Get leads, not likes | GM @ Taplio | Founder @ Anser | ex @Ledger | Relentlessly building in Marketing and Tech

I’ve spent over 20 years building and scaling teams across product, growth, tech and operations.

Today, I lead the Social Selling Platforms BU at lemlist (Taplio and Tweet Hunter), where I focus on turning startup momentum into repeatable, scalable systems.

Over the years, I’ve helped founders structure leadership teams, create alignment between product and growth, and scale operations without killing velocity.

I occasionally advise early-stage companies making that leap from startup to scaleup—particularly when growth outpaces structure.

If you’re building a fast-growing company and need perspective on scaling people, process, or focus, feel free to reach out.

Patrice Orenes-Lerma

Stop asking employees to “post on LinkedIn”.

It never works.

They’re busy.
They don’t know what to say.
And the moment you push too hard, it feels fake.

So here’s a better way:

Launch employee advocacy in 30 days.

With 3 to 5 employees.

And without asking for anyone’s LinkedIn password.

The goal is simple:

Stop using the company page as a megaphone.

Start using employees as the distribution engine.

This guide breaks it down into 4 phases:

Days 1 to 7
Pick 3 to 5 employees and set a secure ghostwriting workflow.

Days 8 to 14
Build a month of content that sounds like them, without stealing their time.

Days 15 to 21
Go live and win distribution with a daily 10 minute engagement routine.

Days 22 to 30
Double down on what works, repurpose winners, and scale to more employees.

If you’re stuck at “we should do employee advocacy” but it never ships...

This is the playbook.

Want the guide?

Comment “launchpad” and I’ll send it.

General Manager @ Taplio / Tweet Hunter | Helping startups scale into structured, high-performing organizations

Most companies treat LinkedIn like a loudspeaker.

Blast announcements.
Hope for reach.
Wonder why it's dead on arrival.

Here's the problem: nobody cares what a brand says. 

People care what people say.

But forcing employees to post won't fix it.
They're not marketers. They have better things to do.
Push too hard, and it backfires. Feels forced, turns fake, nobody wins.

So, skip the ask. Build a small squad. Pick a few who actually want in. Give them real support, not a pile of "brand guidelines."

Set up ghostwriting that feels like them, not HR. Make content creation fast, painless, invisible. No passwords. No policing.

Let them own their voice. Run a tight, simple process, batch what works, ditch what doesn't. Scale only after it clicks.

The result: humans speak, people listen, reach grows.

Brands don't go viral. People do.

🤫 comment "secret" and I'll send you the secret 30 day employee advicacy launchpad everyone is looking for

No alternative text description for this image

This week I spoke with a user who made $500k from LinkedIn with 2 000 followers.
The method is stupidly simple.

No audience.
No virality.
No personal brand.

This works for one reason.

He writes for one buyer.

A B2B founder selling a high-ticket service.
Long sales cycle.
Quiet buyers.

Every post follows the same rules.

One post.
One person.
One problem.

No teaching.
No frameworks.
No thought leadership.

Just situations the buyer already lives.

Before publishing, there's only one question:
Would this person want to talk to me after reading this?

If not, it doesn't go out.

Most posts get 10–15 likes.

That’s the signal.

The right people don't engage.
They save.
They come back weeks later.

Then they DM.

To put this in place and stay consistent, he used the Stupidly Simple Content System.

That’s how $500k happens with 2k followers.

Comment "stupid" and I'll send you the Stupidly Simple Content System !

P.S.: Bonus, a picture of me because I can't wait to be on the slopes

Everyone says they want to win on LinkedIn.

Almost nobody sticks around long enough for anyone to notice.

Not because they're lazy. Not because LinkedIn is stacked against them.

They just build these over-complicated systems that collapse the second real work or life gets in the way.

Week one, they're possessed. 
Posting every day. 
Obsessing over what time works best. Chasing some mythical algorithm secret that lives in a podcast from 2021.

Week two, reality hits. Work gets busy. Ideas disappear. Suddenly, LinkedIn feels like another job with no upside.

By week three, they're ghosts.

Here's the truth nobody wants to admit.

