Remoteli

Fractional Social Media Director

OSSAI

Founder and CEO

Restore Digital

Establish a social presence for Restore Digital & Restore Plc create engaging content for various platforms

Social Media Executive

Wauve (Musician)

Boosted online fanbase by 37.5% in 3 months and led creative marketing campaign that reached UK music chart success

Head Of Marketing / Creative Director

Officially Urban

Designed and created content with an aesthetic appealing to millennials with an affinity to urban music culture and entertainment.

Co-founded original content series ‘Chips and Gravy’. In charge of directing, editing the series, which average 50K views over 15 episodes.

Managed and updated social media account with over 215K followers

Marketing Executive

TRIPLE B CLOTHING LIMITED

Designed and created social media content with an aesthetic appealing to millennials with an affinity to streetwear culture

Maintain and update company blogs and social media pages, averaging a 50K weekly reach.

Led creative sessions for project kick-offs, managing multiple complex projects from concept through completion, using specialist software (Adobe Photoshop, InDesign, Premiere Pro etc.)

Worked with a strict marketing budget that averaged a marketing ROI of 1:10 over 5 years

We build personal brands for Black/Diverse Founders and CEOs 🗣 | CEO & Founder of OSSAI

Hey I'm Phil! 👋🏿

I’m Phil, a food & football-loving northern lad based in Manchester, UK. 

I also run OSSAI agency, a personal branding agency for founders and CEOS

For the last 7 years, I’ve been helping brands and founders, especially from underrepresented backgrounds, by building their communities on various social platforms, most specifically LinkedIn, TikTok & Instagram. All with the aim to create opportunities to improve their businesses and careers 🚀

I do this through LinkedIn personal branding management & social media strategy (LinkedIn, TikTok & Instagram).

Over the years I’ve helped my clients receive 👇🏿

⭐ Millions of followers

⭐ Hundreds of viral posts

⭐ Millions of reactions & engagement

But most importantly

🤑 £100,000s of pounds in opportunities and business

If you’re looking for additional support with your personal branding and LinkedIn Strategy then I’d love to jump on a FREE strategy call with you. 

Let's chat 👉🏿 https://calendly.com/philipossai/personal-branding-discovery-chat

Grab a copy of my LinkedIn Mini Playbook 👉🏿 https://linkedinminiplaybook.ck.page/mpb

Phil Ossai

If I were Conor Benn's personal brand manager, here's what I'd do to grow his LinkedIn:

(For anyone unaware, Conor just delivered a masterclass against Chris Eubank Jr this weekend, FINALLY ending the 35-year Benn-Eubank rivalry)

Here's my 3-step playbook for Connor's LinkedIn:

1) I'd own the 'comeback through preparation' narrative

→ His win shows what happens when you turn criticism into fuel 
→ Share the mental and strategic preparation that led to those two knockdowns in round 12 → Position this as lessons in long-term thinking and execution 
→ Connect boxing preparation to business strategy

(Fun fact: our most successful athlete client, Mary Earps MBE, talks about process, not just results)

Execution: Weekly posts breaking down how elite preparation translates to business success

2) Create 'pressure makes diamonds' content series

→ Document how he handled the weight of family legacy and rivalry (I'm sure Eddie Hearn and the Matchroom Boxing team are already onto this!)
→ Show the emotional intelligence behind his post-fight comments about ending the saga 
→ Frame it around leadership under pressure 
→ This builds credibility that can easily translate into the world of LinkedIn

Execution: Behind-the-scenes content about handling generational expectations

3) Share the lessons from his tactical evolution

→ His boxing IQ completely outclassed Eubank Jr this time around 
→ Talk about adapting strategy based on previous failures 
→ Connect ring psychology to entrepreneurial pivoting 
→ This positions him as someone who learns and improves systematically

(The LinkedIn audience respects strategic thinking more than raw talent)

Execution: Monthly breakdowns of how setbacks inform better strategies

Connor's proven he can:

Turn family pressure into motivation
Adapt and evolve after defeat
Deliver when everything's on the line

In a world where boxers just post training clips to go viral...

Sometimes the most powerful brand strategy is showing people what winning the long game actually looks like.

🤞🏿

I build personal brands for public figures and founders with OSSAI Agency & Pesora AI

Niall Cleaver

Cupsly

Cupsly was designed as a reminder to slow down to make space for presence in a world that rarely pauses. An object of quiet confidence, crafted for those who lead with intention and dress with care because true connection doesn’t demand attention, it lives in the moments we choose to hold onto.

