Founder Foundry

Founder Foundry is a community site designed to help service business entrepreneurs build a foundation for their business. Get access to an online resource jam-packed with helpful content and a private community where you can ask questions, get feedback, and create meaningful relationships.

Founder & CEO

Uptime Media

Investor & Advisor

Raw Studio

Founder - Non-Executive Director

Note.co

Working on something interesting! Join our Beta! https://note.co

WDX (Web & Digital Experience) - f.k.a Sydney Designers

Sydney Designers Meetup is a meetup of Sydney-based designers enthusiasts. We share and talk about design and everything related. More infos: https://sydneydesigners.org 

My role: 
I'm genuinely passionate about sharing and connecting with people. I organise the meetup every month and bring on amazing speakers for people to learn but most importantly to connect and network.

Main Organizer

KeyPay Cloud Payroll & Workforce Management

Disrupting payroll via design. Leading the design team to shape the future of cloud payroll.

Lead Designer

Leading the Design in KeyPay. Redesigning every part of the app. Product, and Visual.

Senior Product Designer

vyte.in

Vyte.in is the best way to plan an event with a group of people. From a business meeting to a nigtht out with friends, vyte.in will make the process of organizing much smoother. Forget endless email threads and doodle, and sign up for the beta: http://vyte.in

Product Designer & Co-Founder

Philippe HONG

Freelance Creative Designer UI/UX & Front-end Developer. Clients: Snappr, Apptimize, BETC, Popsy, Sanofi, Badoit, Schneider Electric, etc..

Freelance

Airtasker

Product Designer in charge of the Mobile Product (Web, iOS and Android). User experience and Front-dev

Product Designer

Coeurs et arts

Art Director

After five intense years of running my successful million-dollar design agency, I hit a major roadblock. Burnout didn't just knock on my door—it barged right in and left me bedridden for three days straight. I didn't want to get up or face the world. Lying there, I thought to myself, "Okay, this is enough."

The next day, I made the tough decision to let go of all my employees. I knew I needed a break—a real one—to rethink my priorities and figure out what I truly wanted in life.

It felt like I slammed a giant reset button, letting out a big sigh that carried away years of stress and unspoken worries.

Growing up in France as a shy Asian kid in a mostly Western culture, I often felt like I didn't quite fit in. I was quiet and kept to myself. Design became my safe space—a way to express my creativity without having to say a word. But deep down, I was super ambitious, always juggling side projects and trying to "build something" meaningful.

That constant drive helped me achieve a lot, but it also led me straight into burnout.

As I lay there, I couldn't help but wonder: How does our mind work? How can I bounce back? How can I make sure this never happens again?
Those questions sparked an inward journey—a deep dive into understanding the mind and all its amazing potential. I realised that overcoming burnout wasn't just about resting; it was about transforming my mindset. I learned tools and techniques to not only help me get back but also be a better version of myself—stronger, wiser, and happier.

I believe everyone deserves to know how to utilise their mind to its fullest.
If you are like me, you want to be YOUR best self.
You want to unlock a new level of effectiveness and fulfilment.
You want to feel motivated and excited every day.
You want to feel confident and smart.
You want to prioritise what matters, manage your emotions like a boss, and build habits that support your professional and personal growth.

Join me in this journey.

This is the reason I created The Effective Mindset, a community-based hub where we share science-based resources, techniques, and habits for being our most effective selves.

We all deserve to be at our peak and to live without regrets. Because we all deserve to thrive, not just survive.

Philippe Hong

I'm currently working as a fractional product designer for mostly early-stage teams. I've so far:

- Designed mobile apps from scratch with co-founders
- Revamped admin experiences
- Audited existing product UI and provided detailed feedback and analysis

Independent Product Design Lead

Eucalyptus

I have both managed a team of 4 designers and performed as an IC in this role. My responsibilities as a design manager and leader have been to shape the ways of working for designers across Product and Growth, provide mentorship to all designers, and build a strong design culture.

For delivery, I led a team of Product and Content Designers that crafted and delivered a mobile app experience for the patients of our largest brand Juniper.