Discipline isn't the problem. Complexity is.

If your system takes more than five minutes to explain, it's not a system. It's a ticking time bomb.

I've watched dozens of smart, ambitious people repeat this pattern. They try to outsmart LinkedIn. They act like it's a hackathon, not a habit.

All the clever tricks in the world don't matter if you can't stick with it.

The survivors? The ones who actually get the compound benefits?

Their process is deadly boring.

Three types of posts. One slot in the diary. Dump a pile of ideas in a simple doc. Five minutes to scan notifications, respond, log out.

No dashboards. No hacks. No ritual sacrifices to the gods of engagement.

If your process makes you feel clever, it's doomed.

If your process is boring and predictable, you might just stick with it long enough for your name to mean something.

Most people confuse activity with impact. They burn out chasing vanity metrics, then disappear before the real results even show up.

LinkedIn rewards the people who outlast the noise.

Simple always wins.

If you want to actually be remembered, cut the drama and get boring.

Still convinced your fifteen step colour-coded content planner will make you famous? Good luck.

Want to actually get results?

Start showing up.

Keep it simple.

Comment "simple" and I'll give you a system that actually works, for free !

Most people still treat exec posts like gospel.

Hot takes from the top. Strategy memos dressed up as insights.

But nobody buys it anymore. Not candidates, not customers, not even other execs.

People want blood and sweat. Not another CEO rant.

Show me the engineer who broke production at 2 AM and shipped the fix before sunrise.

Show me the marketer who admits which campaign flopped and which one actually made money.

Show me the sales rep who rewrote their own script after losing a deal.

The trust shift is brutal. Authority isn't handed down from the corner office. It's earned in the comments, in the details, from the people doing the work.

Companies still stuck on leadership branding are sleepwalking into irrelevance.

The loudest, most credible voice in your org is never the CEO. It's the team that knows where the bodies are buried.

You want attention in 2026? It won't come from another executive LinkedIn post.

It comes from proof, not polish.

Do you want to start having your employees posting and not just liking ? 

Comment "playbook" and I'll share with you a free 30 day playbook to launch your employee advocacy program!

Everyone thinks the answer is to just post more.

It isn't.

If you want LinkedIn to actually move numbers, stop treating it like a dumping ground for content.

Posting and hoping is not a distribution strategy.

Most companies crank out updates, blogs, or "insights" and wonder why nobody bites.

Here's the brutal truth: nobody cares about your fifth product update this week.

You want a real distribution channel? Make your people part of the engine.

- If your employees aren't engaged, LinkedIn is just noise
- If your leaders never comment, you're invisible
- If your team never amplifies, your content dies on arrival

You don't need fancier graphics or an AI to write punchier posts.

You need buy-in.
You need repeatable systems.
You need actual coordination.

Distribution happens when everyone rows the same direction.

I've seen teams with average content crush metrics, because their people show up, comment, share, and actually talk to prospects in the open.

I've seen "content machines" wither because every post is a solo act.

It's not about more content.
It's about more company.

Want LinkedIn to work for you?
Start by getting five coworkers to comment on your next post.
Watch what happens.

Try it.
Report back.
Tag the silent lurkers who owe you a comment. 

Let's see if your "distribution" is real or just a pipe dream.

You're measuring employee advocacy success by "number of posts".

That's like measuring a restaurant by how many plates they own.

Looks busy. Means nothing.

Volume is the easiest metric to game, and the least likely to move the needle.

Most teams crank out content, log the numbers, then wonder why nothing changes.

It doesn't matter if the company LinkedIn Slack channel is full of daily copy-paste links. If nobody cares, you're just filling empty plates.

Real advocacy leaves a mark.

Not everyone needs to post. Not every post needs to go viral.

But every time someone shares, you should ask:

Did this start a real conversation?
Did anyone outside the company notice?
Did it make someone think, reply, or want to learn more?
Is the employee proud to have their name on it?

Skip the vanity metrics.

Track what matters: reach, engagement, replies, questions, DMs, sentiment.

If you're still counting posts, you're not measuring advocacy.

You're counting plates in the kitchen while customers walk out the door.

