Unobravo | Servizio di psicologia online

Responsible for Unobravo's B2B marketing, managing the entire inbound funnel for new opportunity acquisition. Development of multi-channel inbound strategies, coordination of external agencies, and support for corporate events. Management of paid advertising campaigns targeting HR professionals and corporate decision-makers. Significant contribution to the initial setup and development of the B2B division. Continuous optimization of marketing performance to increase conversion rates and reduce sales cycles. Execution of ABM programs and content marketing plans to engage B2B target audiences through inbound channels.

Marketing Manager B2B

Copybase HQ

Copybase is a Software-as-a-service platform for generating content with AI. Key features include a template library, customizable virtual assistants, and multilingual and multiteam support. With Copybase, creative teams can keep costs under control by directly using their OpenAI API keys.

Co-Founder

Onemoreday

Managing Partner

Onemoreday is a mobile app that helps students manage the time they spend preparing for exams, tracking their progress and keeping them focused. Onemoreday record study performances and learn how to best support students to reach their goals.

Founder

PIQO Marketing

Helping SMB and e-commerce businesses to plan and implement best digital marketing strategies to better communicate and boost sales.

Digital Marketing & Business Strategy Consultant

Regiondo 

Responsible for demand generation across multiple European markets: Italy, DACH region, France, Spain, and Portugal. Management of paid advertising campaigns across various platforms to reach target audiences in the tourism and experience sector and to drive lead acquisition and business growth.
Continuous analysis and optimization of marketing performance to improve ROI and campaign effectiveness. Collaboration with local teams to ensure alignment of marketing initiatives with regional business objectives.

Digital Marketing Manager

InnoVits

InnoVits (www.innovits.it) is an organisation of passionate managers and entrepreneurs that collaborate to foster innovation and create opportunities for professional growth.
Since its establishment in 2010 in Milan, InnoVits is building a cultural bridge between corporates and startups by leveraging the best of the two worlds: the experience of managers in running a structured company and the agility of startuppers.
Today InnoVits counts more than a hundred people, mainly located in Italy, working together with enthusiasm on startup projects with the objective to bring them to an adequate development level to present them to the investor community.
As a result of its activity, InnoVits has put together a set of skills and competencies that makes available to the innovation ecosystem by means of workshops, seminars, and tailored support.

Associate Member

SCOA The School of Coaching

Led complete digital transformation of SCOA, creating new website, e-commerce platform, and e-learning system from scratch. Developed and implemented comprehensive digital marketing strategies to drive online presence and sales. Managed content marketing team, overseeing creation and distribution of high-quality, engaging content. Created and monitored product profit and loss statements to ensure financial viability and growth. Pivotal role in company's resilience and growth during COVID-19 through successful transition to digital product offerings.

Group Product Manager

TimeOne

Identify potential clients in the target markets and complete appropriate research on the prospective client’s business and equipment needs. Develop relationships with prospective clients, maintain positive relationships with key clients, including negotiating and closing on major contracts. Collaborate with ad ops team and account managers to ensure contracted campaigns get results as expected, are executed on-time and as agreed. Consultancy as a subject matter expert on every digital marketing subjects and remain up-to-date on industry news.

Head Of Sales

AIGO

Competitor analysis and digital strategy design for agency customers, especially for
budget allocations on the most relevant channels with regard to target audience.
Planning of social advertising campaigns, programmatic display campaigns , keyword
advertising campaigns and native advertising campaigns.
Monitoring results and reports analysis. Supporting agency’s trade and pr teams with
digital tools and strategies.

Instilla

Strategic consultancy for agency clients about advertising budget allocation, planning, and management of lead generation campaigns, conversion optimization, reporting and analysis of results.
Support in top management decisions and coordination of the conversion marketing team. Participation in online communication activities and production of training contents distributed through social networks and company website.

Chief Marketing Officer

I am a blend of marketing, programming, design, and entrepreneurship. With a passion for learning and a hunger for new challenges, I have honed my skills in these areas to create a well-rounded background that allows me to approach problems from multiple angles, provide a unique perspective, and seek innovative solutions. I love the SaaS business model and consider myself a SaaS addict. When I am not in front of my Mac, you can find me in the kitchen whipping up something delicious. ;)

Pierquinto Manco

Business Exploration ®

Business Exploration helps Industrial Organizations sell high tech systems, equipment, components, aftermarket services, Saas services etc.

Among its customers are suppliers of aerospace components, fluid handling systems, Fastening solutions, Power Augmentation systems, Cooling Systems, Medium and High Tech Voltage Smart-Grid switchboards, naval propulsion systems, Esco Services, Oil & Gas Field Services, Sanitization Services Franchise, Intellectual Property Consulting Services, Expenses Management Services, Fashion e-commerce, Biomedical Diagnostic Services in the field of Energy, Aerospace, Oil & Gas, Automation, Biomedical devices and Automotive.

We offer a 360° support to the Owner and CEOs of these Companies in all areas of B2B sales: from Go to market Strategy design for new market penetration, new product introduction and startupping, to competitive analysis and quantitative scenario planning, and operational sales excellence programs that range from marketing communication and brand management design to front-end process re-engineering and pricing management, and down into daily operations with sales force training and support in key soft skills areas like Negotiation and Persuasion.

