Marketing Expert | Passionate Philanthropist | Former Lawyer | Working Out What's Next 🤘

I would like to think that people will remember me as a nice bloke, who did nice things.

And those nice things are:

- Talking. Think Radio, TV, Events, Podcasts, Lecturing, etc.
- Charity. No one has ever become poor from giving.
- Birmingham. I'm proud to consistently champion this city.

And those nice things were:

- Marketing. Web, digital, social media.
- Law. I genuinely still can't believe that I was an actual lawyer.
- Consultancy. Non-Exec. Board Member. Advisor.

And I've done a lot more bits and bobs.

My main focus currently is:

Radio and broadcasting with the BBC.
Hosting and public speaking through my own business.
And charity (which will always be voluntary).

But I can always do some of the other bits if you think I could help you.

hello@pjellis.me - let's chat 🤘

PJ Ellis

Inside Edge magazine

This project genuinely has been a labour of love. Working on a publication to share the latest news and information that could help guide, support, update and inspire anyone who organises events.
Our aim is to publish multiple copies each year, if you would like to be involved in advertising or sponsoring further issues get in touch: hello@sheeredge.co.uk

Editor in Chief

Sheer Edge Ltd

Sheer Edge support our clients by taking the headache away and helping them to achieve exceptional events with virtual, hybrid and live-in person events.

Event Management;
Irrespective of whether clients require support working with their existing internal events and marketing teams or for us to be solely responsible for running your event, we work with you to make your event a success. We have an experienced events team who have worked at some of the best venues in the UK and internationally.

Providing a complete event management and production solution or minimal event support, it's your choice, we tailor our services to your event needs. 

Corporate Hospitality Booking Service;
Providing concierge service sourcing and booking clients hospitality requirements, managing clients calendar of events, supporting with any branding or on-site support on the event day.

Venue Finding Service;
Providing clients with a range of fantastic venue options to consider for their next event, throughout the UK and Internationally, many unique, popular and wild card options.  Saving valuable time but still providing choices for virtual, hybrid, meetings, team building, leadership learning and development, conference, dinner, exhibition, launch or VIP event. 

Virtual conferences and entertainment;
Providing complete virtual event production and support including platform management for conferences, awards, networking events.

Sourcing and running virtual events and entertainment options along with sending out kits for delegates to enjoy pre-event.

Responsible for overseeing sales, promotion, recruitment, finances for Sheer Edge Ltd
Creation and implementation of sales and marketing strategies seeing a year on year increase.
Managing internal marketing and support and fulfilment 
Responsible for managing events team. 
Responsible for management of all business finances.

Managing Director

Sheer Business Inspiration Podcast & Vlog

Join me as I interview some truly inspiring business leaders, thought leaders and entrepreneurs who share their ups, downs and secrets behind their successful businesses and enterprises

Podcaster and Vlogger

Inspiring Dining | Inspirational Speakers and Fine Dining

In an already crowded sea of networking groups, it's difficult to find high-quality events pitched at senior level. INSPIRING DINING is an amalgamation of fine dining, inspirational speakers and boardroom style networking. A unique experience where senior leaders can meet and share business ideas boosted by motivational guest speakers to enable them to springboard fresh ideas back in their own boardrooms.

These events are also designed to support local charities by encouraging business leaders to contribute through inspirational stories and a unique dining experience.

Launching their first event for June 2019, these will be BY INVITATION only as they are intimate board room style experiences. 

Watch out for one in your inbox! If you wish to be considered to attend, please email me: hello@sheeredge.co.uk

Founder

Silverstone Circuits Ltd

Responsible for developing existing relationships and seeking new business opportunities for;
Meetings, Conferences, Events, Exhibitions, Gala Dinners, Hospitality, Track Days, Team Building Days.
Attending industry related events.
Presenting to teams and decision makers.

Corporate Business Development Manager

The ICC Birmingham

To develop and grow the company's sales across the UK, meet and exceed individual and departmental targets set.
Identifying new business opportunities.
Building good working relationships with existing clients to aid retention. Contribute input into the marketing activities, ensure that effective strategies are created to aid the growth of the company.
Creating sales plan and executing to ensure new business is secured.
Manage budgets and ensure excellent communication with Operational arm of the business.
Liaise with Conference agencies and build on existing working relationships.

