Marketing consultant, Fractional CMO, brand strategy, energetic speaker, foodie, soccer player, and proud Dad

I’m passionate about marketing and building brands, and that energy is evident from the first moment of interaction. My approach combines curiosity with strategic thinking and creative solutions to help businesses stand out and grow through effective marketing.

With over 20 years of experience, I’ve led transformative projects across diverse industries, including technology, medtech, consumer goods, and professional services—serving both B2C and B2B clients. In 2012, I founded Common Giant, where I helped companies harness branding as a competitive advantage in a crowded marketplace.

Throughout my career, I’ve worked client-side managing retail stores up to $52MM in revenue, served as VP of Brand Strategy on the agency side, launched an agency with global clients, and acted as a fractional CMO for multiple businesses. My experience spans branding, marketing strategy, and creative execution across a variety of business models.

"The guy you want in the room." - Former coworker.

I believe in these four core principles:

1 - Marketing is a business practice. 
It’s not just about promotion. Marketing is a series of levers to pull for higher profits.

2 - Know the customer as much as you know yourself.
Understand what, how, and where your customers buy to serve them best.

3 - Grow the orchard while you sell the fruit.
Focus on long-term brand growth while capitalizing on immediate sales.

4 - Boring is expensive.
Mediocre marketing is forgettable, less effective, and costs more in the long run.

Beyond my work with brands, I'm an enthusiastic keynote speaker, delivering engaging talks on branding, marketing, creative problem-solving in business, and effective marketing strategies to audiences of all sizes.

Phillip Oakley

Mariko Barra Designer

I help you express your value in your unique way! 💎

And make sure your visual branding and your messaging are a true and authentic reflection of your personality and the amazing value you’re sharing with the world.

Wanna feel empowered and super ready to attract the right clients?

I'm happy to be your brainstorm partner and designer. 😊🙌

Book Designer & Brand Identity Designer

Upwork

Wordpress Developer

Web Developer

From grey to great!

1:1 Coaching & courses for Upwork freelancers which will help you:
💎 Become a valued freelancer
😊 Build your self confidence and learn to trust yourself
🙌 Focus entirely on your clients’ needs and the transformation they’re looking for

Author & Upwork Coach

Do you believe 100% in the value of your offer?

Do you always get amazing results for your clients?

Yet still… it feels like something is missing??

Cause…

😓 Why is it so hard to make potential clients understand the value of your offer?
😓 Why do they keep seeing it as merely a nice-to-have?
😓 Why doesn’t your brand feel like you at all?

What if…

💎 your visual branding and your messaging were a true and authentic reflection of your personality and the amazing value you’re sharing with the world?
💎 you could express your value in your unique way?

Would you feel empowered?

Would it help you feel super confident and ready to attract the right clients?

If so, I’m here to help you with that! 😊🙌

IF you’re ready to go all in! Cause I always go all in too! I really want this be amazing for you. And it will be, if you are also committed to this. 💯

Want to EXPRESS YOUR VALUE 💎 YOUR WAY?

DM me or visit my website https://marikobarra.be

taplio

The Battle

Phillip Oakley

Mariko Barra

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?