Get leads, not likes | GM @ Taplio | Founder @ Anser | ex @Ledger | Relentlessly building in Marketing and Tech

I’ve spent over 20 years building and scaling teams across product, growth, tech and operations.

Today, I lead the Social Selling Platforms BU at lemlist (Taplio and Tweet Hunter), where I focus on turning startup momentum into repeatable, scalable systems.

Over the years, I’ve helped founders structure leadership teams, create alignment between product and growth, and scale operations without killing velocity.

I occasionally advise early-stage companies making that leap from startup to scaleup—particularly when growth outpaces structure.

If you’re building a fast-growing company and need perspective on scaling people, process, or focus, feel free to reach out.

Patrice Orenes-Lerma

Stop asking employees to “post on LinkedIn”.

It never works.

They’re busy.
They don’t know what to say.
And the moment you push too hard, it feels fake.

So here’s a better way:

Launch employee advocacy in 30 days.

With 3 to 5 employees.

And without asking for anyone’s LinkedIn password.

The goal is simple:

Stop using the company page as a megaphone.

Start using employees as the distribution engine.

This guide breaks it down into 4 phases:

Days 1 to 7
Pick 3 to 5 employees and set a secure ghostwriting workflow.

Days 8 to 14
Build a month of content that sounds like them, without stealing their time.

Days 15 to 21
Go live and win distribution with a daily 10 minute engagement routine.

Days 22 to 30
Double down on what works, repurpose winners, and scale to more employees.

If you’re stuck at “we should do employee advocacy” but it never ships...

This is the playbook.

Want the guide?

Comment “launchpad” and I’ll send it.

General Manager @ Taplio / Tweet Hunter | Helping startups scale into structured, high-performing organizations

Most companies treat LinkedIn like a loudspeaker.

Blast announcements.
Hope for reach.
Wonder why it's dead on arrival.

Here's the problem: nobody cares what a brand says. 

People care what people say.

But forcing employees to post won't fix it.
They're not marketers. They have better things to do.
Push too hard, and it backfires. Feels forced, turns fake, nobody wins.

So, skip the ask. Build a small squad. Pick a few who actually want in. Give them real support, not a pile of "brand guidelines."

Set up ghostwriting that feels like them, not HR. Make content creation fast, painless, invisible. No passwords. No policing.

Let them own their voice. Run a tight, simple process, batch what works, ditch what doesn't. Scale only after it clicks.

The result: humans speak, people listen, reach grows.

Brands don't go viral. People do.

🤫 comment "secret" and I'll send you the secret 30 day employee advicacy launchpad everyone is looking for

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This week I spoke with a user who made $500k from LinkedIn with 2 000 followers.
The method is stupidly simple.

No audience.
No virality.
No personal brand.

This works for one reason.

He writes for one buyer.

A B2B founder selling a high-ticket service.
Long sales cycle.
Quiet buyers.

Every post follows the same rules.

One post.
One person.
One problem.

No teaching.
No frameworks.
No thought leadership.

Just situations the buyer already lives.

Before publishing, there's only one question:
Would this person want to talk to me after reading this?

If not, it doesn't go out.

Most posts get 10–15 likes.

That’s the signal.

The right people don't engage.
They save.
They come back weeks later.

Then they DM.

To put this in place and stay consistent, he used the Stupidly Simple Content System.

That’s how $500k happens with 2k followers.

Comment "stupid" and I'll send you the Stupidly Simple Content System !

P.S.: Bonus, a picture of me because I can't wait to be on the slopes

Everyone says they want to win on LinkedIn.

Almost nobody sticks around long enough for anyone to notice.

Not because they're lazy. Not because LinkedIn is stacked against them.

They just build these over-complicated systems that collapse the second real work or life gets in the way.

Week one, they're possessed. 
Posting every day. 
Obsessing over what time works best. Chasing some mythical algorithm secret that lives in a podcast from 2021.

