Better Analyse It

We provide data-driven performance campaigns services, build marketing and communication strategies for e-commerces and corporations.

We specialize in Google Ads/Shopping campaigns, affiliation programs, FB ads and variety of remarketing tools - including Criteo and Google Dynamic Remarketing.
Additionaly we offer full internet data analytics support - from data warehouse configuration, through Google Analytics and Adobe Analytics configuration to useful and actionable insights visualized in Looker, PowerBI or Tableau.

We colaborate with Empik Group, LG Polska, Vobis.pl, Kwartalnik Przekrój, Emag, Cyfrowe.pl, Lamania, Forpro, among others.

K2 Internet S.A.

•	Full marketing data service using Google Analytics and Adobe Analytics for companies like Volkswagen, Carrefour, Toyota Bank, PGE, Jansen, Desperados, Nutricia, Ikea
•	Creating data-driven recommendation for landing pages and campaigns communication (regular and random reports)
•	Advanced Google Analytics and  GTM  implementation and configuration
•	Conversion Rates optimization according to clients KPIs
•	A/B tests (landing pages, mailings, etc.)

Web Analyst / Data Analyst

Mitsubishi Motors

•	Optimizing traffic from every marketing channel (Adwords, Social Media, PPC etc.) according to company KPIs
•	Sales and marketing sources data integration (offline, online).  DMP  (Data Management Platform) developing
•	Implementation of Marketing Automation tools 
•	Coordinating and supervising online campaigns (cooperation with digital agencies, media agencies, call centers)

E-marketing Specialist

Agito.pl / eMag.pl

• Creating, optimizing and supervising Google AdWords campaigns (including remarketing, GDN and PLA campaigns) 
• Developing  new functionalities enabling a better optimization of sales channels
• Integrating data from different sources (CRM, Google Analytics and external data panels)
• Multichannel sales data analyzing
• SEO coordination - developing SEO-friendly solution for Agito.pl website
• Optimizing effectiveness of price comparisons (Ceneo.pl, Skapiec.pl, Nokaut.pl)

Effective Marketing Specialist

Freelancer

• Creating and coordinating Google Adwords campaigns
• SEO audits and recommendations

E-Marketing Manager 

SERVICIOS NORMATIVOS S.A.

• Creating and pursuing e-marketing strategy (Google Adwords, e-mail marketing, PPC campaigns) for the training/courses from Quality Management area 
• Organization of trainings regarding: Quality Management, Sales Strategy and Telemarketing 
• Reporting and sales forecasting

Call Center Manager

Fun Surf

• Customer service
• Supervision over trainees’ safety

Boatswain in Windsurfing School

Piotr Osiński

Salesforce

• Guiding and supporting Customer adoption of the Salesforce platform with additional focus on Marketing, Commerce, Sales and Service. Ensuring alignment with Client business goals and KPIs, and leveraging various Salesforce resources and experts across all clouds for optimal results.
• Work closely with several largest Salesforce customers from diverse industries such as Healthcare, Retail, and Commerce.
• Supporting large digital transformations
• Provide expert guidance on best practices and innovative solutions tailored to specific industry needs.
• Foster strong client relationships to ensure their long-term success and growth.
• Stay at the forefront of digital marketing trends to offer cutting-edge strategies and insights
• Data Strategy and Data-Driven way of work evangelist
• Lead Success Manager - Reporting to RVP

Senior Principal Customer Success - Marketing Cloud

Edwards Lifesciences

Responsibility for selected digital activities for EU, for THV (Transcatheter Heart Valve) division such as:
• Digital analytics, insights, reporting, dashboards (Google Analytics, Marketo, media, Keboola, Tableau) 
• Social Media Strategy for THV EU (Patients, and HCP`s (General Practitioners, General Cardiologists, Interventional Cardiologists, etc)
• Selected Martech stack projects linked with leveraging usage Marketo/Salesforce 
• Internal trainings related to Digital Marketing
• Nurturing campaigns (Marketo)
• Other Selected digital projects and conversion optimization.
• Cooperation with country and global structures

Product Manager, Digital Marketing

Medimaps Group - creators of TBS Osteo powered by TBS iNsight ™ - medical AI technology.

