Unobravo | Servizio di psicologia online

Responsible for Unobravo's B2B marketing, managing the entire inbound funnel for new opportunity acquisition. Development of multi-channel inbound strategies, coordination of external agencies, and support for corporate events. Management of paid advertising campaigns targeting HR professionals and corporate decision-makers. Significant contribution to the initial setup and development of the B2B division. Continuous optimization of marketing performance to increase conversion rates and reduce sales cycles. Execution of ABM programs and content marketing plans to engage B2B target audiences through inbound channels.

Marketing Manager B2B

Copybase HQ

Copybase is a Software-as-a-service platform for generating content with AI. Key features include a template library, customizable virtual assistants, and multilingual and multiteam support. With Copybase, creative teams can keep costs under control by directly using their OpenAI API keys.

Co-Founder

Onemoreday

Managing Partner

Onemoreday is a mobile app that helps students manage the time they spend preparing for exams, tracking their progress and keeping them focused. Onemoreday record study performances and learn how to best support students to reach their goals.

Founder

PIQO Marketing

Helping SMB and e-commerce businesses to plan and implement best digital marketing strategies to better communicate and boost sales.

Digital Marketing & Business Strategy Consultant

Regiondo 

Responsible for demand generation across multiple European markets: Italy, DACH region, France, Spain, and Portugal. Management of paid advertising campaigns across various platforms to reach target audiences in the tourism and experience sector and to drive lead acquisition and business growth.
Continuous analysis and optimization of marketing performance to improve ROI and campaign effectiveness. Collaboration with local teams to ensure alignment of marketing initiatives with regional business objectives.

Digital Marketing Manager

InnoVits

InnoVits (www.innovits.it) is an organisation of passionate managers and entrepreneurs that collaborate to foster innovation and create opportunities for professional growth.
Since its establishment in 2010 in Milan, InnoVits is building a cultural bridge between corporates and startups by leveraging the best of the two worlds: the experience of managers in running a structured company and the agility of startuppers.
Today InnoVits counts more than a hundred people, mainly located in Italy, working together with enthusiasm on startup projects with the objective to bring them to an adequate development level to present them to the investor community.
As a result of its activity, InnoVits has put together a set of skills and competencies that makes available to the innovation ecosystem by means of workshops, seminars, and tailored support.

Associate Member

SCOA The School of Coaching

Led complete digital transformation of SCOA, creating new website, e-commerce platform, and e-learning system from scratch. Developed and implemented comprehensive digital marketing strategies to drive online presence and sales. Managed content marketing team, overseeing creation and distribution of high-quality, engaging content. Created and monitored product profit and loss statements to ensure financial viability and growth. Pivotal role in company's resilience and growth during COVID-19 through successful transition to digital product offerings.

Group Product Manager

TimeOne

Identify potential clients in the target markets and complete appropriate research on the prospective client’s business and equipment needs. Develop relationships with prospective clients, maintain positive relationships with key clients, including negotiating and closing on major contracts. Collaborate with ad ops team and account managers to ensure contracted campaigns get results as expected, are executed on-time and as agreed. Consultancy as a subject matter expert on every digital marketing subjects and remain up-to-date on industry news.

Head Of Sales

AIGO

Competitor analysis and digital strategy design for agency customers, especially for
budget allocations on the most relevant channels with regard to target audience.
Planning of social advertising campaigns, programmatic display campaigns , keyword
advertising campaigns and native advertising campaigns.
Monitoring results and reports analysis. Supporting agency’s trade and pr teams with
digital tools and strategies.

Instilla

Strategic consultancy for agency clients about advertising budget allocation, planning, and management of lead generation campaigns, conversion optimization, reporting and analysis of results.
Support in top management decisions and coordination of the conversion marketing team. Participation in online communication activities and production of training contents distributed through social networks and company website.

