My role has three key deliverables: 

- Develop & support the sales leaders 
- Creating a coaching culture within the sales organisation 
- Develop existing reps & create an environment of sales excellence 

Manage a direct report to build out revenue onboarding.

Revenue Enablement Manager & Exec Coach for Sales Leadership 

Absolute Mind Body

Executive Coaching with a twist. 

My training allows me to pull tools from the world's of Performance Psychology, Neuroscience, Optimal Health, and Mindfulness.

Creator of the Human 360 Method®

1:1 Exec Coaching for Leaders & Salespeople 

Group Coaching programmes for commercial teams - sales, account management, customer success. 

I teach the Psychology of Performance via my coaching programme - 'Decoding Performance Psychology' - I show people how to master their own psychology, so they can be more focused, feel more motivated, be more resilient, and drive consistency in their behaviour. 

I believe everybody should have a coach - and that hiring one for your business would improve performance, increase engagement, and improve retention significantly. 

......

See links to two of my workshops below.

Get in touch for more info. 

Email: phil@absolutemindbody.com

......

Exec Coach & Founder

Sales Confidence

I help leaders in the Saas space improve the mindset, wellbeing, and performance of their teams. 

- 1:1 Coaching sessions - for Sales & Sales Leadership

- Coaching workshops & group coaching programmes - topics include Focus, Mental Fitness, Habit Building, Impactful Leadership 


If you are a SaaS leader or a salesperson, and you care about high performance, pop me a direct message.

Head Coach - Sales & Sales Leadership

Recoverlution

Consultancy role. 

Built and executed the strategy for the Wellness hub. 

- Planned all content and functionality
- Curated a team of wellness professionals to deliver content 
- Created my own content for the hub 
- Head Coach on the platform 

www.recoverlution.com 

Interested in partnerships - wellness, addiction specialists, therapists, coaches.

Consultant, Director of Wellness 

Optimizely

Optimizely is the world’s leading experience optimisation platform, providing a single platform for omni-channel testing, personalisation, and recommendations. 

The platform’s ease of use and speed of deployment empowers organisations to run experiments and optimisation campaigns across all digital properties, without the need for any internal technical expertise. 

With our 'server-side' testing capability you can go beyond client side testing, and test deep into your technology stack, and test 'EVERYTHING' you deliver to your customer.

At the heart of our clients' success, is a stats engine that empowers organisations to make decisions about what they deliver to their customer with confidence.

Enterprise Account Manager

LinkedIn

LinkedIn is the largest professional network and publishing platform globally. Our corporate solutions allow our customers to market their businesses, sell their solutions more effectively, and 
hire the best talent. 

My role as Account Director is to empower our corporate clients to maximise the revenue they generate via our suite of products.

Enterprise Account Director

Self-employed

Working with some of the most exclusive property owners and agencies in Latin America, I can help with private and corporate apartment and villa rental in South America's most exclusive areas. I also do venue search on a retained basis. 

Also offering concierge services and exclusive access to events all around the world - Grand Prix's, Movie Premieres, Music Awards, all Sporting Events worldwide.

Business Owner - Luxury Apartment & Villa Rental - Latin America

Usablenet

Usablenet are a mobile and multi-channel technology company. The platform powers many of the world's most successful mobile and tablet sites and applications 

Our platform is used to create tailored user experiences on mobile and tablet devices. Services include - mobile and tablet web optimisation, and the build of native and hybrid applications.

In this role I worked with some of the UK's largest enterprises - helping them to define and implement their mobile and multi-channel strategies

SmartFocus

Smartfocus operate a SAAS + service model. The technology gives customers total consumer insight on customer behaviour. The tool intergrates email marketing and social media technologies to create a single platform for insightful customer interaction 

My role was to understand the online marketing requirements of some of the UK's largest organisations, and demonstrate where our platform could help them meet their objectives.

Enterprise Account Executive

Investigo

Investigo are a recruitment business - specialising in Accounting & Finance, Change Management, Financial markets, and Management Consultancy.

I was a Senior Consultant in the Accounting & Finance division. Recruiting for clients looking to hire qualified finance professionals (permanent) from ´newly qualified` to director level.

Business Development / Senior Consultant

High Performance Coach for small business owners, leaders, and sales people | 🧠 Teaching the Meta-skill of Emotional Intelligence

Hi - let me introduce myself. 

I am Phil - a Performance Coach working primarily with revenue leaders & salespeople. 

My mission is to decode Performance Psychology - and teach it to leaders, so they can get the most from their people. 

I worked in sales for 12 years, and have since built a successful coaching business, where I teach the fundamentals of Performance Psychology, and work with revenue leaders to build out high performing teams.

My ambition is to make coaching part of the culture of organisational life. Where people do jobs that are aligned to their core values, and to create environments where people grow personally & professionally EVERYDAY. 

I have studied human psychology & neuroscience as part of my coaching qualification - and adp[t 


I am trained in Performance Psychology, I also adopt many practices from the wellness space and eastern philosophy - which means my clients don't just get great results - they learn how to optimise mind+body, so they reduce stress, build emotional resilience, and generally feel great.

