Helping you build a high-converting Personal Brand while saving 90% of your time | Social Media Management for Personal brands

Here’s a reality check: there are only 2 ways to get clients online.

1️⃣ Chase them.
2️⃣ Attract them.

Most people are stuck in the first camp - cold DMs, random posts, endless engagement… 
and still crickets.

And even if you’re damn good at what you do:
→ You’re invisible.
→ Your message is scattered.
→ You blend in instead of standing out.

Truth is? You don’t have a marketing problem. You have a positioning problem.

And that’s exactly what I fix.

I help solopreneurs build authority that pulls clients to you - like bees to honey.

Imagine this instead:
✦ Inbound leads landing in your DMs.
✦ Clients asking how to pay you.
✦ No awkward sales calls.
✦ Content working for you, not the other way around.
✦ A booked-out calendar without stress or guesswork.

Here’s how we do it (no fluff):
✅ Nail your positioning so the right people notice you
✅ Create content that attracts inbound leads (bye-bye blank page stress)
✅ Turn followers into paying clients
✅ Build demand so you never rely on referrals again

If you’re done with cold pitching, content confusion, and hoping referrals show up…
…and ready to flip the switch so your brand sells for you…

DM me “SWITCH” and let’s get started.

Pooja Rathi

5 things I do to get inbound leads every day [ no fancy stuff ]:

1/ Optimized profile:

I have optimised my LinkedIn profile for my Target audiences
( Headline, cover, featured section, about section, role)

So when they visit my profile, in just a few seconds, they get clarity on these 3 things
→ what I do,
→ who I help and
→ what they can expect from me.

If my profile is not clear on these 3 things, they are not gonna take any action.

2/ Strategic Content:

Only posting is not enough, what you are posting matters. I post
7 times a week
→ 1 Case study
→ 1 Objection handling
→ 1 Personal story/thought
→ 2 How tos
→ 2 Quick fixes

3/ Use Data:

There is no point in getting likes, comments if you are not using them.

I reach out to every single person who:
→ Like my post
→ Comment on my post
→ Visit my profile
→ Follow me

4/ Comments:

I spend at least 15-30 Minutes every single day commenting with:
→ 3-5 Big accounts [ relevant ones ]
→ Target audiences
→ Peers

5/ New connections:

Quality connections → more chances to get in front of your target audiences → More chances to get leads/clients

I try to add 10-20 people to my connections every day
→ Target audiences
→ People have my target audiences

Last but not least: I always tweak my strategy according to the results i get, and always test new things.

Turning Content into Clients for Coaches & Advisors. The Inbound System that builds authority and drives sales on repeat. Install my content to cash system [ Check featured section ]

I lost half of my business overnight.

No warning. No backup. No appeal that worked.

In 2023, my Instagram account with 12k+ followers got disabled, right around the time Threads launched. And just like that, the platform I was fully dependent on disappeared.

At the time, everything lived on Instagram.
Leads.
Visibility.
Inbound.

One switch flipped and it was gone.

So when the account went down, it wasn’t just an app glitch. It felt like someone pulled the plug on my income.

I remember thinking:
What now? Do I start from zero? Do I quit?

I had two options:
1. Rebuild the audience
2. Rebuild the business

Most people choose option one.
I didn’t.

I stopped chasing followers.
Stopped obsessing over reach.
Stopped waiting to “get back to 10k.”

Instead, I fixed the foundation.

I focused on:
- clear positioning
- problem-first content
- showing how I think, not just what I know
- giving people a next step
- Building newsletter

I wrote for buyers, not browsers.

And here’s what happened:
Started building authority and getting clients.
Inbound came back.

Without virality.
Without a big audience.
Without being tied to a platform.

Here’s the rule most people learn too late:

You don’t lose business when you lose followers.
You lose business when your business only works because of followers.

Followers are rented. Systems are owned.

Losing that account sucked.

But it forced the right lesson:
Stop building profiles. Build businesses.

If you want the exact system I used to turn content into clients without having a huge following, I put it into a free doc called Content to Cash.

Link is in the comments. 

[or comment 'ctc' I'll send it your way.

I kill 90% of my content ideas (to save the best 10%)

Most business owners post everything they think of. I do the opposite.

If an idea doesn’t survive these 4 questions, it never sees the light of day.

Step 1: The ROI Filter
I ask: Which stage does this serve?
Awareness, consideration, or decision.
If it doesn’t move someone closer to working with me, it’s out.