We bring a no-frills, hands on approach backed by 30 years of experience in front-end operations as managers of organizations like General Electric and Danieli Steel Industries, co-Author of the  Negotiation Manual for industrial teams "At negotiation's table", published by Franco Angeli Editore, and as Cialdini Certified Coach and Founding Member of the Cialdini Institute, the leading institution teaching Scientific Persuasion and the latest insights on Behavioral Economics.

Visit our website to know more about our B2B sales influence webinars • 7 ways to help our customer say Yes! •

And join our newsletter "little nightly thoughts" on marketing innovation. 

Is there anything else we can help you?

Business Consultant | Cialdini Certified Coach & Speaker | Business Angel & Startup Mentor

CRAZYDATA

CRAZYDATA provides strategic support to Owners and CEOs of industrial organization for the best utilization of company information systems like CRM, ERP, PDM/PLM, KPI Dashboards.

Microsoft Data Science Certified professionals - we know how to use machine learning to support your pricing, budgeting, offering, cash collection cycles.

GE certified six sigma Black Belts with a specific experience in Business Process Re-engineering of the Manufacturing Project Management of industrial equipment and services. (one of the very first Italian Six Sigma Certified professionals)

IAFE PMI Certified Project Managers with decades of experience in implementing, streamlining, training industrial teams of OEMs, Tier 1, Tier 2 suppliers of equipment, systems, components of Oil & Gas, Aerospace, Automation and Medical Devices industries.

Management Of Information Systems Specialization of SDA Bocconi - School of Management MBA

Over 30 years of experience in industrial process mapping, business process re-engineering, lean six sigma, manufacturing project management, agile software development, business modeling and Lean startup 

Sound experience on streamlining IBM, Oracle, Microsoft ERPs we specialize in assure that WYWIWYS (what you work is what you see), building KPI dashboards that make sense, slash bureaucracy, blast hidden waste in processes, and help leaders and teams co-operate instead of co-ordinate or co-laborate.

A unique blend of competences and experiences in the manufacturing industry that allow to touch any corner of International Corporations, SMBs and Startups. We are proud to be able to speak from Janitors to CEOs and from sales to field services and bring the best of each for a better outcome.

Management Information System Consultant 

Upstream Strategic Marketing Manager - GE Oil & Gas

Cash Collection Risk Manager - GE Oil & Gas

Six Sigma Black Belt - OTR Project Management - GE Oil & Gas

Versalis

Consultant - Customers Base segmentation

Project Manager of Re-injection, Refinery and Power Generation turbomachinery - GE Oil & Gas

IMA Group

Research And Development Engineer - ATOP Spa - Electric Motors Winding Machinery

Danieli Group

Research And Development Engineer - Long Products Milling Machinery

Esercito Italiano - Italian Army

Patecipated to the territory control operation "Vespri Siciliani", in Catania

2nd Leutenant, 4° Mountain Corp, 2° Artillery Regiment "Vicenza", 26^ Anti-Aircraft Battery

GENERAL AVIA - S.R.L.

I had the privilege to be a stager at the Aeronautical Atelier of Ing. Stelio Frati: General Avia in Pioletello, Milan. I had the opportunity to touch all the phases of the F22 sport airplane "Pinguino" construction and reproduce all the structural calculations, developing a FORTRAN ad hoc software based on the "Mantegazza" methodology.

Stager - F22 Piguino structural assessment

Welcome, and thank you for visiting.

For over 30 years, I have been helping industrial companies improve their sales and negotiations through scientific techniques.

I started as a manager in large companies like General Electric, and since 2009, I’ve been consulting for businesses in the oil & gas, energy, aerospace, marine, automation, and biomedical industries.

I am the first Italian certified by the Cialdini Institute in Scientific Persuasion Techniques and the only Cialdini Certified Coach offering a course specifically designed to influence industrial sales.

The program "Sweet Selling – La Vendita Dolce", now in its 4th edition, trained 48 professionals from 9 companies in 2024.

In 2023, together with my colleague and friend Francesco Caporali, I co-authored the negotiation manual "At the negotiation's table - Al Tavolo della Negoziazione", published by Franco Angeli.

I am an insatiably curious enthusiast of all ideas related to industrial sales: from strategies to processes, positioning and communication techniques, to negotiation and pricing tactics.

My goal? To help companies beat the competition and conquer new markets, even stepping into the sales role myself and working on the front lines when necessary.

Since 2009, I have been sharing these ideas—the (fortunately few) cases when they didn’t work and the many when they were game-changers—through my newsletter "Little Nightly Thoughts – Pensierini Notturni", followed by 5,892 professionals worldwide, from Seattle to Brisbane.

(For you, as a sales professional, here’s the link to my to my website where I summarize the key findings of my work and studies on industrial selling : https://tinyurl.com/freeB2Bideas)

In my free time, I love supporting the Younger Generations as Director of the non-profit accelerator InnoVits in Milan, mentor for the Euroavia student association, and supporter of Skyward, a group of Politecnico di Milano students known for building rockets that win European competitions.

Born and raised in Tuscany, I have been living abroad for over 10 years: first in Houston, then in London, and since 2017 in Dubai with my wife and son.

You can reach me directly at:
☎️ +39 349 648 2225 (WhatsApp)
☎️ +971 58 865 3563 (Botim)
📧 info@business-exploration.com

Thank you so much for visiting my profile!
It’s my pleasure to give my best for your and your team’s success!

taplio

The Battle

Pierquinto Manco

Flavio Tosi

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