Get leads, not likes | GM @ Taplio | Founder @ Anser | ex @Ledger | Relentlessly building in Marketing and Tech

I’ve spent over 20 years building and scaling teams across product, growth, tech and operations.

Today, I lead the Social Selling Platforms BU at lemlist (Taplio and Tweet Hunter), where I focus on turning startup momentum into repeatable, scalable systems.

Over the years, I’ve helped founders structure leadership teams, create alignment between product and growth, and scale operations without killing velocity.

I occasionally advise early-stage companies making that leap from startup to scaleup—particularly when growth outpaces structure.

If you’re building a fast-growing company and need perspective on scaling people, process, or focus, feel free to reach out.

Patrice Orenes-Lerma

Stop asking employees to “post on LinkedIn”.

It never works.

They’re busy.
They don’t know what to say.
And the moment you push too hard, it feels fake.

So here’s a better way:

Launch employee advocacy in 30 days.

With 3 to 5 employees.

And without asking for anyone’s LinkedIn password.

The goal is simple:

Stop using the company page as a megaphone.

Start using employees as the distribution engine.

This guide breaks it down into 4 phases:

Days 1 to 7
Pick 3 to 5 employees and set a secure ghostwriting workflow.

Days 8 to 14
Build a month of content that sounds like them, without stealing their time.

Days 15 to 21
Go live and win distribution with a daily 10 minute engagement routine.

Days 22 to 30
Double down on what works, repurpose winners, and scale to more employees.

If you’re stuck at “we should do employee advocacy” but it never ships...

This is the playbook.

Want the guide?

Comment “launchpad” and I’ll send it.

General Manager @ Taplio / Tweet Hunter | Helping startups scale into structured, high-performing organizations

Most companies treat LinkedIn like a loudspeaker.

Blast announcements.
Hope for reach.
Wonder why it's dead on arrival.

Here's the problem: nobody cares what a brand says. 

People care what people say.

But forcing employees to post won't fix it.
They're not marketers. They have better things to do.
Push too hard, and it backfires. Feels forced, turns fake, nobody wins.

So, skip the ask. Build a small squad. Pick a few who actually want in. Give them real support, not a pile of "brand guidelines."

Set up ghostwriting that feels like them, not HR. Make content creation fast, painless, invisible. No passwords. No policing.

Let them own their voice. Run a tight, simple process, batch what works, ditch what doesn't. Scale only after it clicks.

The result: humans speak, people listen, reach grows.

Brands don't go viral. People do.

🤫 comment "secret" and I'll send you the secret 30 day employee advicacy launchpad everyone is looking for

No alternative text description for this image

This week I spoke with a user who made $500k from LinkedIn with 2 000 followers.
The method is stupidly simple.

No audience.
No virality.
No personal brand.

This works for one reason.

He writes for one buyer.

A B2B founder selling a high-ticket service.
Long sales cycle.
Quiet buyers.

Every post follows the same rules.

One post.
One person.
One problem.

No teaching.
No frameworks.
No thought leadership.

Just situations the buyer already lives.

Before publishing, there's only one question:
Would this person want to talk to me after reading this?

If not, it doesn't go out.

Most posts get 10–15 likes.

That’s the signal.

The right people don't engage.
They save.
They come back weeks later.

Then they DM.

To put this in place and stay consistent, he used the Stupidly Simple Content System.

That’s how $500k happens with 2k followers.

Comment "stupid" and I'll send you the Stupidly Simple Content System !

P.S.: Bonus, a picture of me because I can't wait to be on the slopes

Everyone says they want to win on LinkedIn.

Almost nobody sticks around long enough for anyone to notice.

Not because they're lazy. Not because LinkedIn is stacked against them.

They just build these over-complicated systems that collapse the second real work or life gets in the way.

Week one, they're possessed. 
Posting every day. 
Obsessing over what time works best. Chasing some mythical algorithm secret that lives in a podcast from 2021.

Week two, reality hits. Work gets busy. Ideas disappear. Suddenly, LinkedIn feels like another job with no upside.

By week three, they're ghosts.

Here's the truth nobody wants to admit.

Discipline isn't the problem. Complexity is.

If your system takes more than five minutes to explain, it's not a system. It's a ticking time bomb.

I've watched dozens of smart, ambitious people repeat this pattern. They try to outsmart LinkedIn. They act like it's a hackathon, not a habit.

All the clever tricks in the world don't matter if you can't stick with it.

The survivors? The ones who actually get the compound benefits?

Their process is deadly boring.

Three types of posts. One slot in the diary. Dump a pile of ideas in a simple doc. Five minutes to scan notifications, respond, log out.

No dashboards. No hacks. No ritual sacrifices to the gods of engagement.

If your process makes you feel clever, it's doomed.

If your process is boring and predictable, you might just stick with it long enough for your name to mean something.

