Unobravo | Servizio di psicologia online

Responsible for Unobravo's B2B marketing, managing the entire inbound funnel for new opportunity acquisition. Development of multi-channel inbound strategies, coordination of external agencies, and support for corporate events. Management of paid advertising campaigns targeting HR professionals and corporate decision-makers. Significant contribution to the initial setup and development of the B2B division. Continuous optimization of marketing performance to increase conversion rates and reduce sales cycles. Execution of ABM programs and content marketing plans to engage B2B target audiences through inbound channels.

Marketing Manager B2B

Copybase HQ

Copybase is a Software-as-a-service platform for generating content with AI. Key features include a template library, customizable virtual assistants, and multilingual and multiteam support. With Copybase, creative teams can keep costs under control by directly using their OpenAI API keys.

Co-Founder

Onemoreday

Managing Partner

Onemoreday is a mobile app that helps students manage the time they spend preparing for exams, tracking their progress and keeping them focused. Onemoreday record study performances and learn how to best support students to reach their goals.

Founder

PIQO Marketing

Helping SMB and e-commerce businesses to plan and implement best digital marketing strategies to better communicate and boost sales.

Digital Marketing & Business Strategy Consultant

Regiondo 

Responsible for demand generation across multiple European markets: Italy, DACH region, France, Spain, and Portugal. Management of paid advertising campaigns across various platforms to reach target audiences in the tourism and experience sector and to drive lead acquisition and business growth.
Continuous analysis and optimization of marketing performance to improve ROI and campaign effectiveness. Collaboration with local teams to ensure alignment of marketing initiatives with regional business objectives.

Digital Marketing Manager

InnoVits

InnoVits (www.innovits.it) is an organisation of passionate managers and entrepreneurs that collaborate to foster innovation and create opportunities for professional growth.
Since its establishment in 2010 in Milan, InnoVits is building a cultural bridge between corporates and startups by leveraging the best of the two worlds: the experience of managers in running a structured company and the agility of startuppers.
Today InnoVits counts more than a hundred people, mainly located in Italy, working together with enthusiasm on startup projects with the objective to bring them to an adequate development level to present them to the investor community.
As a result of its activity, InnoVits has put together a set of skills and competencies that makes available to the innovation ecosystem by means of workshops, seminars, and tailored support.

Associate Member

SCOA The School of Coaching

Led complete digital transformation of SCOA, creating new website, e-commerce platform, and e-learning system from scratch. Developed and implemented comprehensive digital marketing strategies to drive online presence and sales. Managed content marketing team, overseeing creation and distribution of high-quality, engaging content. Created and monitored product profit and loss statements to ensure financial viability and growth. Pivotal role in company's resilience and growth during COVID-19 through successful transition to digital product offerings.

Group Product Manager

TimeOne

Identify potential clients in the target markets and complete appropriate research on the prospective client’s business and equipment needs. Develop relationships with prospective clients, maintain positive relationships with key clients, including negotiating and closing on major contracts. Collaborate with ad ops team and account managers to ensure contracted campaigns get results as expected, are executed on-time and as agreed. Consultancy as a subject matter expert on every digital marketing subjects and remain up-to-date on industry news.

Head Of Sales

AIGO

Competitor analysis and digital strategy design for agency customers, especially for
budget allocations on the most relevant channels with regard to target audience.
Planning of social advertising campaigns, programmatic display campaigns , keyword
advertising campaigns and native advertising campaigns.
Monitoring results and reports analysis. Supporting agency’s trade and pr teams with
digital tools and strategies.

Instilla

Strategic consultancy for agency clients about advertising budget allocation, planning, and management of lead generation campaigns, conversion optimization, reporting and analysis of results.
Support in top management decisions and coordination of the conversion marketing team. Participation in online communication activities and production of training contents distributed through social networks and company website.

Chief Marketing Officer

I am a blend of marketing, programming, design, and entrepreneurship. With a passion for learning and a hunger for new challenges, I have honed my skills in these areas to create a well-rounded background that allows me to approach problems from multiple angles, provide a unique perspective, and seek innovative solutions. I love the SaaS business model and consider myself a SaaS addict. When I am not in front of my Mac, you can find me in the kitchen whipping up something delicious. ;)

Pierquinto Manco

- Owning the product marketing narrative and positioning, executing product launches.
- Communicating product strategy messaging internally and externally.
- Creating content: product copywriting, video testimonials, screencasts, etc.
- Creating and sending regular email communications and newsletters to customers to inform about new features and updates.
- Contributing to sales campaigns with ebooks, slide decks, scripts,presentations to refine product messaging.
- Responsible for website updating and SEO campaigns, driving organic traffic.
- Conducting market research & benchmarking competitors.

Product Marketing Manager

TrueConf

- The role evolved over time from its original focus on marketing communications to leading a team of 25 employees responsible for digital marketing, public relations, web development, SEO, content marketing, technical writing and localization.
- Preserved brand integrity by monitoring the consistency and quality ofmarketing content.
- Implemented new SEO & PPC strategies, dramatically increasingconversion rates
- Collaborated with senior sales, engineering and other businessdevelopment executives to create best practices, product launches, andmedia positioning on global markets.
- Worked closely with global analyst companies to drive industry recognition(Gartner Magic Quadrant, IDC, Frost & Sullivan, etc).

Head of Product Marketing

- Responsible for building a strong brand identity on the global
market.
- Launched Spanish and Portuguese websites to promote thecompany’s products in Latin America.
- Worked closely with global managers to ensure the brand waseffectively penetrating international markets.
- Designed and launched customer follow-up programs increasingoverall client satisfaction via CRM and email.
- Collaborated with product development teams and created alocalization environment to streamline UI localization processes.
- Organized and supervised the company’s participation in globalexpos and tradeshows from start to finish.
- Oversaw content writing team, delegated assignments,proofread for the quality of content.
- Created engaging landing pages based on SEO best practices.

Brand Manager

- Developed and maintained direct relationships with key and top-tier media outfits, increased positive media coverage.
- Collaborated with CMO for joint efforts to promote the brand.
- Created custom content including press releases, blog posts,newsletters and event materials.
- Prepared talking points for products for release and launch.
- Assisted product development teams in designing user interfaceand logical program flow.

Head Of Public Relations

- Public Relations
- Analyst Relations
- Email Marketing
- Marketing Strategy
- Customer Relations
- Social Media Marketing
- Translation/Editing/Proofreading
- Copywriting

Marketing Communications Manager

I’m a product marketer with 9+ years of experience and a soft spot for customers (and good copy).

My job is turning complex products into clear, honest stories that make people think, “Hey, that’s exactly what I need.” From launches to messaging to content that doesn’t put people to sleep, I make sure the value of a product actually comes across — not just to internal teams, but to the people we’re building for.

I speak customer, but I also speak data. Whether it’s adoption metrics, user behavior, or that weird dip in the funnel last week — I dig into the numbers to understand what customers are really telling us (even when they’re not saying a word).

Over the years, I’ve worked across B2B tech, led launches, collaborated with brilliant cross-functional teams, and somehow managed to keep things human through it all. I believe product marketing isn’t about fluff — it’s about listening, translating, and helping products find their voice (without sounding like robots).

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The Battle

Pierquinto Manco

Alina Kriukova

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