Better Analyse It

We provide data-driven performance campaigns services, build marketing and communication strategies for e-commerces and corporations.

We specialize in Google Ads/Shopping campaigns, affiliation programs, FB ads and variety of remarketing tools - including Criteo and Google Dynamic Remarketing.
Additionaly we offer full internet data analytics support - from data warehouse configuration, through Google Analytics and Adobe Analytics configuration to useful and actionable insights visualized in Looker, PowerBI or Tableau.

We colaborate with Empik Group, LG Polska, Vobis.pl, Kwartalnik Przekrój, Emag, Cyfrowe.pl, Lamania, Forpro, among others.

K2 Internet S.A.

•	Full marketing data service using Google Analytics and Adobe Analytics for companies like Volkswagen, Carrefour, Toyota Bank, PGE, Jansen, Desperados, Nutricia, Ikea
•	Creating data-driven recommendation for landing pages and campaigns communication (regular and random reports)
•	Advanced Google Analytics and  GTM  implementation and configuration
•	Conversion Rates optimization according to clients KPIs
•	A/B tests (landing pages, mailings, etc.)

Web Analyst / Data Analyst

Mitsubishi Motors

•	Optimizing traffic from every marketing channel (Adwords, Social Media, PPC etc.) according to company KPIs
•	Sales and marketing sources data integration (offline, online).  DMP  (Data Management Platform) developing
•	Implementation of Marketing Automation tools 
•	Coordinating and supervising online campaigns (cooperation with digital agencies, media agencies, call centers)

E-marketing Specialist

Agito.pl / eMag.pl

• Creating, optimizing and supervising Google AdWords campaigns (including remarketing, GDN and PLA campaigns) 
• Developing  new functionalities enabling a better optimization of sales channels
• Integrating data from different sources (CRM, Google Analytics and external data panels)
• Multichannel sales data analyzing
• SEO coordination - developing SEO-friendly solution for Agito.pl website
• Optimizing effectiveness of price comparisons (Ceneo.pl, Skapiec.pl, Nokaut.pl)

Effective Marketing Specialist

Freelancer

• Creating and coordinating Google Adwords campaigns
• SEO audits and recommendations

E-Marketing Manager 

SERVICIOS NORMATIVOS S.A.

• Creating and pursuing e-marketing strategy (Google Adwords, e-mail marketing, PPC campaigns) for the training/courses from Quality Management area 
• Organization of trainings regarding: Quality Management, Sales Strategy and Telemarketing 
• Reporting and sales forecasting

Call Center Manager

Fun Surf

• Customer service
• Supervision over trainees’ safety

Boatswain in Windsurfing School

Piotr Osiński

Steen Rasmussen

For more than twenty five years, I've navigated the realms of leadership, data strategies and community building, achieving international recognition as a speaker in the data, analytics and business domain. 

Looking back on my career so far, it's clear that it has been a confluence of data, business development and community building. As I continue on this path, I remain dedicated to exploring the commercial potential of data and inspiring others to do the same. 

I hope my journey encourages you to reach out, connect, and perhaps start a conversation on how we can drive forward together in this ever-evolving digital landscape.

My journey began in 2001 when I co-founded a digital agency, driven by the belief that digital solutions must prioritize organizational goals. This vision was the foundation of my career, guiding me as I sought to deepen the strategic potential of data, which led me to co-found another agency in 2005, aiming to leverage data more effectively.

I exited IIH Nordic in 2025, but leave it standing resilient with a team of 60 specialists, celebrated as the best Danish Analytics House ten times and receiving international acclaim. My personal accolades, including nominations from the Digital Analytics Association, are a testament to my commitment to this field.

In 2017, I helped spearhead a bold initiative at IIH Nordic, introducing a 30-hour workweek while maintaining full salaries, a first for a company of our size globally. This decision was driven by a vision to enhance productivity and work-life balance, earning us the title of “Best Place to Work” for three consecutive years.

My passion for data and its transformative power has taken me around the world, from Silicon Valley to Mumbai, sharing insights on the practical, strategic, and ethical use of data. I've always believed in the intersection of data and business value, advocating for this fusion to drive organizational success.

But beyond the achievements and accolades, I see myself as a commercial thinker, a motivator, and a leader committed to fostering understanding and growth within my team and the broader community. My efforts to establish the largest free digital analytics event in Denmark and bring MeasureCamp to the Nordics exemplify this commitment.

Member of advisory board

e-mærket is a independent and non-profit organisation dedicated to ensure trust in online commerce.

The advisory board functions as a group of the leading specialist within online strategy, e-business, user behavior, SEA and digital analytics who help develop emærket further.

Behind e-mærket you find organisations like Forbrugerrådet, Dansk Erhverv, DI, FDIH, HK, Dansk IT and Finansrådet.

taplio

The Battle

Piotr Osiński

Steen Rasmussen

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