Most people confuse activity with impact. They burn out chasing vanity metrics, then disappear before the real results even show up.

LinkedIn rewards the people who outlast the noise.

Simple always wins.

If you want to actually be remembered, cut the drama and get boring.

Still convinced your fifteen step colour-coded content planner will make you famous? Good luck.

Want to actually get results?

Start showing up.

Keep it simple.

Comment "simple" and I'll give you a system that actually works, for free !

Most people still treat exec posts like gospel.

Hot takes from the top. Strategy memos dressed up as insights.

But nobody buys it anymore. Not candidates, not customers, not even other execs.

People want blood and sweat. Not another CEO rant.

Show me the engineer who broke production at 2 AM and shipped the fix before sunrise.

Show me the marketer who admits which campaign flopped and which one actually made money.

Show me the sales rep who rewrote their own script after losing a deal.

The trust shift is brutal. Authority isn't handed down from the corner office. It's earned in the comments, in the details, from the people doing the work.

Companies still stuck on leadership branding are sleepwalking into irrelevance.

The loudest, most credible voice in your org is never the CEO. It's the team that knows where the bodies are buried.

You want attention in 2026? It won't come from another executive LinkedIn post.

It comes from proof, not polish.

Do you want to start having your employees posting and not just liking ? 

Comment "playbook" and I'll share with you a free 30 day playbook to launch your employee advocacy program!

Everyone thinks the answer is to just post more.

It isn't.

If you want LinkedIn to actually move numbers, stop treating it like a dumping ground for content.

Posting and hoping is not a distribution strategy.

Most companies crank out updates, blogs, or "insights" and wonder why nobody bites.

Here's the brutal truth: nobody cares about your fifth product update this week.

You want a real distribution channel? Make your people part of the engine.

- If your employees aren't engaged, LinkedIn is just noise
- If your leaders never comment, you're invisible
- If your team never amplifies, your content dies on arrival

You don't need fancier graphics or an AI to write punchier posts.

You need buy-in.
You need repeatable systems.
You need actual coordination.

Distribution happens when everyone rows the same direction.

I've seen teams with average content crush metrics, because their people show up, comment, share, and actually talk to prospects in the open.

I've seen "content machines" wither because every post is a solo act.

It's not about more content.
It's about more company.

Want LinkedIn to work for you?
Start by getting five coworkers to comment on your next post.
Watch what happens.

Try it.
Report back.
Tag the silent lurkers who owe you a comment. 

Let's see if your "distribution" is real or just a pipe dream.

You're measuring employee advocacy success by "number of posts".

That's like measuring a restaurant by how many plates they own.

Looks busy. Means nothing.

Volume is the easiest metric to game, and the least likely to move the needle.

Most teams crank out content, log the numbers, then wonder why nothing changes.

It doesn't matter if the company LinkedIn Slack channel is full of daily copy-paste links. If nobody cares, you're just filling empty plates.

Real advocacy leaves a mark.

Not everyone needs to post. Not every post needs to go viral.

But every time someone shares, you should ask:

Did this start a real conversation?
Did anyone outside the company notice?
Did it make someone think, reply, or want to learn more?
Is the employee proud to have their name on it?

Skip the vanity metrics.

Track what matters: reach, engagement, replies, questions, DMs, sentiment.

If you're still counting posts, you're not measuring advocacy.

You're counting plates in the kitchen while customers walk out the door.

Raise your standards or stay irrelevant.

Overcomplicating LinkedIn is the fastest way to disappear.
People show up with a 12-step system, a Notion dashboard, and a spreadsheet for tracking "engagement velocity."

Week one, they're everywhere.
Week two, they're exhausted.
Week three, they're gone.

It's not a discipline issue.
Nobody can keep up with a process that feels like a second job.

LinkedIn isn't won by the cleverest workflow or the fanciest automation.
It's won by the people who can show up, again and again, without burning out.

Here's the play:
Pick a format.
Pick a slot.
Make it so simple you could do it with your eyes closed.

Forget "best time to post" hacks.
Forget obsessing over reach graphs and content buckets.
If you need a manual for your own process, it won't last.

Boring works.
Predictable wins.

The people you remember on LinkedIn?
They're not the ones with the most creative setup.
They're the ones who kept going after everyone else flamed out.

You don't need to optimize.
You need to endure.

Complexity is just procrastination in disguise.

If your posting routine is more complicated than brushing your teeth, it's doomed.

Simple scales.
Repetition compounds.

The rest is noise.

Comment "simple" and I'll send you the simplest system to grow on LinkedIn.
For free

If you use your sales brochure as the base for LinkedIn posts, you’re setting yourself up to fail.

Not because the offer is bad.

Because the format is wrong.

A sales brochure is made to convince.
A LinkedIn post is made to earn attention.