Responsibility for all marketing and digital activities such as:
• Development and execution of global marketing and digital strategy aimed at main segments: physicians (Radiologists, Endocrinologists, Rheumatologists, Orthopedists, GP`s, Gynecologists, etc), distributors and patients. 
• Creation and execution of marketing and communications campaigns (digital and traditional) in owned, earned and paid media.  
• CRM campaigns to a customer base, email marketing (Stripo, BeePro, Vertical Response, Mailchimp, Adobe Dreamweaver).   
• Lead generation and conversion optimization.
• Content marketing (website, LinkedIn and Youtube as well as website updates (WordPress)) + SEO.
• Project management, implementation and extending features of CRM (Sellsy)
• Responsibility for Marketing Automation (Sellsy) and precise tracking (Sharpspring).
• Digital asset management, responsibility for all marketing materials including BTL + content marketing
• Marketing cooperation with main business partners - GE and Hologic, and Pharma Companies.
• Reporting to CMO

Global Digital and Marketing Manager

K2 Internet SA

• Development and support of building KPI oriented and data-driven digital strategy for key K2 Internet agency clients as VOLKSWAGEN, IKEA, CARREFOUR, LEROY MERLIN, JANNSEN (Johnson&Johnson),  WWF, NATIONALE NEDERLANDEN, SHELL, SATURN, TOYOTA BANK, HEINEKEN, ALPIQ.
• Definition and collecting business requirements. Building synergy of selected digital strategies and tools as SEO, Paid media, email marketing, Personalisation, CRM,  Lead Nurturing, Content Marketing, Marketing Automation, A/B testing, social media, digital customer journey planing etc to deliver KPI`s  (sales, calls, leads, traffic volume and efficiency, marketing communication quality, campaign ROI, point of sale visits).
• Conversion Rate Audits and Optimization (end to end - from paid media, other traffic sources and used creatives, via UX/UI, Landing pages and copy, to page speed etc)
• Marketing Automation, CRM and lead nurturing projects   
• Web analytics (Google Analytics, Adobe Analytics), insights and recommendations
• Designing and implementing guidelines of daily basis analytics:  campaign monitoring, performance workflows, dashboards, KPI reporting, forecasting, competition tracking, segmentation, data visualization (Google Data Studio, Tableau),
• Optimizing cooperation of K2 clients with global Media Agencies (such as Starcom, Havas, OMD, Dentsu Aegis, etc).
• Supervision of the technical side of web analytics (Google Analytics/GTM, Omniture, CrazyEgg/HotJar, Oracle Optimizer, DoubleClick, Sizmek etc).
• Managing Web Analytics and Digital Sales Optimization team
• P&L responsibility
• Tenders. Prepare presentations, pre-sales support (RFI, RFQ and RFP), and presenting to client. 
• Testing new opportunities and technologies
• Trainings & Lectures, best practices sharing, data-driven marketing evangelist, articles, IAB Expert, Marketing Automation conference program council leader.
• Reporting to CEO

K2 Internet is the largest full-service digital group in Poland, with over 300 experts.

Head Conversion Optimisation and Analytics (Director)

UPC Polska

Responsibility for all digital activities with focus on MARKETING, eCOMMERCE, CRM and WEB DEVELOPMENT.  Reporting to Marketing VP CEE (in Poland) and Head of Digital in HQ (Amsterdam)  Details:

MARKETING:
• Creation and implementation of online marketing activities, launching new products, and services, 
• Supervising preparation of banners, mailings and landing pages.
• Brand management
• Assessment of media plans for all paid media (SEM, Display, performance, emailing, programmatic, remarketing, etc) in cooperation with global media agencies (Dentsu Aegis, OMD)
• Supervising upc.pl website content updates (Adobe CQ5) and SEO. 
• Managing a digital team in two locations - 10+ FTE
• Online budget management

eCOMMERCE:
• Responsibility for all aspects of online sales and achieving monthly volume and value targets (prospects and existing customers).
• Upselling, cross-selling and contract extension.
• Optimization of traffic source structure and acquisition costs.
• Conversion rate optimization, usability, and online sales process improvement.
• Analytics, reporting performance vs. KPI`s, actionable insights, conversion funnel tracking, data visualization
• Cooperation with online telesales team 

 eCRM, UX and DIGITAL PLATFORMS DEVELOPMENT:
• Supervising eCRM activities and e-mail marketing (over 1 mln customers)
• Development and maintenance of web tools used for eSales, eCRM, and self-care. Responsibility for PL digital implementation roadmap. 
• Responsibility for digital consumer journey and UX (user experience), prototyping (Axure) new functionalities. 
• Leading and supporting Digital Transformation Projects. 
• Reporting to VP/CMO

UPC Poland with over 1,46 mln customers is a part of Liberty Global,  largest global telecommunications and television company, with operations (Virgin Media, Ziggo, Unitymedia, Telenet, UPC, VTR,  Liberty Cablevision etc) in 14 countries in Europe and Latin America, revenues of $18.2 billion and over 38,000 employees.