Raise your standards or stay irrelevant.

Overcomplicating LinkedIn is the fastest way to disappear.
People show up with a 12-step system, a Notion dashboard, and a spreadsheet for tracking "engagement velocity."

Week one, they're everywhere.
Week two, they're exhausted.
Week three, they're gone.

It's not a discipline issue.
Nobody can keep up with a process that feels like a second job.

LinkedIn isn't won by the cleverest workflow or the fanciest automation.
It's won by the people who can show up, again and again, without burning out.

Here's the play:
Pick a format.
Pick a slot.
Make it so simple you could do it with your eyes closed.

Forget "best time to post" hacks.
Forget obsessing over reach graphs and content buckets.
If you need a manual for your own process, it won't last.

Boring works.
Predictable wins.

The people you remember on LinkedIn?
They're not the ones with the most creative setup.
They're the ones who kept going after everyone else flamed out.

You don't need to optimize.
You need to endure.

Complexity is just procrastination in disguise.

If your posting routine is more complicated than brushing your teeth, it's doomed.

Simple scales.
Repetition compounds.

The rest is noise.

Comment "simple" and I'll send you the simplest system to grow on LinkedIn.
For free

If you use your sales brochure as the base for LinkedIn posts, you’re setting yourself up to fail.

Not because the offer is bad.

Because the format is wrong.

A sales brochure is made to convince.
A LinkedIn post is made to earn attention.

A brochure starts with:
What we do
How we do it
Why we’re different

A good post starts with:
A situation
A mistake
A sharp opinion
A story people recognize

That’s why brochure-based posts flop.

They feel like a pitch from the first line.

They’re full of words that sound nice but say nothing:
-> Seamless
-> End-to-end
-> Best-in-class
-> Game-changing

On a website, that’s fine.

On LinkedIn, those words trigger one reaction:
Scroll.

It gets worse when you run the brochure through an AI writing tool.

Because AI doesn’t create a point of view.
It amplifies the input.

So it takes generic copy and makes it:
- More polished
- More corporate
- More bland

Which makes the post even easier to ignore.

The fix is simple.

Don’t start from the brochure.

Start from raw material:
-> A real problem you see every week
-> A mistake customers keep making
-> A counterintuitive lesson
-> A moment from a call
-> A belief you’re willing to defend

Then turn that into one idea.

If the post could be copy-pasted onto your homepage, it’s not a LinkedIn post.

It’s a brochure with line breaks.

Struggling to find a method that works for your content creation? Comment "playbook" and I'll share the simplest, faster content system.

Most people aren't scared AI is too hard.
They're scared AI will replace them.

The ones who learn it first will get picked first.

—

Before this, I was building AI systems and workflows for my last company.

Simple AI setups that made teams faster.
Learning to build AI agents.
Leading and training people on the ground.

Then it clicked.
My team was already getting real results.So why not help more people do the same?

Got my HRD certification. Started AI Boost Center. And here we are.
—

Here's why most AI training is broken.

Most trainers teach ChatGPT and how to prompt. That's it.

But nobody asks the obvious questions:

→ Why write the perfect prompt when you can ask AI to improve it for you?
→ Why memorise techniques when there are built-in features that do it automatically?
→ Why repeat yourself when you can set it up once and get consistent results every time?

I teach the answers to those questions.

Not one tool. Not one skill.

I teach people how to work with AI across tools, features, and workflows.
The stuff most people don't even know exists.

—

What I've done so far:

🔹 100+ trainings delivered for organisations including Petronas, Air Selangor, ADA Global, and BPH under the Prime Minister's Department
🔹 Built a TikTok team that consistently hits 3M+ monthly views
🔹 Grew a Telegram community to 1,000+ members in under 30 days
🔹 All without ads

—

I'm the founder of AI Boost Center.
Certified and accredited by HRD Corp.

Most of my work is with corporate teams. HR leaders and decision-makers bring me in when they want their people to actually use AI at work, not just hear about it for a day and forget everything by Monday.

I also run public workshops and work with smaller teams when the fit is right.

Want to learn AI the way it should be taught?

