Remoteli

Fractional Social Media Director

OSSAI

Founder and CEO

Restore Digital

Establish a social presence for Restore Digital & Restore Plc create engaging content for various platforms

Social Media Executive

Wauve (Musician)

Boosted online fanbase by 37.5% in 3 months and led creative marketing campaign that reached UK music chart success

Head Of Marketing / Creative Director

Officially Urban

Designed and created content with an aesthetic appealing to millennials with an affinity to urban music culture and entertainment.

Co-founded original content series ‘Chips and Gravy’. In charge of directing, editing the series, which average 50K views over 15 episodes.

Managed and updated social media account with over 215K followers

Marketing Executive

TRIPLE B CLOTHING LIMITED

Designed and created social media content with an aesthetic appealing to millennials with an affinity to streetwear culture

Maintain and update company blogs and social media pages, averaging a 50K weekly reach.

Led creative sessions for project kick-offs, managing multiple complex projects from concept through completion, using specialist software (Adobe Photoshop, InDesign, Premiere Pro etc.)

Worked with a strict marketing budget that averaged a marketing ROI of 1:10 over 5 years

We build personal brands for Black/Diverse Founders and CEOs 🗣 | CEO & Founder of OSSAI

Hey I'm Phil! 👋🏿

I’m Phil, a food & football-loving northern lad based in Manchester, UK. 

I also run OSSAI agency, a personal branding agency for founders and CEOS

For the last 7 years, I’ve been helping brands and founders, especially from underrepresented backgrounds, by building their communities on various social platforms, most specifically LinkedIn, TikTok & Instagram. All with the aim to create opportunities to improve their businesses and careers 🚀

I do this through LinkedIn personal branding management & social media strategy (LinkedIn, TikTok & Instagram).

Over the years I’ve helped my clients receive 👇🏿

⭐ Millions of followers

⭐ Hundreds of viral posts

⭐ Millions of reactions & engagement

But most importantly

🤑 £100,000s of pounds in opportunities and business

If you’re looking for additional support with your personal branding and LinkedIn Strategy then I’d love to jump on a FREE strategy call with you. 

Let's chat 👉🏿 https://calendly.com/philipossai/personal-branding-discovery-chat

Grab a copy of my LinkedIn Mini Playbook 👉🏿 https://linkedinminiplaybook.ck.page/mpb

Phil Ossai

If I were Lando Norris’ personal brand manager, here's what I'd do to grow his LinkedIn:

(For anyone unaware, Lando just delivered a masterclass in Abu Dhabi, FINALLY becoming Formula 1 World Champion after 6 years of being told he wasn't "championship material")

My 3-step playbook for Lando's LinkedIn:

1) I'd own the 'authenticity over aggression' narrative

→ His championship proves nice guys don't finish last in high-performance environments
→ Share how he stayed true to his personality while developing killer instinct
→ Position this as lessons in sustainable high performance without burning bridges
→ Connect F1 teamwork to business collaboration

Execution: Weekly posts breaking down what Lando’s “authenticity code” is, sharing the mantra as a series.

2) Create 'pressure and patience' content series

→ Document how he handled 6 years of "nearly there" moments without losing his mind
→ Show the mental preparation behind staying consistent when everyone expected explosions
→ Frame it around long-term thinking in a short-term world
→ This builds credibility that translates perfectly to founder audiences

(I'm sure Zak Brown, Netflix and the McLaren team are already onto this!)

Execution: Behind-the-scenes content about playing the long game in competitive industries

3) Share the lessons from his strategic evolution

→ His racecraft completely evolved from the kid who used to overdrive the car
→ Talk about calculated risk-taking versus reckless ambition
→ Connect race strategy to business pivoting and market timing
→ This positions him as someone who learns systematically from setbacks

Execution: Monthly breakdowns of how patience and preparation beat panic and pressure. 