Step 2: Check for lived proof.
Have I done this?
Seen it work?
Applied it with a client or in my own business?
If it’s just theory, it doesn’t get posted.

Step 3: Run the “today” test.
Is this a problem my ideal client is actively dealing with right now?
Not “nice to know.” Not “interesting.”
Urgent.

Step 4: Offer alignment test.
If this post has nothing to do with:
 • my freebie
 • my service
 • my offer ecosystem
I rethink it.
Content shouldn’t be random. It should quietly point somewhere.

Killing the bad ideas is only half the battle. 

Making the good ones perform is the other half.

I put together a free guide. It’s the exact system I use to turn that '10%' into high-performing posts - inbound clients.

Comment “CASH”, to install it in your business.

When you go to buy a car, do you want to hear the salesman's "top 5 tips for driving"? No. You want to see the crash test ratings. You want to see the performance stats. You want proof that the machine does what it says it does.
​
Your prospects are the same.
​
They don't want your "3 ways to stay motivated." They want to see how you took a client from hell to heaven in x time using your system.
​
Show them. 

P.S. I put together 7 money printing templates that I use to show them how I take clients from hell → heaven. Link is in the comments.

Teaching is different from positioning yourself as the solution.
Building trust is different from triggering a buying decision.
Having an audience is different from owning a pipeline.
Sounding smart is different from sounding relevant.
Posting content is different from running a system.
Having followers is different from having demand.
Sharing value is different from showing value.
Being visible is different from being chosen.
Going viral is different from getting paid.
Being liked is different from being hired.
Consistency is different from direction.
Attention is different from intent.

If you don’t build for conversion, all you’re doing is performing.

If you want access, Comment “LEAD MAGNET” and I’ll send it your way.

Helping you build a predictable client-getting system on social media without burning out. 1 system → 5–7 leads/wk. 4+ yrs building inbound machines. DM “INBOUND” for deets.

How I create a Lead Magnet that converts like crazy

Most people are stuck in one lane:

→ Awareness content that educates but never sells
→ Consideration content that talks offers but skips trust
→ Engagement bait that gets likes, not buyers

And then they wonder why the pipeline’s dry.

If your content only builds awareness, you’ll get reach, not revenue.

If it only builds interest/consideration, you’ll be everyone’s favourite free resource.

If it only pushes conversion, you’ll sound like a sales bot people scroll past.

Content works when it moves people.

Your content actually needs this funnel:

1. Awareness
 Make them stop.
 Name the problem they haven’t articulated yet.
 Say the quiet part out loud.

2. Interest / Consideration
 Make them stay.
 Stories. Process. Proof.
 Show how you think, not just what you know.

3. Conversion
 Make the next step obvious.
 No pressure. No “DM me NOW.”
 Just a clean, aligned invite.

Miss even one stage and this happens:
→ You’re always posting
 → You get views but no leads
 → People love your content but never pay you

But when the funnel flows?
→ People binge
→ DMs turn into “how do I work with you?”
→ Clients sign without chasing or convincing

Your content isn’t here to be everywhere. It’s here to take someone somewhere.

Stop building content islands. Build a path.

Awareness → Interest → Consideration → Conversion

If you want to turn your content into clients without sounding salesy or posting 24/7, Comment “C2C” and I’ll send you the Content to Cash guide.

#contentstrategy

90% of LinkedIn profiles don’t sell. Here is why:

1. I don’t see any professional when I see your profile picture.
2. Your cover photo doesn’t grab my attention.
3. Your headline doesn’t show what you bring to the table.
4. Your About section is too focused on you, not what you offer.
5. Your text is hard to read, too dense.
6. Your featured section is filled with your posts.
7. Your profile doesn't make me feel like you can solve my problem
8. I don’t see any social proof on your profile.
9. You haven’t connected with the challenges I face.
10. Your content doesn’t sound like you.
11. When I see your content, I don't trust you.
12. You failed to trigger my emotions.
13. You repost other's content more than posting yours.
14. It’s not clear what makes your solution stand out.
15. You don’t seem like an industry expert.
16. I don’t understand how you can make a difference for me.
17. You don't have any clear CTA on your profile.

Fix these.

I'm not the only one who's not buying.

I asked AI [gemini] about me.
This is what came up. [ see screenshot ]

And here’s the part most people should pay attention to:
If AI can’t find you, your audience won’t either.

