just consume.
Creating something that solves a real problem matters more than scrolling through other people’s wins.

2.. Show up consistently.
Small effort every week beats disappearing for months.

3.. Invest in real relationships.
Not connections.
People who challenge you, push you, and make you better.

4.. Help first. Profit later.
 When you genuinely solve problems, money follows.

5.. Own what you know.
Your experience might be the exact insight someone else is searching for.

6.. Protect your energy.
Not everyone deserves your time or access.

7.. Document the journey.
People relate to the process, not just the outcome.

8.. Stay curious.
The moment you think you know everything is the moment growth stops.

9.. Build a life, not just a career.
Success without meaning is just exhaustion with a better title.

10. Ignore the noise.
Trends fade. Real value stays.

11. Think deeply.
Most good ideas come from slowing down, not rushing.

12.. Invest in people before platforms.
One real conversation beats thousands of passive followers.

13.. Be honest about what you don’t know.
That’s how trust and learning happen.

14.. Build things that compound.
Relationships, work, reputation everything should create momentum.

15.. Remember why you started.
When things get hard, purpose keeps you going.

16.. Move with intention.
Every yes should mean something.

Still learning.
Still adjusting.
But these are the rules I’m trying to live by.

What's the one rule that shapes you?

I built my writing habit in 15 minutes a day (not motivation, not talent).

Most people overcomplicate writing.
They believe great writing needs long hours, perfect ideas, and endless motivation.

That belief almost made me quit content creation.
There was a time when writing felt heavy.
I stared at a blank screen for hours.

I felt pressure to sound insightful.
Pressure to sound smart.
Pressure to post consistently.

And the more pressure I felt, the harder writing became.

So I changed one thing:
I stopped trying to write great content and built a simple 15-minute routine.

If you want to write consistently (especially for personal branding), this helped me.

Listen, if you struggle with consistency or just started:
Avoid:
• Wait for the perfect idea before you start
• Write only when you feel motivated
• Edit while you write
• Try to sound impressive instead of clear
• Set unrealistic writing goals

These habits create pressure. 
Pressure kills consistency.

Instead:
• Write one messy idea every day (no polishing)
• Set a 15-minute timer and stop when it ends
• Capture thoughts from your daily experiences
• Focus on clarity, not perfection
• Treat writing like practice, not performance

That’s it. 
No complicated systems. No pressure.

My personal 15-minute flow looks like this:
5 minutes → dump one idea from your mind (raw, unfiltered).
5 minutes → structure the idea into a simple message.
5 minutes → refine the language for clarity.

Some days the output looks bad. 
Some days it looks good.
But every day the process feels easier.

Focus on this for the first 30 days.
Build the habit first. Improve the skill later.

Today:
• Writing feels effortless.
• Ideas come faster and feel more natural.
• Consistency feels easy instead of forced.
• I show up without fear of the blank page.

Writing does not depend on talent.
It depends on habit and clarity.
The moment I reduced expectations, my writing improved.

Start small. Stay consistent. Build from there.
How did you build your writing habits?

Follow me for more personal branding and writing insights for founders & creators.

After working closely with founders, I discovered why the smartest ones stop showing up online. 

It’s psychology.

12 uncomfortable truths about why  stop posting:
1. You don’t lack ideas. You suffer from quality fatigue.

2. Your high standards create analysis paralysis.

3. You rewrite posts more than you publish them.

4. You fear sounding average more than you value being visible.

5. You tie your identity to every piece of content you create.

6. You think every post must be insightful, deep, and perfect.

7. You confuse polishing with progress.

8. Your inconsistency isn’t laziness. It’s pressure.

9. You wait for clarity instead of building a system.

10. You optimise content instead of optimising the process.

11. You believe better writing will fix everything. Structure fixes more.

12. You don’t need more effort. You need lower resistance.


Smart founders don’t struggle with content.
They struggle with sustainable creation systems.
When you stop chasing perfection and
start building repeatable processes
Showing up becomes easier.
Consistency follows.
Authority builds slowly.
That’s how real personal brands grow.

What’s stopping you from posting consistently time or perfectionism?

I had conversations with 9 founders this week.
Almost all of them said the same thing:
"I want to post on LinkedIn."
But something keeps holding them back.
Personal branding myths.

These myths make posting feel riskier than it actually is.

If you're an executive or founder thinking about posting, watch out for these:

Myth 1: Personal branding means oversharing your life. 
It doesn’t.

You don’t need to share your morning routine, family stories, or personal struggles.
Most of the time, people simply want to hear:
• what you're learning while building
• what patterns you see in your industry
• how you make decisions as a leader

That’s enough.

Myth 2: I need thousands of followers first.
Followers come after you start sharing.
Not before.

Many respected voices on LinkedIn started with a small audience and grew because their thinking was valuable.

Myth 3: Posting often damages credibility.
This belief is surprisingly common among senior professionals.
But the reality is the opposite.

Professionals who consistently share insights often become go-to voices in their field because people see how they think over time.

Silence rarely builds authority.
Visibility does.
So instead of trying to become a content creator, try something simpler:
• share a lesson from a recent decision
• write about a mistake that changed how you lead
• talk about a trend you’re seeing in your industry

You don’t need viral posts.
You just need to start documenting what you already know.
Most founders already have valuable perspectives.

They just haven’t pressed post yet.

What has stopped you from posting on LinkedIn so far? 👀

A person sitting next to me recently asked,
“So what do you do?”
I said, “I help founders build their personal brand.”
He paused for a second and asked the obvious follow-up:
“What exactly is personal branding? What does it actually do?”
It’s a fair question.