—-

Lando's proven he can:

Stay true to himself under extreme pressure
Turn criticism into fuel without changing who he is
Deliver when it matters most

✌🏿

I build LinkedIn Personal Brands for public figures and founders with OSSAI Agency & Pesora AI

No alternative text description for this image

If I were Conor Benn's personal brand manager, here's what I'd do to grow his LinkedIn:

(For anyone unaware, Conor just delivered a masterclass against Chris Eubank Jr this weekend, FINALLY ending the 35-year Benn-Eubank rivalry)

Here's my 3-step playbook for Connor's LinkedIn:

1) I'd own the 'comeback through preparation' narrative

→ His win shows what happens when you turn criticism into fuel 
→ Share the mental and strategic preparation that led to those two knockdowns in round 12 → Position this as lessons in long-term thinking and execution 
→ Connect boxing preparation to business strategy

(Fun fact: our most successful athlete client, Mary Earps MBE, talks about process, not just results)

Execution: Weekly posts breaking down how elite preparation translates to business success

2) Create 'pressure makes diamonds' content series

→ Document how he handled the weight of family legacy and rivalry (I'm sure Eddie Hearn and the Matchroom Boxing team are already onto this!)
→ Show the emotional intelligence behind his post-fight comments about ending the saga 
→ Frame it around leadership under pressure 
→ This builds credibility that can easily translate into the world of LinkedIn

Execution: Behind-the-scenes content about handling generational expectations

3) Share the lessons from his tactical evolution

→ His boxing IQ completely outclassed Eubank Jr this time around 
→ Talk about adapting strategy based on previous failures 
→ Connect ring psychology to entrepreneurial pivoting 
→ This positions him as someone who learns and improves systematically

(The LinkedIn audience respects strategic thinking more than raw talent)

Execution: Monthly breakdowns of how setbacks inform better strategies

Connor's proven he can:

Turn family pressure into motivation
Adapt and evolve after defeat
Deliver when everything's on the line

In a world where boxers just post training clips to go viral...

Sometimes the most powerful brand strategy is showing people what winning the long game actually looks like.

🤞🏿

I build personal brands for public figures and founders with OSSAI Agency & Pesora AI

visible.

Helping founders, executive coaches, and B2B leaders turn LinkedIn into their biggest growth channel.

At visible, we don’t do fluff, templates, or copy-paste “content calendars.”

We ghostwrite for leaders who want their LinkedIn presence to:

- Attract inbound opportunities (clients, investors, speaking gigs)
- Build authority and trust at scale
- Drive pipeline without begging for attention

How we do it:

- Hooks that stop the scroll
- Stories that stick
- Messaging that positions you as the go-to authority in your space

What are the results we deliver, you ask?

Profiles that transform from ghost towns into credibility engines.

Content that sounds human, smart, and bold.

A LinkedIn presence that sells for you while you’re off running the business.

Founder

Mad Marketing Media

Head Of Content

Tonic Worldwide

Copywriter

Copywriting Intern

Personal Branding for CXOs, Founders, and Executives.

LinkedIn is noisy.

Everyone’s posting. Few are remembered. Even fewer convert.

Most feeds look identical.

Buzzwords, recycled advice, and templated content that could’ve been written for anyone.

That sameness is your enemy. It drowns out your voice, your perspective, your credibility.

That’s where I come in.

I run visible, a ghostwriting agency for founders, executive coaches, and B2B leaders who want their LinkedIn presence to:

- Attract opportunities (clients, investors, speaking gigs)
- Build trust at scale
- Drive pipeline without chasing leads


How do I do it?

Through stupid good writing. Writing that actually sounds like you. Writing that makes people stop scrolling, think, and DM.

My approach isn’t templates or gimmicks. It’s:

- Hooks that demand attention
- Stories that stick
- Messaging that positions you as the authority in your space


That’s why my clients, CEOs, coaches, and leaders across industries, see their feeds transform from ghost towns into credibility engines.

If you want LinkedIn content that feels human, sounds smart, and sells for you while you’re off doing actual work…

Let’s talk.

Prakhar Sharma

Them: "We don't use ChatGPT to write LinkedIn posts, nooo, that'd be so lame, come on."

Also them:

"In today's fast-shifting wobbleverse, only the flibberflop can outpace the snizzle.

Because it's not about crinkling the plop. It's about splonking the whizz.

No rizz. No fizz. Just whizz.

Here's the truth:

True leaders don't just bizzle. They full-throttle skadoosh into the wobbleflop."

See the point?

Your reputation is aligned with your content.

And when your posts sound like a custom GPT that decided to have a field day, your reputation will take a beating.

The same holds true for Al-generated comments as well.

Seriously, skip the GPT.