Not because AI is magic.

But because AI pulls from the same places humans trust:
 – clear positioning
 – consistent messaging
 – visible proof
 – repeatable ideas

If your name, work, or perspective doesn’t show up anywhere coherent, you don’t exist digitally - no matter how often you post.

This isn’t about “going viral.” It’s about being legible.

When someone looks you up:
 – Do they immediately understand what you do?
 – Can they tell who you help?
 – Can they see proof you’ve done it before?

AI visibility is just a byproduct of something deeper:
clarity compounded over time.

If your brand is clear, systems pick it up. If it’s vague, nothing does.

The goal isn’t to impress an algorithm.

It’s to build something so clear that everyone can recognise it. Including the right people and AI.

PS. I'm taking 3 business owners & coaches to help them make their work discoverable, trusted, and conversion-ready. DM me “STRATEGY” and let's see if we are a good fit.

Maturity is realising it won’t happen overnight, but quitting early guarantees it never will.

If you’re an Introvert solopreneur business owner, this is for you.

If the thought of sales calls, group calls, or “turn your camera on” makes you tense up - you are not alone. 

I know this because… I am one too.

And for the longest time, mentorship felt exhausting instead of helpful.

I had to:
- speak up in group calls
- ask “basic” questions out loud
- explain your whole business in 30 minutes
- think fast, talk faster

By the time the call ended, you were more drained than clear.
And half the questions I actually wanted to ask?

I never did.

That’s exactly why I created Strategy Switch.

Because introverts don’t need more noise. They need space to think.

With Strategy Switch:
- you ask questions when they come up
- you don’t have to perform or think on the spot
- you can explain things properly (without being interrupted)
- you get thoughtful, written responses you can come back to

No calls.
No group pressure.
No awkward silences.

Just clarity - on your terms.

This is for the business owner who:
- hates calls but loves depth
- thinks better in writing
- wants honest feedback without small talk
- needs support that fits real workdays

I didn’t create this because it’s trendy. I created it because I needed it myself - and couldn’t find it.

If you’re an introvert who’s tired of forcing yourself into systems that don’t fit you, this might be exactly what you’ve been looking for.

DM me “CHAT” and I’ll share the details.

If copy-pasting AI posts could get you clients, you’d already be booked.

But most people aren’t stuck because they “write badly.”

They’re stuck because they confuse activity with strategy.

Posting daily feels productive.
Using AI feels efficient.
Following prompts feels safe.

And that’s exactly why it doesn’t convert. Clients don’t buy content.

They buy clarity.

Clarity on:
- who you help 
- what problem you solve
- why you’re different
- when it’s time to act

Your audience isn’t asking,
 “Is this well written?”

They’re asking:
 “Is this for me?”

If your content doesn’t signal relevance fast, 
attention drops. Trust dies. Nothing moves.

Fix the foundation.
Then let AI support it.
Not the other way around.

—
I put together a guide on how to fix the foundation. Comment GUIDE and I’ll send it.

Your post could flop in likes… But still work like crazy.

Here’s the trick: check your audience insights.

If it’s the people who pay you, hire you, or partner with you → keep posting.

If not → rewrite.

Vanity metrics don’t pay bills. Attention to the right people does.

My client messaged me saying…

“Ur content strategy is dangerous. I almost hired you twice.”

That’s it. That’s the post.


PS. Taking Done for you Content strategy Clients for Feb [ Only 2 spots ]. DM 'STRATEGY' for details. 

Note: This is NOT for you if you dont have at least 1 client result and a $500+ offer.

9 AM.
Client call.
Not about posting more.
About making what she’s - already posting - bring clients.

Because here’s the truth no one wants to say out loud:

If you’re posting consistently
and still asking “why isn’t this converting?” it’s not your effort. It’s the missing bridge between content and clients.

That’s literally what we mapped today:
what to keep,
what to kill,
and how to turn content into a lead system instead of a creative chore.

If you’re tired of posting just to stay visible
and want your content to actually bring inquiries—

I put the framework into a free guide.
No fluff. No trends. Just clarity.

Comment ‘CTC’ and i’ll send it your way.

#contentstrategyforbusiness

Turning Content into Clients for Solopreneurs. The Inbound System that builds authority and drives sales on repeat. Install my content to cash system [ Check featured section ]

Here’s how I turned content → cash anyway:

I didn’t try to grow an audience.
I built demand.
I wrote content for buyers, not browsers.