Because on LinkedIn, the term gets thrown around a lot.
Some people think it means posting selfies.
Others think it means talking about your personal life.

Some believe it’s just another word for being active online.
But that’s not how I see it.

To me, personal branding is like leaving a trail of breadcrumbs across the internet.
Every post you write.
Every idea you share.
Every conversation you join.
Each one leaves a breadcrumb.

Over time, those breadcrumbs create a path that tells people:
• who you are
• what you stand for
• what you are known for

And eventually something interesting happens.

When someone hears your name, they don’t need a long introduction.
They already know you for a particular expertise, perspective, or value.

That’s what a personal brand does.
It builds recognition before the room even introduces you.

Through clarity and consistency over time.

That’s the real power of personal branding.

How would you define a personal brand?

Your post gets 50k impressions but 0 inbound lead

If your audience watches everything…
but never buys from you 

It’s not their budget.
It’s their belief.

If people view your stories…
If they like your posts…
If they follow your work closely…
But never inquire…

You’re not alone.
And this happens to many founders.

As a personal brand strategist, I’ve seen how silent followers affect businesses.

I’ve seen high engagement with zero sales.
I’ve watched founders confuse attention with demand.
I’ve noticed audiences interested but not convinced.

That’s because buying happens only when your audience feels:

→ Clear about what you offer
→ Sure you solve their problem
→ Connected to your message
→ Confident in your expertise
→ Certain you’re different
→ Ready to trust you

Because attention without trust doesn’t convert.

No amount of visibility is worth:

→ An audience that only watches
→ Content that entertains but doesn’t position you
→ Confusing messaging
→ Weak authority perception
→ Missed revenue opportunities

The signs are there if you notice:

🚫 People engage but don’t inquire
🚫 You get praise, not prospects
🚫 Your offer isn’t clearly understood
🚫 Your audience is broad, not specific
🚫 You explain too much instead of positioning

Here's a friendly reminder:

People don’t buy because they see you.
They buy because they trust you.

Don’t just build an audience.
Build belief.

Follow me for personal branding insights that turn attention into clients.

I’ve noticed something strange about founders on LinkedIn.

The ones with the best ideas post the least.

That’s rarely the real problem.
Most founders I speak to have too many ideas.
Stories from the business.
Lessons from failed experiments.
Opinions on their industry.
Insights from building teams.

Yet they still don’t hit post.
Why?
Because three invisible blockers show up.

Avoid this:
• Trying not to sound self-promotional
You rewrite the post five times because you’re worried people will think you’re bragging.
• Overthinking every sentence
You treat a LinkedIn post like a keynote speech.
• Waiting until an idea feels big enough
You assume only huge insights deserve to be shared.

So the draft sits there.
Unposted.
Meanwhile, the loudest voices win attention.

Instead, try this:
• Share observations, not announcements
A small lesson from this week’s meeting is often more valuable than a polished thought leadership essay.
• Write like you speak to a peer
Not like you’re submitting a paper to a journal.
• Lower the bar for what’s worth posting
If it helped you think clearer, it will likely help someone else too.

Here’s the irony.
LinkedIn is full of professionals who want thoughtful perspectives from people actually building things.
But very few people publish.

In fact:
- Only ~3% of LinkedIn members post more than once per week. 
- Yet those few creators generate billions of impressions across the platform. 
- And CEO / founder posts often get 4× more engagement than average posts. 

Connect Safely
So the issue isn’t ideas.
It’s hesitation.

The founders who win on LinkedIn aren’t necessarily the smartest.
They’re simply the ones who publish their thinking consistently.
And over time, that thinking compounds into trust, authority, and inbound opportunities.

If you’re a founder reading this:
What’s one idea you’ve been sitting on that you still haven’t posted?

I used to think LinkedIn banners don’t matter.
Then I realized most founders lose trust before anyone even reads their headline.

The reason is simple:
Your banner.

Most people treat it like decoration.
It’s actually your first positioning signal.
Here’s a simple framework to fix it: 

The 5-Step LinkedIn Banner Framework (That I used for my client)
Step 1: Understand the 3-Second Judgment Rule
When someone visits your profile, their brain scans:
 1. Banner
 2. Profile picture
 3. Headline
Your banner sets the context.
If it’s vague → you look vague.
If it’s generic → you look replaceable.

Step 2: Focus on Outcome-Based Positioning
Most banners say:
- What they do
- Who they help
High-converting banners show the result.

Step 3: Add Proof (Not Claims)
People trust evidence, not adjectives.
Strong banners include:
 ✓Results
 ✓ Numbers
 ✓ Achievements
 ✓ Client impact
Show authority. Don’t announce it.

Step 4: Design for Attention (Not Decoration)
A banner isn’t a poster.
It should guide the eye.
Focus on:
• Clear message hierarchy
 • High contrast text
 • One core idea
 • Mobile + desktop visibility
 • Above-the-fold placement

If everything is important → nothing is.

Step 5: Keep a Simple Strategic CTA
Don’t overload.
Use clear focus areas.
Easy to remember. Easy to understand.

Your LinkedIn banner isn’t design.
It’s positioning and positioning shapes perception.

If someone lands on your profile today, what do they understand in 3 seconds?
Be honest.

taplio

The Battle

Patrice Orenes-Lerma

Mallika Some

Followers

Posts

Engagements

Likes

Performance ScorePatrice Orenes-Lerma's LinkedIn Performance

Performance ScoreMallika Some's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Patrice Orenes-Lerma

Mallika Some

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Patrice Orenes-Lerma's LinkedIn Performance

Performance ScoreMallika Some's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePatrice Orenes-Lerma's LinkedIn Performance