Week two, reality hits. Work gets busy. Ideas disappear. Suddenly, LinkedIn feels like another job with no upside.

By week three, they're ghosts.

Here's the truth nobody wants to admit.

Discipline isn't the problem. Complexity is.

If your system takes more than five minutes to explain, it's not a system. It's a ticking time bomb.

I've watched dozens of smart, ambitious people repeat this pattern. They try to outsmart LinkedIn. They act like it's a hackathon, not a habit.

All the clever tricks in the world don't matter if you can't stick with it.

The survivors? The ones who actually get the compound benefits?

Their process is deadly boring.

Three types of posts. One slot in the diary. Dump a pile of ideas in a simple doc. Five minutes to scan notifications, respond, log out.

No dashboards. No hacks. No ritual sacrifices to the gods of engagement.

If your process makes you feel clever, it's doomed.

If your process is boring and predictable, you might just stick with it long enough for your name to mean something.

Most people confuse activity with impact. They burn out chasing vanity metrics, then disappear before the real results even show up.

LinkedIn rewards the people who outlast the noise.

Simple always wins.

If you want to actually be remembered, cut the drama and get boring.

Still convinced your fifteen step colour-coded content planner will make you famous? Good luck.

Want to actually get results?

Start showing up.

Keep it simple.

Comment "simple" and I'll give you a system that actually works, for free !

Most people still treat exec posts like gospel.

Hot takes from the top. Strategy memos dressed up as insights.

But nobody buys it anymore. Not candidates, not customers, not even other execs.

People want blood and sweat. Not another CEO rant.

Show me the engineer who broke production at 2 AM and shipped the fix before sunrise.

Show me the marketer who admits which campaign flopped and which one actually made money.

Show me the sales rep who rewrote their own script after losing a deal.

The trust shift is brutal. Authority isn't handed down from the corner office. It's earned in the comments, in the details, from the people doing the work.

Companies still stuck on leadership branding are sleepwalking into irrelevance.

The loudest, most credible voice in your org is never the CEO. It's the team that knows where the bodies are buried.

You want attention in 2026? It won't come from another executive LinkedIn post.

It comes from proof, not polish.

Do you want to start having your employees posting and not just liking ? 

Comment "playbook" and I'll share with you a free 30 day playbook to launch your employee advocacy program!

Everyone thinks the answer is to just post more.

It isn't.

If you want LinkedIn to actually move numbers, stop treating it like a dumping ground for content.

Posting and hoping is not a distribution strategy.

Most companies crank out updates, blogs, or "insights" and wonder why nobody bites.

Here's the brutal truth: nobody cares about your fifth product update this week.

You want a real distribution channel? Make your people part of the engine.

- If your employees aren't engaged, LinkedIn is just noise
- If your leaders never comment, you're invisible
- If your team never amplifies, your content dies on arrival

You don't need fancier graphics or an AI to write punchier posts.

You need buy-in.
You need repeatable systems.
You need actual coordination.

Distribution happens when everyone rows the same direction.

I've seen teams with average content crush metrics, because their people show up, comment, share, and actually talk to prospects in the open.

I've seen "content machines" wither because every post is a solo act.

It's not about more content.
It's about more company.

Want LinkedIn to work for you?
Start by getting five coworkers to comment on your next post.
Watch what happens.

Try it.
Report back.
Tag the silent lurkers who owe you a comment. 

Let's see if your "distribution" is real or just a pipe dream.

You're measuring employee advocacy success by "number of posts".

That's like measuring a restaurant by how many plates they own.

Looks busy. Means nothing.

Volume is the easiest metric to game, and the least likely to move the needle.

Most teams crank out content, log the numbers, then wonder why nothing changes.

It doesn't matter if the company LinkedIn Slack channel is full of daily copy-paste links. If nobody cares, you're just filling empty plates.

Real advocacy leaves a mark.