I talked about real problems people were already paying to solve.
I showed my content strategy and process, instead of performing expertise.
And I always gave a clear next step.

That’s it.

Small audience.
High intent.
Clear positioning.

Because the truth is:

Followers don’t pay you.
Content clarity does.

I put this entire content-to-clients process into a guide, exactly how I generate inbound leads from content without posting more or chasing numbers.

If your content looks good but doesn’t convert into clients, this will show you what’s missing.

DM me “CONTENT” and I’ll send it over.

If your freebie doesn’t hurt to give away, REWRITE it.

The difference isn't the size of the audience. It’s the depth of the leverage.

Burned-out founders focus on Maintenance (just staying afloat). Leveraged CEOs focus on Multiplication (making every post work 10x harder).

If you want to stop the daily grind and start operating like a CEO, my CTC guide can help you build the systems that turn your content into a predictable revenue machine.

Ready to shift from "Busy" to "Profitable"? Comment ‘CASH’ and I’ll send it your way.

The Leveraged CEO vs. The Burned-out Founder

“I’m good at what I do, my content just can't seem to bring in the right clients.”

That’s exactly where Laquil was when we started working together.

Great at educating, but not at converting.

Fast forward just two weeks of tweaking the strategy, and the results speak for themselves:
- 12 high-quality leads (from content that actually lands)
- 2 new clients signed
- Inbound interest from decision-makers
- People who are actually ready to buy

That shift didn’t come from "going viral" or a magic hashtag.

It came from seeing the process differently. We moved away from just "sharing information" and moved toward content positioning and sales psychology that makes the right people raise their hand.

I love that Laquil is finally playing big now. Because when you know your content works, you show up with a different level of confidence.

Is your content getting "claps" but no "clients"?

I’m opening 3 spots inside Content Bridge for February to help you fix your conversions. DM me “CONTENT” and let’s see if we’re the right fit.

Before you stress about engagement or algorithms,

Fix this one thing: Clarity.

Get Clarity on these 3 things first:
→ The problem you solve.
→ Your Ideal Client.
→ What makes you unique.

This will help you:
→ Stop wasting time on activities that don’t drive results.
→ Optimise your profile and content for impact.
→ Create content that works for you 24/7.

With clarity comes results, don’t leave it up to chance. Or you can keep spinning your wheels for a few more months. 

Fix it.

Turning LinkedIn Profiles to Profit for B2B Founder | Content, Design & Strategy

Hey 👋 I’m Aryan & I'm a Personal Branding & Content Strategist.

I help founders & businesses build trust, authority and demand on LinkedIn.

Over the last 4 years, I’ve been helping brands grow their target audience and attract inbound leads with a proven content strategy.

My expertise is a combination of Design + Strategy + Content + Marketing.

As an independent expert, I’ve helped more than 50+ brands with creative content production.

Now, I help companies build a strong social presence through Brand and Content Strategy.

Some of my achievements:

 •  Trusted by clients from 10+ countries globally.
 •  Worked with McDonald's on a creative campaign.
 •  Build my audience on LinkedIn with 17k+ followers.
 •  Worked on OOH campaigns across the London Tube.
 •  Worked with global CMOs directly in marketing execution.

I focus on creativity infused with strategy and believe in customised solutions for different clients, depending on their industry and their goals.

Here’s how I can help you:

✦ Personal Branding : We build influential personal brands for founders on LinkedIn and beyond, growing the target audience and generating consistent inbound leads.

✦ 1:1 Consultation : Pick my brain and I’ll consult you on how to navigate through personal branding, content creation and other challenges you are facing on social media.

✦ Content Marketing : We help businesses grow on social media through content creation, handled end-to-end from strategy to execution.

🌐 Visit my website → www.GalaxioStudio.com
📩 For Partnership → aryan@galaxiostudio.com




**********

🧡 Some of my client wins:

“Helped a founder in the cybersecurity sector build a professional personal brand with increased content performance by 500% along with consistent audience growth.”

“Boosted the online presence of CRA, a firm in the steel pipe industry (based in Dubai). Increased the content performance up to 753% on LinkedIn & designed marketing collaterals for them.”

“Helped Analytikal DNA (based in Dubai) build a professional & trusted presence on LinkedIn, YouTube & Instagram with founder-led video marketing including complete pre & post production.”