Founder

Social Library

Are you struggling to grow an engaging community for your business or personal brand.

Stop right there, I think I have you covered ⬇️

This is me (Niall), I'm a 22-year-old who is fascinated by growing communities in the online space. Actual communities that have meaning and purpose. 

The services we provide at Social Library 

➡️ Personal Branding (LinkedIn)

➡️ Guidance & support consulting


Drop me a message to discuss your social media strategy, review how well your current socials/posts are doing, and research how we can build your community and gain you more followers and leads.

or you can email us @

hello@sociallibrary.co.uk

Thistle Scientific Ltd - Where Customer Care Comes Naturally

Distribution Manager

Cleaver Scientific Ltd

Stores and Distribution Team Leader

Documenting the journey of crafting a timeless coffee cup brand | CEO & Founder of Cupsly

Hi, I’m Niall Cleaver, founder of Cupsly, a timeless reusable coffee cup brand launching in 2025.

But my story isn’t about a polished entrepreneur. My journey hasn’t been traditional. I left school without an English qualification, uncertain of what the future held. That failure shaped me, it forced me to think differently, fall into business, and ultimately embrace creativity, resilience, and the belief that change is possible, even when doubted.

Fast forward to today, and I’m the founder of Cupsly. The idea originated from my own frustration in my own life I couldn’t find a reusable coffee cup that matched my style. Everything felt cheap or uninspired, and I hated the idea of carrying something that didn’t reflect me. Cupsly is crafting a reusable coffee cup, elevating it into a symbol of fashion.

EVERY SIP STARTS A STORY

Do you know what I love about working for a family business?

The debates.

I know it sounds weird, but when two generations meet, there are always going to be differences. There's always the little comments like this:

- I think you should do it this way.
- I’m not sure that’s right.
- Are you sure?

But if you take a step back… this is healthy.

It’s what every successful business should be striving for. It’s these differences in opinions that keep it interesting, and it makes your business better.

Great businesses aren’t built by avoiding difficult conversations. They’re built by welcoming them, listening to them, and using them to move forward together.

So I guess I’ve got some more debates with the old man to have.

Growing Thistle Scientific, a UK manufacturer supporting researchers worldwide. Sharing real lessons in business.

If you looked at my LinkedIn, you’d think all I do is build brands.

But behind the scenes, we’re helping cure cancer.

It's incredible to be part of this team, helping to keep the entire world safe. It feels pretty weird to finally open up about this side of my life, but I'm proud of it.

We’re designing and developing products that help researchers cure cancer, create new medicines, and tackle some of the world’s biggest challenges.

I don't know why I've never really spoken about this before, but I'm excited to share more about it and how we continue to help fight some of the world's biggest battles in 2026.

People are getting building in public wrong.

I've seen it happen multiple times...

As someone who has shared a lot of my journey on this platform, and heard everyone telling me to share more and more, but I want to touch on something...

Building in public doesn't mean:

Sharing everything.
Doing it to tick a box.
Doing it because of pressure.

Sharing in public is about strategy.

There's so much pressure for everyone to keep posting and creating content that might not necessarily work for them, but because everyone is telling them to continue to do it.

That's what happened to me, and I fell out of love with it. Losing motivation and jsut doing it out of pure discipline, but I want to go back and create the content I used to love creating, the raw, unfiltered side of my life.

SO WE ARE GOING TO DO THAT

Get other people out of your head and do what's right for you.

Everyone loves to talk about career advice... but this has been by far the most impactful for me.

Curiosity doesn’t make you inexperienced.

When I joined Thistle Scientific, my first instinct was to worry about what I didn’t know: the jargon, the lab protocols, the decades of expertise my colleagues bring to the table.

But every time I asked a “basic” question or admitted I didn’t understand something, I noticed something powerful. It started a conversation for change.

Over time, I’ve realised curiosity belongs everywhere, especially in business.

Because the people who ask why are often the ones who move everyone forward.

You don’t need decades of experience to make an impact:

Sometimes asking, “Why do we do it this way?” opens the door to innovation.
Sometimes being the learner means spotting what others take for granted.
Sometimes, trying things differently brings the best results of all.

A reminder I carry with me every day:

Curiosity belongs in every business.

taplio

The Battle

Phil Ossai

Niall Cleaver

Followers

Posts

Engagements

Likes

Performance ScorePhil Ossai's LinkedIn Performance

Performance ScoreNiall Cleaver's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Phil Ossai

Niall Cleaver

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Phil Ossai's LinkedIn Performance

Performance ScoreNiall Cleaver's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePhil Ossai's LinkedIn Performance