JM Family Enterprises, Inc.

3K+ AUTOMOTIVE DEALER PARTNERS || FINANCE, SERVICE, LEADERSHIP, SALES, COMPLIANCE & SOFT SKILLS TRAINING || INSTRUCTOR-LED, WEB-BASED, VIRTUAL & BLENDED MODALITIES || 

Challenge: Transform outdated industry terms and word tracks and introduce humanized, customer-centric training-and modernize and diversify delivery modalities.

► Played an important leadership role in launching a subscription-based micro-learning and web based learning solutions, delivering on a corporate vision, and driving $500k+ in annual revenue—developing repositories and libraries.

► Led the pioneering integration of Gen-AI and VR for dynamic customer persona creation—enhancing product presentations and driving the sales of new products/services (e.g., the electric vehicle).

► Orchestrated elite sales training modules —skyrocketing post-training sales by 65%+, achieving a 70% learner retention rate, and marking a 52% MoM growth.

►Transformed the flagship F&I skills ILT—wove in VR simulations, prioritized user needs through insightful queries, and streamlined it to a swift web-based format — slashing delivery time by 60%.

► Proactively supported the product development team in designing dynamic multimedia user manual —
bolstering team competencies and leading to further project requests, notable recognition, and subsequent empowerment training for team members to fortify their autonomy.

► Seamlessly blended an array of multimedia components, from instructive videos to immersive simulations —amplifying the depth and richness of the learning journey.

► Developed and presented a vision for learning solutions to prospective C-level clients—opening eyes and minds, proposing a modern, conversational, and customer-centric approach based on competitor and industry trends.

►Partnered closely with SMEs and clients to develop and deliver new learning solutions, ensuring alignmentwith the agreed-upon vision, and incorporating ideas and feedback during regularly scheduled progress checks.

Learning Experience Architect

Ultimate Software

LEARNING DESIGNER || EMPLOYEE LEARNING TEAM || INSTRUCTOR-LED, WEB-BASED, VIRTUAL & BLENDED LEARNING SOLUTIONS

Challenge: Produce, manage, and edit innovative learning content.

► Consulted with program owners and SMEs to identify learning gaps and content requirements, partnering in the development of learning objectives, performance outcomes, and evaluation strategies.

Learning Designer

Forest Bounty LLC

WEB-BASED INSTRUCTIONAL MATERIALS - LOCAL & INTERNATIONAL CLIENTS ||  TRAINING SOLUTIONS FOR POST SECONDARY EDUCATION, HEALTH, CONSTRUCTION, & SALES||

Challenge: Provide instructional design consulting services and build a clientele.

► Built an independent consulting business based on referrals, creating learning solutions for a variety of industries including post-secondary education, healthcare, construction, and hospitality.

► Designed and developed an onboarding training program for an architectural consulting firm, utilizing videos and interactive techniques, and branching scenarios to create engaging and audience-specific content.

►Created online instructional material, eLearning/video storyboards, product
demonstrations/simulations, study guides, scripts, as well as modules for new hires as an
integral part of the onboarding process.

►Provided consulting support to the SMEs in integrating instructional technology in the
design of online courses.

►Provided planning, designing, developing, documenting and evaluation during the
development of new instructor led and online courses.

►Updated outdated courses to contain interactions and engaging layouts with click-to-reveal,
video and slider interactions.

►Evaluated quality, effectiveness and success of online training programs.

► Performed gamification of courses to create better and more exciting courses.

Instructional Designer & E-Learning Developer

Engineering, Old Dominion University

Designed and developed quality advanced interactive education software modules, and elearning programs based on sound adult learning pedagogy and instructional design
practice, for self-study, distance learning, and instructor-led training in multiple delivery
formats.

►Conducted needs assessments and facilitated design sessions with various stakeholders and
SMEs.

►Designed, developed and implemented software training module incorporating
walkthroughs, videos, screencasts and user performance testing using Camtasia and Adobe
Creative Cloud.

►Performed requirements gathering, requirement analysis, and wrote functional specification
documents.

►Participated in regular walkthroughs and review meetings with clients.

►Designed storyboards and and online learning modalities, aligned with course objectives,
using authoring, video editing & design tools such as Flash, 3DS Max, Power Point and
Camtasia.

►Designed & developed e-learning programs to be used in the University's learning
management system (LMS).

►Implemented and evaluated effectiveness of learning solutions.

►Documented user change requests and communicated with users frequently to discuss
impact of change requests and confirmed project priorities throughout development
process.

►Collaborated with SMEs to identify and update course content, graphic images and audio
components.

Instructional Designer & Developer

Designed and developed an inventory management and record keeping database using MS
Access. Designed, developed and implemented software training module incorporating
walkthroughs, videos, screencasts and user performance testing using Camtasia and Adobe
Creative Cloud.

►Performed requirements gathering, requirement analysis, and wrote functional specification
documents.

►Conducted JAD sessions to develop and agree upon a system design that focused on the
users business requirements.

►Participated in regular walkthroughs and review meetings with clients

Database Developer & Instructional Designer

►Assisted project manager through coordinating software development projects from inception to completion.

►Assisted Project Manager with daily duties and review meetings with clients. 

►Created and communicated project status reports to the project manager.

►Developed, maintained & analyzed performance data, and interpreted the insights to the project manager for practical improvements.

►Identified, analyzed and prioritized project risks, and communicated with project manager for developing mitigation strategies.

►Created and updated meeting minutes. 

►Acted as point of contact for clients, and liaison between key stakeholders while keeping in close contact with key project members and decision makers. 

►Employed JAD technique for rapid software development.

►Used interviews and surveys to collect client requirements.

►Reviewed the efficiency and effectiveness of service delivery, and created test cases.