“Collaborated for 1 year with a Sweden-based bio-research firm Myrkl for content production, saving $50,669 annually compared to a full-time hire.”

Thanks for reading ✌️

Aryan Kumar

After working with a lot of B2B clients.

I'm finally taking the next step in my career.

I'm becoming a part of an agency & launching it publicly.

Before that, I've been working on it quietly.

Introducing → Galaxio Studio

A B2B Brand & Content Marketing Agency with global reach. 

Helping 𝐁𝟐𝐁 𝐅𝐨𝐮𝐧𝐝𝐞𝐫𝐬 & 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 build a credible online presence, communicate clearly and become a trusted industry authority.

We follow a strategy-first and content-first approach.

The reason for building this agency is simple.

The GAP in the B2B market.

→ Lack of storytelling in the B2B sector.
→ There is a lack of creative services for B2B.
→ Most agencies lack real industry understanding.
→ Founders & experts aren’t leveraged as thought-leaders.
→ Over-focus on lead generation, under-focus on brand trust.
→ Strategy is missing, content is created for the sake of content.

So, we’re here to fill the gap.

From strategy to content, we're ready to make a difference.

You can book a discovery call to find out how we can help you. 
(Link in my feature section)

Let’s build a brand you can be proud of ✌️

Aryan Kumar ✪

Brand & Content Strategist | Personal Branding & LinkedIn Strategy for B2B Businesses | Working Across 🇦🇪 🇫🇷 🇮🇳

Don’t confuse [Attention] with [Intention] on LinkedIn.

This was the real mindset shift for me last year.

Attention is cheap now. Anyone can get it.

But intention? That’s rare, like a non-AI comment on your post.

Here’s the difference almost everyone misses:

Attention says: “Look at me.” It speaks to masses.

Intention says: “This is for you.” It speaks to the target.

Views, likes, impressions = attention.
Understanding, positioning, trust = intention.

You only earn intention with a strong POINT OF VIEW.

Especially here on LinkedIn.

Your audience is tired of generic “5 tips to grow” type of content.
They want to know how you actually think.

Your content should sound like…
Judgment x Perspective x Experience.

What you believe.
What you don’t agree with.
What you learned the hard way.

Attention ex: “Here’s what’s working right now.”

Intention ex: “Here’s what I’d do if I were you.”

That’s the real shift.

From attention → to intention.

That’s where real personal branding starts.

That’s it for today.

~ak

After observing content for the last 4 years.

I’ve noticed some PATTERNS in successful posts.

And also a hidden mistake that becomes a barrier.

The mistake is hidden in your struggle.

To attract ATTENTION to your content:

You keep creating something new & refreshing.
You experiment with different ideas popping in your mind.

After many attempts, one post finally gets good reach.

But then you’re back to hunting for the next good post.

If this is you, then the mistake is in your execution.

You’re following a “Hit and Pray” strategy.

Wait, let me break it down.

There is never an issue with your “new idea” but an issue with the format you represent it.

Suppose you have got a new idea.

So, instead of just straight writing this idea into post.

Take help from already winning content structures.

Because they are proven to perform well all the time.

They are not dependent on algorithms but tested on humans and have been working for ages.

I’ve compiled 12 proven content formats you can use to present your ideas effectively. 

Read the carousel below to check them out 👇

Don't Reinvent Content Wheel

The moment I started becoming PROFESSIONAL on LinkedIn.

It all destroyed me.

We all hear this:

- LinkedIn is a professional networking platform.
- LinkedIn has a professional audience.
- LinkedIn is not like Facebook.

And also the fight where…

Left wing says professional posts are boring.

Right wing says casual posts are cringy.

There is no middle ground.

Tbh, for me, the growth is dead when I become too professional.

The growth happened for me when I was:

- Sharing my professional life lessons on LinkedIn.
- Sharing my personal life lessons on LinkedIn.
- Sharing my raw messy progress on LinkedIn.
- Sharing my honest thoughts on LinkedIn.

It doesn't mean that you need to DANCE on LinkedIn.

But you need to be authentic, honest, raw and messy sometimes.

That's how you win the trust of your audience + clients.

The psychology of copywriting used by the Top 1%

Here's how to make your content impossible to ignore 👇

This is something every business owner should know.

Let's break it down.

First of all, what Is Copywriting?

Copywriting = using words to help people take action.

Action can be:

☞ clicking a link
☞ booking a call
☞ buying a product
☞ or even just reading more

It’s about being clear & helpful by following these 3 steps:

- Here’s something you want. 
- Here’s why it matters. 
- Here’s what to do next.