Business Development Manager, Conferences, Events, Meetings, Roadshows

West Bromwich Albion Football Club

Achieving record sales for Hospitality & Events income, achieved by selling hospitality and events portfolio for matchdays and non-matchday events. 
Contacting new and existing customers across many channels; cold calling, meetings, e-marketing, SMS, social media, networking and referrals. 
Working in partnership with all in-house functions - Catering, Head Chef, Maintenance, Marketing, Ticketing and responsibile for the delivery of all Commercial operations on Match Day.
- Achieved and exceed budgets set 
- Source new clients by actively selling the available portfolio via cold calling, e-marketing and face to face activity
- Main point of contact for all corporate clients to retain good working relationships and aid retention
- Establish a systematic approach to management information to aid the acquisition and retention of new corporate clients
- Acted as an Ambassador for the Football Club in terms of all Hospitality and Events activity
- Increased the profile of the Football Club both locally and nationally
- Became responsible for the departments individual promotion and marketing requirements
- Maintained relationship with the in-house Catering function ensuring the highest standards were achieved
- Create and develop contacts with hospitality agencies within the industry, ensuring they were aware of all current events and opportunities within the Club
- Keep up to speed with movements in the Hospitality and Events industry

Joined the business as a Corporate Sales Executive in April 2010 - Responsibilities included;

Contacted prospect & existing clients to sell corporate hospitality.
Meeting and exceeding individual and company targets.
Looking at new ways to promote hospitality packages.
Generating new business via telesales, client meetings, networking.
Updated current internal database ensuring all client details and booking information up to date.

Head of Hospitality & Events, Business Development, Marketing, Account Management, Budgetary Control

Qdos Consulting Ltd

Responsible for promoting Qdos services and products in; HR/Employment, Taxation/VAT, freelancer support, Insurances. Actively working with each relevant department to promote their products and services; Employment, Freelancer, Litigation, CIS,  Taxation/VAT.

Tasked to promote the Employment Business Solution (EBS) product and service to Umbrella, MSC, Self-Employed, CIS national organisations 

Implementing marketing campaigns and promotions to offer existing client base as well as new prospect clients.
Creation and communication of new website portal for freelancers and contractors
Building on existing client relations, business development, Networking with organisations 
Contacting organisations that will find Qdos services useful
Marketing campaigns to promote low-cost business insurance, as well as offering business compliance service.

Business Development Manager, B2B Sales, Telesales, Marketing, SEO, Social Media Promotion

U-Tangle Ltd

Set up and generated business for new start up organisation
Established business contacts
Worked towards achieving business plan, within first year obtained premises and within 1.5 took on first employee.
Built on existing client base by attending networking events, seminars, promoting the U-Tangle brand, buidling a portfolio and obtaining recommendations from existing clients.
Expertly designed web sites, databases, corporate flyers, brochures, corporate print, design and supply of exhibition stands, to offering VIP hospitality at some of the countries leading events and sporting venues in the UK. 
U-Tangle also set up ''Start Ups Business Packages' which offered guidance and support from the very first stage of setting up a business. 

U-Tangle also create bespoke solutions for larger organisations, ensuring that every marketing message and goal is achieved.

Sales Director, Business Development, B2B Sales, Marketing, Events, E-Marketing, Budgetary Control

Birmingham City FC

B2B generation, selling hospitality packages and events at Birmingham City Football Club.  Contacting businesses and individuals and selling portfolio of hospitality packages for matchday and non matchday events.  Exceeding my annual targets.  Responsible for client retention.

Corporate Sales Exec

Picture this;  Your annual calendar of events booked, secured and finalised.  For the first time in a long time, you haven't had to spend endless hours sourcing venues, securing keynote speakers, production and entertainment.  This is not a profile of any old #eventprof peddling my wares!  

No, I genuinely chat with clients on a hourly/daily basis who are overwhelmed with their work loads. Time is limited and although they enjoy searching for venues or scoping out corporate events to attend they are just unable to, due to an already packed out schedule.

I've been working in the Hospitality and Events industry now for over two decades, it is genuinely a sector I'm truly proud to be part of.

So, how can I help you? 

By working with me and the events fulfilment team at Sheer Edge, we take time to understand your event vision, we take all the stress and time out of sourcing your perfect venue, securing your corporate event or your incentives trip.

If you are a venue, you're in luck! We have a portfolio of clients who ask us to source venues and corporate events for their events in the UK and globally!  How can you work with us? There are many ways; we will create a venue spotlight to showcase your venue. How about advertising in our newest hospitality and events magazine Inside Edge?

Inside Edge - a hospitality and events publication created to inform, encourage and update readers in all things hospitality, events, sustainability, team engagement, venue finding, event support and much more.

Other things I talk about on here?  I am a mother to my son (the reason I co-founded Sheer Edge 8 years ago - when flexible working simply didn't exist).
  
My values; Transparency, honesty, adding value, creativity and experience.  

Sheer Edge vision is to ease the time pressure for our clients. Providing a high value service and delivering exceptional events both on and offline. We know the right experience means everything.
 
Sustainability is so important and is high on my own and Sheer Edge Agenda, our mission including our green pledge.

Sheer Edge thrive on creating unique incentives and rewards programmes for our clients, their teams and partners.  As well as providing partial or complete Event support solutions.

Don't take my word for it, take a look at what our clients say about us 🥰👇
https://www.sheeredge.co.uk/our-work/

CAN WE HELP?  We're a friendly bunch message us here 
email: hello@sheeredge.co.uk or call us 📞 Tel: 0330 223 3176

Or if you're not quite ready to chat officially, and would like to run an idea past me, feel free to send me a DM.

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The Battle

PJ Ellis

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