Employer Defense Partner at Fisher Phillips/OSHA and Workplace Safety Employment Attorney

I represent and serve as trusted counsel for employers in a broad range of employment, business, and labor issues and handle OSHA and workplace safety matters across the country.  I represent an array of clients, including those from the manufacturing, construction, technology, healthcare, fashion, and retail industries. I have been quoted and interviewed by premier publications such as CNBC, Bloomberg, the New Jersey Law Journal, The American Lawyer, and Law.Com, and have appeared on CNBC.

Phillip C. Bauknight

Ministry Brands

First marketing leader to craft & launch the marketing strategy for Ministry Brands' new flagship, multi-module SaaS - operational management, payment platform, digital engagement solution, AMPLIFY, specifically to a Protestant audience.
Orchestrating comprehensive GTM plans to strategically position AMPLIFY and its modules, while crafting compelling value propositions and messaging to elevate MB brand awareness and drive AMPLIFY demand, resulting in notable increases in engagement and adoption rates.

Senior Product Marketing Manager, Protestant

NJSACC: New Jersey's Afterschool & Out-of-School Time (OST) Professional Network

Member of the Board of Trustees at NJSACC that comprises diverse leaders from nonprofit, for-profit, and public sectors, united in advancing the organization's mission for providing exceptional out-of-school opportunities for children and youth in New Jersey. 

My commitment extends to supporting professionals serving these young individuals. My primary role involves advising & supporting the CEO and COO in marketing strategy, overseeing outbound communications to enhance awareness of the organization.

Member Board of Trustees

BlueJeans by Verizon

Promoted as the inaugural marketing lead responsible for shaping and launching the marketing strategy for the BlueJeans developer platform meeting SaaS – API / VPaaS solution in addition to Telehealth.

Senior Product Marketing Manager – Developer Platform and Telehealth

First leader to develop and launch the VPaaS / UCaaS / SaaS - SDK / API videoconferencing tool’s comprehensive marketing strategy targeting clinician and developer / engineer audiences. Executed impactful GTM plans, crafted compelling content assets, and enabled sales team with innovative collateral. Collaborated cross-functionally to define product positioning, differentiation, and customer-centric messaging. Acted as a spokesperson for Verizon/BlueJeans' solutions, engaging with customers, business units, partners, press, and analysts.

Senior Product Marketing Manager - Telehealth

Scholastic

Marketing lead for two SAAS/print education solution portfolios; leading the development of thorough marketing plans. Fostered seamless cross-functional collaboration, demonstrating a deep understanding of positioning, messaging, promotion, copywriting, packaging, and pricing. Aligned strategies with market issues, industry trends, and customer needs through extensive research, employing problem - solving skills for effective sales enablement.

Senior Product Marketing Manager, Summer and Extended Day Learning Solutions

Recruited as the first sales enablement-marketing strategist for the Americas hub. Innovated data-driven marketing strategies for both print and SAAS products. These approaches successfully pinpointed new opportunities, nurtured customer growth, broadened current customer portfolios, while elevating sales team's performance. Created persona-influenced campaigns, with a specific focus on revitalizing underperforming regions across the Western Hemisphere resulting in increased hub revenue.

Marketing Manager, Sales Enablement - BMJ Americas

Taylor & Francis Group

Created and executed marketing campaigns for both print and SAAS products covering the northeast territory (US and CAN) via conventional & digital marketing combined with marketing tactics involving a strong web presence. Fostered innovation, develop & executed strategies, and solved problems creatively while demonstrating a high integrity of work under sensitive project deadlines leading to brand/product awareness resulting in customer acquisitions while being able to also deliver value proposition.

Marketing Manager - Northeast

Marion P. Thomas Charter School

Led the development and implementation of a comprehensive marketing strategy for the MPTC school district. Drove opportunities for customer scaling in the greater Newark market. Achieved through the identification of prospects via newly created strategies and PR initiatives, resulting in the establishment of a steady lead pipeline. Operated with a high degree of autonomy, overseeing a team of six.

Senior Manager of Marketing

Apollo Education Group

Promoted to senior position. Responsible for AEG’s University of Phoenix’s e-learning platform solution go-to-market strategy and marketing projects primarily for the eastern region, secondarily, nationwide.

Senior Marketing Executive

Optimized DTC, B2B, B2C customer acquisition outcomes by conducting needs analysis assessments and positioning for AEG’s University of Phoenix e-learning platform solutions. Led campaign initiatives by engaging in customer acquisition tactics in NYC area

Marketing Associate

Enterprise Holdings

Promoted to MA position. Oversaw and contributed to front and back ends operation for $100+ million-dollar establishment. Conducted DTC, B2C, and B2B/Enterprise marketing for new accounts while maintained established accounts.

Management Assistant

Addressed customer service needs quickly, professionally, while meeting and exceeding company expectations.

Management Trainee

Over 20 years of marketing experience; possessing a deep understanding of customer needs and a keen awareness of competitive dynamics. Excelling in developing strategic communications that effectively influence consumer behavior, leading to lead generation, subsequent revenue, and overall business growth. Completing such tasks by bridging the product org and other business units, translating product capabilities into business value & outcomes, while amplifying these dynamics through messaging and activations. 

Track record showcases successful implementation of efficient omnichannel initiatives across various customer segments and product categories in both domestic and international markets. A dynamic communicator possessing the ability to lead, influence, and foster authentic relationships, inspiring colleagues and teams to achieve desired outcomes.

taplio

The Battle

Phillip C. Bauknight

Justin M. Brant, MsM

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