If you care about people and performance, I am good fit for your organisation. 

.......

Currently, there are two ways to work with me: 

1) 'One to one' coaching 

2) Buy one of my programmes for your company 

......

If you're a revenue leader, sales person, or business owner looking to take your career and/or personal life to the next level, I can help you. 

If you care about performance, and want to create real change for yourself, or your company - we should talk. 

www.absolutemindbody.com

Phil Nayna

“Credible AI outputs backed with real human insight” 

Great post Charlie Stanley-Clarke 

This is the evolution of AI 🫶🏽

Executive Coach for Revenue Leaders & their teams | Decoding Performance Psychology 🧠 | Creator of the Human 360 Method®

Without real data, AI invents audiences. Here's what a £500K hallucination looks like.

So I asked AI to show me the average US country music fan.

Without any real data, it gave me this: A man in a cowboy hat, denim jacket, standing in a rural field at sunset. 👨‍🌾

Then I plugged in GWI's consumer data through our new Model Context Protocol.

Same prompt. Completely different result: A woman in her 30s in a cozy, plant-filled living room with modern minimalist decor. 👩

Here's what actually showed up in the data:

- 56% female (not the male-dominated crowd everyone assumes)
- 25% actively seek out alternative medicines and therapies
- 25% more likely to use Pinterest
- 42% into gardening, 24% above average for DIY/home improvements
- 19% more likely to scan QR codes from brands

Turns out country music fans aren't tech-averse traditionalists. They're Pinterest mums researching essential oils and comparing mortgage rates.

If you're a Brand Strategist, CMO, or Insights Manager building campaigns around "traditional" audiences, you might be talking to the wrong person entirely.

Here's my question for you: What's one audience assumption you've had completely flipped on its head? Drop it in the comments, I'm genuinely curious what other stereotypes are way off.

Curious how we connected real consumer intelligence directly to AI? I put together a quick breakdown of how GWI's MCP works and why it matters for anyone using AI for insights. Link in the comments 👇

#ArtificialIntelligence #AI #MarketingInsights #ConsumerData #DataDriven #MarketingStrategy #AudienceInsights #ConsumerIntelligence #MCP #ModelContextProtocol #AIMarketing #MarketResearch #DataScience #MarketingTechnology #GWI #APIIntegration #AITools

In 2025, Your Brand has 2 Paths:

1. Be invisible and miss opportunities.
2. Be seen, trusted, and thrive.

At AVE Digital, we handle everything in-house. 

From strategy and copywriting to design and execution. 

We create a cohesive, results-driven narrative for brands and individuals alike.

Here’s what we specialize in:

1. B2B Company Profile Management: 
From A to Z, we manage your brand’s online presence, building credibility, authority, and trust that converts.

2. Personal Branding: 
Transforming executives into thought leaders. I’ve grown my LinkedIn audience by 1,000+ followers every week while keeping engagement high. 
I’ve done it for myself, and I can do it for you too.

3. From 90-min 1:1 Consultations to in-depth Consulting: 
Tailored action plans for personal and company branding success.

Every brand has a story to tell. 
We made it our mission to uncover and share it in a way that resonates with the right audience.

Booking details are in the featured section.

- - - - - - - - - - - - - - - - 

If you're not ready for either, welcome to my profile anyway.💖

I talk about marketing, personal branding, storytelling, community and tell a lot of stories.

See you on the feed!

Ani Avetisyan

I don’t know the exact ROI of my personal brand.

I just know it works.

→ Clients find us before we ever reached out
→ We’re being invited to speak, teach, and lead
→ Our positioning became crystal clear in the market
→ And we constantly have inbound deals

So asking, 
"But how do we measure this?"
is the wrong question. 

Your brand is your demand engine.

It drives:
→ Trust before traffic
→ Pipeline before outreach
→ Recall before retargeting

And yes - the numbers will follow.
But they’re not the starting point.
They’re the result of showing up consistently, strategically, and visibly.

Start showing up now.
The compounding effect won't let you wait.

Co-Founder @ AVE Digital | Demand generation for B2B brands & execs in trust-based industries

No alternative text description for this image

Marketing is not accounting.
And yet every week, I get asked the same question:
“But how do we measure it?”

Here’s the truth:
Not everything that drives pipeline fits neatly into a dashboard.

What post made someone recommend you to a peer?
What podcast episode made your brand feel credible?
What post started the trust loop that ended in a €60K deal?

You won’t always know.

Because marketing doesn’t work like math.
It works like memory.

It’s someone seeing your face 10 times before reaching out.
It’s someone reading your post in silence for 3 months before sending a DM.
It’s a CMO bookmarking your case study, and returning 6 weeks later with a brief.

You can’t track all of that.
But it doesn’t make it any less real.

Marketing isn’t supposed to just report.
It’s supposed to reposition.
To remind.
To build reputation - long before someone fills out a form.

And if you try to reduce its value to a short-term spreadsheet…
You’ll miss the very things that make it work.

P.S. If you're a founder building long-term brand equity - or a CMO tired of justifying it slide by slide - this is the reminder: not everything that works is immediately measurable. And that’s exactly why it matters

B2B Marketing in 2026 will have 5 big shifts. 