[ 𝐆𝐨𝐥𝐝𝐞𝐧 𝐑𝐮𝐥𝐞 𝐨𝐟 𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐢𝐧𝐠 ]

“Make it about THEM, not YOU.”

People don’t care about:

❌ your business
❌ your features
❌ your story (unless it helps them)

They care about:

✅ their problems
✅ their goals
✅ their life getting better

So always ask: “Why should THEY care?”


[ 𝐓𝐡𝐞 𝐂𝐨𝐫𝐞 𝐅𝐨𝐫𝐦𝐮𝐥𝐚 ]

Good copy usually has 3 parts:

1. Hook - grab attention
2. Value - explain how it helps
3. Action - tell them what to do

Example (bad):

We offer organic social media services.

Example (good):

Business owners spend $10k/month on ads.
Yet many struggle to break even on their ad spend.
Paid Ads are not always the only answer to get results.
In 2026, you also need to invest in organic brand building.

You don't need to be Albert Einstein to write good copy.

You just need to know the proven frameworks & apply them.

Now, let's see some of the proven frameworks 👇


[ #𝟏 𝐏-𝐀-𝐒 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 ]

This is the most popular copywriting model.

(P) Problem - call out the pain
(A) Agitate - make them feel it
(S) Solution - give the answer

Example:

𝗣𝗿𝗼𝗯𝗹𝗲𝗺: You want to generate leads from LinkedIn.
𝗔𝗴𝗶𝘁𝗮𝘁𝗲: And you just rely on cold DMs for it
𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: In 2026, you need to invest in organic brand building to get the best results. I'm hosting a webinar on this topic on Friday at 10 pm PST. Click the link below to join.


[ #𝟐 𝐀𝐈𝐃𝐀 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 ]

This is the 2nd most popular copywriting model.

(A) Attention - Hook people
(I) Interest - Explain the situation.
(D) Desire - Show the benefit.
(A) Action - Tell them what to do.

This framework is everywhere on the internet.
(Ads, emails, landing pages, social posts.)


[ 𝐌𝐞𝐧𝐭𝐚𝐥 𝐌𝐨𝐝𝐞𝐥 - “𝐎𝐧𝐞 𝐑𝐞𝐚𝐝𝐞𝐫 𝐑𝐮𝐥𝐞” ]

Write as if you’re talking to ONE person.

Don't confuse the reader by talking to everyone.

You first need to decide who you’re talking to.

Ex. "Hey, if you run a small business…"

People respond better when they feel personally spoken to.


[ 𝐖𝐡𝐚𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐒𝐚𝐲𝐬 ]

▪︎People skim, not read. Short sentences always win.
▪︎Emotion beats logic at first. Facts help confirm later.
▪︎Clear copy converts better than clever copy.
▪︎Social proof builds trust. Show the results.


That's it for today.

If you like it, then don't forget to repost ♻️

Comment "Part 2" if you want to learn more about this topic.

~ ak

Being "𝗧𝗵𝗲 𝗕𝗲𝘀𝘁" is a strategy for burnout.

I spent years thinking that if I became the "best" in the room, the clients would always choose me over anyone.

I was wrong.

In a world where 𝟳.𝟱 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗯𝗹𝗼𝗴 𝗽𝗼𝘀𝘁𝘀 are published every day and AI can generate "the best" technical answer in 3 seconds, "Best" has become a commodity.


𝗛𝗲𝗿𝗲 𝗶𝘀 𝘁𝗵𝗲 𝗰𝗼𝗹𝗱, 𝗵𝗮𝗿𝗱 𝘁𝗿𝘂𝘁𝗵 𝗼𝗳 𝗕𝟮𝗕 𝗶𝗻 𝟮𝟬𝟮𝟲:

◼︎ 92% of B2B buyers now engage with sales professionals who are thought leaders in their industry.

◼︎ 81% of buyers choose a brand based on "Brand Affinity" (how much they resonate with the vibe/values) rather than just the best technical specs.

◼︎ Comparison is the thief of profit. If you are "better," you’re fighting for 1st place. If you are "unique," you are the only one in the race.


𝗪𝗵𝘆 "𝗧𝗵𝗲 𝗕𝗲𝘀𝘁" 𝗶𝘀 𝗮 𝗧𝗿𝗮𝗽: It’s exhausting because someone is always younger, faster or cheaper. It forces you to compete on price and features....a race to the bottom.

