Better Analyse It

We provide data-driven performance campaigns services, build marketing and communication strategies for e-commerces and corporations.

We specialize in Google Ads/Shopping campaigns, affiliation programs, FB ads and variety of remarketing tools - including Criteo and Google Dynamic Remarketing.
Additionaly we offer full internet data analytics support - from data warehouse configuration, through Google Analytics and Adobe Analytics configuration to useful and actionable insights visualized in Looker, PowerBI or Tableau.

We colaborate with Empik Group, LG Polska, Vobis.pl, Kwartalnik Przekrój, Emag, Cyfrowe.pl, Lamania, Forpro, among others.

K2 Internet S.A.

•	Full marketing data service using Google Analytics and Adobe Analytics for companies like Volkswagen, Carrefour, Toyota Bank, PGE, Jansen, Desperados, Nutricia, Ikea
•	Creating data-driven recommendation for landing pages and campaigns communication (regular and random reports)
•	Advanced Google Analytics and  GTM  implementation and configuration
•	Conversion Rates optimization according to clients KPIs
•	A/B tests (landing pages, mailings, etc.)

Web Analyst / Data Analyst

Mitsubishi Motors

•	Optimizing traffic from every marketing channel (Adwords, Social Media, PPC etc.) according to company KPIs
•	Sales and marketing sources data integration (offline, online).  DMP  (Data Management Platform) developing
•	Implementation of Marketing Automation tools 
•	Coordinating and supervising online campaigns (cooperation with digital agencies, media agencies, call centers)

E-marketing Specialist

Agito.pl / eMag.pl

• Creating, optimizing and supervising Google AdWords campaigns (including remarketing, GDN and PLA campaigns) 
• Developing  new functionalities enabling a better optimization of sales channels
• Integrating data from different sources (CRM, Google Analytics and external data panels)
• Multichannel sales data analyzing
• SEO coordination - developing SEO-friendly solution for Agito.pl website
• Optimizing effectiveness of price comparisons (Ceneo.pl, Skapiec.pl, Nokaut.pl)

Effective Marketing Specialist

Freelancer

• Creating and coordinating Google Adwords campaigns
• SEO audits and recommendations

E-Marketing Manager 

SERVICIOS NORMATIVOS S.A.

• Creating and pursuing e-marketing strategy (Google Adwords, e-mail marketing, PPC campaigns) for the training/courses from Quality Management area 
• Organization of trainings regarding: Quality Management, Sales Strategy and Telemarketing 
• Reporting and sales forecasting

Call Center Manager

Fun Surf

• Customer service
• Supervision over trainees’ safety

Boatswain in Windsurfing School

Piotr Osiński

Serhii Shkvarnytskyi

Heading to MeasureCamp Zurich! Excited to represent the Stape team, chat tracking, and meet everyone 🤩

Stape is heading to MeasureCamp Zurich!

We’re excited to share that Dan Murovtsev and Serhii Shkvarnytskyi from the Stape team will be there,  and yes, you’ll find us at our Stape stand as a proud Gold Sponsor ✨

🎤 Don’t miss their talks:
• Serge: Check–Implement–Measure: From Audit to Reporting
• Dan: Shadow Requests

More about the event: https://lnkd.in/e8V2EzjN 

Can’t wait to connect, learn, and meet everyone there. See you in Zurich! 👋

🚀 Release Notes: What’s new at Stape this fall 🍁✨

We’ve been hard at work to bring you the best experience possible.
Check out the presentation below 👇

🔹 Setup Assistant:
Makes it much easier to configure tracking in Google Tag Manager with ready-to-use container templates for the platforms you choose.
 🔗 https://lnkd.in/dh8hQPYV

🔹 Data Manager API connection:
Send audience data to Google Ads and DV360 through Stape and use the Google Data Manager Events API to keep customer lists up to date.
 🔗 https://lnkd.in/dEb_pBWb

🔹 Click ID Restorer power-up:
Recover GCLID and MSCLKID that Safari and Brave strip in Private mode so your tracking keeps more conversion data and your reports stay more accurate.
 🔗 https://lnkd.in/dshxwZzc