DM me or reach out.📩 fawwaz@aiboostcenter.com

Fawwaz Razak

Seedance 2.0 just came out.

I'm quite amazed honestly.

ByteDance just dropped a video model that generates audio AND video together in one go.

Not video then audio separately but together from the same prompt.

You just feed it references. 
Up to 9 images, 3 video clips, 3 audio clips. 

And it actually follows them. 

The camera movement, VFX style, motion, audio cues, all from your reference material.

So instead of describing your visual style in words and hoping AI gets it, you just show it. 

That's a big deal for anyone doing brand content.

Output is 15-second multi-shot audio-video with dual-channel audio. 

So much better than the typical 8 seconds one.

Btw the video is initially alot more clearer before posting.

P.S. Do you think AI videos being very realistic is quite scary?

♻️ Repost this for your content creator friends.

Fawwaz Abd Razak

Your Company’s AI Adoption Partner | I help companies adopt AI and build internal AI Champions | HRD Corp Certified

1 billion people just watched robots do kung fu.

Let's hope they don't learn guns next.

Last year, these robots could barely wave a handkerchief.

Recently at China's Spring Festival Gala, they did synchronized kung fu.

With terrifying precision.

The leap in just 12 months:

✅Real-time spatial awareness
✅Dynamic balance adjustments
✅High-speed feedback loops

We talk about AI scaling all the time.

But hardware is catching up fast.

Physical intelligence isn't the future.
It's already doing backflips on stage🤣

In front of 1 billion viewers.

I'm amazed and slightly scared.

P.S. Cool or creepy?

♻️ Repost so your friends can also watch terminator live.

Professional headshots cost $300-500.

I made mine with Gemini for free.

You just need your phone and 5 mins.

Here’s how:

1) Find a headshot style you like online.

2) Open Gemini and upload two images:
✔️Image 1: Your selfie
✔️Image 2: The headshot you want to look like

3) Click ‘create image’ and turn on ‘thinking’

4) Insert this:

Prompt: “Generate a corporate headshot of my image in [how you are dressed] in the same style as the 2nd image I uploaded as an inspiration”.

That’s it.

It’s good enough for LinkedIn.

P.S. Have you tried this yet?

♻️ Repost so your friends can upgrade their profile photo for free

AI Trainer for Non-Techy Teams | 100+ sessions | HRD Corp Certified

Every training I run, same question.

"What's the best AI for Excel?"

I used to say Claude or Copilot. 

Now I just say don't bother with Copilot haha.

Genuinely tested it. 

If you're dealing with numbers and formulas, Copilot is frustrating.

Claude on the other hand is partnered with Microsoft and launched Claude in Excel as an add-in and it’s really good.

It can read every formula, every cell. 
It highlights cells as it works. 

You can ask:

"Find the error in this model." 
It traces it. 

"Build a 3-statement model for a SaaS company." 
It builds the DCF with actual formulas. 

"Why is this REF! error showing up?" 
It explains it and fixes it. 

"Extract data from this invoice PDF into cells." 
Done, no retyping.

The bad news is it's paid only.

The good news is with USD down right now it works out to about RM80 a month, 

which honestly isn't bad if you're spending hours in spreadsheets every week. 

Best time to try cause of the exchange rate😆

P.S. Have you been wanting an AI for Excel?

♻️ Repost for your finance and ops friends to try it.

I fed Claude my best LinkedIn hooks. 

Now it writes new ones for me (viral worthy)

And honestly it sounds more like me than most things I used to write manually.

Here's the prompt I use:

"These are my most viral hooks (2 lines each) on LinkedIn. Recreate the same energy and give me 20 hooks, but for this new topic: [your topic].
///Hook 1
[Hook]
///Hook 2
[Hook]
///Hook 3 
[Hook]"

That's literally it.

The reason most people get terrible hooks from AI is they just say "write me a hook about X" with zero context.

Claude doesn't know your voice. 

It doesn't know what makes your audience stop scrolling. 

You have to show it.

Give it your best 3 hooks. 

Tell it the new topic. 

It'll give you 20 options in under a minute.

Not all of them will be great. 
But some will surprise you. 

You pick the one that feels most like you, and refine it if you need to.

