Taikun Digital

Director of Paid Social

Hello Earth | B Corp™ Performance Marketing Agency

Managing Partner

As the Managing Director at Hello Earth Agency, I specialise in scaling direct-to-consumer brands through a combination of advertising on platforms like Meta, Google, and TikTok, as well as utilising content and email marketing strategies. My goal is to help these brands achieve maximum growth and reach their full potential. 🚀

Managing Director

Head of Paid Media

We’re Hello Earth Agency. We’re committed to helping mission driven brands leverage their purpose to grow.  We Deliver circular strategies which close the loop on profit & recurring revenue.

Paid Media Manager

Velstar

Velstar are one of the UK’s top-rated Shopify Plus experts and we have produced over 50 Shopify projects to date. We’ve worked with some of the biggest brands on Shopify to help them grow bigger, faster and beyond their forecasts.

Digital Marketing Manager

Phil Kiel

This text might be fake, but the value is REAL. 

We're giving away the exact tools our team uses to engineer 7-figure BFCM wins.

Comment 'BFCM' and get access to...

🚀 A month-by-month plan from July to November so you never fall behind again

🚀 The precise BFCM checklist our strategists use to prep inventory, offers, creative, and audiences

🚀 How to scale fast without destroying ROAS using our Surfscaling methodology

🚀 The creative brief template top brands use to launch clean, consistent, high-conversion ads

Don't miss out, comment 'BFCM' below (must be connected).

Creative and Paid Social at Taikun Digital - Ecom success powered by Paid Social and Creative Strategy - transparent and profitable performance marketing for brands.

Every account is different, that's why there’s no one-size-fits-all when it comes to Upper Funnel activity.

Objective: Reducing Frequency, CPM and CPMr = increasing Reach.

Now what you may want to know is what campaign type to use: Awareness, Video Views, Reach, Engagement, Traffic (IG profile destination) BUT they all play a role at different times.

Where we see this work best is usually a mix of 2–3 campaign types, always including Awareness.

And unlike your Conversion campaigns, TOF is where you can get a bit more hacky, remember media buying of 2018?

Custom placements. Custom demographics. Interest or lookalike targeting.

Want to lift IG performance? Run an upper funnel campaign spending only on IG to drive that lift.

Measurement is where most brands go wrong.

You can’t just look at Meta’s in platform metrics and expect the full story.

Instead, build a picture across multiple data points, internal and external:

🏠 Internal metrics: total reach, rolling reach, CPM/CPMr, % new visitors, referral lift, Google referrals.

🌍 External metrics: post-purchase surveys, in-store mentions, email signups, list growth, holdout or incrementality tests (Haus, Stella, etc.).

Here’s how we run it:

Benchmark your metrics: run a Brand or Conversion Lift study first.

Launch campaigns and let them run for 4+ weeks. For creative, start with evergreen post IDs (variety of formats).

Measure again, repeat the benchmark tests you ran at the start but don’t expect big movement yet.

Keep testing, iterating, and evolving creative + targeting as insights build.

Upper funnel campaigns shouldn’t be fluffy.

When structured like this, they drive real incremental lift and help fuel every other part of your funnel.

Ignore your TOF, and you’re leaving growth (and cheaper conversions) on the table.

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The three creative formats I’d use to launch a new product 👇

Caffeine before bed? Yep that's what Zest is for. 

We've been talking to the team at Zest for the best part of a year so it's great to finally get this partnership off the ground. 

Looking forward to working with these great brand assets, take a look > https://takezest.com/

$235k monthly spend. 27 campaigns. 201 ad sets. 900 ads.

Most of them losing money.

This is what happens when you confuse "more" with "better" in Meta advertising.

I walked through this account yesterday. The setup was actively fighting itself:

❌ CPMr through the roof from campaign overlap
❌ Budget haemorrhaging across 201 ad sets
❌ Winners getting starved while losers burned through cash
❌ No clear read on what's actually working because data is fragmented

The "fix"? Consolidation down to 5-6 core campaigns:

✅ CBO ASC (Single ad set) - Evergreen winners to maintain frequency and CPMr
✅ CBO Whitelisting (Ad set per creator) - Minimum spend at ad set level so data compounds
✅ ABO Creative Testing - Low budget sandbox for new concepts
✅ TOF Campaign Types - Social profile visits, capped at 5% of spend
✅ Other - Non-evergreen activity (offers, launches, BFCM)

This structure should drop CPMr by 20% minimum just from reducing overlap.

If you're spending six figures monthly and running 20+ campaigns, you're probably making this harder than it needs to be. Fewer campaigns, fewer ad sets, fewer places to lose money.

AvaTrade

Developing marketing strategies: Creating a comprehensive marketing plan that aligns with the company's overall business objectives.

Managing campaigns: Planning and executing marketing campaigns across various channels, including digital, social media, print, events, and more.

Conducting market research: Analyzing market trends, customer behavior, and competitors to inform marketing strategies and tactics.

Managing budgets: Developing and managing marketing budgets to ensure campaigns are executed within financial constraints.

Measuring and analyzing results: Analyzing campaign performance metrics to measure success and identify areas for improvement.

Marketing Manager

CAPEX.com

Plans and executes all web SEM, database marketing, email, social media, and display advertising campaigns.
Designs, builds, and maintains our social media presence.
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Identifies trends and insights and optimizes spend and performance based on the insights.
Brainstorms new and creative growth strategies through digital marketing.
Collaborates with internal teams to create landing pages and optimize user experience.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Identifies critical conversion points and drop off points and optimizes user funnels.

Media Buyer | Growth & Performance Marketer

Crystal Mind

Creating & optimizing campaigns across the digital landscape Facebook AdWords (Search, Display), Youtube, LinkedIn, Twitter
Performing A/B testing & ROI optimization
Implementing programmatic advertising campaigns
Exploring other digital channels & new media (blog networks, native advertising)
Collaborating with the content team & providing data insights
Ad copywriting, testing and campaign optimization
Setting up and optimizing Google Analytics goals and tracking/conversion pixels
Extensive reporting & data analysis based on metrics that matter

Media Buyer | Growth & Performance Marketer 

Dimofinf

Plan, develop and implement SEO strategy
Launches new google search and GDN Campaigns. 
Developed and managed digital pay-per-click advertising programs using Google Adwords, Facebook, and third party content distribution networks.

Media Buyer | PPC | SEM Specialist 

Migaloz

Set up Google Adwords advertising campaigns including keywords and campaign filters for future marketing opportunities.
Devise and manage highly efficient ppc advertising campaigns using Google Adwords Facebook, and other highly cost effective ad networks.

Media Buyer| PPC | SEM Specialist

Quad Solutions, Inc

Set up Google Adwords advertising campaigns including keywords and campaign filters for future marketing opportunities.
Managed national ppc lead generation digital campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting

Google ads specialist 

+ 1000 Campaigns on Google
+ 6$ Million budget on digital marketing Platforms
+ 700 Fb and IG campaigns
+ 20 Different Industries
+ 5 Years experience in digital marketing 

I work in USA, Spanish, Italian, Egyptian, KSA ,Qatari, Kuwaiti and UAE market. Over five years' working with progressively more challenging cases and more diverse clients. Strong background in social media marketing, google ads, and market research

taplio

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The Battle

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Mahmoud Bahaa

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Phil Kiel's LinkedIn Performance

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