Digital Marketing and eCommerce Director

CANAL+ Group

Full responsibility for all digital activities including marketing, sales, project management, and customer care.

DIGITAL MARKETING and CRM:
• Development of digital marketing strategy for TV platform (over 200 TV channels) with a focus on brand, sales and main products (Canal+ Film, Canal+Sport, VOD or UEFA Champions League)
• communication with base of existing customers (2.2 mln households) 
• regular websites content updates, content marketing and SEO 
• reviewing and preparing recommendations for Internet media plans (CPM, SEM, CPA/CPL/CPC, remarketing etc) in cooperation with Starcom and Havas. 
• Digital Customer Journey, improving UX, prototyping changes (Axure), and testing with users in lab or on A/B tests - based on collected requirements. 
• Social Media and WOMM (voice-over mouth social media activities)
• coordinating the cooperation with interactive agencies
• participating in development of the company`s marketing strategy and key projects
• budget supervision
• managing digital team  10+ FTE`s
• responsibility for owned TV channels websites (canalplus.pl, kuchniaplus.pl, alekino.pl, miniminiplus.pl, hyperplus.pl, planeteplus.pl, teletoonplus.pl, domoplus.pl etc) with over 2 mln Unique Users/month

eCOMMERCE:
• supervision of all aspects of online sales - TV, mobile internet, prepaid TV. Upselling, crosseling, retention. 
• web analytics (Google Analytics/Media Mind) and reporting
• conversion rate optimization, usability, and online sales process improvement
• optimization of traffic source structure and acquisition cost
• supervision of CPA/CPC (Tradedoubler, Zanox etc), rev share and Internet B2B partnerships 

INTERNET PROJECT MANAGEMENT and WEB DEVELOPMENT: 
• developing, redesigning of TV platform website (based on Sitecore) as well as over 10 other web sites 
• planing and implementation (Scrum) of new functionalities (Product plan, backlog, Sprint backlog)
• UX and UI optimization
• integration with IT systems as Oracle Siebel CRM

Head of Digital Marketing & eCommerce Department

•  full responsibility for all digital activities (Marketing, sales, project management, etc)
•  responsibility for company  brand in the Internet
• all aspects of E-Commerce and online sales (including building eCommerce from scratch)
•  web analytics
•  developing, redesigning as well as performing regular content updates of company main website as well as few other web sites 
•  coordinating the cooperation with interactive agencies
• planning and execution of marketing activities on the Internet for brand, sales and main content such as UEFA Champions League, nFilm HD
•  participating in marketing department key projects
•  managing team & budget

Head of Internet Marketing and Communication

Spolecznosci

One of top 10 largest website groups in Poland in 2008, with 188 mln Page Views per month.

•  Developing new revenue streams as Digital TV, Digital Radio, adserver with extensive targeting possibilities, eCommerce partnerships with largest players, coordination and supervision of the implementation of new projects 
• Financial analysis of business cases
• Negotiations and cross-promotions with key partners
• Upgrading  functionality of chosen websites, owned by the company
• Supporting Public Relations activity - media relations, interviews, press releases, etc.
• Managing team

Reporting to CEO.