Not everyone needs to post. Not every post needs to go viral.

But every time someone shares, you should ask:

Did this start a real conversation?
Did anyone outside the company notice?
Did it make someone think, reply, or want to learn more?
Is the employee proud to have their name on it?

Skip the vanity metrics.

Track what matters: reach, engagement, replies, questions, DMs, sentiment.

If you're still counting posts, you're not measuring advocacy.

You're counting plates in the kitchen while customers walk out the door.

Raise your standards or stay irrelevant.

Overcomplicating LinkedIn is the fastest way to disappear.
People show up with a 12-step system, a Notion dashboard, and a spreadsheet for tracking "engagement velocity."

Week one, they're everywhere.
Week two, they're exhausted.
Week three, they're gone.

It's not a discipline issue.
Nobody can keep up with a process that feels like a second job.

LinkedIn isn't won by the cleverest workflow or the fanciest automation.
It's won by the people who can show up, again and again, without burning out.

Here's the play:
Pick a format.
Pick a slot.
Make it so simple you could do it with your eyes closed.

Forget "best time to post" hacks.
Forget obsessing over reach graphs and content buckets.
If you need a manual for your own process, it won't last.

Boring works.
Predictable wins.

The people you remember on LinkedIn?
They're not the ones with the most creative setup.
They're the ones who kept going after everyone else flamed out.

You don't need to optimize.
You need to endure.

Complexity is just procrastination in disguise.

If your posting routine is more complicated than brushing your teeth, it's doomed.

Simple scales.
Repetition compounds.

The rest is noise.

Comment "simple" and I'll send you the simplest system to grow on LinkedIn.
For free

If you use your sales brochure as the base for LinkedIn posts, you’re setting yourself up to fail.

Not because the offer is bad.

Because the format is wrong.

A sales brochure is made to convince.
A LinkedIn post is made to earn attention.

A brochure starts with:
What we do
How we do it
Why we’re different

A good post starts with:
A situation
A mistake
A sharp opinion
A story people recognize

That’s why brochure-based posts flop.

They feel like a pitch from the first line.

They’re full of words that sound nice but say nothing:
-> Seamless
-> End-to-end
-> Best-in-class
-> Game-changing

On a website, that’s fine.

On LinkedIn, those words trigger one reaction:
Scroll.

It gets worse when you run the brochure through an AI writing tool.

Because AI doesn’t create a point of view.
It amplifies the input.

So it takes generic copy and makes it:
- More polished
- More corporate
- More bland

Which makes the post even easier to ignore.

The fix is simple.

Don’t start from the brochure.

Start from raw material:
-> A real problem you see every week
-> A mistake customers keep making
-> A counterintuitive lesson
-> A moment from a call
-> A belief you’re willing to defend

Then turn that into one idea.

If the post could be copy-pasted onto your homepage, it’s not a LinkedIn post.

It’s a brochure with line breaks.

Struggling to find a method that works for your content creation? Comment "playbook" and I'll share the simplest, faster content system.

Writing daily tips and jokes for product guys

I don’t just post on LinkedIn: I work on building the engine that powers it ⚡

As a Product Lead at Taplio, I spend my days analyzing what makes content go viral, how the LinkedIn algorithm actually works, and how to build AI that helps creators win while staying authentic

I write 3x a week on: 
📌 LinkedIn Growth Engineering: Reverse-engineering the feed
📌 Product Strategy: How to build features that drive revenue (not just clicks)
📌 AI & Automation: Using data to scale your personal brand

I’ve spent 10+ years building products for startups and scale-ups and learned that impact doesn’t come from cranking out features: it comes from making better decisions

☕ Also a big fan of coffee and product chats: my DMs open for strategy talk!