P.S. Do you know hooks are one of the biggest reasons your post works or not?

♻️ Repost so others may write better hooks too.

Two ways to fix ugly slides with AI. 

Both use Claude and both take minutes.

You've got ugly PowerPoint slides. 

Two ways to fix them.

Option 1: Stay in PowerPoint.

1) Open your brand template in PowerPoint
2) Save it as a .pptx file
3) Upload it to Claude
4) Paste in your content (PDF, notes, text, anything)
5) Ask Claude to fill your slides using that template

It places everything into your actual layout. 

May need to edit it abit but saves alot of time.

Option 2: Use Gamma and go full beautiful.

1) Open Claude
2) Click Connectors at the bottom left
3) Search "Gamma" and connect it
4) Upload your content or paste your slides
5) Use this prompt:
 
“Turn this into beautiful minimalist slides using my brand kit in Gamma"

6) Click the + icon in the prompt bar, toggle on Gamma
7) Hit send and wait.

Claude will search your Gamma brand kit, pull supporting visuals, and rebuild your whole deck.

Tip: Before you do this, go to Gamma first and set up your own style. 

Both better than starting from scratch.

Save this for the next time you're staring at ugly slides an hour before a meeting 😄

Follow me for more AI hacks.

Stop writing SOPs from scratch.

There’s a faster way.

Just talk through the task like you’re explaining it to someone.

Then let Gemini do the rest.

Specifically Gemini because it can take voice recordings and transcribe it.

Here’s how:

1. Record a voice note of yourself doing the task

Talk out loud. “I’m clicking here, opening this, then doing this.”

2. Upload the audio to Gemini
3. Paste this prompt:

“Analyze this voice memo and create an SOP document explaining exactly what I did step by step.”

4. Done.

That’s it.
No formatting headaches and trying to remember every step.

Just talk, upload, and get a clean written SOP out.

Most people spend hours writing SOPs that nobody reads anyway.

This takes 10 minutes.

And it actually sounds like how the task gets done.

Save this for the next time someone asks you to document a process.

♻️ Repost if your team still writes SOPs the long way.

I tested all 9 major AI models. 
Here's which one actually wins.

So I recently saw a post about a month ago ranking the top AI models.

And now it's outdated already haha.

Here's the updated list:

🥇 Claude Opus 4.6 - 74/80 

Best for coding, agents, and long-context tasks. 
Currently sitting at the top across text and code.

🥈 Gemini 3 Pro - 70/80 

Still amazing at multimodal. 
Text, video, images, audio all in one.
Also the best for vision tasks and strong for search grounding.

🥉 GPT-5.2 (ChatGPT) - 67/80 

Best ecosystem by far. 
Works everywhere, most integrations. 
Strong generalist but falling behind on pure benchmarks.

4th: Claude Sonnet 4.6 - 66/80 

Just launched Feb 17. 
Big upgrades in coding, computer use, and long-context reasoning. 
1M token context in beta. Best value Claude tier right now.

5th: Perplexity Pro - 63/80 

One subscription gets you access to all the models above plus the best web search with live citations. 
My go-to for research.

6th: Grok 4.1 - 60/80 

Real-time X data, strong personality, and good at creative writing. 
Hallucinations dropped massively since the last version.

7th: DeepSeek V3.2 - 58/80 

Best performance-per-dollar if you're on a budget. 

8th: Microsoft Copilot - 56/80 

Only makes sense if your whole world is Microsoft 365. 
It's less about being the best model and more about being plugged into your org's data.

9th: Meta AI (Llama 4) - 55/80 

Best if you want open models you can self-host and customise. 
Performance varies a lot depending on where you run it.

The thing I always say in my trainings,

This list will look different again in a few months. 

Stop chasing the "best" model.

Ask which AI for which job. 
That answer stays consistent way longer than any ranking ever will.

Save this for the next time someone asks you which AI to use 😄

♻️ Repost to help someone stop using the wrong tool for the job.

Trump just banned Claude from the entire US government.
Katy Perry said “finally ❤️”

The image is what Katy Perry posted on X right after Trump’s ban🤭

Here’s the full story.