Chief Marketing Officer

I am a blend of marketing, programming, design, and entrepreneurship. With a passion for learning and a hunger for new challenges, I have honed my skills in these areas to create a well-rounded background that allows me to approach problems from multiple angles, provide a unique perspective, and seek innovative solutions. I love the SaaS business model and consider myself a SaaS addict. When I am not in front of my Mac, you can find me in the kitchen whipping up something delicious. ;)

Pierquinto Manco

Retex

- Sviluppo ed eseguo strategie di Digital Marketing data-driven per aumentare la visibilità dei brand del Gruppo.
- Conduco analisi competitive periodiche per identificare opportunità di mercato e ottimizzare le strategie.
- Collaboro con team interfunzionali per allineare le iniziative di marketing con gli obiettivi aziendali.
- Analizzo i KPI delle attività di Digital Marketing tramite report periodici 
- Gestisco i budget pubblicitari con particolare focus su LinkedIn e Google Ads.
- Utilizzo strumenti di AI per velocizzare la creazione e l’ottimizzazione delle campagne.
- Implemento soluzioni di Marketing Automation per semplificare i processi di marketing e migliorare l'efficienza.
- Supervisiono la creazione dei contenuti per garantire coerenza del brand per tutti i brand del Gruppo.
- Guido e formo un team di Digital Marketing Specialist per lo sviluppo delle competenze.

Commify

Per i tre brand del gruppo Commify Italia (Skebby, Trendoo e Mobyt), mi occupo di:
- Gestione e ottimizzazione SEO di siti di prodotto (Wordpress) con conoscenza base di HTML
- Identificazione dei clienti per case studies e successiva realizzazione 
- Creazione del calendario editoriale annuale tramite keyword research e scrittura dei post previsti in ottica SEO a cadenza settimanale
- Scrittura di eBook educational e brochure di presentazione dei servizi per supporto al team Sales
- Gestione social media (Facebook, Linkedin)
- Invio newsletter, email promozionali (MailChimp, Marketing Cloud, Hubspot)
- Creazione grafiche a corredo del materiale marketing (Canva, Photoshop)
- Gestione PR Agency
- Organizzazione e messa a punto eventi nel rispetto del budget assegnato (Netcomm Forum, Web Marketing Festival)
- SEO Optimization: keyword research, attivazione SEO Strategy, gestione backlink (Google Analytics, SemRush, Ahrefs)

Marketing Executive Italy

Skebby

- Creazione e gestione content plan
- Gestione e ottimizzazione blog aziendali
- Creazione, gestione, invio e analisi newsletter mensili a clienti e prospect
- Analisi dei siti e relativa ottimizzazione in ottica SEO
- Redazione manualistica online
- Gestione profili social aziendali
- Gestione traduzioni
- Organizzazione eventi con relativa gestione del budget

Direct & Digital Marketing Specialist

Direct & Digital Marketing Specialist Intern

Spotzer

- Sviluppo content e SEO strategy per siti internet di PMI italiane.
- Scrittura dei contenuti in ottica SEO, coerenti con il tone of voice stabilito, con l'obiettivo di coinvolgere gli utenti e spingerli a convertire/compiere azioni.
- Ottimizzazione del contenuto di siti già esistenti in modo da migliorare il posizionamento nella SERP e la fruibilità per gli utenti
- Consegna del lavoro assegnato nel rispetto delle deadline stabilite

Freelance Copywriter

ASAP online srl

- Sviluppo piano editoriale per il portale dietaonline.it dedicati a vita sana, fitness e alimentazione
- Scrittura mensile di articoli in ottica SEO 
- Ottimizzazione articoli già esistenti

Web Content Writer

Giffoni Experience

- Coordinamento del gruppo di giurati italiani e stranieri a me assegnato durante il Giffoni Film Festival 2013
- Assistenza durante i dibattiti e le votazioni giornaliere
- Assistenza ai giurati durante tutta la durata del Festival

Event Assistant

Roba da Donne

- Scrittura di articoli a cadenza mensile per il portale robadadonne.it 
- Ottimizzazione articoli già esistenti

Assistenza all'organizzazione del Giffoni Film Festival 2012 tramite attività di back office.

Back Office Assistant

With over 7 years of experience in digital marketing, I excel at executing data-driven strategies that not only enhance brand visibility but also boost customer engagement by 15%. My background as a humanist with a twist of economics gives me a unique edge. If you need a marketer who can balance professionalism with a sprinkle of fun, I’m your person!

taplio

The Battle

Pierquinto Manco

Francesca Quagliata

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