With the collaboration of other stakeholders (product managers, engineers, operations), in this role I've delivered the following: 
- A multi-brand design system for 4 healthcare brands (Pilot, Software, Kin, Juniper) to help increase the efficiency and effectiveness of our output fuelled by standardised back-end platform
- Revamp our consultation experience with patients to improve the user experience and include a regulatory need of a phone call

I also lead the design guild, made up of 20+ designers across Euc. It's my responsibility to organise and facilitate workshops, sessions and sharebacks to help all of our designers elevate their craft.

Product Design Lead

I joined Eucalyptus just as the Product function was ramping up in refining it's ways of working. Initially I took on the project of creating a multi-brand design system for our 4 brands (Pilot, Kin, Software, Juniper). It was a privilege later in 2023 to present this work at the first Friends of Figma community event in Australia!

I was also defining suitable rituals for our growing product and digital design collective to help delivery high quality work, and learning off each other's strengths. Retros, sparring and sharebacks became the norm and cultivated a culture of building in the open together, which conveniently is one of our Euc values.

Wisr

I joined Wisr to completely redesign the internal CRM tool used for personal loans from scratch. The tool had accumulated content and actions without a structural overhaul for several years. As the Product Designer, I worked closely with the Product Owner on a number of projects to achieve successful change.

- Recording and auditing the entire CRM tool, frequently discussing with operations stakeholders on context and importance of every action and piece of content
- Mapping out information architecture of redesigned tool to ensure an uplift in efficiency and productivity for operations team
- Developing a design system derived from the Wisr brand that allowed future designers and engineers to scale the experience with concrete principles more established

In addition, I delivered designs for the external-facing loan application flow, and maintained the design system for our internal tool and external-facing brand.

George Hatzis

Freelance Designer

Wildcard

Wildcard was a transaction account that helped you control your spending and build your savings. Put your pay into Wildcard, tell the app when you next get paid, and it’ll make your money last until pay day. 

As the sole designer in a small team, I worked with our co-founder to deliver a high quality mobile app experience that would help us define our product market fit. That was the main objective, but I was also responsible for:

- Researching and identifying our core user persona
- Developing and implementing our design system with our engineers
- Design social media ads (statics and video) for Facebook and Instagram
- Planning out and roadmapping product features with CEO

Mizko Media

- Worked on a variety of different projects within different industries, from banking to health.
- Understanding business needs and aligning with user needs.
- Facilitating user research workshops, brand workshops, and user interviews. 
- Providing user flows, sitemaps, sketches, wireframes, UI kits, and design concepts.
- Prototyping and extensive design iterations with Sketch, InVision and Zeplin.
- Working in a fast paced, start-up environment, always in-front of trends and emerging technologies.

Practice Ignition

- Rapidly prototyping new features and frequent collaboration with development team
- Creating custom illustrations and iconography
- Building content for website (Twig, CSS, JS)
- Creating and maintaining unified design system across product and marketing
- Working within Kanban framework in weekly sprints

Managed and involved in a various set of projects regarding events, promotions, advertising and website content.

- Designing illustrations for digital and offline advertising and event booths
- Creating and managing content and illustrations on marketing website
- Fulfilling stock orders for merchandise
- Organisation of social gatherings/events before conferences

Marketing Specialist

- Leading the marketing and design development of a website and mobile application for the Aquis Brumbies
- Tasks include analysing website and campaign metrics, co-ordinating SEO optimization, managing e-commerce platform and integrating social media platforms.
- Skills: HTML/CSS, Adobe Photoshop/Illustrator and various Google platforms (Adsense, Adwords and Analytics).

Digital Specialist

I'm a problem solver that helps turn a company vision into a product vision. The goals I try to achieve are ones that helps the business and the users equally, all through product design. I'm a thoughtful designer who likes focusing on the bigger picture to make sure things are heading in a positive direction, but the details always come into conversation too.

In my spare time, I like to work on my side projects as my multidisciplinary skills let me plan, design and build whatever fun idea comes to mind. I have a website where I post infographics about film, TV and sports that's gained millions of views and become a viral sensation many times. It's a rewarding exercise to get myself thinking outside the box, and connect with the pop culture I love so much.

I also build a tool for designers, called Checklist Design. It showcases the best UI and UX practices to ensure a functional, production-ready experience. Checklists are a great way to look at the fundamentals and remind yourself about what matters most at the start of your next project.

taplio

The Battle

Philippe Hong

George Hatzis

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