The Pentagon wanted unrestricted access to Claude.

For autonomous weapons.
For domestic surveillance.

Anthropic said no.

So Trump ordered every federal agency to stop using Claude immediately.

He called Anthropic a “radical left, woke company.”

For context, “woke” is a term used in the US to dismiss companies seen as too focused on ethics over everything else.

Within days, OpenAI signed the Pentagon deal.

State, Treasury, HHS all switched over fast.

But think about what actually happened here.

A company drew a line and said “our AI won’t be used for this.”

Not because they’re anti-America.

Because they believe some use cases are genuinely dangerous.

And they got punished for it.

If that becomes the norm, no AI company will ever say no again.

That should scare all of us more than any political label.

P.S. Do you think AI companies should be allowed to set limits on how their tools are used? 

Follow Fawwaz Abd Razak for more AI news that actually matters.

Got my AI Fundamentals Certificate from IBM!! 

Very valuable course. As an AI trainer, learning the fundamentals really gives a much deeper understanding of AI.

If you want to understand the fundamentals of AI and what it's build on, how it came to be etc. 

I suggest going for this course!

Best AI purchase I made this year: RM45. 
And no, it's not ChatGPT Pro.

It's Google Workspace.

I got it originally because I wanted a proper work email. 

That was literally the only reason.

Then I started realising what else comes with it.

Gemini Pro & NotebookLM. 

Gemini in Gmail, Docs, and Sheets. 

And as of today I've never once hit the usage limit. 

For RM45, that's genuinely a steal.

But its for your first year, then rm70+ after that.

But the thing that changed how I run my workshops?

The meeting notes feature.

Every online meeting I host, 5 to 10 minutes after it ends, there's an email in my inbox.

Full summary, next steps, and a Google Doc transcript. 

I do a lot of customised workshops for different clients with different scopes. 

I used to scramble to capture everything. 

Now it's just there waiting for me.

And the Google Drive AI search is insane. 

You can ask Gemini to find literally any document you've ever made.

This alone saves me so much time cause I have too many files.

If you've been thinking about paying for an AI tool but not sure where to start, 
honestly start here. 

Or try Google AI Plus for RM12 for the first 6 months, RM24 after. Both are amazing.

Btw I’m not an affiliate hahaha
Just genuinely think more people should know about this one.

P.S. Do you think you’ll stop paying ChatGPT and try this one instead?

Follow Fawwaz Abd Razak  for more AI tips that are honest and useful.

Here's how to create 20-40 shorts from a long video using AI.
It takes about 10 minutes.

So I was recently on Alex Law's podcast. Really fun episode.

Then after awhile, I started noticing shorts everywhere. 

TikTok, Instagram, LinkedIn. 
Like 10+ clips. 

All from the same 1-hour recording.
And they were genuinely good.  

The kind that feels like someone actually watched the whole video and pulled the best moments.

I had to ask him how he did it, especially since the guy has a 9-5 and still manages to podcast AND post consistently.

He said he used OpusClip.

You paste in your YouTube link. 
It watches the whole video, finds the strongest moments, 

It cuts them into short-form clips and adds captions automatically. 

From 1 hour of content you get 20-40 shorts ready to post.

Not all of them will be amazing, that's the honest truth. 

But some of them will be really good.

Good enough that you'll be glad you used it.

If you've been sitting on long videos thinking "I don't have time to edit all of this," this is your answer. 

You already have the content. You just needed the tool to break it down.

Thank me (and Alex) later 😄

P.S. Have you tried OpusClip yet?

♻️ Repost this for your friends with hours of unedited footage doing nothing.

Why think so hard about prompting?
 
When AI can prompt for you.

This is something I don’t see in lots of AI trainings but it saves so much time.

Here's how to do it:

1) Go to ChatGPT
2) Click "Explore GPTs" on the left sidebar
3) Search "prompt"
4) Open the "Prompt Engineering" GPT
5) Type in your rough, messy prompt idea
6) Add your context (your role, your audience, what you actually want)
7) Hit send

You'll get back a clean, structured, detailed prompt that actually works.

