Marketing consultant, Fractional CMO, brand strategy, energetic speaker, foodie, soccer player, and proud Dad

I’m passionate about marketing and building brands, and that energy is evident from the first moment of interaction. My approach combines curiosity with strategic thinking and creative solutions to help businesses stand out and grow through effective marketing.

With over 20 years of experience, I’ve led transformative projects across diverse industries, including technology, medtech, consumer goods, and professional services—serving both B2C and B2B clients. In 2012, I founded Common Giant, where I helped companies harness branding as a competitive advantage in a crowded marketplace.

Throughout my career, I’ve worked client-side managing retail stores up to $52MM in revenue, served as VP of Brand Strategy on the agency side, launched an agency with global clients, and acted as a fractional CMO for multiple businesses. My experience spans branding, marketing strategy, and creative execution across a variety of business models.

"The guy you want in the room." - Former coworker.

I believe in these four core principles:

1 - Marketing is a business practice. 
It’s not just about promotion. Marketing is a series of levers to pull for higher profits.

2 - Know the customer as much as you know yourself.
Understand what, how, and where your customers buy to serve them best.

3 - Grow the orchard while you sell the fruit.
Focus on long-term brand growth while capitalizing on immediate sales.

4 - Boring is expensive.
Mediocre marketing is forgettable, less effective, and costs more in the long run.

Beyond my work with brands, I'm an enthusiastic keynote speaker, delivering engaging talks on branding, marketing, creative problem-solving in business, and effective marketing strategies to audiences of all sizes.

Phillip Oakley

Brand Strategist & Designer | Web/UI Designer

Since graduating from Massachusetts College of Art & Design in 2012, I've been a designer, a creative business owner, a design mentor, and an adjunct professor. Throughout my varied career, my passion for crafting engaging digital brand experiences has always been the same. 

As the Founder of Santoro Design, LLC, I’ve been able to do that for various companies within tech, e-commerce, and service-based industries. My purpose, as a design professional, has always been to empower my clients by bringing their unique value to the surface, through visual and verbal language, in order to meet their prospects where they’re at.

I proud to represent my alma mater in doing what I do, and I'm privileged to have met and worked with so many fantastic people—clients, team-mates and vendors—throughout the years. 

It’s nice to meet you here. Let’s transform your brand.

taplio

The Battle

Phillip Oakley

Christopher Santoro

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