Here's where it's heading:

It’ll be less tolerant of generic, unverifiable, or templated content.
Less interested in volume, and more focused on clarity, credibility, and actual influence.

A few shifts I believe will define the year ahead:

1. You won’t just market to people, you’ll market to filters.

Today's buyers aren’t scanning every pitch manually.
They’re using tools, peers, internal groups to screen the noise.
Your job is to survive the filter.

If your positioning doesn’t pass through all that cleanly,
you won’t even make it to the shortlist.

Your message has to be sharp enough to travel without you.

2. The internet will introduce a “sameness tax.”

AI is accelerating content creation and sameness.
Content is now infinite - and increasingly indistinguishable.
Which means differentiation won’t come from more output.
It will come from taste. Judgment. What you choose not to say.

Have a point of view. Use judgment.
Say less, but mean it more.

3. “Trust assets” will become a real asset class.

Not vague testimonials. Not static case studies.
But evidence people can feel:
→ Process pages
→ Honest constraints
→ Real decision memos
→ Customer stories with full context

4. Metrics will shift from performance to perception.

Attribution will keep breaking — and chasing “last click” logic will only stall you.

In its place:
→ Brand preference
→ Message recall
→ Strategic clarity

The new KPI will be this:
What did this piece of content change in someone’s mind?

5. Your best channel will be the one you own emotionally.

2026 will reward consistency, not omnipresence.

The best brands won’t be everywhere.
They’ll be unforgettable somewhere.

→ With a distinct voice
→ A format that sticks
→ And a rhythm people rely on

Familiarity > frequency.

Marketing we know isn’t disappearing.
But the way we measure, create, and lead with it - that’s shifting fast.

P.S. What other shifts do you see in marketing?

Most B2B brands don’t have a lead problem. 

The challenge is getting in front of the right people who already have the problems you solve.

The real challenge is getting in front of the right people who already have the problems you solve. 

What most teams call a “lead gen” problem is usually just this:
– Sporadic posting → the algorithm stops showing your content
– Generic messaging → you blend in with the feed
– Follower obsession → vanity metrics ≠ pipeline
– Inconsistency → your audience can’t anchor to your offer
– Over-reliance on paid, so the moment you stop, the pipeline disappears

What we’ve learned working with B2B brands across SaaS, fintech, medtech and consultancies is this:

Build a visibility-first content systems that drive demand before a single ad is run.
Leads don’t come the traditional way anymore.
They come from consistency + relevance + visibility.

Audit your last 30 days of LinkedIn activity.
→ Are you visible to the people you want to work with?

P.S. Want to see what a strategy could look like for your company? Let’s talk.
We partner with B2B SaaS companies, Data Consultancies, FinTech, MedTech, and TravelTech brands across global markets.

Most people think content works like this:
You post something valuable, your ICP sees it, likes it,
And then boom – lead.

Simple, linear and predictable.
Except it’s never linear.
That’s not how humans actually behave.

Here’s what actually happens:

You post something good →
your ICP reads it → doesn’t engage →
clicks your profile twice this month →
reads the comments you leave somewhere else →
recognises your name a few weeks later →
asks a colleague about you →

and only reaches out when a problem suddenly becomes urgent internally.

Which is why most “lead metrics” tell you nothing.

Not every interaction is visible.
Not every impression is tracked.
And most of your real buying committee will never engage publicly at all.

But they’re paying attention anyway.

This is where most B2B marketing collapses:
if you expect immediate engagement, you’ll assume nothing is working.
You’ll stop right before the compounding starts.

LinkedIn isn’t a conversion channel.
It’s a familiarity channel.
A relevance channel.
A memory channel.

When someone finally reaches out, they don’t “discover” you.
They just decide it’s time.

And suddenly it looks like instant inbound.
It never is.

Demand creation feels invisible right up until the moment it isn’t.
LinkedIn is silent demand creation.

Which means your job isn’t short-term lead capture.
It’s long-term visibility.

So if you’re measuring success post-to-post…
you’re measuring the wrong thing.

Measure how many people think of you the moment they enter a buying cycle.
That’s what demand looks like.

P.S. How long do you think your ICP has been watching you before they send that first DM?

✨ In your 20s, you’ll try to sound professional.

It’s very important you don’t let that erase your voice.

You’ll be encouraged to soften your opinions,
replace clarity with “safe” language,
and remove anything that feels too direct.

Somewhere along the way, we’re taught that professionalism means neutrality.
It doesn’t.

In reality, the people who build authority know what they believe. 
They know what they don’t. 
And they’re not afraid to be specific.

In your 20s, you’ll invest in tools, credentials, and skills.
It’s very important that you also invest in your point of view.

This is why so much B2B content feels interchangeable. 
Everyone is trying to sound “right,” instead of sounding real.

Because when people can’t tell how you think,
they can’t remember you,
recommend you,
or trust you.

And that’s the real risk.

taplio

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Phil Nayna

Ani Avetisyan

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taplio

The Battle

Phil Nayna

Ani Avetisyan

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Phil Nayna's LinkedIn Performance

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