Make sure you at least read it and edit it if needed.

The only thing you need to do yourself is Step 6. 

AI can't know your situation. 
That part is on you. 

Everything else, the structure, the clarity, the framing, it handles.

Most people get bad AI outputs because they write bad prompts, 

and they write bad prompts because they've never seen what a good one looks like. 

This GPT solves that.

You'll be using this every single week after this. Trust me 👀

P.S. Have you been struggling writing prompts?

♻️ Repost for your colleagues who keep saying "AI doesn't understand what I want."

8 in 10 companies have shadow AI. 

Most leaders find out too late.

So what even is shadow AI?

It's when your team uses AI tools without IT or management knowing.

No oversight. 
Just your staff and ChatGPT having a great time.

Sounds harmless until you realise what they're actually typing in.

Confidential meeting notes. Client data. Internal source code.

All pasted into a free AI tool. 
All potentially stored outside your company's 
system.

And the thing is, they're not doing it to cause problems.

They do it because the approved tools are too slow. 
Or there are no approved tools at all.

So they find their own way.

That's actually the real problem most leaders miss.

If your whole team is secretly using the same AI tool, 
that's not a discipline issue. That's a gap you haven't filled yet.

Banning AI doesn't work either. 
It just means they hide it better.

The smarter move is to give your team proper AI tools with guardrails. 

Let them work fast. Just keep it safe.

Because they're already using AI.

The only question is whether you know about it.

P.S. Do you think your company has shadow AI?

♻️ Repost if you think more leaders need to hear this.

Google has 25+ AI tools right now.

I only knew 6 of them.

Here’s the list:

THE MODELS - gemini.google.com

1. Gemini 3 Fast
Quick tasks and fast responses.

2. Gemini 3 Thinking
For complex logic and problem solving.

3. Gemini 3 Pro
State-of-the-art reasoning for hard problems.

4. Gemini 3 Deep Think
For long, complicated planning tasks.

IMAGE & DESIGN
	
5. Nano Banana
Remix images while keeping subjects consistent.
https://lnkd.in/gggds7qU
	
6. Google Imagen 3
Create high-res images from scratch.
https://lnkd.in/geJ8n8He
	
7. Google Whisk
Blend three separate inputs into one image.
labs.google/whisk
	
8. Google Stitch
Turn prompts into designs and frontend code.
stitch.withgoogle.com
	
9. Google Mixboard
Create visual concept boards with prompts.
labs.google/mixboard

VIDEO & MOTION
	
10.	 Google Flow
Filmmaking suite for characters and storyboards.
labs.google/flow
	
11.	Google Veo 3.1
Generates 1080p+ clips with dialogue and audio.
https://lnkd.in/gheT4YRx
	
12.	 Google Lumiere
Realistic, natural movement from text prompts.
lumiere-video.github.io
	
13.	 Google Vids
Turns docs and slides into polished video presentations.
https://lnkd.in/gDeP7JVK

BUILD & CODE
	
14. Google Opal
Turn prompts into functional mini-apps in seconds.
opal.google
	
15.	Google Antigravity
AI agents that plan and write code on their own.
labs.google/antigravity
	
16. Google Jules
Lives in your repo and fixes bugs for you.
jules.google
	
17. Google AI Studio
Test prompts and access raw models before building.
aistudio.google.com

ASSISTANTS & BUSINESS
	
18.	 NotebookLM
Turns your docs into audio podcasts and study guides.
notebooklm.google.com
	
19.	 Google Pomelli
Auto-generates on-brand campaigns and copy.
Available via Google Labs
	
20. Gemini Gems
Build your own personalised AI expert.
gemini.google.com/gems
	
21.	 Workspace Studio
Automate tasks across your entire Google suite.
https://lnkd.in/g2m-3GKh
	
22. Gemini for Chrome
Browses and completes web tasks for you.
See Project Mariner below 👇🏻 

WORLDS & AGENTS
	
23.	Project Genie
Create 3D interactive worlds from text prompts.
labs.google/projectgenie
	
24.	Project Mariner
Navigates websites and completes online tasks for you.
labs.google/mariner

P.S. Did you know Google had all this before?