𝗪𝗵𝘆 "𝗧𝗵𝗲 𝗢𝗻𝗹𝘆" 𝗶𝘀 𝗮 𝗠𝗼𝗮𝘁: I’ve realised that clients don't just want a "service." They can get that on Fiverr for $xx. They want a partner who understands that a "service" without a soul is just a digital brochure. They want the one whom they feel connected to.


Here's the BOLD move you need to make:

You look at your competitors and think.. 
"How can I beat them?" 
Stop trying to beat them. 
Start making them irrelevant.

Invest in things that can make you the ONLY one:

☐ Thought Leadership
☐ Personal Branding
☐ Brand Strategy
☐ Storytelling
☐ Positioning

The choice is yours: Do you want to spend multiple years to be #1 on a list of 100? Or do you want to be the only name on the list?

" 𝐼𝑡'𝑠 𝑏𝑒𝑡𝑡𝑒𝑟 𝑡𝑜 𝑏𝑒 𝑢𝑛𝑖𝑞𝑢𝑒 𝑡ℎ𝑎𝑛 𝑡ℎ𝑒 𝑏𝑒𝑠𝑡. "

A business owner professional and corporate photo with text overlay written as "Why being #1 in B2B is becoming a race to the bottom."

I recently tested my posting frequency on LinkedIn and did research on the same. I found that quality is useless without right frequency on LinkedIn.

To prove this fact, I also found a relevant article published by Buffer.

Buffer’s data scientist analysed 2 million+ LinkedIn posts and found that posting 2-5 times a week is the best way to get the most out of your LinkedIn profile.

But what I observed & tested on my LinkedIn was:

☑︎ When I post regularly, I get more impressions and better per-post performance.

☑︎ When I even skip one day of posting, then the next day's post gets less instant reach, but slowly it increases.

But the fact is that if you want to be seen on LinkedIn, then you need to post often or regularly.

Here’s what the data tells us: 

◼︎ Moving from 1 post/week to 2–5 posts/week shifts how LinkedIn’s algorithm treats your content, you start getting more impressions and better per-post performance. 

◼︎ Posting 6–10 times/week can amplify reach. At 11+ posts/week, reach and engagement can grow dramatically, but that only works when every post has substance.

Remember...

Posting for the sake of posting might get numbers, but it won’t build relationships or authority if it is not backed by quality content. 

You can split your content into:

- 2-3 short posts
- 2-3 In-depth posts

Now this way it's easier to maintain a regular posting schedule.

Another area I’ve been exploring is audience matching, a strategy that ensures the LinkedIn algorithm accurately delivers your posts to the right audience.

And that's the reason many people didn’t get the results from their posts.

In the next post, I'll be covering that.

*Image source: Buffer

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Hey 👋 thanks for reading. Let me start by telling you why I might be worth your attention.

I’ve been creating content on LinkedIn for the past 2 years, growing an audience of 17k+ followers and generating over 2 million+ impressions, including one viral post. I’ve worked with 50+ clients globally, including major brands like McDonald’s.

Currently, I represent myself as an Independent Marketing Consultant for small and medium-sized businesses. I started this journey after noticing a clear gap: service-based SMBs were struggling to establish long-term authority in their industries. Marketing wasn’t just about lead generation, it needed to position businesses as trusted leaders.

That’s why I now focus on sustainable, organic-first growth, blending services like design, branding, website development, video production, and marketing into seamless, strategy-led experiences. My goal is to help businesses stand out and build sustainable brand authority.

Today, I work with clients around the world to grow their presence and turn them into industry leaders.

Done-For-You Personal Branding

Apply For Consultation

11 Marketing Shifts You Can’t Ignore in 2026

Here's the DATA after analysing different reports:

1. People are using AI the wrong way, either giving it half-baked prompts or using it as a tool to generate content. Instead, they should use it as a teammate that helps you think, test ideas, spot patterns and move faster, but the direction still has to come from you.

2. In 2026, being real is your unfair advantage now, because when everyone can generate content, your stories, opinions and honesty are what people actually connect with and trust.

3. SEO isn’t just about Google anymore, it’s about showing up where AI finds answers, so your content needs clarity, structure and real insight, not tricks. Traditional SEO is evolving into AI‑centric optimisation (AIO, GEO)

4. AI made content easy, but insight made it valuable, so fewer thoughtful posts will always beat daily noise and random output. People remember clarity, not volume and usefulness. Comment "X" to get "Y" kind of posts aren’t as effective as thoughtful and well‑structured content.