P.S. - If you want your LinkedIn content to ACTUALLY sound like you (and not like some shabby old bot), send me a DM. That's what I do for a living.

P.P.S. - I wrote and published this post 2 months ago and it did fairly well, so yes, this is a shameless repost. Still better than most AI-generated sh*t I see on my feed everyday.

They call me the LinkedIn guy || Building authority & pipeline for founders, execs, & b2b leaders through LinkedIn content

Thursday is the best day to post on LinkedIn. 


No, wait, was it tuesday?

Okay, monday, final answer.

Seriously, stop guessing your posting routine based on a free pdf guide you downloaded off the internet. 

Post on all days.
Do it for a few weeks.
Collect data, jump into your analytics, and find which days have worked best for you. 

It's thursday for me, it could be saturday for you. The only way to find out is to look at the data.

Trust the numbers. Everything else is bullshit.

I'm doing everything wrong on LinkedIn.


- I don't schedule my posts.
- I hardly ever post pictures or videos.
- I don't even remember the last time I used a hashtag.

My approach goes against every piece of advice shared by the gurus.

That's because I'm holding on to just one piece of advice:
Staying true to myself on LinkedIn.

Social media is noise.

And with ChatGPT and templates, it's ridiculously easy to become a part of that noise.

Your best bet to stand out is to not do what everyone else is doing.

And stick to what works for you.

It's text-based posts for me. It could be pictures for you.

Find what works.
Double down on it.
Rinse and repeat.

That's how you cut through the noise on LinkedIn.

LinkedIn reach is in the toilet right now. Soon, you'll start seeing posts that claim numbers don't matter.

"Oh, the algorithm hates me."

"I'm not focused on the engagement numbers right now."

"I don't really care about impressions, it's more about the substance."

I say bullshit.

Numbers do matter. Impressions, reach, engagement, they all matter.

Because if no one sees your content, no one hears your ideas.

If no one hears your ideas, no one trusts your expertise.

And if no one trusts your expertise, good luck building a pipeline.

Numbers aren't the ultimate goal, sure. But you can't deny the fact that they bring in visibility.

The kind of visibility that warms up a cold audience, opens doors, starts conversations, and shortens sales cycles.

So before you convince yourself that numbers “don’t matter,” ask one simple question:

If your content reached the right 1,000 people every week - how different would your business look in 6 months?

Exactly.

If you want help getting your content actually seen (and not just written), send me a DM.

Nothing to see here. Just a list of 5 things you should do to make your post sound less like AI and more like you.

(Because I know you naughty nancies won't stop using ChatGPT to write LinkedIn content)

1. Stop writing like you're submitting a college essay. Loosen up.

2. Use the words you actually use in real life, not “henceforth” and “thereafter.”

3. Tell one real story per week. Even a tiny one does the job.

4. Cut every sentence that feels like it was written by a corporate handbook.

5. Read your post out loud. If you cringe, rewrite it.


That’s it.

Simple fixes. Huge difference.

Or you could just skip the whole charade and hire me to write your LinkedIn content.

Much simpler, faster, and better.

I was boarding a flight last week when I got a text from a client.

It was a very short message.

Just this:

“Need a post for tomorrow’s keynote. Can you pull it off before takeoff?”

I had 18 minutes before they closed the cabin door.

Opened Notes.
Sketched the angle.
Wrote the post.
Edited twice.
Hit send.

By the time the air hostess walked by saying “phones on airplane mode,” my phone buzzed one last time:

“Brilliant. Invoice settled.”

That was the whole exchange.

No discovery call or approval chain.

When people know your work, trust your process, and like the way you think, the friction disappears.

That’s what a strong LinkedIn presence buys you.

It builds familiarity long before a conversation happens.

It turns cold strangers into warm believers who already trust your judgment.

And when trust is already in the room, everything moves faster - decisions, approvals, payments.

You stop chasing.
People start coming to you pre-sold.

If you want that kind of ease and deal-flow from LinkedIn, send me a DM. 

That's exactly what I do for a living.

Me: 
*writes a rant post about how the LinkedIn reach is in the toilet and it's getting difficult to stack up impressions*

LinkedIn, the next day:

Last week, my client's post did 800+ reactions and 127,000 impressions. That was followed by a ton of connection invites, DMs, and collaboration requests.