A brochure starts with:
What we do
How we do it
Why we’re different

A good post starts with:
A situation
A mistake
A sharp opinion
A story people recognize

That’s why brochure-based posts flop.

They feel like a pitch from the first line.

They’re full of words that sound nice but say nothing:
-> Seamless
-> End-to-end
-> Best-in-class
-> Game-changing

On a website, that’s fine.

On LinkedIn, those words trigger one reaction:
Scroll.

It gets worse when you run the brochure through an AI writing tool.

Because AI doesn’t create a point of view.
It amplifies the input.

So it takes generic copy and makes it:
- More polished
- More corporate
- More bland

Which makes the post even easier to ignore.

The fix is simple.

Don’t start from the brochure.

Start from raw material:
-> A real problem you see every week
-> A mistake customers keep making
-> A counterintuitive lesson
-> A moment from a call
-> A belief you’re willing to defend

Then turn that into one idea.

If the post could be copy-pasted onto your homepage, it’s not a LinkedIn post.

It’s a brochure with line breaks.

Struggling to find a method that works for your content creation? Comment "playbook" and I'll share the simplest, faster content system.

Enterprise Seller @Corsearch I Content Creator in Sales | Advisor at Limelight & 2PR.io | Angel Investor

Sales is what I do, and for the past ten years, I've been working across both structured corporate environments and fast-moving startups. I've built sales teams from scratch and learned how to create Go-To-Market strategies that deliver real results. This journey has taught me a lot about what works (and what doesn’t) in different sales settings and how to adapt to succeed.

Along the way, I've developed the skills to navigate tough sales situations, land big deals, and build processes that drive success. My efforts have paid off—I’ve managed to multiply my salary eightfold over the last five years by applying the same strategies I teach others.

I’ve spent the last 2.5 years building my personal brand and growing an audience of 45k followers. I love collaborating with B2B SaaS companies that appreciate a bit of humor. Check out my posts — I share the daily struggles of salespeople with a lighthearted twist.

Kevin Meyer

I remember my first SDR role.

Six hours daily. LinkedIn stalking. Copy-pasting outreach. Praying for replies.

99% of my work ended in silence or unsubscribe clicks.

The grind crushed me. And here's the brutal part it's wasteful.

We're burning out talent on grunt work that machines now handle better than humans ever could.

I've been testing Alta | AI Revenue Workforce SDR. The contrast is wild. No fatigue. No rejection spirals. Just consistent prospecting and smart engagement with the right people.

My team doesn't wake up to empty task lists anymore. They wake up to booked meetings.

This shift matters. We need to shield our people from unnecessary pain. Let AI absorb the rejection loop. Let your reps own the wins.

Sales has always been hard. But hard doesn't mean inefficient.

Protect your team's energy. Let software do what software does best—so humans can do what only humans can do: close deals and build relationships.

Who else is ready to stop romanticizing the grind?

Enterprise Seller @Corsearch I Content Creator in Sales | Advisor at Limelight & Bluebill.io

I've seen it happen too many times.

You're working a deal in your territory. Putting in the hours. Building the relationship. Then boom — someone else on your team swoops in and closes it.

The excuse? "Oh, I didn't realize" or "They reached out to me first."

But here's the truth: territory lines exist for a reason.

They're not suggestions. They're boundaries that keep teams functional and trust intact.

When reps cross those lines, it's not just about losing a commission. It's about breaking the foundation of how we work together.

I get it. Pressure is real. Quotas are tight. Everyone's fighting to hit their number.

But stepping on someone else's territory to save your quarter? That's short-term thinking with long-term damage.

Here's what I've learned after years in sales:

• Respect the territory. If there's confusion, ask first.
• Communicate early. Loop in the rep who owns the account before you make a move.
• Build trust, not resentment. Your reputation matters more than one deal.

Sales is hard enough without fighting your own team.

Protect the process. Honor the grind. And remember — we all win more when we play fair.

FullEnrich just indexed 95% of the B2B world.

Finding the right decision-maker shouldn’t feel like a scavenger map.

Most databases go stale. Too many ghosts. People who left months ago.

Last week on February 9th, FullEnrich Search went live.

They’re raising the bar on data quality. 20+ live sources. High refresh rates. People who are actually in their seats today.

My favorite feature? CSV Reverse Search.

Upload your target company list.

Apply persona filters like Legal Counsel in Stuttgart.

Instantly extract the exact people you need from those specific accounts.

No training. No complex boolean strings. Just results.

Fully integrated with your API for RevOps.

The wait is over. Watch the video below to see how fast we can build a list from scratch.

Want Access? DM me your email and I’ll set you up. 
#FullEnrichPartner

If one enterprise AE ramps 3 months faster, you just saved ~$100K in a year.

Let that sink in.