New Business & Marketing Communication Manager

CD PROJEKT SA

• Responsibility for digital campaigns, marketing, digital PR and advertising of all CD Projekt products from companies such as SEGA, Blizzard, Atari, Disney, Microsoft, THQ, 1C, Konami, etc - over 200 titles (such as Total War, Pro Evolution Soccer, World of Warcraft, Mass Effect, Guild Wars, Football Manager, Neverwinter Nights, Metal Gear Solid, Warhammer 40,000, Gears of War, Witcher)
• Media buying and media planning (digital), monitoring and optimizing campaigns. Responsibility for preparing banners, emailings etc.   
• Public relations, press releases and media assets supervision for over 200 titles. Content marketing and supervision of gaming content distribution (video, graphics, text) for media and journalists
• Negotiating annual terms of PR and Ad cooperation 
• Searching for new opportunities for promoting CD Projekt games on the internet (for example creation of partner channel in Youtube (www.youtube.com/cdprojekt and www.youtube.com/grampl - biggest in 2008 in Poland), creating new video content.
• Supervision of CD Projekt Press Centre implementation (http://press.cdprojekt.com/login.php).
• Supervision of creation of websites related to CD Projekt games
• CoOrganizing events, and press conferences for media (promotion of games and company)
• Introducing a very famous polish game "The Witcher" into the market
• Supervision and coordination digital team - 3 FTE`s

Reporting to CMO.

Digital Marketing Manager

Rzeczpospolita

Rzeczpospolita is a premium daily newspaper with a similar profile as the British Financial Times, with  extra focus on law and legal regulations.  

• Organizing or/and supporting main tasks of the division, including B2B marketing plans, events for key Ad clients, launching new ads and pro-readers products, trade fairs, presentations, loyalty programs, motivation games, conferences, mailings, advertising targeted to media planners and buyers
•  Direct marketing support for classified ads division
•  Direct marketing support for announcement division


Selected additional projects – not related to the advertising bureau:
•  Member of expert team (under commission of Orkla Media) preparing project and detailed investment analysis of new community site.
• Member of small task force responsible for designing and implementing a new company intranet, creating marketing and advertising department intranet sites
• Responsibility for multimedia CD inserts 
• Rebranding support (twice in 6 years)  – with focus on advertising bureau’s areas of interest
• Supporting the process of the newspaper's layout change 
• Responsibility for a part of media patronage cooperation
• Coordination and supervision of chosen editorial projects 
• Contests and other activities with an aim to increase sales and readership

Senior Marketing Specialist

➠  Consulting -  helping Heads of Digital/Marketing of brands as: VOLKSWAGEN, IKEA, CARREFOUR, SHELL, WWF, NATIONALE-NEDERLANDEN,  LEROY MERLIN, PKO BP Bank, HEINEKEN,  TOYOTA BANK, JANSSEN (Johnson & Johnson) SATURN, ALPIQ, etc. in field of digital strategy and KPI achievement (sales, leads, brand awareness, traffic volume/quality, downloads, visits to POS etc) as digital expert of K2 Internet - largest digital agency in Poland.

➠ Expertise in three digital fields: Marketing, eCommerce and Web Development. Over 20 years of hands-on experience in Marketing and Communication (traditional and digital), Digital Strategy, Analytics, eCommerce, eCRM, digital media, web development and UX/UI. 

➠  Experience in work on side of the Brand, Media, and Agency.

➠ Data Analytics and Conversion rate optimization a with strong hands-on knowledge of Google Analytics, Adobe Analytics, and other data tools supporting the decision process. 

➠ 14 years of experience with digital media, preparing creatives, testing and optimizing digital campaigns, and cooperation with global media agencies such as Starcom, OMD, Dentsu Aegis, Havas.

➠ 12 years of project management and  implementation of platforms such as WordPress, Typo3 as well as enterprise solutions -  Sitecore and Adobe CQ5. Testing new tools and technologies. 

➠  Experience in industries such as Retail, FMCG, Telco, Automotive,  Consulting, Banking, Insurance, Pharma, Medical devices, Healthcare, Oil and Energy, traditional and digital media, Computer Games, software and Entertainment. 

➠  Over 10 years of experience in managing digital teams

➠  7 years of managing the digital department of Canal+  (Vivendi), UPC  (Liberty Global) - eCommerce, marketing, eCRM, website development. 

➠  organizer and leader of the Program Council of IAB Marketing Automation conference (February 2018) – in cooperation with IBM, Oracle, Salesforce, SAP Hybris, Sitecore, Forrester, Doubleclick, etc.  www.marketingautomation.howto.iab.org.pl/. Lecturer on many conferences for Marketing and eCommerce professionals. 

➠  Swiss B work permit.

➠ Speaking English (fluent), German (intermediate), Polish (Native) and Czech (Native). Learning French.

#DigitalMarketing #eCommerce #DigitalStrategy #MediaPlanning #WebAnalytics #ConversionOptimization #DigitalManager #DigitalDirector #MedicalDevice #Data #GrowthHacking #performance #physicians #HCP

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