5. Personalisation is moving from reacting to predicting, where brands understand needs before people even say them, which feels magical when done with care and ethics.

6. On LinkedIn, deeper posts are quietly winning because people crave context, honesty and real thinking, not just quick tips or recycled hacks. It builds credibility. Longer posts or In-depth posts (>1,000 characters) are generating higher engagement

7. Trust is becoming the real currency, because with AI, data and automation, people choose brands that feel safe, transparent and human. Brands that protect it win long-term.

8. Most decisions happen in the middle of the funnel, when people compare, doubt and evaluate, so helpful explainers and honest breakdowns matter more than flashy promotions. They build confidence in people’s minds.

9. 91% of B2B marketers use content marketing today, with video and digital content shaping buying decisions, indicating content remains central in purchase influence.

10. AI can now create ads that compete with humans, but it works best when guided by taste, judgment and strategy, not left on autopilot. Human intelligence still matters in guiding AI.

11. Your personal brand is your differentiator in an AI world, showing how you think, decide and communicate, because people follow people, not tools. Authenticity is your biggest asset.

That's it for today.

~ak

I’ve analysed the old vs new B2B marketing shift.

Many businesses hesitate to try the new approach.

From brand pages → to personal brands.
From company ads → to human influence.

But the truth is, it’s not a choice. It’s a necessity, here's why:

◼︎ 92% of buyers trust individuals more than brands.

◼︎ Content shared by employees gets 8x more engagement than content shared by brand pages.

◼︎ LinkedIn users are 5x more likely to engage with personal profiles than company pages.

Your BRAND PAGE is no longer your only distribution channel. 
Your PEOPLE are.

For years, we believed:
“Let the company page speak.”
“Publish from the brand.”
“Run ads for reach.”

Now the winning formula is:
→ Let founders speak
→ Let leaders share insights
→ Let the team build credibility
→ Let humans carry the message

Because buyers don’t connect with:
☒ Brochures
☒ Campaigns
☒ Corporate language

They connect with:
✓ Honesty
✓ Experience
✓ Perspective
✓ Proof from real people

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗱𝗼:

𝟭. 𝗧𝘂𝗿𝗻 𝘆𝗼𝘂𝗿 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗶𝗻𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗼𝗿𝘀
Give them space to share opinions, lessons and stories.

𝟮. 𝗘𝗺𝗽𝗼𝘄𝗲𝗿 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀 𝘁𝗼 𝗽𝗼𝘀𝘁
Your team has 10x more reach than your company page ever will.

For example:

☑︎ HubSpot - They empower employees to share authentic insights on LinkedIn, supported by content guidance, culture of thought leadership and freedom of creativity.

☑︎ Dell Technologies - They run gamified advocacy programs providing curated content, tools and recognition, motivating employees to post consistently and expand brand reach.

𝟯. 𝗦𝘁𝗼𝗽 “𝗮𝗻𝗻𝗼𝘂𝗻𝗰𝗶𝗻𝗴”. 𝗦𝘁𝗮𝗿𝘁 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗻𝗴.
Teach. Break down complexity. Show thinking.

𝟰. 𝗨𝘀𝗲 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗽𝗮𝗴𝗲 𝗳𝗼𝗿 𝘃𝗮𝗹𝗶𝗱𝗮𝘁𝗶𝗼𝗻, 𝗻𝗼𝘁 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻
Let personal brands lead. Let the brand support.

𝟱. 𝗧𝗵𝗶𝗻𝗸 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺
Ads stop when the budget stops. Personal brands compound.

𝐼𝑛 𝑚𝑜𝑑𝑒𝑟𝑛 𝐵2𝐵, 𝑢𝑠𝑒 𝑝𝑒𝑜𝑝𝑙𝑒 𝑡𝑜 𝑒𝑎𝑟𝑛 𝑡𝑟𝑢𝑠𝑡 𝑎𝑛𝑑 𝑎𝑡𝑡𝑒𝑛𝑡𝑖𝑜𝑛 𝑎𝑙𝑜𝑛𝑔 𝑤𝑖𝑡ℎ 𝑡ℎ𝑒 𝑏𝑟𝑎𝑛𝑑 𝑙𝑜𝑔𝑜.

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