Every CRO I know obsesses over pipeline.

Fewer talk about ramp time.

Here's the math nobody wants to look at:

Enterprise AE OTE: ~$200K
Fully loaded cost (benefits, tooling, management): ~$250K+
Add SDR support, presales time, leadership overhead…

You're easily burning $35K–$40K per month per AE before they're fully productive.

And in enterprise?
Ramp isn't 90 days.
It's 9–12 months due to the complexity of the tools and long sales cycles.

Now imagine this:

What if a new AE could:

• Run strong demos from month 2
• Deliver consistent product narratives
• Personalize follow-ups without waiting on presales
• Keep momentum between long enterprise meetings

If you shorten ramp by just 2–3 months:

You protect $75K–$115K in burn.

And that's before counting revenue acceleration.

At a $1M quota, three earlier productive months unlock ~$250K in revenue capacity.

This isn't an enablement nice to have.

Ramp speed is a capital efficiency lever.

The smartest revenue teams I'm seeing are using interactive demos tools like Demoboost to give AEs structured, reusable, personalized demo experiences from day one.

Less dependency.
More consistency.
Faster commercial confidence.

In a world where everyone's cutting headcount, maybe the smarter play is making every hire productive faster 

CROs — are you measuring ramp time as aggressively as you measure pipeline coverage?

Enterprise Seller @Corsearch I Content Creator in Sales | Advisor at Bluebill.io & Limelight

75% of your pipeline will never close.

And somehow the industry just accepted it.

Long cycles. Polite ghosting. Hidden buyers. Reps grinding on tire-kickers while real deals sit untouched.

A 25% demo-to-close rate became a benchmark instead of a crisis.

Here's what nobody wants to admit:

When you can't tell which deals will close, every deal gets treated like it might.

So time gets split evenly.
Energy gets burned.
Winnable deals don't get the focus they deserve.

And even when they do, teams lack the insight to actually close them.

Not because they're bad at selling.
Because they're flying blind.

The real question isn't "How do we sell harder?"

It's this:

What if product interactions gave you real intent signals?

What if you knew buyer priorities before the first call?

What if hidden stakeholders showed themselves through behavior?

What if your pipeline told you — with data — which deals to focus on right now?

Sales shouldn't run on gut feel and nice conversations.

It should run on first-party behavioral data from the product itself.

Because 75% wasted effort isn't normal.

It's a broken system.

Demoboost exists to fix it by turning product demos into the revenue signal teams actually need.

I used to panic when a deal hit a roadblock.

The prospect went quiet. Legal pushed back. Budget got frozen. My brain would spiral into worst-case scenarios before I even understood what was happening.

Then I learned something that changed how I operate: most problems in sales aren't as bad as they seem from a distance.

Here's what I mean.

You get an email saying "we need to pause." Your stomach drops. You assume the deal is dead. But then you pick up the phone, ask a few questions, and find out it's just a timing issue. They're waiting on Q1 budget approval. The deal isn't gone—it's delayed.

Or a champion suddenly stops responding. You think you've been ghosted. Turns out they switched teams internally and forgot to loop you in. One LinkedIn message later, you're back on track.

The pattern? We create fear before we gather facts.

I've seen reps lose sleep over deals that were never actually at risk. I've done it myself. The problem wasn't the deal—it was the story I told myself about the deal.

So now I follow a simple rule: before I stress, I investigate.

• I ask direct questions instead of assuming the worst
• I dig into what's actually blocking progress
• I separate real objections from temporary friction

Most of the time, the "problem" is smaller than it looked. And even when it's real, understanding it gives me options. Panic doesn't.

Sales is hard enough without adding imaginary obstacles on top of the real ones.

Stay curious. Stay calm. Most dragons are just shadows.

Stop delivering your premium services in a CSV file. 

If you run an agency or a RevOps team, you know the struggle. You do incredible, complex work to get data... and then you hand it over in a boring Excel sheet.

It feels low-value.

Today, that changes.

Codewords.ai just released a new feature that lets you turn those workflows into actual products.

It’s called CodeWords UI.

You simply type: "Take this lead list and build me a dashboard where my client can approve or reject them."

And it builds it. Live. Instantly.

No React developers needed.
No "Ticket to IT."
Fully white-labeled under your brand.

This is the easiest way to turn a service business into a product business.

The feature is out today. Highly recommend playing with it.

taplio

The Battle

Patrice Orenes-Lerma

Kevin Meyer

Followers

Posts

Engagements

Likes

Performance ScorePatrice Orenes-Lerma's LinkedIn Performance

Performance ScoreKevin Meyer's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Patrice Orenes-Lerma

Kevin Meyer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Patrice Orenes-Lerma's LinkedIn Performance

Performance ScoreKevin Meyer's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePatrice Orenes-Lerma's LinkedIn Performance