Project Coordinator

Learning Experience Architect @ JM Family | End-to-End Learning Solutions | Global Transformation

With over 10 years of experience in learning design, curriculum development, and multimedia production, I am passionate about creating visually compelling and interactive learning experiences that engage audiences.

I actively gather requirements from subject matter experts (SMEs) to define learning needs, establish consensus on objectives that align with learner outcomes, and swiftly deliver impactful results by implementing programs with agile project management.

Skilled in translating complex technical information into simplified concepts that resonate with diverse audiences. Passionate about incorporating innovative technologies like AI, AR, and generative models to modernize learning modalities and experiences. 

Notable achievements include spearheading digital transformation initiatives, designing subscription-based training products, and boosting sales and revenue through high-impact learning solutions. Excited to bring hands-on experience designing and delivering training in virtual, web-based, and blended formats to reimagining learning.

Pooja Bais

Datasite

•	Redesigned LMS training for 5 digital dealmaking platforms, creating engaging videos, interactive exercises, and live sessions, and conducted 82 evaluations to ensure training effectiveness and learner success, increasing employee engagement by 85%.
•	Successfully onboarded 100% of new hires and facilitated on-going training to internal associates and global customers to promote self-administration and the effective use of products.
•	Audited and analyzed content, audiences, and learner environment to identify appropriate instructional strategies for assigned courses, curriculum, and projects.
•	Collaborated with cross-business units and SMEs to design classroom and e-learning training materials and develop course curriculum.
•	Monitored, tested, and measured for trainee comprehension and satisfaction via self-reflections and summative and formative assessments.
•	Provided feedback to trainees and adjusted delivery methods to provide more effective results based on feedback.
•	Developed professional enrichment opportunities and skill-building programs and "train the trainer" presentations for existing employees.
•	Defined, documented, and provided training for standard operating procedures and for new product and feature releases.
•	Calibrated and shared targeted LMS reports for employee engagement with monthly product updates courses with department leadership, ensuring data accuracy and bringing awareness to completion across service areas.
•	Contributed knowledge of training fundamentals and maximized effectiveness by researching training methodologies and learning tools and applying them to courses and microlearnings I designed.

Training Specialist

Queen of the Holy Rosary Academy

Developed leadership and teaching skills as well as supported lead teacher, tutored with individual students and small groups, facilitated group work, created lesson plans, and reported back to teacher about individual students progress. Also created lesson plans for first and second grade Science that were aligned with Missouri State standards.

Teaching Assistant and Science Teacher 

Washington High School School District of Washington 

Student teaches and substitutes at Washington High School. Manages classroom, assignments, projects, and students continuously while formally giving instruction. Designs instructional material after analyzing existing material, skill gap, and determining the expected deliverables. Uses software to research, update, and develop new and existing material for learners.

Substitute Teacher

Southeast Toyota Finance

Collaborated with subject matter experts to develop effective training materials that are visually engaging, informative and encourage learner participation. Performed all duties required for e-learning and content development. Collaborated with SETF Compliance to establish and execute our Compliance Training Plan including course publication, assignment, tracking and reporting to ensure all SETF associates complete required Compliance training. Communicate with JM Family Enterprise to deliver effective training materials to associates. Served as an administrator of the SkillSoft Learning Management System. Coordinated, scheduled, and facilitated training activities and worked with ShiftTrack administrators to schedule associates for training sessions. Continuously evaluated and updated training materials using formats that effectively reach the learner including facilitator-led, e-learning, webinars, video and self-directed learning.

JM Family and SETF Content Development and Training Assistant Intern

The State Historical Society of Missouri

Created educational infographics and materials for the competition. Coordinated with Supervisor to plan state contest, create marketing tools and social media posts, and judged student entries.

National History Day in Missouri Intern

Chick-fil-A-Franchise

Guest service job duties include greeting customers, taking customer orders, and completing transactions on the cash register as well as operating the drive-thru window, training new team members on the POS system, and maintaining a clean store environment. Assists in locating, reconciling, and verifying the accuracy of transactions and operate equipment with peripheral electronic data processing. Demonstrates the ability to interact with the public and coworkers in a friendly, enthusiastic, and outgoing manner. Ability to empathize with customer needs or situations. Able to communicate clearly, both written and in speech.

Chick-fil-A Team Member 

Kohl's

Collaborated with fellow Associates as an efficient team in order to communicate effectively with customers and provide superior retail service. Adapted quickly to new technologies in order to provide customers with quality service while performing required tasks.

Point of Sale Associate

As a dedicated Corporate Training Specialist, I am passionate about empowering individuals and teams to reach their full potential. With a deep commitment to learning and development, I thrive on creating engaging, impactful training programs that inspire lasting growth and transformation.

My approach to training is rooted in collaboration and adaptability. I focus on building strong relationships with learners, understanding their unique needs, and providing tailored support to ensure they succeed. I am also a firm believer in continuous improvement and enjoy staying at the forefront of the latest trends and tools in learning and development.

What Others Are Saying:

“Catherine H was an incredible help throughout the training. She was always proactive and supportive, and her working style is approachable and relaxed. I would gladly work with her again!”

“My trainer was the best! She was attentive to our needs, always willing to adapt, and made sure we got the most out of every session.”

“The training team was exceptional—professional, friendly, and incredibly supportive. They understood our unique learning styles and adapted seamlessly. Truly top-notch professionals.”

“Catherine’s ability to explain complex topics with clarity made the training enjoyable and easy to follow. She kept us engaged, making every session feel dynamic and interactive.”

Let’s Connect: I’m always open to connecting with like-minded professionals who share a passion for learning, development, and leadership. Feel free to reach out if you’re interested in collaborating, sharing insights, or discussing how we can build better training experiences together.

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Pooja Bais

Catherine Hannon

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