Josquin Fougeray

Yes, that’s me on the left 😬

Nice suit, probably overconfident, definitely under-aware

𝟮𝟬𝟭𝟲
I had just started as a junior consultant after an engineering and business degree, wearing suits every day, walking into big corporations, trying very hard to look like I knew exactly what I was doing (full disclosure: I didn't)

I didn’t really know what I wanted to build
I didn’t really know what kind of life I wanted
I was just following the path that made sense on paper

Good school, good job, good trajectory

What I didn’t know back then is that this “logical” first step would shape the next ten years in ways I couldn’t imagine, because in that same consulting firm, I met my wife, and everything started shifting from there

𝗙𝗮𝘀𝘁 𝗳𝗼𝗿𝘄𝗮𝗿𝗱 𝘁𝗼 𝟮𝟬𝟮𝟲
I’m turning 33 in a few weeks
We moved to Nantes (𝘴𝘵𝘪𝘭𝘭 𝘤𝘰𝘯𝘷𝘪𝘯𝘤𝘦𝘥 𝘪𝘵’𝘴 𝘵𝘩𝘦 𝘣𝘦𝘴𝘵 𝘤𝘪𝘵𝘺 𝘪𝘯 𝘍𝘳𝘢𝘯𝘤𝘦)
We have twins who just turned 2 at the beginning of the year (𝘸𝘩𝘪𝘤𝘩 𝘮𝘦𝘢𝘯𝘴 𝘰𝘶𝘳 𝘧𝘭𝘢𝘵 𝘪𝘴 𝘭𝘰𝘶𝘥, 𝘮𝘦𝘴𝘴𝘺, 𝘢𝘯𝘥 𝘷𝘦𝘳𝘺 𝘮𝘶𝘤𝘩 𝘢𝘭𝘪𝘷𝘦)

At 24, I thought work had to be serious to be meaningful
Now I believe work has to be 𝗳𝘂𝗻 to be sustainable

I used to optimize for prestige
Today, I optimize for 𝗵𝗮𝗽𝗽𝗶𝗻𝗲𝘀𝘀

For choosing projects that excite me
For building a life that feels aligned 
For being present (at work and at home)

And honestly, I like the 2026 version a lot more!

Building the #1 Tool for LinkedIn Growth 🚀 | Writing about Product Strategy & Personal Branding

We just reduced churn by 30% without shipping a single new feature

Here's what we actually did:

The instinct when churn goes up is to build
Add a feature, close a gap, ship something ...

We did the opposite: looked at where users were dropping off, not what they were asking for

Three things we found:
→ Most churned users had never reached the "aha moment" (for us that means never got a post scheduled)
→ They'd tried once, hit friction, and quietly disengaged
→ None of them had complained, they just left

So we fixed the path, not the product
→ Rewrote the onboarding flow around one action
→ Triggered in-app prompts at the exact drop-off points
→ Sent one email at day 7: "you haven't scheduled a post yet: here's the one thing that changes that"

Churn dropped: not because of a new feature, but because we finally paid attention to what was already failing

Discovery isn't just finding new problems: it's looking at the ones already in front of you

What's the last non-feature thing you've shipped recently (𝘸𝘪𝘵𝘩 𝘪𝘮𝘱𝘢𝘤𝘵 𝘐 𝘮𝘦𝘢𝘯)?

LinkedIn gave me 36,000 impressions on a meme I created in 15 minutes

My most carefully researched post got 5 likes

The fun part: I work on a tool that structures and leverages LinkedIn data for a living

I know the signals (hooks that earn the second line, saves over reactions, early engagement in the first hour...) I applied all of it to the researched post

The joke had none of that

Here's what I've accepted: 
👉 The patterns are real, but the algorithm still has its own ideas

You can understand most of what it wants and it will still humble you on a Tuesday morning when you least expect it

What's your version of this? Share it in the comments 👀

graphical user interface, application, Teams

After 9 years in product, here's the one thing I wish I'd learnt in year one:

The best product decisions aren't made with more data.
They're made with clearer priorities.