All the numbers and applause felt great, I won't lie, but I was excited about something else.

The post was all words.

No pretty pictures, no carefully curated graphics, nothing at all. 

Just. My. Damn. Words.

So if you've been waiting for the perfect pictures to go with your posts, or that profile design revamp that just can't wait, stop kidding yourself. 

It's not waiting, it's glorified procrastination.

Use your words. Use them right. 

That's all you need on LinkedIn.

Last year, I met a DJ in Dubai. And he wanted to grow his LinkedIn. (Crazy, I know)

You'd think it's impossible. It isn't.

Here's the strategy I came up with:

1. Talk about the numbers:
No, not the chart numbers. Talk about how his music brings in loyal customers to the club every weekend.

2. Talk about your passion for music:
People like people who are passionate about something. Show it to them.

3. Connect with the right stakeholders:
Restaurant owners, marketing managers of hotel chains, etc.

Before, he was clueless.

He knew LinkedIn had potential, but no idea how to tap into it.

Now, he has direction.

He has a way to stand out on LinkedIn.

Now, he is visible. 

That's what I do at my agency.

More visibility.
More awareness.
More opportunities.

You don't need to be a big shot marketer or a tech founder to make some noise on LinkedIn.

All you need is a story.

Along with the right writer who can turn that story into engaging LinkedIn content.

And I think I might just know someone.

This might upset a few of my designer friends, but I think the days of raking in impressions and engagement using fancy graphics on LinkedIn are behind us.

They look great. No doubt about that.

All those colors and shapes. Fun.

But the platform has shifted.

People want to read you.
Your perspective.
Your stories.
Your lived experiences.
Your clarity and conviction.

A good graphic might stop the scroll.
A good sentence keeps people there.

And here's what I've noticed after writing hundreds of posts for founders, execs, and B2B teams:

Words outperform design here.
Authenticity outperforms aesthetics.
And consistency outperforms everything.

You don’t need a design team or a “visual identity.”

You just need something to say and the courage to say it well.

If you're struggling with that part, I help founders and executives turn their real experiences into high-performing text-only posts.

DM me and I’ll show you how.

Most of you don't post on LinkedIn because you don't know what to post. Let's fix that today.

Here are 10 questions that will help you write super engaging posts.

(I've created this list from the same questions I ask my ghostwriting clients.)

Use them. Steal them. Do whatever you want to do with them.

1. What's a client question you've answered 50 times this year?

2. What's the biggest misconception about your work?

3. What's a painful mistake you made that your audience can avoid?

4. What do most people in your industry get completely wrong?

5. What's one lesson from outside business (sports, travel, family) that shapes how you work?

6. What was the hardest decision you made this year, and how did you choose?

7. What's one process or system you swear by and why?

8. What's the most underrated skill in your industry right now?

9. What's a belief you had starting out that turned out to be false?

10. What do you want every new client to know before working with you?

Answer these and you'll have 10 posts ready to go.

The truth is you don't need more "content ideas."

You need sharper questions that expose the stories and insights hiding in plain sight.


P.S. If you'd rather focus on running your business and get high-performance LinkedIn posts like these written for you → DM me.

That's what I do for a living

Most of you treat LinkedIn like it’s a Hogwarts potions exam and Professor Snape is glaring at you from two feet away.

Drop 17 comments before posting. 
Reply to all recent DMs.
Add a bit of bezoar.
Mix it with some murtlap tentacles.
Finish it off with mistletoe berries.

Seriously, please stop.

Here are 4 things that actually move the needle:

1. Write interesting posts that actually feel like they were written by a living, breathing human. (Or get someone to do it for you)

2. Add relevant people to your network. (Creators and target audience)

3. Spend time in the DMs. Get those conversations going. 

4. Support your peers via comments.

That's it. Everything else is just noise that is distracting you from the real stuff. 

Take my advice, keep things simple. Simple works.

(If you don't believe me, just ask Harry)

taplio

The Battle

Phil Ossai

Prakhar Sharma

Followers

Posts

Engagements

Likes

Performance ScorePhil Ossai's LinkedIn Performance

Performance ScorePrakhar Sharma's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Phil Ossai

Prakhar Sharma

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Phil Ossai's LinkedIn Performance

Performance ScorePrakhar Sharma's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePhil Ossai's LinkedIn Performance