Follow Fawwaz Abd Razak  for more AI tools worth knowing.

I almost skipped this blog post. 

Glad I didn't. It changed how I see AI.

Matt Shumer, an AI startup founder, published a 5,000-word essay last week.

It got to 80 million views in days!!

He compared right now to February 2020. 

When a few people were quietly talking about a virus spreading overseas. 

Most people scrolled past it. Then in about three weeks the whole world changed.

He's saying we're in that exact phase again but for AI.

A few things in the essay were very interesting.

He described asking AI to build him an app. 

Walked away for 4 hours. 

Came back to a finished product. 

It had iterated on its own, fixed its own bugs, and decided when it was ready.

Then he mentioned GPT-5.3 Codex, released Feb 5. 

OpenAI literally published this in their own documentation: "This is our first model that was instrumental in creating itself."

The AI helped train the next version of itself.

Which means AI is getting better at an extremely fast pace.

His core message is not to panic but about urgency.

If your job happens on a screen, reading, writing, analyzing, deciding, communicating through a keyboard, AI is already starting to take parts of it. 

The advantage right now is just being early. 

Early to understand it, use it, and adapt.

If you want to read it, here’s the link https://lnkd.in/gC59-R53

P.S. Are you worried about AI’s fast pace growth?

♻️ Repost for anyone who still thinks AI is overhyped.

I’ll be sharing my AI system that companies pay thousands for me to teach them

Dr Azhar and me decided we want to share our hacks on how we grew on LinkedIn

He has been posting every single day for the past 4 years

He only had one week off!! 
And thats because he was having his appendix removed

Btw he has 36k followers!!

Im still quite far from that but I’ve only been on LinkedIn for less than a year
(9 months now)

And yet I’ve gotten so many big $$$ deals here

And I want to share my AI content creation systems with you

The same AI content creation systems that still makes me sound like me🫣

It has gotten me so many viral contents 

In less than 50% of the time I used to take to create content

So if you want to start landing big clients or getting that dream job

Then I suggest you join this waitlist:
https://lnkd.in/gSfdeSAC

P.S. It’s free to join and I’ll be sharing some free value in there

If you find that we are of value to you

Then you may join our paid workshop on the 12th of April🥹

Silence of the Drafts - a LinkedIn writing workshop - wait list is opened

I have been writing on LinkedIn every day for four years

Except one time last year when I had my appendix removed

That time I stopped writing for about a week

But apart from that, I’ve been writing every day for four years. Sometimes even twice a day.

On top of that, I also write every week for Yayasan Health On World (YHOW)

And I also post videos on TikTok once or twice a day

So how do I do ALL that? How do I never run out of ideas?

It’s by having a system

That’s the only way you can be consistent

Without a system, you are constantly looking for new ideas, you are constantly waiting for inspiration

And waiting for inspiration is like waiting for a Grab car.

Sometimes it comes, sometimes it doesn't.

So I’m gonna be doing a teaching workshop on how I approach my LinkedIn Writing

How I come up with my content pillars, how I come up with my topics and then how do I write those hooky hooks?

And then following my session, my friend Fawwaz Abd Razak will take over and go high-tech on us

He will be teaching on how to use AI to help you with your writing

It’s not for replacing you to do the writing - no no no no.

It’s to help you be more faster in the thinking process

The workshop is going to be on the 12th April (9am-5pm) in KL/PJ area.

Come and join us if you want to be more consistent with your LinkedIn writing.

The waitlist is now opened. You can join here. You then will be the first to know when the registration is opened
https://lnkd.in/gWxTrmny

Doktor Az 🩺 
The Consistent LinkedIn Writer 📝

taplio

The Battle

Patrice Orenes-Lerma

Fawwaz Razak

Followers

Posts

Engagements

Likes

Performance ScorePatrice Orenes-Lerma's LinkedIn Performance

Performance ScoreFawwaz Razak's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Patrice Orenes-Lerma

Fawwaz Razak

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Patrice Orenes-Lerma's LinkedIn Performance

Performance ScoreFawwaz Razak's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePatrice Orenes-Lerma's LinkedIn Performance