I've watched teams drown in dashboards while the real question went unasked:
"What problem are we actually solving this quarter?"

Every time I've seen a product team go from chaos to clarity, it started with one shift:

Stop debating features.
Start aligning on outcomes.

It sounds simple. It rarely is.

But when your team can answer "why this, why now" in one sentence: everything speeds up

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Certified Pega Decisioning Consultant 7.4

Design Thinking

Core curriculum
• Mathematical Analysis
• Energetic and industrial application (automobile, aeronautics, production)
• Virtual engineering (Computer aided design, digital modelling, calculus)

Major : Web Strategy and Development
• General knowledge on the evolution of the Web
• Understand the impact of the digital revolution
• Programmation in HTML, CSS, JS
• Web Project Management

Partnership between Centrale Nantes and Audencia Business School

Core curriculum : control management, financial analysis, sectorial marketing, entrepreneurship, business strategy, innovation and creativity

Double Major :

Marketing for Product Managers
• Various team projects for international companies (Ferrero, DIM, L’Oreal, Danone)
• Developing trade marketing
• Integrating retailing channels
• Developing the value proposition

Management of Digital Business, Information & Technology
• Big data & Business transformation 
• IT consulting, Information systems strategy and planning
• Digital transformation & Marketing


Product Lead @Taplio | Get leads, not just likes

Product guy with 9+ years of experience in product teams and consulting, feel free to DM if you want to chat about product or project management, I would be happy to help!

5 LinkedIn metrics: most creators track them in the wrong order

We analyzed 200k+ posts 

Here's the hierarchy that actually matters, and why:

𝟭. 𝗦𝗮𝘃𝗲𝘀: 𝘁𝗼𝗽 𝗼𝗳 𝘁𝗵𝗲 𝗽𝘆𝗿𝗮𝗺𝗶𝗱
↳ A save = someone found real, lasting value
↳ The algorithm reads it as the strongest quality signal
↳ Almost nobody checks this one

𝟮. 𝗖𝗼𝗺𝗺𝗲𝗻𝘁𝘀: 𝗽𝗿𝗼𝗼𝗳 𝗼𝗳 𝗿𝗲𝘀𝗼𝗻𝗮𝗻𝗰𝗲
↳ Real replies, not "great post"
↳ Signals to the algorithm that your content sparked something
↳ Where actual relationships get built

𝟯. 𝗥𝗲𝗽𝗼𝘀𝘁𝘀: 𝗯𝗼𝗿𝗿𝗼𝘄𝗲𝗱 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻
↳ Rare, but powerful
↳ When someone reposts, they stake their audience on your content
↳ One repost > 100 reactions

𝟰. 𝗥𝗲𝗮𝗰𝘁𝗶𝗼𝗻𝘀: 𝗮 𝘄𝗲𝗮𝗸 𝘀𝗶𝗴𝗻𝗮𝗹
↳ Confirms your hook landed
↳ But the algorithm barely moves on reactions alone
↳ The ratio to impressions matters more than the raw count

𝟱. 𝗜𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀: 𝘁𝗵𝗲 𝘃𝗮𝗻𝗶𝘁𝘆 𝗺𝗲𝘁𝗿𝗶𝗰
↳ Measures reach, nothing about quality
↳ High impressions + low saves = you entertained someone for 3 seconds
↳ The metric everyone puts in screenshots

Most creators optimize for #5
The algorithm rewards #1

I'm breaking this down from 200k+ posts, one insight at a time.

Follow for weekly LinkedIn data and connect if you want to talk about your own numbers 🤙

It took me long to realize the LinkedIn algorithm wasn't the problem:


I was.

For months, I'd write something, give it all my heart, hit publish, check the numbers two hours later, and feel... confused.

So I did what any reasonable person would do: 𝗜 𝗯𝗹𝗮𝗺𝗲𝗱 𝘁𝗵𝗲 𝗮𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺.