🔹 Stape Store improvements:
 Organize your data into collections, filter it with multiple conditions, bulk edit or delete files, and set time-to-live (TTL) for temporary documents.
 🔗 https://lnkd.in/dFNAMf78

🔹 Stape Chrome Extension improvements:
The new features include an entity filter, copying and viewing the Request URL in different formats, and more.
 🔗https://lnkd.in/dt_mjWaX

🔹 Website Tracking Checker upgrades:
 Tracking Checker by Stape now adds a page screenshot to each Scan Report, a clearer Page Speed report based on PageSpeed Insights.
 🔗 https://lnkd.in/dckWG94n

🔹 Stape Analytics – Bot Requests chart:
 See bot-related traffic in real time with a dedicated Bot Requests chart that works for all Analytics users, independently of the Bot Detection power-up.
 🔗 https://lnkd.in/dYwq4hJ2

🔹 Stape Conversion Tracking Salesforce app:
Connect Salesforce with major advertising platforms like Meta, Google Ads, or any other platform that supports server-side tracking.
 🔗 https://lnkd.in/d4p5ZbNp

🔹 Account access improvements and SSO:
 Use Passkey Login for faster, secure sign-ins, reuse the same email for Global and EU Stape accounts, and benefit from clearer wording in system emails. Log in to Stape with your company email domain via Google Workspace or another supported provider.
🔗 https://lnkd.in/dsUBUwht

🔹 Stape API key management:
 New users now create and delete their own Stape API keys instead of getting them automatically. Existing keys keep working as before.
 🔗 https://lnkd.in/dhfFyKug

🔹 App and website redesign & UI/UX updates:
 Enjoy an updated main menu in the Stape app, redesigned headers, new Create Product pages, refreshed dashboards, a new main navigation menu on the website, a clearer Subscriptions screen, better flows around integrations like Microsoft Advertising, plus 40+ bug fixes across the platform.

We’re constantly working to improve and support your success.
Stay tuned for more 🧡✨

Release notes from Stape | Fall

Are you new to web tracking and trying to figure out how user actions become reported metrics? Setting up proper user tracking requires seeing the entire data flow from beginning to end💡

Stape has created the Complete Web Tracking Hierarchy infographic to help you. This diagram clearly maps the sequence of data transmission, showing how the browser, server, tag, and CRM systems interact. Use this resource to clarify the process and feel more confident in your data collection setup.

Don't hesitate to check out the attached infographic, download it for quick reference, and share it with your team or use it in your next presentation!

For a thorough explanation of each concept, see our article: https://lnkd.in/d8QgJC7q

If you plan to fix tracking in Q1, why not start with a Black Friday discount now 🎯📅

Here is the Stape deal I can offer you:
• 30% off your first 3 months on any monthly plan (except Custom and Care plans) if you subscribe between Nov 24 and Dec 1.
• New customers only.
• Use promo code BF2025 at checkout to activate the discount.
• After month 3, regular monthly pricing applies.

Use this opportunity to try server-side tracking in real life to keep more conversions, speed up your pages, and give ad platforms clearer signals, so your campaigns grow in a stable way with Stape by your side.🚀📊

“Server-side tracking sounds great, but how do we justify the cost?” If you’ve heard this from clients, this webinar is for you.

Agencies are entering 2026 with bigger goals, tighter budgets, and clients who want proof, not promises.

In this live session, we’ll show you how to:
- Pitch server-side tracking in a way non-technical clients actually get
- Handle objections around cost, complexity, and unclear ROI
- Prove the impact using GA4, Website Tracking Checker, Stape Analytics, and ad platforms

✨ From pitch to proof: how agencies win with server-side tracking in 2026
📅 December 18, 2025 | 5:00 PM CET

👉 Register here: https://lnkd.in/dG4GV-Ky

When you sign up, share your biggest struggles and objections when pitching server-side tracking – we’ll tailor the session to real challenges from the audience.

taplio

The Battle

Piotr Osiński

Serhii Shkvarnytskyi

Followers

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Performance ScoreSerhii Shkvarnytskyi's LinkedIn Performance

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taplio

The Battle

Piotr Osiński

Serhii Shkvarnytskyi

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Serhii Shkvarnytskyi's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSerhii Shkvarnytskyi's LinkedIn Performance