Then, as a PM on taplio.com, I got access to a lot of data 
(𝘯𝘰𝘵 𝘫𝘶𝘴𝘵 𝘮𝘪𝘯𝘦, 𝘣𝘶𝘵 𝘵𝘩𝘰𝘶𝘴𝘢𝘯𝘥𝘴 𝘰𝘧 𝘤𝘳𝘦𝘢𝘵𝘰𝘳𝘴)

And the pattern I kept seeing wasn't about timing, or hashtags, or posting frequency, it was simpler and more annoying than that:

Most posts don't flop because of distribution.
→ 𝗧𝗵𝗲𝘆 𝗳𝗹𝗼𝗽 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗹𝗶𝗻𝗲 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗲𝗮𝗿𝗻 𝘁𝗵𝗲 𝘀𝗲𝗰𝗼𝗻𝗱.

That was hard to accept, because it meant the problem wasn't some mysterious black box: 𝗶𝘁 𝘄𝗮𝘀 𝗺𝘆 𝘄𝗿𝗶𝘁𝗶𝗻𝗴

Specifically:
→ I was giving context before tension
→ I was warming up instead of starting
→ I was writing for myself, not for the person scrolling past me at 8am with half a coffee in them (hi!)

Once I started treating the hook like the only line that matters, things shifted.

Not overnight, not dramatically, but enough to notice

I still write posts I'm proud of that go nowhere.
I still sometimes open with two lines of setup that kill the momentum.

The difference is I recognize it now. 
And recognizing the pattern is most of the work.

Do you have writing habit you had to unlearn before things started clicking?

LinkedIn also has its own love languages

And if you’re a creator, you should know them:

💞 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗧𝗶𝗺𝗲 = 𝗗𝘄𝗲𝗹𝗹 𝗧𝗶𝗺𝗲
If people stop scrolling and actually read you, that’s powerful
Retention > impressions, always.

💌 𝗪𝗼𝗿𝗱𝘀 𝗼𝗳 𝗔𝗳𝗳𝗶𝗿𝗺𝗮𝘁𝗶𝗼𝗻 = 𝗖𝗼𝗺𝗺𝗲𝗻𝘁𝘀
Not “Great post”
→ Real conversations
Conversation density = platform value

🎁 𝗔𝗰𝘁𝘀 𝗼𝗳 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 = 𝗦𝗮𝘃𝗲𝘀
Saves signal long-term utility
“This is useful for future me”
That’s a strong quality signal

💘 𝗣𝗵𝘆𝘀𝗶𝗰𝗮𝗹 𝗧𝗼𝘂𝗰𝗵 = 𝗦𝗵𝗮𝗿𝗲𝘀
Shares multiply distribution
But only if your content makes the sharer look insightful

💍 𝗖𝗼𝗺𝗺𝗶𝘁𝗺𝗲𝗻𝘁 = 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆
Predictable creators reduce ranking uncertainty
Systems > random virality
If users win → you win.

This Valentine’s, stop trying to seduce the algorithm
Build posts people actually care about ❤️

Most product debates aren't about the decision.

They're about the fact nobody agreed on the criteria beforehand.

Before your next prioritisation meeting, try this:

1. Write down the 3 criteria that matter most this quarter.
2. Share them with the team 24 hours before the call.
3. Score every option against those criteria — live, together.

You won't eliminate disagreement. But you'll stop arguing about apples vs oranges.

Alignment isn't magic. It's prep work.

taplio

The Battle

Patrice Orenes-Lerma

Josquin Fougeray

Followers

Posts

Engagements

Likes

Performance ScorePatrice Orenes-Lerma's LinkedIn Performance

Performance ScoreJosquin Fougeray's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Patrice Orenes-Lerma

Josquin Fougeray

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Patrice Orenes-Lerma's LinkedIn Performance

Performance ScoreJosquin Fougeray's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePatrice Orenes-Lerma's LinkedIn Performance